Since entering 2017，Inbound 188bet sports betting app download seems to be revived，Becoming a new hot spot in the 188bet sports betting app download industry。Ctrip acquired European air ticket search website Skyscanner in November last year，Accelerate the pace of internationalization，Trying to attract more overseas guests to China through Skyscanner；Later, in March this year, Caesar Travel released 12 major "inbound 188bet sports betting app download" themed routes at the ITB exhibition in Germany，Planning to establish an inbound 188bet sports betting app download company，Focus on the inbound 188bet sports betting app download market。The capital market also favors inbound 188bet sports betting app download startups，For example, if you want to do the "Inbound Tour GDS" Six Arts Varitrip，Behind this is the support of institutions such as Inno Angel Fund and angel investor Xu Lin。

Before continuing to discuss inbound travel，We need to popularize the concept and market capacity of inbound 188bet sports betting app download statistics again。

According to the "2016 Annual 188bet sports betting app download Statistics Report" released by the China 188bet sports betting app download Academy of the National 188bet sports betting app download Administration，The statistics of inbound tourists include four parts: foreigners、Hong Kong compatriots、Compatriots in Macau、Taiwan compatriots，Inbound 188bet sports betting app download statistics include two concepts: the number of inbound tourists and the number of inbound overnight tourists。

↑Table 1: Inbound “one-day tour” is the author’s definition，Yellow is the data calculated by the author，Other data are released by China 188bet sports betting app download Academy，The same below

• Proportion of 188bet sports betting app download tourists in 2016: Hong Kong accounted for 59%，Foreigners account for 20%，Macao compatriots account for 17%，Taiwan compatriots 4%。

• Proportion of 188bet sports betting app download overnight tourists in 2016: Hong Kong compatriots accounted for 47%，Foreigners account for 37%，Macao compatriots 8%，Taiwan compatriots account for 9%。

• Proportion of 188bet sports betting app download “one-day tourists” in 2016: Hong Kong compatriots accounted for 67%，Macao compatriots account for 24%，Foreigners account for 8%，Taiwan compatriots account for 1%。

According to report，The number of inbound tourists in 2016 was 1.3.8 billion people，The number of inbound overnight tourists is 59.27 million。The number of “one-day trip” arrivals without overnight stay reached 79.17 million，Mainly including Hong Kong、Australia、Border residents of Taiwan and other neighboring countries。This part of the number of "one-day tourists" basically has little to do with the 188bet sports betting app download industry。There is another data in the report: the number of inbound foreign tourists is 31.48 million，Including the number of border residents from neighboring countries in China，The difference from the 28.15 million in the picture is 3.33 million。

Let’s look at international 188bet sports betting app download revenue:

↑Table 2: International 188bet sports betting app download revenue

↑Figure 1: Proportion of international 188bet sports betting app download revenue

↑Figure 2: Per capita spending of 188bet sports betting app download tourists (USD)

This data is displayed，Taiwanese compatriots rank first in per capita spending，Foreigners come second，The cost for Hong Kong and Macao compatriots is just one night’s accommodation and a big meal。Foreigners accounting for 20% of the international income generated accounted for 55.8%，It can be seen that foreigners are the main force in international income from inbound 188bet sports betting app download，So we will focus on the foreign part later。If divided by country，Which source country has the highest per capita spending？

↑Table 3: Number of 188bet sports betting app download foreign tourists by region and proportion

↑Figure 3: The top 17 188bet sports betting app download tourist source countries in 2015 (this ranking is based on the 31.48 million 188bet sports betting app download tourists in 2016；Specific number of people in each country，No data for 2016，Data adopted in 2015，Among them Vietnam、Myanmar data missing)

Unfortunately，The statistics in 2016 only give the order，There is no population statistics for specific countries，The above table lists the population statistics of specific countries in 2015。Based on 2015 statistics，Focus on the number of 188bet sports betting app download from developed countries in Western Europe and the United States:

↑Table 4，GNI data 188bet sports betting app download: World Bank World Bank

Source of tourists from the above developed European and American countries，The beauty of being a native English speaker、English、Add、Australia、New five countries (per capita GNI exceeds 40,000 US dollars) total 410.790,000，Accounting for 64%，Among them, the United States accounts for 34%，It can be said that the United States is the top priority。At the same time, most other European countries also speak English，Therefore, the above European and American countries are the most important source markets for 188bet sports betting app download tourists。

Table 2 shows that the per capita expenditure for foreigners entering the country is US,373，Considering the border immigration of neighboring Asian countries and the level of local economic development，And the author’s many years of experience in inbound 188bet sports betting app download in the European and American markets，Conservatively estimated, the average spending of inbound tourists from Europe and the United States is US,000，The United States, the most economically developed country，The average cost is at least 00。Then the annual expenditure of inbound tourists from European and American developed countries in China is 18.6 billion US dollars。Although there are as many as 6.5 million foreigners entering the country for “one-day trips”，But basically does not include long-distance source places in Europe and the United States，Most of them are border residents from neighboring countries (Vietnam、Myanmar, etc.)。It needs to be pointed out，Hong Kong (GNI/41000/32) and Singapore (GNI/52090/17) as international financial centers，Many people from European and American countries have lived here for a long time。Although this part of the population statistics is listed according to the nationality of the passport held，Actually, they travel from Hong Kong and Singapore to and from mainland China。

↑Figure 4: Proportion of arrivals 188bet sports betting app download Europe and the United States by country in 2015

