*"Hundred Travel Talks" has been exclusively serialized on Zhihui official website,This article is the eleventh one。This book involves the policy situation of China’s 188bet game industry、Cultural Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic spot development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s 188bet game development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and 188bet game integration、New topics in digital 188bet game economy and new explorations in 188bet game management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding 188bet game companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

"Clear waters and green mountains are mountains of gold and silver"，This was put forward by General Secretary Xi Jinping during his inspection in Anji, Huzhou, Zhejiang in August 2005、The development concept emphasized again after the inspection in Yucun, Anji, Zhejiang in March 2020，is a contribution to our country’s rich ecological resources、Explanation of the strategic location of 188bet game resources。And practice this development concept，Need our entire society，Especially those in the cultural and 188bet game industry take the initiative to think，Keep exploring，Actively use digitalization, the most powerful scientific method in today’s social development, to promote the continuous transformation and upgrading of my country’s cultural 188bet game industry。

188bet game Insights

As the country continues to pay more attention to the culture and 188bet game industry，The release of relevant policy documents is also more intensive。It is not difficult to find through research，The core of various national and local policies related to the cultural 188bet game industry are focused on strengthening the deepening reform of the supply side，Meet the consumption upgrade on the demand side。

This one，Strengthen the deep and true integration of culture and 188bet game，In the context of the era of pan-188bet game，Vigorously develop the "188bet game +" multi-format development model of all-region 188bet game，By creating a centralized destination ecosystem，Promoting the healthy and rapid growth of regional 188bet game economy is an important direction。

Also，There are also many policy documents approved to determine the maximum carrying capacity of scenic spots，Develop a real-name system、Modern scenic spot management methods represented by time-sharing reservation system，To ensure the safety of tourists and enhance the tourist experience。The government continues to promote digital means，Enhance product innovation and operational innovation capabilities on the supply side，Improve the quality of 188bet game products and public service capabilities，To meet the current consumer demand for individual customers、Rejuvenation、Personalization、Quality、Re-interaction、Reexperience、Relaxation and other significant needs。

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Five stages of smart cultural 188bet game development

To understand the digitalization of the cultural 188bet game industry，We need to first clarify the different stages of the development of smart cultural 188bet game in our country。Shenda Intelligence has accompanied the development of China’s smart cultural 188bet game for more than 20 years，Our process of assisting the development of China’s smart cultural 188bet game industry can be divided into five stages:

(1) Basic informatization stage (1996-2003) Under the general situation where imported products almost monopolize the Chinese market，In 1996, China’s first magnetic card electronic ticket system for scenic spots was successfully applied in Hangzhou Lingyin Feilaifeng Scenic Area，Hangzhou 188bet game Year Card has been successfully applied in more than 30 scenic spots。Over the next six years，The scenic spot electronic ticket system has undergone five generations of hardware upgrades，Opened the road to localization of ticket gates。From now on，Imported products are gradually being replaced。

(2) 188bet game Scenic Spot Development Period (2004-2008) In 2004, Shenzhen University of Technology customized and developed a "scenic spot + theater" comprehensive management system for Songcheng；In 2005, Hangzhou Xixi Wetland launched the "Ticket + Boat Management + Annual Card Citizen Card" comprehensive management system；2006、2007，In the process of building 188bet game scenic spots led by the Ministry of Housing and Urban-Rural Development，Qiandao Lake、Huangshan、Shaoxing、Jiuzhaigou and other scenic spots、The destination has fully launched the group’s multi-scenic area joint ticket sales and inspection intelligent management system。

(3) 188bet game + Internet era (2009~2012)

(4) 188bet game + Mobile Internet Period (2013~2017)

(5) High-tech development period/culture and 188bet game integration period (2018 to present)

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It’s not hard to see，The emergence of each development stage is related to the technological level at that time、Market supply and demand and other factors are in sync。Overall，The digitalization process of China’s cultural 188bet game continues to move forward。In recent years，A new round of digital economy is in the ascendant，But the trend of digitalization in human society is becoming more and more obvious。With 5G、Big data、AIOT、AR/VR、New digital technologies represented by digital media，The new pattern of culture and 188bet game industry will definitely be reconstructed。

188bet game transformation path

In the process of the industry evolving from being driven by past experience to being driven by technology，Digital transformation is the only way。The key point is more on the supply side，Especially the 188bet game group、Typical core resource sources such as large 5A-level scenic spots。The reconstructed supply chain system in digital transformation is becoming the core focus that determines industry efficiency and corporate competitiveness。Now，The digital transformation strategy’s reform of the supply side has entered the data intelligence stage，The logic is to use data to drive people and business，And from "Technology、Talent、Product、Management、Service、Marketing” is reflected in six dimensions。

(1) Technical dimension: “Trinity” and “One body and two wings”

1. Comprehensive integration - "Trinity" digital system architecture for smart cultural 188bet game destinations

Modern cultural 188bet game ecology，Mainly composed of 188bet game-related companies、Visitor、The government consists of three parties。Comprehensive upgrade of digital technology，Making the relationship between the three parties closer through data association。

2. Emphasis on both the important and the important—“One body, two wings” digital top-level design for cultural 188bet game enterprises

Under the general situation where the state clearly stipulates that tourists in scenic spots must not exceed the maximum carrying capacity and ticket prices are reduced，Scenic spots need to improve their revenue capabilities，On the basis of comprehensive digital construction of the "left wing" heavy asset sector，Must have "right wing" light asset sector destination operation capabilities。The left and right wings are closely connected together，It is a solid and reliable body (decision-making brain +TESB cultural 188bet game enterprise data bus +TGDC data center)。

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(2) Talent dimension: Omni-channel 188bet game operation talent cultivation

(3) Product dimension: product innovation + operational innovation

(4) Management Dimension: Scientific Management, Fine Management

(5) Marketing dimension: omni-channel 188bet game marketing

(6) Service dimension: full-scenario 188bet game service capabilities

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High-tech (5+A+B+C+D) application innovation

(1)5G

(2) Artificial Intelligence

(3) Blockchain

(4) Cloud Computing

(5) Big Data

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About the author

Wang Zaorong，Senior Engineer，Chairman of Zhejiang Shenda Intelligent Group，Founder of China's largest online travel service support platform - Zhiyoubao，LOTS（Local Online Travel Supplier&Service Destination Online Travel Supplier and Service Provider Platform) Founder of Ecological Theory，Committed to promoting the digital transformation and upgrading of the cultural 188bet game industry with big data as the core。Concurrently serves as independent director of Jiuhua Co., Ltd.、Capital University of Economics and Business MTA Career Development Tutor、Zhejiang Province 188bet game Big Data Expert Consultant、Vice President of Xinjiang 188bet game Association、Longyan 188bet game expert consultant, etc.。

*We welcome pre-orders and have a chance to get the author's signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582