In recent years，Mergers and acquisitions occur frequently in the international and Chinese hotel markets: Acquisition of Starwood from Marriott，Accor acquires FRHI Group，Homeinn merged into BTG Hotel、Jinjiang Group acquires Louvre Group、Plateno Group、Vienna Group，Huazhu takes the orange crystal。

After this round of mergers and acquisitions,188bet app With the increasing concentration of the hotel market，Average hotel room rates increased，It will become more difficult for purchasers and hotel groups to negotiate prices，There is also the risk of several major hotel groups jointly establishing a unified booking platform。

May 16，Tobias Legg, CEO of hotel travel booking platform HRS, said in an interview with a reporter from Jiemian News at the 188bet Online Sports Betting and Casino Global Business Travel Forum，Mergers, Acquisitions and Integration of China’s Hotel Industry，It will not have a big impact on the travel management company。

Tobias Legg said，Hotel integration is more for individual customers，Hotel chains need integration to increase customer loyalty。Business travel management pays more attention to the standardization and transparency of the process，Especially in China, a highly fragmented market。

Tobias Leger as an example，A few years ago, several hotel chain giants in the United States jointly established a hotel reservation platform, Room Key，Aiming to get rid of OTA，But no success。He also revealed，Chain hotels account for only 25% of global hotel bookings，75% comes from independent hotels，China’s chain hotels account for a higher proportion，But there is no decisive impact。

The current competition in China’s hotel market is fierce，Hotel groups need to integrate to improve profitability，The positioning of HRS is，Optimize the combination through market procurement and use of large-scale independent hotels，Reduce enterprise procurement costs。

Data display，China’s current business travel market will continue to grow: 188bet Online Sports Betting and Casino Global Business Travel Association (GBTA) forecast shows，2016、2017，China’s business travel market 188bet Online Sports Betting and Casino spending is 9.2%，8.4% growth rate。According to its statistics，China’s entire business travel market has exceeded US$300 billion，The business scale of hotels is about US$100 billion，This market is still highly fragmented。

More and more companies are realizing the importance of travel management，Including large-scale state-owned enterprises in China。According to HRS survey，In Travel Management，China’s foreign companies and private companies consider more about cost control，But state-owned enterprises pay more attention to employee satisfaction。

Jiang Jun, Vice President of HRS Asia Pacific revealed，In the business travel forum held by HRS that day，All state-owned enterprises spend approximately US$10 billion on hotels every year。Without a doubt，This emerging trend means a huge market。To this，HRS has established a customized development team in the Asia-Pacific region to meet the needs of state-owned enterprises。

But the challenge is，State-owned enterprises are large and dispersed，Large state-owned enterprises have many branches，Scattered bookings make integration difficult，At present, state-owned enterprises have begun to integrate all booking needs into a unified group booking platform。

Jiang Jun said，For state-owned enterprises，Integration is a pain point。Platformization 188bet Online Sports Betting and Casino will help integrate the entire travel business，HRS can seamlessly connect products and services to the platform。

HRS Group is headquartered in Cologne, Germany，It has 350,000 hotel resources covering 190 countries，Including 210,000 independent hotels。Enterprise users who cooperate with HRS will enjoy a 30% discount，Currently HRS has reached cooperation with 40,000 companies around the world，Customers in China include Google、China Mobile、Hitachi、Huawei、Alibaba and Panasonic。

*Source of this article: Jiemian News，Author: Xi Manlin，Original title: "Hotel group integration will increase business travel purchase prices HRS is optimistic about the potential market for state-owned enterprise customers》

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