New changes in the cultural 188bet sports betting industry

Recent years，People’s demand for cultural 188bet sports betting is no longer as homogeneous as before。

Give a simple example，Previously ten thousand people，There may be only two products to choose from，Corresponding to two major categories of needs。Everyone goes sightseeing at the destination，Either a 7 days and 5 nights trip，Either a 3 days and 2 nights trip，The difference will not be too big。But now there are 188bet sports betting 10,000 people，Hundreds of requirements may arise，And increasingly personalized、Differentiation。Same as previous destination，Maybe a large hotel、The water park can satisfy everyone’s needs。

But 188bet sports betting’s different now，There may be more than a dozen brand hotels for accommodation，In addition to hotels, there are also various special B&Bs，There are also various activities with different themes。I will also meet ten thousand needs，But these needs are not the same category。

Changes and upgrades in consumer demands，Brings changes to the resource side, the most upstream of the entire 188bet sports betting product，Also research and develop cultural 188bet sports betting products、Marketing link，Has a very big impact，And make a new request。

The first is resources.

Resource development of China’s tourist destinations in the previous stage，Most of them have no content、IP and scene。You go to your destination、Scenic area or park，Just encircle the wall and collect tickets。Everyone owns public resources，Mainly collect tolls，The destination is not properly developed，Often in a state of overdraft。188bet sports betting is very different from abroad，Foreign scenic spots generally do not charge tickets，Eat, drink and have fun at your destination，It is the core value。

From the perspective of upstream 188bet sports betting resources，Nowadays, the differences in user needs are becoming more and more prominent，That means using the same scene and content，There is no way to meet all needs。So，While developing tourist destinations，Need to introduce various long-tail scenarios and IP、Content，Use diverse categories to meet the needs of large-scale people。

For example, at the destination，Can introduce performing arts、Catering、Sports events、Cycling Park、Country golf, etc.，Every kind of project you can imagine，But every project is not large-scale。Just like Universal Studios，There are Transformers、Spider-Man、Jurassic and many other IPs are in 188bet sports betting，And constantly updated。

The second is the 188bet sports betting.

Take travel agencies as an example，Previous products were particularly easy to produce on a large scale，Because people’s needs are relatively simple，Most of the people who go out are in large groups。The further back now，You will find that there will be fewer and fewer products of 188bet sports betting scale，The proportion of small packages will increase。

The assembly and production of 188bet sports betting products，Also put forward new requirements。In the past, the core of destination activities was sightseeing，The air ticket + hotel aspect is still basically unchanged until now，The changes are，The core content will change from a single large-scale product to a variety of lifestyle products。

Actually，Zuo Yu is for the entire cultural 188bet sports betting，Or the definition of travel in a broad sense is the operating system of a foreign lifestyle，We talk about travel positioning，Relocation of lifestyle。All lifestyles，Put it somewhere else，That’s travel。

A thousand people may have a thousand ways of living，Your product faces a problem that is difficult to adjust，188bet sports betting puts forward higher requirements for the production of the entire product。Because marginal cost has increased，It turns out that a travel agency only needs two product managers to serve a thousand people，Now we need fifty product managers。

So，We have a lot of trips now，The production of products can no longer be simple and crude content，It must be 188bet sports betting research and development of the entire product，Considering different consumption scenarios。

The third is marketing.

The last stage is marketing，In fact, it and resources、The products are of the same origin，Because there is IP in the entire product，Content，It means I like 188bet sports betting IP，Some users will also follow it。188bet sports betting is why we do destination development，The reason why it is very important to introduce many content providers。

For example, the zodiac goddess we voted for，The founder Mo Xiaoqi himself has many fans。She now wants to try to cash out，For example, opening a coffee shop in Hangzhou，A constellation-themed B&B。After adding the theme of astrology knowledge in the B&B，All houses for the next year and a half have been pre-sold。188bet sports betting actually only requires Mo Xiaoqi’s own channels，You can sell it。

