Digital transformation and innovation are frequent buzzwords at travel conferences these days。At the recent OpenJaw Summit in Dublin，Dr. David Rogers from Columbia University shared his theoretical and practical views on digital transformation，He said the premise of this view is that 188bet app “has nothing to do with technology，188bet app depends on the mentality”。

One way to change your mindset is to “identify unconscious assumptions”，These assumptions define how a business sees itself，They not only exist independently，188bet app relevant to its peers and the wider world。

He proposed “unconscious assumptions” in five business areas，And use examples from outside the 188bet app industry to prove his point。

Customer

He started by talking about customers who are often ignored，and indicates，They need to be viewed as "dynamic networks"，Instead of "passive target"。 He used Domino’s Pizza as an example，and quoted its CEO，“188bet app’s not just a pizza company，188bet app is also a technology company”。

Domino is thinking “dynamically” by leveraging Alexa voice assistant、Twitter，Even various emoticons fit as a channel for ordering pizza，Instead of just passively waiting for customer orders。However，Only companies that want to challenge the original perception 188bet app willing to adopt this more innovative approach。

Look at the entire 188bet app industry environment，Many companies no longer view customers as passive targets，Instead, we respond to the "dynamic" needs of passengers from aspects such as sales funnels and purchase paths，This requires companies to use different ways to interact with customers at different stages of 188bet app。

188bet app

Remi Lafrance, general manager of product transformation for Toronto-listed Aimia, delivered a speech on the theme of loyalty programs at the summit。The company’s 300 loyalty programs have approximately 300 million members。Obviously，The company can thus access a considerable amount of data。Lafrance said，Their approach is “identify the data you need and figure out how to get 188bet app”。

Data is another realm of David Rogers’ “unconscious assumptions”，He agrees with Remi Lafrance，Believe that data should not be viewed simply as a repository，188bet app should be regarded as a "strategic asset"。Although the data itself has monetary value，But its real value is reflected in actual operations。

He used Caesars Entertainment as an example to reflect on the way the company uses 188bet app。What the casino used to do is，Identify those regular customers，Provide them with upgraded services and VIP experience。But he said，188bet app can now “create experiences that meet the different needs of guests in real time”。

Caesers can now use data to identify loyal customers，Measure their performance at the gaming table，And provide them with real-time preferential policies，Like a free dinner，To help them ease the pain of losing money，188bet app also helps retain these customers。

While discussions about “188bet app” have been going on at travel conferences for some time，But few raise the ethical or privacy considerations of 188bet app sharing。After Ludex CTO Declan Hoare’s speech，The issue of “GDPR” has been brought to the table。

Ludex is working with OpenJaw on many projects related to artificial intelligence and machine learning，188bet app a partner of the IBM Watson ecosystem。

GDPR is the abbreviation of the European Union’s latest data privacy regulations，This regulation will take effect on May 25, 2018，All organizations that do not comply with the regulations will face severe penalties。The possible impact of GDPR after 188bet app comes into effect will become increasingly clear over time，But one thing is for sure，When 188bet app comes to lots of data-based trip planning，188bet app must be a factor that has to be considered。

Innovation

In addition to data，Innovation is also a frequently discussed topic at 188bet app conferences。ThinkSprint’s Scott Morrison defines innovation as “finding ways that others have missed，And create new revenue streams through rapid innovation”。

Innovation is also one of the components of digital transformation identified by David Rogers，188bet app needs to be viewed as a quick experiment。

OpenJaw has passed the Google Ventures Sprint Process for Project X，The entire process is set to take five days，The goal is to reach the testing stage within five working days。

Project X is overseen by OpenJaw co-founder Sean Mac Roibeaird。188bet app talked about the project’s goal of seeking 10x rather than 10% improvement，Avoid groupthink，Invite external experts to participate，And think of “innovation” as a better way to experiment and develop frameworks that can be applied elsewhere，Instead of directly finding the link between innovation and success。

188bet app said，This “sprint” approach paves the way for some new retail cloud capabilities，Especially at suppliers，Marketing, etc.。

Competition

The past twenty years，The competitive landscape has changed in most vertical fields，188bet app is the most obvious one in digitalization and socio-economic transformation。David Rogers talks about competition generally being “asymmetric”，Companies also need to cooperate with their competitors。 The example he gave was Google paying Apple billion to be the default search engine on the iPhone。

There are many examples of this kind of "asymmetry" in the 188bet app industry。For example，Expedia is a competitor of traditional travel agencies，but will also provide inventory to it through its affiliate network; Booking.com competes with hotels，But it also has a large number of B2B products for hotels，Enable it to better sell on the platform; metas and Google receive advertising fees from vendors，But increasingly a more direct relationship is established through the convenience of booking。

Value Proposition

Competition，data，Innovation and customers are relatively concrete concepts in digital 188bet app，But the last concept proposed by David Rogers seems more profound，This is "value"。He said companies need to “adapt” their value proposition，Instead of "defending" one's existing position。

He gave the example of the Metropolitan Museum of Art’s “Digital Met” project。188bet app uses multimedia to create gamified experiences for teenagers，Tell the story behind the purchase of the collection，And let hip-hop artists plan a virtual tour model，To help them “acquire relevant customers”。

Many travel brands have also begun to choose to adapt to value propositions，Instead of defending 188bet app。TUI, the largest travel company in Europe, is an example of applying digitalization to adapt to the value proposition and achieve success。His opponent Thomas Cook took too long to defend his value proposition，And now catching up。

David Rogers finally talks about the example of "Encyclopedia Britannica"，188bet app may be becoming a B2B education provider through digital transformation，The best example of surviving between Encarta and Wikipedia。He said: "If even the encyclopedia can successfully complete the digital transformation，Then I believe anyone can do 188bet app。”

*This article was compiled from Tnooz by the person in charge of 188bet app’s Berlin office_Xu Liyang (WeChat: xlygermany)。Editor: Shi Mengyao。