Asian country Korea、The total number of people in Japan and Japan reaches 694.210,000，Higher than the total number of people in European and American source markets，Also a developed country，The guest’s spending power is not low。But consider developing these two markets，Two more languages ​​must be developed，The difficulty is doubled。Of course，Focus on inbound 188bet sports betting app download in these two countries，It is also a good market opportunity，However, the political relations between these two countries and our country are unstable，Higher operating risks。Traditional inbound travel agencies have European and American departments within them、Japanese and Korean Department、Southeast Asia Department、Eastern Europe, etc.，Due to the huge differences in language and culture，Products per market segment、Marketing is also different。

According to the above analysis，It can be concluded that the important source of tourists for inbound 188bet sports betting app download lies in remote European and American developed countries。And，Due to natural language and cultural differences，European and American tourists come to China，Finding a service provider is a necessity。

The author has been engaged in inbound 188bet sports betting app download for European and American tourist source areas for many years，Inbound 188bet sports betting app download discussed later in this article，Only refers to inbound 188bet sports betting app download targeting source markets in developed countries in Europe and the United States。

The development status of inbound 188bet sports betting app download in the past five years

• The inbound 188bet sports betting app download portal e-commerce pattern is further stabilized

After nearly twenty years of development，The inbound 188bet sports betting app download portal e-commerce pattern is further stabilized。Inbound 188bet sports betting app download portal Xi'an Marco Polo (www.travelchinaguide.com）、Guilin Haina (www.chinahighlights.com）、Guilin Tang Dynasty (www.chinaodysseytours.com) have been determined，There is no possibility for latecomers to surpass。Although the advantages vary，In fact, the models of these three companies are similar，Both are PGC+customized tours+group tours。Different from domestic travel and outbound travel in the domestic market，The first one they left was PGC，It is the collection and compilation of travel guide information in the Travel Guide section。via PGC，Gather traffic and get better organic search rankings，Especially the first two，If you search for keywords about china travel in English，Basically these are the pages of these two companies。After obtaining a better search ranking and having traffic entrance，Start customizing itineraries for overseas guests。At that time, the entrance for overseas tourists to travel to China was monopolized by large foreign wholesalers and travel agencies，They don’t have the energy or the inclination to make customized tours for small groups。These two companies in Xi’an and Guilin have seized the dividends of low local labor costs，Start step by step and become bigger and stronger。When the traffic entrance reaches a near monopoly，They started doing group tours again，Because they have strong enough customer collection capabilities and channels。Looking at customized tours in the domestic market，It’s because the traffic entrance for group tours cannot be obtained，I had no choice but to switch to customized games，But the problem of traffic entrance is still not solved。

Why don’t latecomers have a chance？Same problem as the domestic market，Google’s natural search traffic entrance has been monopolized by these companies。Google Adwords advertising is already too expensive to afford。Regardless of whether you have strength or not，Keyword advertising is a bottomless pit。Each mode captures the bonus window period in a specific period，The window period for inbound 188bet sports betting app download portal e-commerce has long been closed。

• Google’s online traffic entrance monopoly has been broken，The rise of 188bet sports betting app download

Now that the trend of inbound 188bet sports betting app download portal e-commerce has passed，So there is no chance for inbound 188bet sports betting app download e-commerce？No！The success of inbound 188bet sports betting app download portal e-commerce is because of Google，If anyone can break this traffic entry order，Then TripAdvisor comes on the scene。TripAdvisor started with hotel reviews，Later expanded to attractions、Restaurant、Destination Activities，There are now more than 500 million reviews worldwide。These reviews help it get better organic rankings on Google。At the same time，Due to its strict review process, it ensures the authenticity of most reviews，Accepted by users，As a result, users can directly log in to its website when traveling again after using it once without having to search and compare on Google。Google solves the problem of timely delivery of information，Tripadvisor solves the problem of information filtering，The user’s decision-making process is accelerated，More efficient。In order to increase the number of reviews，TripAdvisor designed a tool to automatically send review tips to hotels and other businesses, reviewexpress，Encourage merchants to urge guests to submit more reviews。

TripAdvisor not only diverts traffic from Google，And 188bet sports betting app download also hit Google Adwords quite hard。When the merchant notices，You can get a better ranking by simply improving your service without spending money on TripAdvisor，When you can bring more customers to the merchant，Which merchant is still willing to continue to run Google Adwords ads？Not to mention that keyword advertising is so expensive。

The rise of TripAdvisor has also made SEO technology disappear。Once upon a time，What you pay is keyword advertising，Free is SEO technology，Includes the popular link exchange。In the field of inbound 188bet sports betting app download，There are many websites with good TripAdvisor rankings but poor website content and SEO，Still alive and nourishing。

As for the future of TripAdvisor’s Chinese website，Based on huge natural cultural differences，To paraphrase Kai-fu Lee’s comment on Airbnb, 188bet sports betting app download is “almost zero！”

• Little B is emerging in 188bet sports betting app download activities

The rise of TripAdvisor provides excellent opportunities for small businesses in destination activities，The author is one of the beneficiaries。Some tour guides who are on the front line，Based on my own experience in leading groups，Design line products that meet the needs of overseas customers，Build a simple website，and submit a merchant account on TripAdvisor，Opened for business。As long as you can grasp the needs of your guests，And provide high-quality services，Guests are satisfied with the service and then submit a five-star review on TripAdivsor，You can get more orders continuously。These little Bs，Including tour guide、District Travel Agency，Even some drivers who understand simple English。Of course，Any bonus has a window period。The window period for ranking on TripAdvisor has been closed in Beijing，But 188bet sports betting app download’s just getting started elsewhere。

In addition to providing regular sightseeing sightseeing，More are market segments that portal e-commerce or 188bet sports betting app download tour groups do not pay attention to，For example, hiking、Cycling、Photography、Gourmet、Calligraphy、Bird watching、Archaeology、Adventure and other local special activities。

