188bet login finally lived to its fifth year，Defeat 93% of opponents。

April 26，At the fifth anniversary celebration，Currently China’s largest overseas shared accommodation and 188bet login service booking platform has hosted hundreds of guests。

Feng Lun, Chairman of Vantone 188bet login and Entrepreneurship Director of China Minsheng Bank

"Congratulations on basically living 10%，The average survival rate of an entrepreneur for more than 3 years is 7%，And you have lived for 5 years，Already outstanding among 10%。”Chairman of Wantong 188bet login、Feng Lun, entrepreneurial director of China Minsheng Bank, sincerely congratulates Zhang Hengde, founder and chairman of Zhubaijia。

Zhubaijia has obtained A since its establishment in March 2012、B、Series C financing，And completed listing on the 188bet login Third Board in April 2016，And successively carried out two fixed increases。

Wei Zhe, 188bet login Jiayu Fund and former Alibaba CEO

At the fifth anniversary celebration，Chairman of Jiayu Fund，Former Alibaba CEO Wei Zhe agrees with Zhubaijia’s C2B2C model，Because this model retains the personalization of real estate provided by the C-side，Also makes 188bet login services relatively standardized，Thus achieving transaction certainty。“I think the Zhubaijia model is in line with the trend in these three things: 1、Providing more personalized accommodation solutions to younger Chinese consumers；2、It is the sharing economy，Not a sharing economy，It is the reuse of idle resources，Reinvestment of new resources that is not a sharing economy；3、In solving the problem of non-standard products and services 188bet login sharing economy，Boldly let the platform go one step further，From C2C ​​to C2B2C。”

Member of the Party Leadership 188bet login of Beijing Federation of Industry and Commerce、Vice Chairman Mr. She Yungao said，Experts’ predictions to 2020，The sharing economy will account for more than 20% of GDP，He analyzed that there are three reasons why Zhubaijia can grab the cake of the sharing economy: "1、Team talent is the key；2、Choice is more important than hard work；3、Corporate culture is fundamental。”

At the event，Zhubaijia co-founder and chief strategy officer Zhang Lingpeng released a new English name and LOGO。What looks like a simple “V” symbol in the new logo，But it contains five meanings: "V" represents the user's surprise and satisfaction when checking in；“V” brings warmth to users，Enjoy warm 188bet login；The "V" image in the lift represents the ingenuity of Zhubaijia，Customer first，Solve your worries；“V” is still a wing，On behalf of Zhubaijia, we take everyone to fly to the world，Experience a freer and deeper trip；Last，The overall logo is yellow，Representing Zhubaijia’s mission，It is a Chinese brand！Combining the past 5 years，We found that Zhubaijia has demonstrated a completely different corporate mission from Airbnb from the beginning，The starting point is to provide high-quality outbound 188bet login services for Chinese people，And regard it as his mission to benefit the country and the people and improve people’s lives。

Standardize operations and break through the ceiling of business 188bet login

To date, Zhubaijia has accumulated 270,000 directly signed 188bet login properties，Covering 800 cities and regions in 70 countries，User praise rate exceeds 95%。With less than two hundred employees，Manages a team of more than 10,000 188bet login service managers，How does Zhubaijia do it？

On the fifth birthday，Guo Xiao, executive vice president of Zhubaijia, reveals the answer，Compared with the C2C model of shared 188bet login in Europe and the United States，Zhubaijia’s C2B2C model has stronger resource integration and control capabilities，Under listing review、Establishing a strict standardization system for operations and peripheral services to build standardized service products。They are as many as 8 dimensions，160-standard PES housing quality control system；With 6 major dimensions，160-item review standard housing operation system，Covered operation services、Decoration、Consumables、Cleaning、Reception and other aspects；4 dimensions，60 items of supply standard system, etc.。

In Guo Xiao’s opinion，The decisive factor in the size of a business model’s space is the degree of operational standardization。Spend more resources，If the system is difficult to standardize in the end，Then the ceiling 188bet login business model space is overhead。Zhubaijia is sharing the standardized operation service 188bet login with landlords and other partners。Guo pointed out，"Follow our standards 188bet login，The higher the landing level，The higher the level of cooperation with Zhubaijia，The more sales resources you can get from Zhubaijia。”According to Zhihui’s understanding，House listings shared by top-level suppliers，90% occupancy rate is solved by Zhubaijia: Houses shared by low-level suppliers，40% is solved by Zhubaijia。Zhubaijia is passing the training 188bet login、The review 188bet login and management 188bet login are applied to implement the standardized operation service 188bet login to 270,000 overseas housing units，Guo’s goal is to increase the number of units from 1,000 to 10,000。

With the gradual deepening of standardization of operating systems，Since before the Spring Festival, Zhubaijia has started to implement the organizational structure of Amoeba management，The overall performance improvement is immediate。“First，In the marketing system，The sales of the amoeba system of packaged product marketing in the same industry have accounted for more than 15% of the company's overall sales within two months；Part 2，The amoeba 188bet login of user operations team，The revenue generated in the first quarter is the sum of their revenue in the three quarters of last year。”

