Although Disney parks received a slight decline in visitor numbers in 2016，But the average consumption of tourists in the park has greatly increased。

World Themed Entertainment Association，TEA for short) and global consulting group AECOM shows，The theme park giant’s 11 parks opened around the world last year all saw varying degrees of decline in attendance。

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John Robinett, vice president of economics research at AECOM, noted: “After record visitor numbers in 2015，Theme park visitor numbers slowed in 2016，But these results can show that the industry is still developing healthily。The most obvious feature of the industry is，The performance of large theme park operators continues to improve，Most markets are experiencing slow and steady growth，There are also some parks affected by the weather、Growth has declined due to factors such as tourism and political events。”

The theme park involved in the report was not involved in the research project，Some of these theme parks do not announce the number of visitors they receive，Most theme parks are unwilling to announce the number of visitors received by each park。

Disney wins the first place in the number of tourists it receives，Harry Potter Land boosts Universal Studios’ performance

Including Shanghai Disneyland, which opened in June 2016，The total number of tourists received by Walt Disney in 2016 increased by less than 1% year-on-year，Total reaches 1.3.9 billion passengers (this number is 1 in the report below.4 billion people，Translator’s Note)—the theme park company that received 188bet sports betting app download the most visitors in the world last year。However，The number of visitors to some Disney theme parks around the world has dropped significantly - Disneyland Paris dropped 14% to 84 million、Hong Kong Disneyland dropped 10% to 61 million visitors。In comparison，The number of domestic Disney park visitors in the United States fell less than 1% year-on-year。

Universal Studios theme park resort overall visitor numbers increased by 5% year-over-year.5% to 47 million visitors，The main reason is that the Harry Potter theme park continues to attract a large number of visitors to the operator。Except Hollywood and Japan，Orlando’s two theme parks also have Harry Potter lands。Universal Studios Japan’s number of tourists increased by 4 year-on-year in 2016.3% to 14.5 million people，The number of visitors to Universal Studios in Orlando increased by 4 year-on-year.3% to nearly 10 million visitors、The number of visitors to Islands of Adventure in Orlando increased by 6% year-on-year.5% to 9.3 million people、The number of visitors to Universal Studios Hollywood surged nearly 14% to 8 million。

Martin Lewison, a management professor at Farmingdale State University who studies the theme park industry, said in an email，Harry Potter’s brand influence is still very strong，But Universal Studios is creating another ace IP。November last year，The company and Japan’s Nintendo Co., Ltd., the world’s largest video game console manufacturer, announced that they will launch in Japan、California and Orlando to build Nintendo game-themed parks。

Lewison said: “Harry Potter Land is everywhere you go (California、Japan, etc.) will continue to be popular，But its influence will eventually weaken，Therefore, the two major IPs will compete fiercely in the future。Universal Studios’ next IP will be Super Nintendo World，The park has projects such as Mario Kart。”

Said Dennis Speigel, President of International Theme Park Services, a theme park consulting company，The increased number of visitors to Universal Studios theme parks could reflect the company’s emphasis on improving performance。Looking at it from another angle，This approach also prompted Disney to increase investment in new tourist attractions。Universal Studios opened a new water park last month，Orlando Disney theme park subsequently opened a new Pandora World of Avatar theme park in its Animal Kingdom area。

Speigel said: “Disney and Universal Studios have the most intense competition in the theme park industry，They spend a lot of money in the capital market，Only these two companies have the confidence to invest billions or even billions of dollars。I think，The future capital expansion period of Disney and Universal Studios will last for more than ten years。”

Relevant officials from Universal Studios and Disney did not respond to Skift’s questions，However，In an announcement sent to The New York Times，Disney talks about what the company is doing to attract tourists: "In addition to a large number of franchise stores，Disney is still striving to provide magical experiences that exceed guests’ expectations。”

In addition to the new Pandora — The World of Avatar theme park，Disney is also building "Star Wars" and "Toy Story" movie-themed parks in Florida and California。

The floating price strategy is effective, taking into account both tourist experience and revenue

Lewison said，Before the new tourist attractions are opened，Theme park visitor numbers will be affected。Last year，Many tourists who want to go to Disney theme parks will wait until the new park is built、Visit only when the new project opens。

Also，Disney also adjusted its pricing strategy。Although company executives understand that this move will affect the number of tourists，But their focus is not on the number of tourists。

Early 2016，Disney begins to adopt different pricing strategies at different times of the year，Set prices higher during peak tourist seasons，Set the price lower during the off-season。

Disney CEO Robert Iger said on the May earnings call: "We are satisfied with the implementation of our pricing strategy。Also，The company has also taken a series of measures to increase revenue，Sometimes the previous pricing method is actually changed at the expense of the number of tourists entering the park，Sometimes to alleviate excessive tourist numbers，Provide tourists with a better experience。”