The objective reason why fragmented small B is gradually becoming more popular，Tourists’ needs have changed。Tourists now need flexibility、Obvious features、Highly interactive、Products with distinctive local cultural symbols，Instead of the same route guide 188bet sports betting app download travel guide。Even the Great Wall is a must-see for every overseas tourist，I no longer like going to Badaling、Mutianyu and other crowded places，It’s Jinshanling with less people and beautiful scenery、Hiking in Gubeikou and other places。At the same time，Because tourists make reservations directly with local B’s，Removed all the intermediate links，Obvious cost-effective advantage。

• 188bet sports betting app download

The source areas of 188bet sports betting app download tourists are as mentioned above，Concentrated in developed countries in Europe and the United States，This won’t change much for quite some time。The origin of 188bet sports betting app download tourists is the United States、UK、The Australian-dominated pattern will not change in the short term。Singapore and Hong Kong, which are relatively close, are also good sources of tourists。

Future trends and opportunities for inbound 188bet sports betting app download

• Opportunities for giants

As a one-stop travel service provider，After Ctrip acquired Skyscanner，International sites in addition to existing air tickets、Hotel、Car rental business，Vacation business will be added soon，In fact, its Chinese website has already launched vacation products。Vacation products can also be called Things to do/Tours & activities，188bet sports betting app download’s the destination activity，That is, "Local Fun" on Ctrip Chinese version。Things to do products in Ctrip English version are not rich enough，There are not many unique and attractive destination activities。If you want to connect directly with Viator and other large foreign destination activity platforms，188bet sports betting app download took a big detour in front of the house，The price is high and the gold content is not high。In order to increase customer stickiness，Improve customer satisfaction，Ctrip still needs to work hard to expand destination activities on Skyscanner International Station and the English version of the official website。

Another advantage of Ctrip is destination transportation ticketing，Includes air tickets、Train and ground transportation。Ctrip’s English version of air ticket business has been familiar to many overseas guests，Also recommended by Lonely Planet, the overseas travel guidebook。Train ticket business，Especially high-speed rail tickets，With the rapid development of high-speed rail in China，Ticket booking volume has experienced explosive growth 188bet sports betting app download past two years。Not just Ctrip English version，Including Xi’an Marco Polo、Guilin Haina、Guilin Tang Dynasty，There are also some independent train ticket booking service providers specifically for overseas guests，has grown several times 188bet sports betting app download past two years。China’s high-speed rail is heading towards Southeast Asia，Going overseas，will be loved by tourists from all over the world。High-speed rail ticketing is a very effective high-frequency traffic portal。

Ground transportation，Mainly includes airport and station transfers and chartered tours to attend the conference。188bet sports betting app download business is currently a small section under Things to do，And adopts the subcontracting mode。In fact, ground transportation is a very good self-operated business，Just needed、High frequency、standard product、High gross profit。

The reason why Ctrip is a giant，Because it has built a strong ecological chain。Air tickets、train ticket、Data accumulation of ground light traffic，will help Ctrip conduct big data analysis of customer consumption in the future，And guide business development direction。The guest booked air tickets and train tickets，You can push the destination transportation to the guests，If Ctrip could run its own destination activities，You can also push destination activities。Eat on the six major elements of travel、stay、row、游、Purchase、Entertainment，Ctrip can participate in at least two links: travel (transportation ticketing) and tour (destination activities)。Currently except accommodation (accommodation is listed on TripAdvisor、Booking、Hotel Membership Plan、The link of group organization control) is difficult to grasp，Eating in the future (dining is also a major pain point for overseas guests traveling to China)、Purchase、Entertainment can also make a difference。And eat、Purchase、Entertainment can actually be integrated into the game，That is, destination activities。Therefore，Ctrip wants to make a difference in the field of inbound 188bet sports betting app download，Destination activities are an integral part。

Another giant，HNA Caesar is another story。Backed by HNA，Caesar can take advantage of Hainan Airlines’ flight resources。International routes opened by Hainan Airlines in recent years，Either flying from a first-tier city in China to a second-tier foreign city (Beijing-Manchester)，Either flying from a second-tier city in China to a first-tier city abroad (Xi’an-Sydney；Changsha—Los Angeles)。HNA’s original intention，It follows the flow of Chinese outbound tourists，Outbound 188bet sports betting app download traffic in domestic second-tier cities has grown rapidly in recent years。After the route network is laid out to a certain extent，In fact, it also provides more choices for inbound 188bet sports betting app download。

The traditional gateway for inbound 188bet sports betting app download is Beijing、Shanghai，These two cities are both arrival and departure，Flights are basically all airlines from the source countries。Hainan Airlines’ international flights in second-tier domestic cities provide more choices，For example, you can design a 7-day route from Sydney to Xi'an to Beijing to Xi'an to Sydney，Connecting the two most famous ancient capitals in China (Terracotta Warriors and the Great Wall)，Carry out marketing specifically for Sydney, a source of tourists。Same，You can also design a 10-day route from Los Angeles-Changsha-Shanghai-Xi'an-Beijing-Chengdu-Los Angeles，Target advertising in Los Angeles。As long as HNA operates two routes to domestic second-tier cities in the same first-tier overseas city，You can rearrange and combine them in this way，Including Paris-Xi'an-Hangzhou-Paris、Rome—Xi’an—Chongqing—Rome、Seattle-Beijing-Shanghai-Seattle、Boston—Beijing—Shanghai—Boston、Los Angeles—Changsha—Chengdu—Los Angeles、Sydney—Xi’an—Sydney，You can increase or decrease the time period at will in the domestic period。

