April 26，Beijing Zuoyu Investment Management Co., Ltd. officially launches brand upgrade，Released new brand LOGO and VIS，Announced full investment and development in the cultural tourism industry。

188bet online sports betting The new brand not only meets the needs of a more diversified business scope，It also indicates a broader vision blueprint for the company’s development。

Zuo Yu’s new LOGO uses turquoise as the main color，Compared with the dark blue of the old version of the LOGO，From the visual 188bet sports betting app download effect，More colors，More energetic and fashionable，There is a meaning that the blue is better than the blue。At the same time，The green color also represents Zuo Yu’s persistence in hard work、The everlasting cultural and tourism consumption industry。

The pan-cultural tourism industry has become an important growth point driving China’s economic development under the background of the new normal，Zuo Yu from the beginning，Adhering to the "farmer spirit"，Always deeply involved in tourism、Sports、Entertainment、The big consumption field of culture and tourism in the context of education and other lifestyle upgrades。In the past two years，Zuo Yu launched a RMB 100 million VC fund，Participated in the investment of many well-known early stage cultural, tourism, sports and entertainment projects in China，At the same time, it jointly initiated and established a tourism industry fund with a total scale of 2 billion yuan with Zhejiang Tourism Group，Created a new model for rural tourism development。At the same time，Zuo Yu’s financial consulting business has also formed a certain influence in China，Last two years，Has led and completed many landmark investment and M&A transactions in the domestic tourism industry。

 "Zuo Yu"，The phrase comes from "Zhou Li·Xia Guan·Da Servant"，"The king comes in and out，Drive from the left and drive forward"，The original meaning is that scholar-bureaucrats concentrate on assisting the king in governing the country and bringing peace to the world。Zuo Yu intends to do this，Expect humility、Friendly、Win-win attitude，With entrepreneurs、Investment institutions and other partners grow together。Future Zuoyu，It will be based on “cultural tourism industry investment”，“Private equity investment + financial advisory business” is the “one body, two wings” business layout with two wings，As a practitioner of the “integrated investment between industry and finance” theory，Continuously build a complete cultural tourism investment ecosystem，Committed to becoming a leader in the industrial upgrading of China’s cultural tourism consumption industry，Finally build a global cultural tourism industry investment group。

The new Zuoyu, the same original intention,

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