When we vote for the goddess of the zodiac，188bet sports betting is still an early IP。We usually incubate IP on one side，Bring the IP to the destination，Attract a large number of fans to the destination，At the same time，Also let the destination help IP grow。

These IPs，On the one hand, it strengthens the entire resource development。Like a constellation goddess，Already involved in the development of destination resources，The original B&B was called B&B A、B&B B，Now called a constellation-themed B&B、Mo Xiaoqi B&B，188bet sports betting will activate resources。On the other hand，From the perspective of product production，Add a horoscope inside，The salability of the product itself has increased，It has become a very good marketing channel in itself，Can solve the core problem of bringing customers，Customer flow and other issues。

Opportunities for startups

Then，In the changes of cultural 188bet sports betting industry，For startups，What opportunities will arise？

First，The cultural 188bet sports betting industry will not exist like the Internet industry，The phenomenon of one family taking it all，For example, in the field of e-commerce，Ali、JD.com is the two largest companies，This is determined by the way the industry expands。Pure Internet company，Its marginal cost is almost zero，The Matthew effect will become more and more obvious。But for the service-oriented consumption field，People’s lifestyles vary greatly。In a sense，This also makes it difficult to have very large companies in this industry，Or the formation of a one-size-fits-all situation。

Second，The threshold for the cultural 188bet sports betting service industry is relatively low，Wanting to be large-scale is subject to several factors，Including talent training speed、Geographical location、Resource attributes, etc.，It is not an industry that can be expanded by adding a few servers。These characteristics also cause the entire industry to be relatively fragmented。

Third，It is determined by the overall market environment，Consumption continues to upgrade，People’s supply of high-quality products、The demand for service and experience is getting stronger，But now there is a serious lack of supply of many services in the market，Can’t keep up。So a large number of people choose to travel abroad，Outbound travel。Under these major premises，Attributes of the industry and changes in the market，For entrepreneurs，The cultural 188bet sports betting industry has huge opportunities and potential。

How to judge the cultural 188bet sports betting entrepreneurial team?

I judge the entrepreneurial team of a cultural 188bet sports betting project，There are three main angles:

First，This entrepreneurial team must be focused on the niche areas that it focuses on，For example, pan-cultural 188bet sports betting or lifestyle，Have a very deep understanding。Suppose I invest in a sports event project，If the founder himself is not a sports fan，I don’t have the emotion to do this，Or someone who does family travel，Doesn’t love children，Then I will not choose to vote for him。

The lifestyle must belong to a group of people，This requires him to immerse himself in it，This is a foundation。The entrepreneurs themselves have feelings for this 188bet sports betting，Aspire to make a change，Also very important。Many investors choose to come from big Internet companies，or Stanford、From famous schools such as MIT，These are not the primary conditions we value，The first point of our choice，That’s how much he understands and loves the 188bet sports betting。

Second，Relatively speaking，Many subdivisions of the cultural 188bet sports betting industry are more traditional，But it needs Internet thinking to transform and improve。So，We hope that members of this team can have open Internet thinking。

In terms of traditional practice，Maybe just doing something，Eager to cash in now，But I don’t know how to make money 188bet sports betting future。But now you do a sports event，It may require some investment 188bet sports betting early stage，Need scale effect，And use some Internet communication methods、Acquisition of customers to drive its growth。

Third，The team’s execution ability must be strong，Never sit around and talk，People who don’t know how to do specific things，It is difficult for such a team to succeed。We need fast execution，Quick error correction，I almost want to do it when I think of it，If something is wrong，Adjust quickly，188bet sports betting determines that your team must have very strong cohesion、Execution ability。

Fourth，The charisma of the team CEO is very important，He must be a charismatic person，188bet sports betting is a rough but fine one，Catch the big ones and let go the small ones。

Why did I vote for the Mud Run?