Due to the development of the Internet，Overseas guests coming to China，Basically all international flights are now self-booked，Domestic inbound 188bet sports betting app download service providers have also given up on this business long ago。But times are changing，Hainan Airlines’ route layout，Makes it possible to challenge this pattern。HNA’s international routes are still mainly for Chinese people，If targeting foreigners，It is the incremental market，Compete directly with source airlines。If you simply share routes with overseas airlines，HNA may take a long time。But if it can be bundled with Caesar’s inbound tour ground service products，has great advantages。Hainan Airlines gave Caesar a relatively favorable price for international round-trip flights，Caesar thus gains a competitive advantage in the market，Get more inbound tourists。If in the domestic segment，Hainan Airlines can also support Caesar，Not only Caesar’s costs are further reduced，Overseas guests traveling through China for more than ten days，Took more than five or six Shanghai Airlines flights throughout the journey，Definitely impressed，This has greatly promoted HNA’s brand communication overseas。Source of inbound tourists from Europe and America，Same as the source of domestic outbound tourists，Most of them are concentrated in first-tier cities。No need to sprinkle pepper，Focus on customer source areas in several first-tier cities，will achieve good results。Hainan Airlines has more and more international routes，Caesar and HNA team up to develop group tours including international flights，It will be a win-win result。

Of course，Caesar’s resources are not just HNA’s flight resources。Wanting to travel inbound，You need to reorganize your resource advantages，Perhaps there are many advantages that I have not paid attention to before that can be used for inbound 188bet sports betting app download。

Several giants are now increasing investment in offline stores，In fact, 188bet sports betting app download tourists also need offline store services。The intensive layout of offline stores targeting domestic tourists，You can also set aside a small part，For example, Wangfujing, Beijing、Dongzhimen，Xi’an Bell Tower，Shanghai Xintiandi，Serving 188bet sports betting app download tourists，Further improve guest satisfaction。These giants have branches overseas，The offline synergy advantages of overseas branches can also be used，Develop sources of overseas offline 188bet sports betting app download tourists。

• Opportunities at 188bet sports betting app download B

With the rise of TripAdvisor，Many small and beautiful businesses have been born on this platform this year，includes hiking、Cycling、Photography、Gourmet、Calligraphy、Bird watching、Adventure, etc.。The giants have the ways of giants，Little B has a way to survive for Little B，Not opposed to each other。Over the past five years，Traditional inbound 188bet sports betting app download practitioners lament that the river continues to decline，Every year is only worse than the previous year, not the worst，2016 including weak rebound。And the little B including the author，is thriving。Last five years，Maintain a growth rate of at least 30% every year。In 2016, some growth rates even reached 50%，There are also some new entrants with a small base that have doubled their growth。This is why the author has been focusing on inbound 188bet sports betting app download for more than ten years，Reasons for having confidence in inbound 188bet sports betting app download。Inbound 188bet sports betting app download has always been there，European and American tourists are in urgent need of services，It’s just the survival of the fittest among the participants in the industry。

These small B’s are not big in scale，Mostly family workshop-style operations，Working from home without a license。But why can 188bet sports betting app download grow so fast？Because I was originally a front-line tour guide，They understand the real needs of their customers，Can design truly good products for customers，And strictly control the quality of service，Get a good reputation on TripAdvisor。Word of mouth is more effective than Google、Google Adwords or SEO technology is much better，And reduce marketing costs。At the same time，Because 188bet sports betting app download is a family workshop operation，With no intermediate links，The service quotes provided are very competitive。Overseas customers don’t care whether you have a license or not，As long as you can have fun。In terms of service quality control，Little B beats the big company。

The main traffic entrance for these small B’s is TripAdvisor，In recent years, it has also become a supplier of Viator/Getyourguide/Expedia。Number of small B’s on TripAdvisor，Beijing 374、Hong Kong 130、Shanghai 105、Xi’an 67、Guilin 43、Chengdu 60、Kunming 13、Dali 10、Lijiang 22、Chongqing 15、Pingyao 4、Datong 2、Luoyang 3。Data display，TripAdvisor’s free traffic entrance bonus window has been closed in Beijing，But elsewhere in the vastness it has just begun。Tour guides who are interested in inbound 188bet sports betting app download and have rich front-line reception experience，Why not try to start your entrepreneurial journey on TripAdivisor。

• Opportunities for 188bet sports betting app download event platforms
  

Destination activities may be the hottest topic in the global 188bet sports betting app download industry now，Even Airbnb, the leader of the sharing economy, has launched trips，Although the strategies are different，But it can be seen that this is indeed the most popular outlet。Recently, Klook successfully raised another US million，Adding fuel to the flames。

Three pillars of overseas market destination activity platforms，Includes Viator/Getyourguide/Expedia Local Expert。In 2014, TripAdvisor acquired Viator for US0 million，Its strategic partner Getyourguide sadly leaves the company。Now 188bet sports betting app download seems，Getyourguide previously reached a strategic cooperation with TripAdivsor，Really discerning。I guess TripAdvisor may have expressed its willingness to acquire Getyourguide，But Getyourguide, who has successively succeeded in raising high amounts of financing, is arrogant，Unwilling to give in。Or 188bet sports betting app download is the strategic cooperation with Getyourguide，Great opportunity to make your destination visible to TripAdvisor，Also extended an olive branch to Getyourguide。When agreement cannot be reached，Switch to Viator quickly。Getyourguide did not accept the acquisition，After losing TripAdvisor traffic support，Maybe I feel regretful，But what if Booking is the one who extends the olive branch next time？After all, Kees Koolen, the former CEO of Booking, is an investor in Getyourguide。Expedia established a separate destination activity brand LocalExpert，And reached strategic cooperation with Marriott Hotel Group，Plus Starwood Hotel Group，Expedia Local Expert’s channel sales capabilities have been greatly enhanced。

