188bet online sports betting "Hundred Travel Talks" has been exclusively serialized on Zhihui official website,This article is the fifteenth one。This book involves the policy situation of China’s tourism industry、Digital Economy、Digital Economy、Marketing、Rural Revitalization、Scenic area development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s tourism development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and tourism integration、New topics in digital tourism economy and new explorations in tourism management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding tourism companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

How to shape urban culture and cast its soul？How to plan creativity in urban marketing？This requires a keen eye for material selection，Produced 188bet online sports betting with originality。Only continuous innovation and breakthrough，In order to achieve the transformation of urban marketing。

Marketing in the City、Cultural tourism promotion in progress，The media should add fuel to the flames，Play the role of mainstream channels。The cultural and tourism departments should also take the initiative to communicate with the media、Think tank community unites together，Come up with a way to collaborate。One small step in collaboration，A big step in marketing。Cultural tourism promotion is the main force of urban marketing，And city marketing is also part of national marketing。So，As a planner、Media think tank person，Take responsibility for marketing the city、Mission of promoting cultural tourism，It is a very meaningful thing。

Planning plan for Ningbo to be elected as the Cultural Capital of East Asia in 2016

November 1, 2015，Premier Li Keqiang announced at the 6th China-Japan-ROK Leaders’ Meeting，Ningbo, China、Nara, Japan、Jeju Island, South Korea, was elected as the "Cultural Capital of East Asia" in 2016，And support the establishment of the "East Asian Cultural Capital Alliance"，Promote international exchanges in the "Cultural Capital of East Asia"。

I received an emergency assignment from the Ningbo Municipal Government in July 2015。At that time，The Ningbo Municipal Government has learned that the Ministry of Culture wants to select among more than 10 cities across the country that have applied for the "Cultural Capital of East Asia"，Competition is fierce。The first (2014) "Cultural Capital of East Asia" is Quanzhou, China、Yokohama, Japan and Gwangju, South Korea；The second (2015) "East Asian Cultural Capital" is Qingdao, China、Niigata, Japan and Cheongju, South Korea。Ningbo is the applicant for the third China application、Changsha、Suzhou、Nanjing、Jingdezhen、Jinan、Xiamen and more than 10 cities，188bet online sports betting But only one can be elected。The rules of the election are the written examination and preliminary review，Each applying city submits event planning plan，Ningbo was selected from more than 10 cities、Changsha、Three candidate cities in Jingdezhen。Then the mayors of the three candidate cities will state respectively，Final interview with the review committee，The one with the highest score wins。

(1) Maritime Silk Road - Holding the Maritime Silk Road Application for World Cultural Heritage and the China-Japan-Korea Marine Economy Summit Forum

(2) Buddhist exchanges - hosting the East Asian Buddhist Cultural Exchange Month and the "One Flower, One World" Chinese, Japanese and Korean calligraphy and painting art touring exhibition

(3) Academics in Eastern Zhejiang—International Academic Forum Series on Wang Yangming’s Mind Studies

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How the opening day of "Xu Xiake's Travels" became China Tourism Day

This is an era of universal marketing。An excellent marketing event，Can attract people’s attention，Promote a city’s image，Even promote the development of cities。Every city has several business cards of its own。These business cards are the carrier of a city’s own characteristics and values，It is also one of the elements in the construction of urban identity。Marketing with a few business cards，It can allow the outside world to have psychological recognition of the image and outline of this city。

2010，The former National Tourism Administration is soliciting plans for the specific date of "China Tourism Day" from the public。Actually，Ninghai in Ningbo，It takes ten years to sharpen a sword，We have long been planning and proposing that the opening date of "Xu Xiake's Travels" be May 19th，Established as China Tourism Day。

Xu Xiake is an outstanding 188bet online sports betting travel explorer in the history of our country、Geogeographer and litterateur，He spent more than 30 years visiting famous mountains and rivers，Traveling across 19 provinces across the country，Is the first person in my country who makes travel his lifelong career，Known as the “Chinese Traveling Saint”。Connect "China Tourism Day" with Xu Xiake，is a very suitable choice，Only Xu Xiake can take on this important task。

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The spatial and cultural dimensions of urban marketing

Urban Marketing、Innovation in cultural tourism promotion needs to conform to the trend of the times、Personality and forward vision。Without innovation, there would be no fashion；There are not a few people who have the forward vision，There is no fashion guidance。Of course，For urban marketing、Innovation in cultural tourism promotion，Benefits are in the eyes of the beholder、A wise man sees wisdom。

Improvement of the city’s image should be from the spatial dimension、Start with the cultural dimension and symbolic dimension。Precise positioning in spatial dimensions，Including functional positioning and value positioning。For example, Ningbo，It is the “T”-shaped intersection of the Yangtze River Economic Belt and the Maritime Silk Road，is a starting point of the Maritime Silk Road。Ningbo，Another intersection of ocean culture and inland culture。Its spatial positioning is a strategic fulcrum、Central hub、Industrial hinterland，Explained clearly。Let’s look at it from the brand，Is it the key to the success of the “One Belt, One Road” and Yangtze River Economic Belt strategies?？These are exactly where the two key areas of national development strategies are located。

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What deserves the attention of the cultural and tourism industry，The 188bet online sports betting country’s economic thinking has undergone major changes。From the supply side、Get it on the production side，Line development direction in emerging fields、Innovation field，Create new economic growth points。Practitioners in the cultural and tourism industry，Aim for new technologies、New Industry、New mode、New business formats “Four New Economies”，Give full play to the innovative driving role of “culture +” and “tourism +”，Promote the gathering of various elements and resources、Open and share，Vigorously develop maker space、Open innovation, etc.，Create a new engine for cultural tourism economic development。

About the author

Chen Xuqin，Executive Dean of Donghai Branch of National Economic Research Institute，Chief reporter of Ningbo Daily Newspaper Group，Concurrently serves as a researcher at the China Newspaper Culture Industry Alliance、Researcher at the China National Garment Association Industrial Economics Research Institute。Successfully planned the copywriting of Ningbo’s application for “2016 East Asian Cultural Capital”、Declaration of "Xu Xiake's tour date: May 19th is China Tourism Day" copywriting, etc.。Published 5 books including "Interpreting Ningbo: Thinking Based on Serving the National Strategic Frontier", "News Search", "China's Clothing Industry Blueprint Fable", "Ningbo Vitality", "Guoyan Donghai Think Tank Report (2019 Volume)"。

*We welcome pre-orders and have a chance to get the author's personal signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582