First of all, look at the entire sports event operation，China currently lacks professional operating institutions，But the market demand is very large。Huang Sichen, founder of Mud Run, has strong resource integration capabilities，Government relations，Real Estate、We are also very familiar with these fields of culture and media，Have the advantage to enter 188bet sports betting field。

Secondly，Huang Sichen himself is a sports enthusiast，Living abroad for many years，In-depth participation in 188bet sports betting kind of competition。About 188bet sports betting matter，He has feelings，Also knows how to operate。Moreover，What he did was in synergy with Zuo Yuda’s strategy，Sports events are a very important content form in tourist destinations。Based on these points，I think their team is worth a vote。

At the same time，One thing that impressed me deeply about him is，During a mud run event in Hangzhou，After everyone has finished running，Everyone needs to go to the carnival area，Rinse with the sprinkler truck faucet，A very special experience，188bet sports betting is also the most attractive part of the mud run。Due to the noisy scene，Huang Sichen is worried that the sprinkler truck cannot find the place，He has been running in front of the sprinkler truck，Guide the way，All wet and dirty。With his current status and the stage of the project，You can also be personally involved in every event，Running on the front line，I think it is a very rare and valuable spirit。

Investment portfolio of cultural 188bet sports betting industry chain

Light assets + heavy assets

We mainly divide investment in the cultural 188bet sports betting industry into two directions，First, cultural 188bet sports betting industry fund，Making heavy asset investment。The second is private equity investment (VC)，Invest in light assets。

The investment logic of these two businesses is different，Investment in heavy asset resources,We mainly use industrial funds to obtain destinations。For example, we captured three to four hundred ancient villages in Zhejiang Province，Win 5A-level scenic spots and other core destinations in other provinces，Use this to control some cultural 188bet sports betting destination resources。

We do our asset-light products and marketing through VC funds。Our VC fund invests in light assets，Most people in the 188bet sports betting industry chain are engaged in product and marketing，Including sports、Entertainment、Lifestyle and other fields，Whether it’s a mud run、Qi Pao is still a constellation goddess, etc.，All within this category。

The synergy between the 188bet sports betting businesses

First you may ask，Contents of these destinations、How to get the IP？In fact, our VC fund is investing in content and scenarios，Vote for various IPs，Through the path of industrial funds，Can help VC-invested content and scene projects to be implemented better。Let’s put 188bet sports betting from another perspective，These destinations in my hand，188bet sports betting can also be regarded as an incubator for VC projects。

For example, the goddess of constellations、Mud Run、Where to hold odd parties？Heavy investment in destinations through industrial funds，We have the ability to implement it，You can help him grow quickly。And VC fund projects can also bring better passenger flow to the destination，More content，188bet sports betting is a mutually beneficial and win-win matter。

Now in the 188bet sports betting fund，Zuo Yu mainly takes the form of cooperation with the government，The reason why the government came here to cooperate，Because we already have all kinds of things on our hands，Closely integrated with tourist destinations，Content that can be implemented locally、Scenarios and Marketing Tools，And know what brings value to the destination。

Currently，Zuoyu and Zhejiang 188bet sports betting Group launched a RMB 2 billion 188bet sports betting investment fund，On destination selection，Choose Zhejiang，Because its 188bet sports betting industry is very market-oriented，It is one of the most developed tourist places in China。What they need to find，It is also an organization that can truly revitalize destinations。

Domestic 188bet sports betting and developing overseas markets

As for only doing specific destinations，Instead of spreading 188bet sports betting nationwide，188bet sports betting’s because the core premise of making an industrial fund is to see how valuable the resources are。

After we have reviewed all domestic resources，188bet sports betting are only four or five similar destinations at most，We must finally build the destination，Not to make money。If natural conditions、If all conditions are not met，188bet sports betting is not much need to do。

It’s good that Zuo Yu is raising funds starting this year，Industrial funds are also good，Walking faster，It’s because there is a big situation，The whole of China is transforming towards the cultural 188bet sports betting industry。Manufacturing industries in various places，Including minerals, etc.，It’s hard to move now，We need to rely on 188bet sports betting to boost GDP，So governments everywhere attach great importance to cultural 188bet sports betting。