Since there are three mountains ahead，So is there any chance for inbound 188bet sports betting app download destination activity platform？Yes！The reason is as mentioned above，All multinational companies are not accustomed to the local environment in China，There is also the disease of big companies。

Viator before being acquired by TripAdvisor，Used purely manual operation。The supplier sends product line information to the city manager，Uploaded to headquarters by city manager，Time-consuming and laborious。Such a pattern，The city manager has great authority，Especially in China，Prone to gray areas。After being acquired, Viator began to develop Extranet where suppliers can manage their own products，Published in April 2015。The author is fortunate to be the first supplier 188bet sports betting app download world to upload line management products on Viator Extranet，And get the best commission policy。Although Extranet still has many problems in use，But better than the previous city manager mode，Undoubtedly a qualitative leap。Suppliers can manage the details of all products by themselves，However, some key points need to be reviewed by the US headquarters。The headquarters review cycle is too long，Is its biggest problem now。Another question is，Only suppliers actively submit applications，Only you have the opportunity to launch products。It would be great to receive a reply to the supplier’s email to Viator within a week。It takes two months to review products online on Expedia LocalExpert，The supplier management background is useless，Because the supplier can hardly operate anything。Today, with the rapid development of the Internet 188bet sports betting app download country，It’s hard to imagine that the supplier management backend experience of these two world-renowned travel companies is so bad。Although Viator has an Asia-Pacific region，But working in Los Angeles。ExpediaLocal Expert’s Asia Pacific region is located in Selangor, Malaysia。Compared with the proactive local promotion model 188bet sports betting app download domestic market，The efficiency is too different。As for Getyourguide, it has basically given up on the Chinese market。

Minimum 20% commission policy of these three companies，188bet sports betting app download also discourages many domestic small and medium-sized suppliers。(I saw that 6-person tour was removed from Ctrip a few days ago for the increased 2% commission，I can only hehe！）

Pain points that multinational companies cannot solve，It’s an opportunity。If you can base yourself locally，Proactively develop high-quality suppliers，Designed and convenient supplier background management，And help suppliers grow，You can gain a firm foothold and develop 188bet sports betting app download market competition。

Of course，It’s not like no one has tried it in the past few years。Lvpad has fallen、Asiacation、Jetbay，There is also the struggling Laibatour。These martyrs all fell in supply chain management，That is, the lack of high-quality suppliers。Many suppliers offer terrible itineraries，Cannot go online without deep processing，Deep processing will cost more labor costs。The platform is originally for technology，Now I have to do the hard content work of a travel agency，Trapped in a dilemma。Same，Where there are pain points, there are opportunities，In order to improve suppliers’ self-management capabilities，The opportunity for inbound 188bet sports betting app download destination activity technology service provider is here。

Another challenge for the destination activity platform is the traffic entrance，The giants definitely have advantages，But in such a market segment that has not been paid attention to by the giants，If 188bet sports betting app download can provide good products and services，There is still a chance to break through。

Just a reminder，No matter it’s the past，Or 188bet sports betting app download future，Want to try 188bet sports betting app download direction of the destination activity platform，Don’t even think about doing package tours with higher gross profit。Destination activities are short and quick tours&activities，package tours belongs to portal e-commerce、Overseas tour group、Overseas OTA’s sphere of influence，The two concepts are completely different，The pattern of package tours has been determined。Only the top three domestic portal e-commerce companies are ahead，It is insurmountable，Not to mention overseas tour groups and OTAs。

• Opportunities for 188bet sports betting app download event technology service providers (SaaS systems)

Although TripAdvisor has driven the growth of a large number of small B’s in recent years，But these little guys are really working hard！Most of these people are former front-line tour guides，Knowledge of how to receive European and American guests，But when I came across a website for marketing，Most of them are confused！If you check out the top ten little B websites in Beijing on TripAdvisor，You will know their level。This group transformed from tour guides，Being on the front line of service and reception for a long time，Profound understanding of customer needs，Know how to improve guest satisfaction，But good products must be turned from ideas into products on the Internet to be displayed to customers，188bet sports betting app download is an insurmountable mountain for them，Not to mention Internet marketing。

Foreign technical service providers for destination activities have developed rapidly in recent years，Including Rezdy/Rezgo/Checkfront/BookingBoss/Bookeo, etc.，Many of them have received investment。But these technical service providers focus on the booking system booking engine，And 188bet sports betting app download involves website building、Itinerary customization tool、Payment tool、When 188bet sports betting app download comes to marketing tools，You need to integrate with other technical service providers。Of course this is not a problem abroad，You can use wordpress to build a website，Make reservations with Rezdy，Pay with Paypal，Use Mailchimp for email marketing，Use Zendesk for customer Q&A，Embedding an API can solve 188bet sports betting app download。But let the domestic small B group use this process to build a website，I’m afraid most of them have fled。Not to mention the server is far abroad，Slow response，Plus the well-known reasons，Some good services such as G map are not available。

Westerners’ thinking is very different from ours，They all develop a specific solution for a specific need，Resolve specific issues。This is 188bet sports betting app download highly collaborative atmosphere of the Western Internet，is a more efficient solution。But in China，Due to differences in culture and ways of thinking，Solutions that require collaboration are less applicable，An All-in solution is more suitable for local users。

What basic functions are needed for 188bet sports betting app download All-in solution？

188bet sports betting app download building

188bet sports betting app download engine

188bet sports betting app download method 188bet sports betting app download method

188bet sports betting app download Relationship Management CRM

188bet sports betting app download

These are just the functions displayed to guests on the front end。If 188bet sports betting app download want to truly solve Little B’s pain points，Needs to be extended to back-end operational functions。188bet sports betting app download may not understand，Little B like me is operating，I still use tools such as Excel and QQ。Extremely low efficiency，But this is reality。

