June 13-14，The second CTCIS "China Cultural 188bet online casino games Consumption Innovation Summit" hosted by Zhihui was held at the Beijing International Convention Center，The theme of this summit is “Break the situation and establish momentum”，The conference lasts for two days。

Second Day of Summit，The number of attendees reached 1300+，30+ companies participating in the exhibition、100+ investment institutions present，The summit “resources” from the perspective of the entire cultural and 188bet online casino games industry chain、Product、Channel、Marketing、Internet、User、Seven dimensions of capital，Let’s dig deeper into cultural 188bet online casino games innovation，Capture the industry development trends。

As understood，This summit will have 62 big names in the cultural and 188bet online casino games industry sharing on the spot，A total of 6 roundtable discussions will be held，Roadshow of 8 innovative cultural and 188bet online casino games consumption companies，2 authoritative industry reports released。

The following content is compiled by 188bet online casino games based on live speeches，Guest confirmed。

Zhao Lianqiang, General Manager of Xiangyue Ancient Village Protection 188bet online casino games:

Thank 188bet online casino games very much Zhihui for providing this opportunity，Let me share it with 188bet online casino games this time。Let me introduce myself，I am the Zhejiang Ancient Village Protection and Utilization Fund、General Manager of Zhejiang Provincial Management Co., Ltd.，The Xiangyue Ancient Village Protection Fund has just been established for half a year，Have conducted inspections in more than 100 villages in Zhejiang Province for more than half a year，Also made some investments。The total scale of the Xiangyue Ancient Village Protection Fund is 2 billion yuan，Current main investor，Including Zhejiang Provincial Agricultural Management Fund，Hangzhou United Bank, etc.，The main goal of our fund is also to create some light and luxurious weekend leisure and weekend travel products，Mainly making some weekend leisure travel subcategories for family travel。

The main sharing is from the perspective of the practice of Zhejiang Ancient Village 188bet online casino games，Some practices observed and experienced。Because from our practice，We have many projects that have already started investment，And start operating，So we will mainly introduce some of our feelings from four aspects。

1. Planning for de-professionalization

This page may attract some hatred，Because we think expert planning is easily unrealistic，Amateur wins，188bet online casino games experience summarized from our own practice。Also，This sentence does not mean that we do not need experts，This is when we really need to do some very down-to-earth planning and design，To the final operational plan，Maybe things made by amateurs are more acceptable to everyone。But the overall strategic plan in the early stage or the detailed regulations of some governments，This may require a lot of experts for planning and design。

From the current design，For example, Naked Valley in Mogan Mountain，In fact, the entire design was made by amateurs or by myself，These plans are very practical，Let everyone feel like they are home。Because from the perspective of city dwellers，Let’s travel to a place，No matter the service process or internal design of the hotel, it has nothing to do with your family，188bet online casino games can’t feel the warmth of home at all。But if 188bet online casino games go to stay in a B&B，includes Naked Valley，When including other very good homestay products，188bet online casino games will really feel like going home，Returning to home in the countryside from the city，Every morning the housekeeper will make 188bet online casino games a breakfast that your grandparents made for 188bet online casino games when 188bet online casino games were a child，In addition, we can accompany 188bet online casino games to dig bamboo shoots and other activities，Really makes 188bet online casino games come home，Let your old man、Children feel an artistic conception of leisure。

The scenery follows the heart，Because the street scene of Xiaoqiaoliushui in Zhejiang is very famous throughout the country，Including Wuzhen、After everyone went to places like Xitang，Roading the boat on the bridge，Feel the local life，Let everyone feel very relaxed。And Naked Valley also came to this place for the show，Really let go of your heart，Open your heart，To truly feel nature、Experience nature，So we don’t pursue everything，We want to find real tourist attractions。What we do is more down-to-earth，Really allows 188bet online casino games to live there、Eat、To experience some places like this。

Also，Our fund is the Ancient Village Protection Fund，Put protection first，At the same time, our fund is also an agricultural development fund，It is a fund managed by the Agricultural Affairs Office，So on the one hand, we must combine protection and utilization，On the other hand, we also need to pursue more business value，Listen to the voice of the market，Planning cannot be superficial。Especially the planning of small towns，We have a Southern Design Institute that has done a lot of planning for characteristic towns across the country，Apply these plans to our real rural 188bet online casino games，It is not very suitable to apply it to 188bet online casino games products like our small villages，So we need to listen to the real market voice，Look at the people in every city，Everyone who comes to rural 188bet online casino games，Feel what people want in our rural life？What do you want to experience？This is the real starting point for all our plans。

2. 188bet online casino games de-standardization

All our travel content is no longer a ticket，No more sightseeing，No longer a simple ticket economic form，What does true content standardization look like？How to manage your own unique IP？188bet online casino games is a very important starting point for us。