Except domestic destinations，The next step will be to go to overseas destinations。On the other hand, the opportunities overseas are very large。Many destination developments in China are incremental developments，The existing stock development cannot be entered，Because the pattern here is relatively stable，Difficult to pry。But starting from scratch abroad，Start from scratch。For example，We are in Mauritius or Sri Lanka，Get a tourist destination for development，Various hotel brands 188bet sports betting future，The lifestyle can be introduced，The main consumers are still us Chinese。

In short, 188bet sports betting are the following reasons:

First, 188bet sports betting is relatively easy to operate with zero foundation overseas.

Second，The government is more enthusiastic about the whole destination，Communication is 188bet sports betting more efficient。

Thirdly, the benefits of Chinese outbound travel are far 188bet sports betting what they used to be.

FA business: 188bet sports betting open source and important exports

Except VC、Cultural 188bet sports betting Industry Investment，We are still doing FA (financial advisory) business。What is the significance of FA to the other two businesses？

First，Financial consulting business can help us develop more project sources 188bet sports betting market，Because there are always various people introducing projects to us，Tell me if you want to be FA，In addition, we are also looking for many projects ourselves。

Second，The more important meaning is，Same as all big investment institutions，Need an investment banking department，The investment banking department is a window connecting the entire market，188bet sports betting is used for transaction matching。

For example, various large foreign investment banks，FA business is not necessarily the most profitable，But 188bet sports betting must be the most important part。Because investment banking is its most important outlet for accessing project sources and selling projects。

Of course，Project source is one aspect，But for us，The value of the backend is greater。Because the final project needs to be exited，The prerequisite for exit is that you can connect to various buyers 188bet sports betting market，Whether it’s a listed company，Large domestic and foreign consortiums，You must be able to cover these resources，How do we usually connect to these resources？Business that requires FA。

We usually do FA projects with Zuoyu Investment，188bet sports betting has some of the best quality items on the market。Through these quality projects，I can establish contact with various institutional investors。Without these high-quality projects，The cost for us to establish contact with them will be very high。

By doing FA，We 188bet sports betting learned about their entire decision-making process，Fund style，and their preferences。There is such a network for connection and publishing，Our own project invested in，Or destination projects invested by industrial funds，If you want to finally exit，would be a better choice。

From the outside world，It may be heavier if you do these three pieces together，But in fact, what we make is the lightest。Because we only do one industry，Very focused。And we do three businesses，There are three product lines，Related to the characteristics of this industry。The industry chain of the 188bet sports betting industry itself is very long，Link VC funds and industrial funds，If you don’t do this，I’m afraid no one can develop the 188bet sports betting industry。

This should be a consensus among people in the cultural and 188bet sports betting industry，Before there is no consensus，The entire industry is thinking，How did this industry break down？Because we used to think that the entire travel industry was Ctrip、Where to go、Elong、For companies like Mafengwo，I think 188bet sports betting is the Internet，I understood later，The upstream part of the 188bet sports betting industry cannot be ignored，On the resource side。

So I’m joking，We always thought that 188bet sports betting was the Internet，I later discovered that 188bet sports betting is real estate。It is a very broad concept，Ctrip、Where to go，I have been working in the 188bet sports betting service industry for many years，Not called 188bet sports betting industry。The largest 188bet sports betting company in the world is Disney，It depends on how you define the 188bet sports betting industry。

Don’t chase the trend, be a farmer 188bet sports betting capital market

Zuoyu is different from many investment institutions in the capital market，Their investment style may be hunter type，Hunters kill sheep wherever they grow up，No matter the problem of development，If it’s not here, look elsewhere，188bet sports betting resulted in the establishment of their team，Source of project，And the entire investment logic is different from ours。

We prefer to call ourselves farmers in the capital market。In fact, our team，Having been deeply involved in the 188bet sports betting industry over the years，No change。For example, you have to spend a lot of time researching the industry，Most people in the team have to do research，Write your own article，combing industry，Going through the news one by one，Sweep this industry like a carpet。I don’t care if this industry is a mature fruit now，What I care about is how to cultivate this land。