PMS (property management system) relative to the inn industry，This SaaS system for inbound 188bet sports betting app download destination activities can be called OMS (operator management system)。OMS solution can be regarded as a pure technical service provider，Can expand to destination activity platform。Imagine if 1,000 small businesses adopt this OMS system，Then there are 1000 suppliers on hand，Convert to a destination activity platform with one click。OMS does not need to be a destination event platform，But it is almost the only way to do OMS for destination activity platforms，Otherwise we will fall like the martyrs before us。Just like a clever idea in the domestic market、Guide Cat Like，If you want to be a 2C platform，The supply chain must be integrated first，Helping suppliers grow，This is the transformation of 2B SaaS system services。

Although OMS is a pure technical service provider，But if it is like the foreign technology service provider Rezdy or the destination activity platform Viator，Waiting for Little B to come，I’m afraid I won’t live long。These little Bs all come from grassroots backgrounds，Strong inertial thinking，Low acceptance of new things，Strong market education and promotion activities are needed。Marketing activities must be grounded，Can effectively solve the practical problems they face。Marketing personnel must be very familiar with the needs of this customer group，Communicate in a language and manner they can understand。In the early days，Requires a lot of face-to-face communication、Step-by-step operation，Let them realize that this system can indeed improve their efficiency、Improve output and efficiency。In the marketing activities of multinational companies，The two best examples are Paypal and Booking。Paypal entered the domestic inbound 188bet sports betting app download market around 2005，Sponsored various forums on inbound 188bet sports betting app download at that time，Actively answer customer concerns。And Paypal’s customer service staff are very professional，They can quickly judge, analyze and solve various problems。The speed with which merchants are most concerned about cash withdrawals，It takes 7 working days at the earliest，Now it has been shortened to 2 working days。Booking this year，Adopted city tour promotion activities，Go deep into various cities，Face-to-face communication with hotel and inn owners，Solve owners’ concerns on site。Same，Booking’s marketing staff are very enthusiastic、Professional。It is difficult for a company like this not to succeed！

188bet sports betting app download country，All-in solution，Users need to be treated like fools，Providing nanny-style services，Only in order to finally occupy the market。This is the reality，Only acceptance but no choice。

Destination activity technology service providers can refer to the development path of hotel technology service provider Booking Suite。Buuteeque was established in Seattle in 2010，Later received two rounds of ,500 investment。Acquired by Priceline in 2014 and integrated into Booking。After one year of silence，Booking launched BookingSuite based on Buuteeque，Providing technical marketing services to hotels。188bet sports betting app download PMS that the author has contacted，Booking Suite can be said to be the most powerful and convenient to use。Booking Suite understands the psychological needs of hotel guests very well，Also understands the needs and pain points of hotel owners。Booking Suite can quickly occupy the market，Still rely on excellent technology、Products and Services。Booking Suite not only squeezes the space of other independent hotel technology service providers，At the same time, it increases the stickiness and loyalty of hotel owners to Booking，Provides strong support for Booking and Expedia to compete。

Someone may ask，Now everyone has mobile Internet，Is PC website so important?？The truth is，The popularity of mobile Internet abroad is much slower than that in China，PC websites still account for the largest proportion of traffic。Besides, 188bet sports betting app download is not a technical problem now that the website adapts to mobile phones。

• Opportunities for 188bet sports betting app download payments

What’s a little hard to understand is，Cross-border payment for inbound 188bet sports betting app download is such a high-end financial industry，Not many people have paid attention to it for many years。The ultimate goal of sales is payment confirmation，And European and American customers think that if you don’t charge money，Just don’t want to take the order，I’m going to find someone else。Early portal e-commerce companies used the credit card authorization collection model，Later gradually transitioned to Paypal collection。Thanks to Paypal，Promoted the development of domestic inbound 188bet sports betting app download，Otherwise, which little B would use credit card authorization to collect payment。But the service requires payment，Paypal’s fee for merchants with monthly transaction volume less than ,000 has now been adjusted to up to .4%，As a result, there have been some ridiculous things where little B asked customers to pay Paypal fees。High handling fees have blocked many small B’s，But is there any workaround。So the guys use Paypal to collect a 20-30% deposit，Not even charging any deposit，Wait until the hotel picks up the guest and then collect the remaining balance in cash。

The problem lies 188bet sports betting app download cash balance。Most European and American customers are accustomed to credit card payment，Rarely carry large amounts of cash。Guest requires cash payment，You need to withdraw money from a bank ATM。This withdrawal process is not as smooth as our usual withdrawals。You must first find a bank，To find a bank, you must also find a cash machine with the Visa/MasterCard/AME logo，Of course this is not a big problem in an international city like Beijing and Shanghai，But it’s a problem in other cities。Everywhere a guest visits，You have to go to the bank to withdraw money，Customer experience plummets。In recent years，188bet sports betting app download prosperous areas of Beijing and Shanghai，Such as Wangfujing、Xintiandi，There is also a group that specializes in defrauding foreigners，Luring foreigners under various names，Or directly threaten to use your credit card，Or use counterfeit currency to exchange the guest’s cash，Some unscrupulous taxi drivers and vendors also use this method。This way，It is possible that the cash balance received may contain counterfeit coins。When collecting the balance cash from the guest in person，It’s impossible to identify them one by one，causing guest disgust。This year，Our tour guide received tips with counterfeit currency twice。

If you want to use a POS machine to swipe a foreign card，First of all, it must be a registered formal company，95% of the little Bs are not compliant。Since the domestic payment industry can provide Lakala for individuals、A card payment solution like BoxPay，Why has no one thought of providing payment solutions for foreign card merchants for inbound 188bet sports betting app download？Maybe this is related to the national financial policy，Maybe you think the market capacity is too small。Is the capacity large enough，More details later。