The 2016 fiscal year report as of October 1 last year，Disney’s theme park and resort business revenue increased 5% year-on-year to nearly US$17 billion。

Speigel said: “Disney’s pricing is higher，The number of tourists has decreased，This way tourists will have a better experience in the park，Disney’s revenue also increased。The bottom 188bet sports betting app download line is one sentence，Does the company value the number of tourists or the level of revenue？”

Many factors affect tourist travel, making it difficult to obtain research data

However，He thinks，If 2016 is like previous years, it will be a normal year，Then the number of visitors to Florida Disney Parks will achieve greater growth (Universal Studios will benefit even more)。

We expected Orlando theme park attendance to be down a bit, Speigel said。”

Orlando Disney theme park is the most popular tourist destination in the United States，Although affected by many adverse factors，But in 2016, the number of park visitors increased by 3% year-on-year to more than 68 million people。The second half of the year since the gay nightclub Pulse shooting，Tragic events affecting Disney’s business happened one after another，Female singer was shot dead after her concert、A 2-year-old child at Disney Resort was snatched away by a crocodile while playing in shallow water。

As the dollar strengthens，The economic conditions in the areas where some large international visitor centers are located will also have a certain impact on the number of tourists。Brazil’s economy is in quagmire，Daunting many travelers；The depreciation of the pound after Brexit has increased the cost of holidays for many British tourists。

Speigel said，The U.S. presidential election also brings many unstable factors，Resulting in low tourist enthusiasm。Also，Orlando Disney Park was closed for a day and a half due to Hurricane Matthew last October。

Disney’s SeaWorld theme park in Orlando has also seen a decline in attendance。TEA/AECOM report display，Parent company SeaWorld Entertainment Group’s number of visitors fell by 2% year-on-year.1% to 22 million people，Orlando’s SeaWorld park also dropped 8% to 4.4 million visitors。Although the number of annual tourists announced by the company in 2016 is basically consistent with the number published by the TEA report，However, Sea World Park has not announced the specific number of visitors to each park。

SeaWorld said in an announcement，The figures in the TEA/AECOM report are only “estimates”，Conclusion not based on actual number of tourists。”But the report publisher pointed out in the report，Research uses publicly available data and data provided directly by theme park companies。When insufficient information is collected，Researchers also based on the historical development trends of each theme park、Park changes、Economic status、Travel Trends、Estimation of weather conditions and other factors。Before these data are released，Also solicited opinions from theme parks，They can review this data for accuracy，And express your own opinions。

Regional theme parks perform well，The opening of Shanghai Disneyland is a watershed event

For North America as a whole，Top 20 theme parks in the world，From 2.95 million at Six Flags Great America to 20.4 million at Magic Kingdom in Orlando，The number of tourists overall increased year-on-year by 1.2%。This growth rate has dropped significantly compared with the same period last year，The overall number of tourists in this area in 2015 increased by nearly 6% compared to the same period in 2014。

Brian Sands, vice president of AECOM responsible for researching theme parks in the Americas, pointed out in the report: "There is a lull in the growth in the number of tourists，Especially in the more mature North American market，This is part of the complex nature of industry development，Many characteristics have emerged，There will be more different development characteristics in the future。”

Speigel said，Regional theme parks are performing well。2016，The number of visitors to Six Flags amusement parks increased by 5% year-on-year、Cedar Fair Group’s number of tourists increased by 2 year-on-year.7%。He thinks，The main reason for the increase in the number of tourists in these areas is that some travelers in the United States do not want to visit big cities。

He said: “With the in-depth research on tourists’ tourism activities in summer，We found that people only want to stay close to their comfort zone (home)。”

For the Disney Company，Mainland China market is a highlight of its business growth。Disney Company stated，Shanghai Disneyland opened less than a year ago，As of last month, the lowest number of tourists has exceeded the 10 million mark。Reported，Even if not calculated based on the number of tourists throughout the year，The number of visitors to Shanghai Disney as of the end of 2016 has reached 5.6 million。Because of this，TEA/AECOM called the opening of Shanghai Disneyland a “watershed event” for the Disney Company in the report。

The report states: “The performance of Shanghai Disneyland was even higher than expected，This undoubtedly proves that the Chinese 188bet Online Sports Betting and Casino market has huge growth potential，This also suggests that the Chinese market will support the price point of new Disney parks in the future: tickets keep selling，Millions of tourists continue to pour into the park。”

*This article was compiled from Skift by Zhihui analyst_Li Haiqiang (WeChat: lhq434849653)。Welcome to communicate！

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