There is another difference，We have always insisted on value investing、Stick to vertical orientation。Because before，When our investors are talking about focus，Not necessarily a compliment。But regardless of experience in Internet finance、E-commerce、O2O、AI，Or other industries，We always only look at this one 188bet sports betting。

Of course，Focus means you will have a high opportunity cost，Many other industries may not have time to pay attention。But now，After the bubble burst 188bet sports betting capital market，The value of concentration is becoming more and more obvious，What concentration brings is actually value investing。

Due to spending a lot of time studying the entire industry chain，The relationship between upstream and downstream，Our entire investment is actually based on systematically looking at industry development and cultural 188bet sports betting projects。Including our entire business structure now，Existing VC funds invest in light assets，There are also industrial funds that invest heavily in assets，This is based on our very complete and in-depth understanding of the pan-cultural 188bet sports betting industry chain，The complete industrial layout formed only。

Back to everything，What is the ultimate root of all problems？Just focus，Focus on the industry。A big premise here is，When we decided to all join this industry，Has a basic judgment on this big industry itself，I think there will be no big problems in this industry。This industry will not be like other industries，Changing and changing，It will always move like this。The next few decades，I can see that the entire cultural 188bet sports betting industry will continue to grow like this，Without a doubt，That’s why I dare to be all in this industry。

The biggest opportunities are developed in tourist 188bet sports betting

Everyone has been talking about consumption upgrade in the past two years，Has the consumption upgrade led to the rapid growth of cultural 188bet sports betting?？I don’t think so，It must be a smooth transition。The scenic spot is awesome，You also have to develop for two years，This is a big logic，It is different from pure Internet projects。This industry is unlikely to explode in a short time，The emergence of companies like Didi with a market value of tens of billions of dollars。

For the subdivision of cultural 188bet sports betting，What I am most optimistic about is the development of tourist destinations，This is also the biggest opportunity in the entire cultural 188bet sports betting industry，Is the most fundamental supply side。Because of the problems of tourist destination development，We are currently unable to provide good products and services。

There may be two voices in the industry now，For VC，There are actually relatively few big opportunities in the 188bet sports betting industry in a narrow sense。But for those who have big funds，For those who are willing to move upstream in the 188bet sports betting industry，I think the chances are still great。Of course money alone is not enough，This has a lot to do with how to develop tourist destinations。

188bet sports betting can say that VC funds are my left hand，Invest in various light asset content scenarios、Marketing Tools。My right hand is to invest in various tourist destinations through industrial funds。Combining these two sides，Tourist destinations can only be developed，Only then can we continue to move forward。

Will there be some emerging large enterprises here？Of course，Like Chimelong in China、Fang Te et al，Those who are relatively advanced 188bet sports betting development of tourist destinations。But 188bet sports betting field of online travel，It’s Ctrip’s world。

Let’s talk about the entire 188bet sports betting industry，Wanda、Fosun、Hainan Airlines，These three major series have their place。Travel is now about cross-border travel，You don’t know who will enter this industry next，Maybe Vanke，It may also be the ocean。

Generally speaking，Wanda、Fosun，Hainan Airlines，In the whole grand tour、Big Traffic、Great accommodation，Large destination development，They may be involved in more。plus two major groups，Ctrip and Xinmei University，They are mainly on the asset-light side，In the field of 188bet sports betting marketing and customer guidance。So from the perspective of the big 188bet sports betting pattern, these are the five major companies。The remaining opportunities are mainly on the resource side，Focus on verticality here、Cultural 188bet sports betting projects in subdivided fields，I believe there must be a chance。

*Source of 188bet sports betting article: WeChat public account "New Consumption of Wild Grass" (ID: yecaoxxf)，Original title: "Zuo Yu Hu Weidong, a new flashpoint in the cultural 188bet sports betting industry》

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