Message from Zhihui on April 20，Meituan Dianping announced，Meituan Travel, its travel brand, officially debuts。Meituan Travel uses watermelon as its logo，With the slogan of “playing with local flavor”，Committed to creating a one-stop travel platform for young travelers。

“Meituan travel brand unveiled today，This is an important milestone in the development of Meituan-Dianping’s wine and travel business。”Senior Vice President of Meituan-Dianping、Chen Liang, President of Meituan Platform and Wine and Tourism Business Group said，“Although OTA has been doing it for more than ten years，But there is still a lot of room for development in the domestic online travel market。Meituan Travel has the ability and mission，We need to make the domestic online tourism business bigger and better。”

Today，To celebrate the official launch of the Meituan travel brand，includes InterContinental Hotels Group、Kaiyuan Hotel Group、Country Garden Hotel Group、Disney、Merlin Entertainment Group、Haichang Ocean Park、Thailand King Power Duty Free Shop、Air China、China Eastern Airlines、China Southern Airlines、HNA Group、Sichuan Airlines、Hundreds of thousands of hotels including Tianjin Airlines、Attractions、Airline merchants and Meituan Travel jointly launch a big promotion，Throw 300 million red envelopes to users。

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This time，188bet app download Wang Xing did not choose animals as the logo of Meituan-Dianping’s brands。

The logo of Meituan Takeaway is a wheat-colored long-tailed kangaroo，The logo of Maoyan Movie is a red cat head with big eyes，Meituan Travel’s logo is a watermelon with a dime taken away。

“Meituan Travel uses watermelon as its logo，Because of the beginning of the wine and tourism business，This project team is called the Watermelon Team。" Chen Liang told reporters，That early summer of 2012，“At that time, there were only three or five people in the watermelon group，Everyone thinks watermelon is a common fruit in summer，Almost everyone likes it，Several emails exchanged，Soon named the Watermelon Group。”

June 2012，Meituan accesses hotel group buying，The "Watermelon Group" led by Chen Liang officially launched the wine and tourism business。2013，“Watermelon Group” was reborn as a wine and tourism business group。Next few years，Gradually develop accommodation、Domestic vacation、Overseas vacation、Four major transportation businesses。

After several years of intensive cultivation、Depth layout，Meituan-Dianping’s wine and travel business group has become a giant that cannot be ignored in the domestic online travel market，The number of employees has also grown from three to five to over four thousand。Although he has grown from a small "watermelon" in the past to a giant today，Chen Liang thinks，This team must never forget its original intention。

Therefore，The Meituan-Dianping design team designed this logo: This is one that took away a dime、Cross section of a watermelon with five seeds。The corner taken away is the direction of travel，Watermelon seeds are the shape of the light of the beautiful things discovered during travel。

Meituan Travel’s slogan is “Get the local flavor”， Chen Liang said，Meituan Travel advocates the concept that travel is life，Will continue to take advantage 188bet sports betting app download of the platform，Collaborate with Meituan-Dianping’s catering、To the Comprehensive Industry Group，Make full use of Meituan Travel’s advantages in other places，Creating a one-stop platform for food, accommodation, travel, shopping and entertainment for travelers，Make travel a way of life。

Continued profitability, Meituan Travel shows its advantages by relying on dual platforms

Chen Liang, who has fought side by side with Wang Xing since the school network days，With a calm and low-key style，Step by step，Lead the employees of Meituan-Dianping’s wine and tourism business group to continuously deepen their understanding of the industry、Intensive farming，Only now can Meituan Travel be born。

Meituan-Dianping’s wine and travel business has rapidly grown from a newcomer to online travel to one of the most important platforms in the online travel industry。After entering 2017，Meituan-Dianping’s wine and travel business has leapt to a new level:

First quarter of 2017，Another 10 million new users，Meituan-Dianping’s wine and travel business has accumulated 80 million active users so far。Now that other platforms are stuck in traffic difficulties，The innate advantages of Meituan Travel are becoming more and more obvious: backed by 600 million users on the dual platforms of Meituan and Dianping，Meituan Travel can continue to attract new users from the "mother body" in the future，Those who have long been accustomed to using Meituan to order takeout、Loyal users who check user reviews on Dianping，will continue to flow to Meituan Travel，Travelers who have been “scammed” on other platforms，We are also looking for a new travel platform that pays more attention to quality and user experience。

In this past Qingming holiday，Meituan-Dianping’s wine and travel business has another good news: April 2，Meituan-Dianping’s accommodation business consumed more than 1.07 million room nights，Set a new high in China’s online hotel booking industry，And these 1.07 million nights，The proportion of hourly rooms is only 1.77%，At the same time，188bet Online Sports Betting and Casino High-star hotels increased by 216% year-on-year。Last week，Meituan-Dianping’s wine and tourism business group launched the Hazelnut B&B app in a low-key manner，It is expected that the number of houses will reach 150,000 this year，Meituan-Dianping further improves its large accommodation product line。

"This is just a small step we must take。We pay more attention to whether the platform can bring higher quality products to travelers。" Chen Liang told reporters，“Meituan-Dianping’s wine and travel business continues to be profitable，Performance is getting better and better this year，But profit is not the point，We will increase investment on the supply side next，Improve platform quality。” 

Thousands of offline stores celebrate together, Disney and others congratulate the debut of Meituan Travel

Take advantage of the platform，Meituan-Dianping’s wine and travel business has been growing as a merchant，Bringing win-win cooperation。The Meituan travel brand debut，Congratulations to thousands of offline stores，includes InterContinental Hotels Group、Kaiyuan Hotel Group、Country Garden Hotel Group、Disney、Merlin Entertainment Group、Haichang Ocean Park、Thailand King Power Duty Free Shop、Air China、China Eastern Airlines、China Southern Airlines、HNA Group、Sichuan Airlines、Hundreds of thousands of hotels including Tianjin Airlines、Attractions、Airline merchants and Meituan Travel jointly launch a big promotion，Throw 300 million red envelopes to users。

“Because of the platform advantage，Only then can we maintain small profits，Today, Meituan Travel’s commission is still the lowest in the industry。”Chen Liang said，Meituan Travel is becoming a tourist attraction、Hotel、An increasingly important cooperation platform for airlines and merchants。

The reporter opened the Meituan app and saw，There are many high-quality travel products in this Meituan travel promotion，It’s still worth the money: high-end hotel venues give away 100 yuan consumption coupons，Dalian Discovery Kingdom ticket price as low as 9 yuan，50% off Guangzhou Chimelong Water Park、Madame Tussauds Beijing 6.40% off，Air tickets from Beijing to Hong Kong are on sale for 399 yuan、From Hangzhou to and from Shizuoka、Osaka special 188bet Online Sports Betting and Casino air ticket 899 yuan...

Also，During April 20th to 28th，Meituan Travel in Beijing、Shanghai、Guangzhou、Dalian、Hangzhou、Suzhou、Nanjing、Qingdao、Xiamen、Tianjin、Zhuhai、Dalian、Xi’an、Zhengzhou、Jinan、Shenyang、Chengdu、Chongqing、Changsha、Wuhan 20 cities launch free play event，Users only need to log in to the Meituan app，Not only can you receive the gift package with one click，There is also a chance to sleep in the hotel for free，Get 0 yuan ticket。

In fact，The domestic online travel market still has vast room for development。Chen Liang pointed out，Whether it’s a hotel or a ticket，The online rate can be greatly improved。

Industry insiders think，The official debut of the Meituan travel brand，Meaning that Meituan-Dianping is no longer just a newcomer in the domestic online travel industry，And will lead the second half of online tourism，Promote industry innovation。

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