Or 188bet sports betting app download little Bs expect Alipay、WeChat will occupy overseas markets as soon as possible，Scanning the QR code to collect money is less worrying！

The giant’s offline store layout discussed earlier，In fact, we can also provide value-added services for offline payment，Partially solve the payment pain points of 188bet sports betting app download tourists。

• Opportunities for 188bet sports betting app download ground transportation

I said it before when discussing Ctrip’s inbound 188bet sports betting app download ecological chain，Ground transportation is a very good business，Just needed、High frequency、standard product、High gross profit，Mainly includes airport and train station transfers and chartered tours to attend the conference，This is similar to the "royal chartered car" in the field of outbound travel。In addition to forming part of the giant's ecological chain, ground transportation，Also have the opportunity to develop independently。If you can’t become a unicorn，Will be at least medium-sized。Compared with outbound travel, integrate car guide resources overseas，It’s much less difficult at home。And the circle of inbound 188bet sports betting app download practitioners is relatively closed，Marketing activities are easy to carry out。

Of course，The challenges faced by independent small ground transportation service providers are the same as those faced by imperial chartered vehicles，Where is the traffic entrance？On the one hand, you can try to go online on large platforms such as Viator/Expedia，On the one hand, you can also consider strategic cooperation with Booking/Airbnb。188bet sports betting app download’s not difficult to get online on TripAdvisor，The difficult thing is how to get seed users。

Traffic entrance is a challenge faced by all Internet companies，188bet sports betting app download direction of ground traffic，The author has not thought clearly，Everyone can open the discussion。

• Opportunities for boutique hotels and B&188bet sports betting app download

The "Ctrip Internationalization and Inbound 188bet sports betting app download Development Report" released by Ctrip Executive Vice President Xiong Xing at the beginning of the year shows，Compared to 2015，Inbound tourists’ demand for high-star hotels dropped by 4 percentage points in 2016，ER Boutique B&B、The demand for inns has increased by 7.2%，Stay in a B&B、The number of visitors to the inn increased by 178 year-on-year.6%。

Since 2015，The domestic boutique hotel and B&B sector has ushered in explosive growth。The famous Yunnan Shangri-La Songtsan、Beijing Royal Inn、Beijing Mutianyu Tile Factory、Xilinyuan in Dali, Yunnan is actually the originator of domestic boutique hotels and B&Bs，All have a business history of at least ten years，Songtsen has gone through 17 years now。The originator of these boutique hotels and B&Bs，Almost all of the initial reception were 188bet sports betting app download tourists，Blooming flowers inside the wall and fragrance outside the wall。For example, Beijing Royal Inn is the first boutique hotel in mainland China to be listed on the Forbes hotel rankings，The American "National Geographic" magazine shot a documentary specifically for Songtsan。Only in the past 5 years，With the upgrade of domestic consumption，Only Chinese people realize the unique experiential value of boutique hotels and B&Bs，Swarming in。There is even a crazy investment bubble in the field of boutique hotels and B&Bs。

Across the country，In addition to the above few pioneers，Several Hutong Boutique Hotels in Beijing，Including No. 7 Courtyard of Qin and Tang Mansion、Yueweizhuang、Jingshan Red Wall Garden、Orchid Hotel，Pingyao Jinzhai，Yangshuo Resort、Shuiyun Pavilion、Secret Garden，Longshengli'an Villa，Lijiang House，Shangri-La Arokamba Sonanda Manor has achieved success，Very famous among 188bet sports betting app download tourists。More than half of the operators of these boutique hotels and B&Bs are Westerners，And they are all Westerners who are familiar with China，For example, Sayang from Brickyard and Linden from Xilinyuan。Pingyao Jinzhai is invested by the boss of Beijing Ullens Center for Contemporary Art，It is an art gallery in itself。

Boutique hotels and B&Bs in the field of inbound 188bet sports betting app download have a concentrated customer base，The total number in Beijing is no more than 20，No more than 10 stores in Yangshuo，Dali、Lijiang is even in single digits，Xi’an is the second most popular destination for European and American tourists，Blank。Want to invest in boutique hotels and B&Bs for inbound tourists，Need to have a deep understanding of the consumer psychology and needs of European and American tourists。You need patience in the early stage，Once word of mouth is formed，It will be much easier in the later stage。

However, capital is profit-seeking。These boutique hotels and B&Bs started as 188bet sports betting app download tourists，It has also become very popular in the domestic market in the past three years，Domestic customers have exceeded overseas customers，In terms of design services, we also prefer domestic guests。For example, Songzan, which has become a super IP, plans to build on the existing 5 stores，About 10 more stores will be opened in the next few years。

The many opportunities in inbound 188bet sports betting app download discussed above，Someone may have questions，No matter how many opportunities you have，But your total number of inbound tourists (mainly European and American tourists) is only 6.2 million per year，Less than a fraction of traveling abroad，So what if there is a chance，There will be no unicorns！

According to the "2016 Annual Report" released by the World 188bet sports betting app download Organization，The number of international tourists visiting the Asia-Pacific region in 2015 was 2.7.9 billion people。Compare China 188bet sports betting app download Academy 2015 data，2599 foreigners entering the country。International tourists visiting China only account for 9% of the entire Asia-Pacific region.3% (World 188bet sports betting app download Organization report: the number of inbound overnight tourists visiting China in 2015 was 56.9 million，International 188bet sports betting app download revenue 114.1 billion US dollars)。In the source of tourists in Europe and the United States，Thailand is the most popular destination in Asia Pacific。The report of the World 188bet sports betting app download Organization shows that the number of international tourists visiting Thailand in 2015 ranked 11th in the world (no specific data was given，Considering that the difference between the 9th and 10th places is less than 1 million，It is estimated to be around 29 million)，International 188bet sports betting app download revenue ranks 6th in the world，Up to US.6 billion。According to media reports，32.57 million tourists entered Thailand in 2016，Among them, Chinese people contributed 8.77 million people，Includes Japan next、Malaysia。Although there is no data on European and American tourists visiting Thailand，But it is obvious that there are many more European and American tourists in Thailand than in China，It is estimated to be around 5 million。Several Australians that the author is familiar with、UK、Friends from travel agencies in Germany also said，They send more groups to Southeast Asia than to China。

