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In recent years,Mergers and acquisitions occur frequently in the international and Chinese 188bet mobile markets: Acquisition of Starwood from Marriott,Accor acquires FRHI Group,Homeinn merged into BTG 188bet mobile、Jinjiang Group acquires Louvre Group、Plateno Group、Vienna Group,Huazhu takes the orange crystal。
After this round of mergers and acquisitions,First domestic 188bet mobile、The three major groups, Jinjiang and Huazhu, form a "three pillars"。With the increasing concentration of the 188bet mobile market,Average 188bet mobile room rates increased,It will become more difficult for purchasers and 188bet mobile groups to negotiate prices,There is also the risk of several major 188bet mobile groups jointly establishing a unified booking platform。
May 16,Tobias Legg, CEO of 188bet mobile travel booking platform HRS, said in an interview with a reporter from Jiemian News at the Global Business Travel Forum,Mergers, Acquisitions and Integration of China’s 188bet mobile Industry,It will not have a big impact on the travel management company。
Tobias Legg said,188bet mobile integration is more for individual customers,188bet mobile chains need integration to increase customer loyalty。Business travel management pays more attention to the standardization and transparency of the process,Especially in China, a highly fragmented market。
Tobias Leger as an example,A few years ago, several 188bet mobile chain giants in the United States jointly established a 188bet mobile reservation platform, Room Key,Aiming to get rid of OTA,But no success。He also revealed,Chain hotels account for only 25% of global 188bet mobile bookings,75% comes from independent hotels,China’s chain hotels account for a higher proportion,But there is no decisive impact。
The current competition in China’s 188bet mobile market is fierce,188bet mobile groups need to integrate to improve profitability,The positioning of HRS is,Optimize the combination through market procurement and use of large-scale independent hotels,Reduce enterprise procurement costs。
Data display,China’s current business 188bet mobile market will continue to grow: Global Business 188bet mobile Association (GBTA) forecast shows,2016、2017,China’s business 188bet mobile market spending is 9.2%,8.4% growth rate。According to its statistics,China’s entire business 188bet mobile market has exceeded US0 billion,The business scale of hotels is about US0 billion,This market is still highly fragmented。
More and more companies are realizing the importance of 188bet mobile management,Including large-scale state-owned enterprises in China。According to HRS survey,In 188bet mobile Management,China’s foreign and private companies consider more about cost control,But state-owned enterprises pay more attention to employee satisfaction。
Jiang Jun, Vice President of HRS Asia Pacific revealed,In the business 188bet mobile forum held by HRS that day,All state-owned enterprises spend about US billion on hotels every year。Without a doubt,This emerging trend means a huge market。To this,HRS has established a customized development team in the Asia-Pacific region to meet the needs of state-owned enterprises。
But the challenge is,State-owned enterprises are large and dispersed,Large state-owned enterprises have many branches,Scattered bookings make integration difficult,At present, state-owned enterprises have begun to integrate all booking needs into a unified 188bet mobile booking platform。
Jiang Jun said,For state-owned enterprises,Integration is a pain point。Platformization will help integrate the entire 188bet mobile business,HRS can seamlessly connect products and services to the platform。
HRS Group is headquartered in Cologne, Germany,It has 350,000 188bet mobile resources covering 190 countries,Including 210,000 independent hotels。Enterprise users who cooperate with HRS will enjoy a 30% discount,Currently HRS has reached cooperation with 40,000 companies around the world,Customers in China include Google、China Mobile、Hitachi、Huawei、Alibaba and Panasonic。
*Source of this article: Interface News,Author: Xi Manlin,Original title: "188bet mobile group integration will increase business travel purchase prices HRS is optimistic about the potential market for state-owned enterprise customers》
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