We all read a poem by Li Bai when we were young，His style is romantic、unrestrained。Tianmu Mountain is in Xinchang, Zhejiang，Inside the scenic spot we are planning to do，It is a relatively famous mountain in Chinese history，The current development is very backward。Original post road，It is still very complete，Including Luo Ma Bridge，Because the name Luomaqiao is not very pleasant，We changed it to another name，It is also a very famous attraction，We hope to turn the entire Xinchang village into a village on the Chinese Tang Poetry Journey，Because there are many historical celebrities in this village who left their calligraphy works，We have a lot of stones with verses carved by their famous people，This is a very 188bet online casino games place，And his whole village，Including running water、The mountains and the entire scenery fit Li Bai’s romance very well、Unrestrained and rebellious spirit。

In addition，Culture，We hope to use our scenic spots as the best channel to amplify IP，Why do we plan so many scenic spots in Zhejiang，Hope to put our own investment content into it better，Because another shareholder of our ancient village fund management company is Zuo Yu，Our Mr. Hu also shared a lot with you yesterday，Including the 188bet online casino games mentioned by Mr. Hu is the relocation of our own lifestyle，How to move life to a different place？How to put our real experience in a different place？Scenic spots are a good channel for IP and content development 188bet online casino games future.

The Mud Run We Invest Now、Odd parties and other content，Some content like this has been gradually put in our Zhejiang，Put it in every developed village。We hold a small country music festival in the village，The number of people may be three thousand、Five thousand people，We will do rural mud runs and other experiences，What 188bet online casino games can experience in the city can also be experienced in the countryside。And your accommodation、The dining will not be worse than in the city，Relax your body and mind at the same time，This is the high-quality foundation for us to build better small-scale scenic spots in Zhejiang。

Also，The landscapes are mostly the same，Only culture is different。In fact, everyone who travels must have visited a lot of scenic spots，In fact, the landscape may be very different，For example, like Huashan、Jiuzhaigou is different from other places，But if 188bet online casino games go to Huangshan and Jiuzhaigou, 188bet online casino games may only go once，Except for going to some temples multiple times，Other scenic spots are basically only visited once in a lifetime，Or go one or two more times with friends，188bet online casino games won’t be very interested in going there more times，But our leisure attractions are different。

First,We experience the entire culture.Secondly，Put the entire leisure content in it，So 188bet online casino games can actually come in every weekend or every month。In addition, we will build some parent-child entertainment parks in Zhejiang，Our tree frog project，It is completely related to parents and children，So your child，Because we will make parent-child training similar to courses，Your child has a very strong desire to come every month，After the child comes here，Parents will definitely come with 188bet online casino games，The child is doing some lessons with his children over there，Parents relaxing in the surrounding area、Shopping，Participate in our sports activities，This creates a different application scenario for parents and children，Really implant our culture into it。Our goal is to create uniqueness for each attraction，Highlight your own personality。

3. De-processing operations

188bet online casino games is completely related to our first topic，Operation must be de-processed。The traditional standardized process can actually create a 188bet online casino games efficient thing，But only by de-processing things can we create our true personality、Something with content。Our scenic spot is to bid farewell to our mere sightseeing，Emphasis on experience、Casual，At the same time, 188bet online casino games emphasizes the ability to integrate family and more experiences。The purpose of our travel is no longer sightseeing，But vacation travel、Leisure travel，The content inside is no longer focused on scenic spots，Instead of products、Content is the core，Be able to truly bring the family together，Bring in all the content，Join the whole experience。

4. Eliminating tickets from profits

As a fund，The most basic inspection point when making investments is，How do we exit 188bet online casino games future？From the perspective of some of China’s current policies and regulations，There is no way to put tickets on the market，For our fund, we will definitely not invest in some attractions that specialize in ticket sales，So we de-design our products and content into ticket-based designs。In addition，If the scenic spot does not have night tours，There is no secondary consumption in scenic spots，Only ticket revenue，There is no way to support it 188bet online casino games longer term、Greater development。

Give a simple example，For example, Xitang，is famous for its bars，If there is no bar content，Only tickets for Xitang，Per capita consumption is only one or two hundred yuan，If 188bet online casino games join the night tour，Add other accommodation content，Includes meals，Per capita consumption basically reaches more than 500 yuan，So the income of the entire scenic spot remains the same under the condition that the flow of people remains unchanged，Income can increase more than two or three times，So we must add night tours in the future。

Also，Accommodation as the core，We actually do B&Bs in every place。B&B，In fact, it is now considered a false proposition。But，We saw things like the best B&B in Moganshan，Like Guiyun Mountain Residence just mentioned，If 188bet online casino games don’t book one month in advance，In fact, it cannot be booked，Basically, 188bet online casino games need to book three months in advance，Such Internet celebrity products are currently very profitable，Of course the replicability is also very weak。

Our funds 188bet online casino games not be fully invested in B&B business，But we 188bet online casino games introduce better Internet celebrity B&Bs into our scenic spots，Make your stay more experiential，Let B&B become a real consumption point，Earn income through rent and some other contents。

This is my sharing today, thank 188bet online casino games all.