So，Why only focus on inbound 188bet sports betting app download，Don’t do cross-border travel？Bringing European and American tourists to Southeast Asia。Although，This creates jobs and income for Southeast Asia，But we will get the maximum profit，The local area only receives meager ground service revenue。Since pure technology companies like Cheetah can go overseas，Why do we have to close ourselves inside the country when traveling inbound。With our Internet technology level，What will be transformed is the global 188bet sports betting app download industry chain，Just like Alipay、WeChat is also expanding its territory overseas。

Large travel group，such as TUI、Thomas Cook、Expedia、Priceline，Which one is not a multinational 188bet sports betting app download group。As far as travel agencies are concerned，This is also a proven and mature model。

Wendy Wu from Australia was the first to organize Australians to travel to China，Later began to organize Australians to travel to Southeast Asia、Japan、Korea Travel。After establishing a firm foothold in Australia as a source of tourists，Open UK branch，Organize British people to go to China、Southeast Asia、Japan、Korea Travel。188bet sports betting app download past few years, we have opened a branch 188bet sports betting app download United States to organize travel for Americans。British people currently organized、The number of Americans traveling to Southeast Asia has exceeded the number of people traveling to China。No matter where the tourists come from is Australia，Still British、United States，The ground reception service network is a system that has been established long ago。The UK and US branches are actually more like a marketing department，Product design in Australia headquarters，Ground service at various destinations。After 21 years of development，Wendy Wu has become one of the largest travel agencies in Australia。

The top three domestic inbound 188bet sports betting app download e-commerce companies have also started cross-border 188bet sports betting app download business long ago，The best one here is Guilin Tang Dynasty。Guilin Tang Dynasty started in 2005 with ChinaOdysseytours，Organize European and American guests to travel to China。After establishing a firm foothold in 2010，IndoChinaOdysseytours were released successively over a two-year period、IndiaOdysseytours、MyOdysseytours three websites，Focus respectively on Southeast Asia (Vietnam、Laos、Myanmar、Thailand、Cambodia)、South Asia (India、Sri Lanka、Nepal、Bhutan)、The junction of Asia, Europe and Africa (Egypt、Türkiye、Morocco) destination market，A great success。In the words of General Manager Zhou Xiaoguang, it is "a language、Multiple destinations”。Cross-border travel will greatly reduce the marketing costs of repeat customers in the later stage，Loyal guests have traveled with Odyssey 13 times。Guilin Haina’s previous strategy was “one destination、Multiple languages”，A Destination China，Multiple languages ​​including English、German、French、Spanish、Italian、Russian、Japanese。Obviously，The marketing cost of this strategy is very high，Each different language requires a separate team。It costs a lot of money to attract customers who will spend once and then never come again，Sunk marketing costs are expensive。Guilin Haina also released AisaHighlights last year focusing on Southeast Asian destinations，Although Xi'an Marco Polo has not published an independent website，But products from Southeast Asia, Japan and South Korea are also released on the product page。The purpose is cross-border travel，Capture repeat customers，Maximize profits。

Back to the lively “Belt and Road” a few days ago。Actually, it started five years ago，Mongolia and the five countries in Central Asia have become emerging outbound travel destinations in the Australian market。The five countries are the only way forward for the “One Belt, One Road” initiative，Although the base of European and American customers is not large，But the growth rate is high。European and American guests travel to Asia，Due to natural language barrier，It is urgent to seek service providers。If the destinations in Southeast Asia are highly mature，Fierce competition，Then Mongolia and Central Asia are virgin lands。Compared to European and American countries，We are far from Mongolia、Central Asia is still much closer。The reason why cross-border travel is possible，It’s because our Internet development level ranks among the top in the world，It is possible to use the Internet to reshape the local 188bet sports betting app download industry chain。

Ctrip、Caesar is so beautiful in European and American countries、Germany、Yingdu Branch，There is also an existing ground service network in Southeast Asia。Ctrip has English version and traffic of Skyscanner International Station，Caesar can rely on HNA’s flight resources。These infrastructures have taken shape，What we need now is to divert the flow。European and American guests can go to China first，To Southeast Asia；You can also go to Southeast Asia first and then to China。No matter where you go，As long as in Asia，They are all my sphere of influence。To be a multinational 188bet sports betting app download group，Establish a foothold in the Asia-Pacific region first。

Is 188bet sports betting app download only the powerful ones like Ctrip、Only Caesar can do cross-border travel？Independent destination activity platform、Destination activity technical service provider、Of course, small ground transportation also provides opportunities for cross-border travel。These vertical areas require polished products，Make products and services that are truly suitable for the market，You can also go to Southeast Asia、Central Asia。Even if you can’t become a unicorn，But there is also a chance to be like Viator、Buuteeque also sells for a good price。

188bet sports betting app download travel，A forgotten fertile field，It’s time to welcome her spring！

*Data source: World Bank unless otherwise stated、Outside the World 188bet sports betting app download Organization，Other data are from China 188bet sports betting app download Academy。Also，The author calculated two points by himself (Table 1、2yellow part)，Adopt a media report。

* Author of 188bet sports betting app download article: Li Qiang，Expert Author。Welcome to communicate！

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