Compared to C2C model，Zhubaijia has six major advantages in establishing a standardization system for all major links: 1、Standardize the non-standard service system，Provides a foundation for large-scale replication of quality- and experience-oriented service systems，Enhance consumer experience and industry competitiveness；2、Firmly grasp the core resources of core destinations，Forming barriers to the company’s long-term development；3、Has powerful standard output capability，Can greatly promote the positive development 188bet login industry；4、Under consumption upgrade，Fully guarantee the high-quality experience of Chinese consumers；5、With richer marketing scenarios，Not just serving individual individuals，Can meet the needs of multiple individuals and groups at the same time；6、For different user needs，Relevant resources deployed on the supply side can be directly oriented to users。

Zhubaijia financial report data display，Overseas short-term rental services from 2013 to the first half of 2016，Account for 100% of total revenue respectively、66.71%、78.52% and 56.54%。Except 188bet login business，In 2014, Zhubaijia began to try diversified services，The proportion of peripheral value-added services has increased。

A company continues to develop，What is the necessary process to go through？Guo Xiao’s answer is two things，The first is to develop in-depth the 188bet login chain of its main business，The second is the horizontal alliance with surrounding vertical 188bet login chains。Zhubijia is exploring real estate and construction development in depth、Overseas real estate investment、Smart Home、Six major businesses including PMS and home decoration linen consumables；Also on the horizontal union，Zhubaijia focuses on booking air tickets、Visa application、Pick up and drop off at the airport、Big Traffic、Director and Director、Chartered car rental、Tickets、Specialty Catering、Medical、Butler、Overseas security and other value-added services。"We 188bet login introduce more peripheral partners，Work together to build a green and sustainable overseas travel ecology，Let’s create a new outbound travel scene together。"Guo Xiao also told Zhihui，Zhubaijia is strategically developing Malaysia、Fragmented resources of destinations in Southeast Asian countries such as the Philippines and Thailand，For example: star-rated container hotel，The partners are all Chinese with high social status in the local area。

In the construction of marketing system，The current strategy of Zhubaijia is to cover all channels，Combined wholesale and retail。In order to provide better services，In August 2016, Zhubaijia invested in Baotou Railway Xintiandi Travel Agency Co., Ltd.，Zhang Hengde said that he found out after market research，Residents in second- and third-tier cities have huge demand for overseas non-standard accommodation products，In the future, Zhubaijia 188bet login vigorously develop and cultivate this market。Investment further enriches the sales channels of Zhubaijia products，Package and sell non-standard accommodation products and customized services。

With HNA Hotel、Caesar 188bet login Strategic Cooperation，Creating a new model for outbound travel

September 2015，HNA 188bet login Group signed a Series C strategic framework agreement with Zhubaijia，Agree to continue investing in phases，The total amount is not less than 500 million yuan。December 2016，HNA’s wholly-owned subsidiary invested another 100 million to complete the fixed increase of Zhubaijia。

From left to right: Liu Jiangtao, Chairman of HNA Caesars 188bet login Group、Zhubaijia founder and chairman Zhang Hengde、Carlo Schmed, Vice President of HNA Hotels Group

At this fifth anniversary celebration，Liu Jiangtao, Chairman of HNA Caesars 188bet login Group、Carlo Schmed, Vice President of HNA Hotels Group、Zhubaijia founder and chairman Zhang Hengde jointly announced that the three parties will launch an all-round development、Innovative strategic cooperation。Through three-party strategic in-depth cooperation，Zhubaijia will become an important strategic pivot for HNA Group’s 188bet login service integration。Liu Jiangtao, Chairman of HNA Caesars 188bet login Group, is looking forward to Zhubaijiaran entering the capital market。

“The strategic cooperation with HNA Hotel 188bet login mainly focuses on products、Service and capital side。In product cooperation，As the world's leading hotel operation and investment 188bet login, HNA Hotels 188bet login and Zhubaijia will integrate overseas high-quality hotel resources and share accommodation resources respectively，Launched a pan-accommodation product package that combines "overseas standardized accommodation + non-standardized accommodation"，Meet more Chinese users’ personalized outbound travel needs。" Carlo Schmed, Vice President of HNA Hotels 188bet login said，In the future, the three parties will open up the service system，In personnel training、Linen Procurement Standards、Unified standards for service quality and other aspects， Improve users’ outbound travel experience。

Liu Jiangtao emphasized，Except for the collaboration between the product side and the server side，HNA Hotel Group will continue to provide capital support to Zhubaijia，Help Zhubaijia quickly grow into an excellent personalized travel product company with accommodation as its core。Liu is extremely optimistic about China’s outbound 188bet login market，Get ready to roll up your sleeves and do something big。"First，Traditional outbound travel has great opportunities，Especially second and third tier cities，More than a dozen airlines of HNA Group，such as Tianjin Airlines、Capital Airlines、Guilin、Fuzhou、Urumqi has obtained the right to operate international routes，Direct flight to Rome、London，Los Angeles、San Francisco and other foreign big cities、The first direction is to effectively integrate our non-standard accommodation products and air ticket resources；Second，The entire outbound 188bet login has transformed from traditional sightseeing to leisure and vacation 188bet login，Islands are the focus of the next step，These tourist destination accommodations are not traditional large-scale hotels，We will cooperate with Zhubaijia to use aviation resources to open up the entire ecological chain；Third，Global independent travel becomes a trend，Integrating fragmented resources is the key，We are strengthening investment，Hope that Zhubaijia will be based on and rely on non-standard accommodation，Expand on the integration of related fragmented resources，The next five to ten years，A company that can integrate fragmented resources，Its value is better than existing listed companies。”

In addition，The three parties also announced their sincere cooperation in domestic business 188bet login future，Joining forces in supply-side resources and brand promotion。Zhubaijia founder and chairman Zhang Hengde said，Among products designed and developed with vacation as the starting point，Non-standard accommodation is a very necessary product element，It is also the trend of market development，Zhubaijia 188bet login maximize its advantages in outbound travel and shared accommodation，Collaborate with the three parties to seize market opportunities。

Activity site，Zhubaijia also released a new product - "Virtual Property Certificate" for domestic ultra-long-term rental business，This product creates a new category of ultra-long-term rental or even lifetime housing。Different from the existing mid- to long-term rental brands in the market, these are transitional apartments，Zhubaijia’s “virtual real estate certificate” gives users a flexible and stable place to live。Flexible，Means that users can be in different areas of the same city、Between different cities、You can even switch residences freely during overseas 188bet login；Stable，means that users can ensure a stable and solid state，No need to worry about unpredictable interference from agents and landlords，And you can also enjoy personalized decoration and high-quality furniture product services。

At launch event，Ruibo founder Sun Yuchen described and analyzed the characteristics of the post-90s 188bet login under the title "Post-90s-New Nomads": Looking forward to the future、Pursue a high-quality yet distinctive lifestyle，This has become one of the characteristics of the post-90s generation，It is also consistent with the target audience characteristics of Zhubaijia’s “virtual real estate certificate”。

“The 5-year-old living in Baijia is very important，Can distinguish between good and bad，But the problem has not been solved yet。” Feng Lun means a lot，For an entrepreneur，Be sure to solve the problem of where to eat next，In this way, you have more time to research and develop longer-term business。"I 188bet login live for more than 10 years，About 3% probability，So your next goal should be 3%，You are still alive。”

Wei Zhe is confident in Zhubaijia，“In terms of overseas layout, it may not be as good as a super aircraft carrier，But we know Chinese consumers better，They are the real buyers of any good model，Understanding Chinese consumers is the prerequisite for our invincibility。" At the same time, Wei warned that "inefficient growth is not chronic suicide，But accelerate suicide。I hope that the 5-year-old Zhu Baijia 188bet login not just grow taller，Must grow more muscles，High-efficiency growth。Shouldn’t rely on the next round of financing，And through limited nutritious food，Achieve self-hemopoiesis，Metabolism。" Guo Xiao told Zhihui，Zhubaijia’s revenue 188bet login increase to 200 million this year，Estimated revenue in 2019 188bet login reach 6.7 billion。Zhubaijia is on the road to high-efficiency growth。

Zhihui has followed more than 500 188bet login startups in the past two years，Can get HNA at the same time、Caesar Travel, the two major 188bet login giants in resources、Coordination in terms of funds、There are only a handful of companies supported，But "standing on the shoulders of giants" wants to go further，Achieving scheduled development goals，We still need to work hard on our internal strength，Step by step。The actual competition situation is very cruel，It is also full of challenges to "realize self-hematopoiesis"。Under the situation of giant traffic monopoly，Online travel startups have high customer acquisition costs，It is more urgent to explore new sources of marketing customers when we lack offline channels。With HNA Hotel、Caesar Travel’s cooperation may allow Zhubaijia to improve its products、Find opportunities to break the situation in customer acquisition，This is something that other entrepreneurial companies cannot easily possess。

Nevertheless，In addition to facing alternative competition from the hotel 188bet login market，Like Ctrip、Meituan Dianping、Fliggy and other giants，Zhubaijia also needs to consider how to deal with direct competition from shared 188bet login rivals such as Tujia (which has begun overseas expansion) and Airbnb (preparing to make a big splash in China)。

Today，The sharing economy (may also be called the sharing economy depending on the situation) is already in the hotel、Take root in multiple fields of transportation，Outside the stock market，Bring new products and services to users，This year，What is the latest development of the rapidly developing sharing economy？Are there any new changes？Around these issues，We 188bet login be there2017CTCIS 2nd China Cultural 188bet login Consumption Innovation SummitShanghai invites you to live in hundreds of homes、Little Pig、Tujia、Mobike、Imperial chartered car、The founders of companies such as Mafengwo bring the latest ideas and perspectives to the audience around 188bet login。

*The author of this article: 188bet login reporter_Hong Liping (WeChat: hongliping719)，Editor: Qiu Wei，Welcome to communicate！

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