Early 2015，The famous investor Wang Gongquan and his friends jointly initiated the establishment of 188bet game Humanistic Holiday Tourism。Financing went smoothly after that，Following Fengyun Capital in 2015、Huazhu Group、After Heyi Capital and other institutions gave 188bet game 68 million angel investment，End of 2016，188bet game received another 200 million yuan in Series A financing，This round of investment was funded by Sunshine Fusion Capital of Sunshine Insurance Group、Tianqi Amoeba Capital、Completed by four institutions including Huarui Shande。

March this year，188bet game and Huajiantang officially completed the equity level integration，188bet game becomes the largest shareholder of Huajiantang，Hold 61.3% shares。Wang Gongquan reveals the investment logic behind it，“If you only look at it from the perspective of food and accommodation，Investing in boutique hotels can’t pay off。But if you follow ‘hotel + culture + other’, then it is unknown。We consider people’s basic needs、Basic needs of the product、Based on the combination of various basic needs of industrialization，To break through traditional industry barriers，To meet people’s complete needs，This is a brand new leisure and vacation ecological chain。”

The following is the Vice President of 188bet game Tourism、Senior Partner Li Xiaoyan’s speech at the 2017CTCIS Second China Cultural Tourism Consumption Innovation Summit:

Many people in China have no big idea about vacation，When I went to Europe before，Ericsson、Everyone in headquarters companies such as IKEA gets off work at four o'clock，Every year, European middle-class families complete at least two family vacation plans at the beginning of the year。But for the Chinese, this seems to be an unattainable dream。Because of the reform and opening up in the past few years，The economy is developing very fast，Everyone seems to be busy with life every day。Today’s travel consumption upgrade，We hope that there will be a real case in the 188bet game industry to develop deeply in the vacation field。

188bet game is actually very unique in the industry，Cannot be copied，A company that is difficult to imitate。Someone asked if you are a B&B？We are not actually a B&B，We now build 6 boutique hotels across the country，Also the largest shareholder of Huajiatang，The B&B model is very important to us，We also create our own destination "188bet game Hotel"。We are not a single cultural industry，We do humanistic and cultural vacation，Culture is a very important element and experience content in our entire scene destination vacation。

Many people even ask whether you are an Internet company,Because the 188bet game model is different from the traditional tourism industry，Just take the management organizational structure as an example，The famous investor Wang Gongquan is the founder，There are two more co-founders，And 10 senior partners，We have guests from Songtsam Hotel、Financial Industry、Executives in the Internet industry，There are also experts from the cultural field，Very cross-border。

The entire 188bet game industry cannot rely solely on selling tickets,We say “content is king”，What content do we need to add？ We have sorted out the four major pain points of users that 188bet game hopes to solve:

Pain point one: crowded during holidays.Every long holiday or Dragon Boat Festival、May 1st and other short holidays，Vacationers want to take family and friends out for fun，But I found that there are crowds of people at tourist attractions，It is difficult to truly enjoy the local beautiful scenery，And in-depth experience of local humanistic content。188bet game will build its own in various places、or cooperation、Export "188bet game Holiday" cultural and artistic vacation experience products based on destination accommodation in the form of franchise and other forms，Let people feel the real vacation state in the time and space created by 188bet game。

Pain point two, browsing in a casual way.Why don’t people want to travel with tour groups now？Everyone follows the stranger，Visiting more than a dozen places in one day，When resting for the night，I can’t even think of a place that left a deep impression and memory on me。188bet game has currently developed more than 2,000 local cultural tutors and more than 200 national professional cultural tutors in various fields across the country，Change the current vacation status of everyone by creating an in-depth, rich and absolutely authentic local cultural and artistic experience at the destination hotel。In Tibetan，188bet game means "back to the original"，We hope vacationers can return to the roots of the destination and destination culture，Let every vacationer who comes to 188bet game feel the original shock。At the same time，In-depth and simple cultural intervention in 188bet game Hotel、The interactive experience will also bring everyone to a state of deep vacation。

Pain point three, receiving information in a single way.Traditional tourism is one-way indoctrination，The tour guide and everyone instilled shallow knowledge points like textbooks，So the imprint that really remains in the hearts of vacationers is very limited。188bet game’s hotels have a large proportion of public spaces，The average accommodation and public space of each hotel reaches 1:1，Each hotel has 20-30 guest rooms；The “188bet game Intellectual Tour” led by 188bet game’s cultural mentors is also a small group of 10-20 people at a time，What I want is to be on vacation，In-depth communication and interaction among vacationing companions，Not just staying fun and knowledgeable on vacation，After the vacation，We will also continue to have in-depth interactions with vacationers。

Pain point four is batch homogenization.Mid-to-high-end vacationers have jumped out of the demand for homogeneous vacations，Batched and homogenized content is outdated，Everyone desires more personalized theme experience，What 188bet game wants to create is personalized theme content that is higher than everyone’s needs。

In our opinion，The future development trend of the high-end 188bet game market is:1、Have exclusive destination resources；2、Create value beyond pure physical space；3、There are more extended consumption in the 188bet game scene，But it’s not the forced shopping that everyone feels now；4、Changes in traffic acquisition methods。

The future trend of high-end 188bet game market is to provide lifestyle

The future development trend of the high-end vacation market will present four characteristics: having exclusive destination resources；Create value beyond pure physical space；There are more extended consumption in vacation scenes；Changes in traffic acquisition methods。Based on this background trend，188bet game integrates traditional tourism products and industrial chains、Cross-border and penetration，Providing a humanistic vacation lifestyle。Other industries have successfully created many well-known lifestyle brands，Like Starbucks、IKEA、Fauvism, etc.，They are not just product support，More of selling a lifestyle。As an industry innovator，188bet game hopes that everyone who comes to 188bet game Resort for vacation can have a different way of living and "vacation" experience that is truly different from daily life and allows the mind and body to relax。

How to provide a humanistic vacation lifestyle in the vacation industry，188bet game chose beautiful scenery，A place rich in humanities，Also cooperate with world-renowned designers in physical space design，Fully reflect the local cultural characteristics and attributes of each hotel in the soft experience，At the same time, we will implant rich local cultural and artistic content to create 188bet game Hotel。Every hotel in 188bet game is inspected repeatedly，strict、The product of careful selection。Humanity and landscape are the first criteria for selection，At the same time, as 188bet game continues to scale operations，And in line with customer development needs，The cultural accumulation of 188bet game offline hotel、Hardware facilities、Content topic、The requirements for supporting services and other conditions are also more stringent。

At the same time，The construction and design of the hotel are also very sophisticated。All design concepts come from well-known designers at home and abroad，Perfectly integrating and highlighting the local humanities and natural features。The food space 188bet game hotel、Tea Space、The reading space provides services to everyone around the clock，At the same time, the service 188bet game hotel not only advocates the concept of equality and family-like meticulous service but also ensures the stay experience。

There is a landing hotel，Completed the first step of creating 188bet game time and space。On the basis of the completion of the hotel construction，188bet game introduces culture into hotels and activities。After two years of hard work，188bet game has developed across the country such as: Gong Pengcheng、Liang Wendao、Zhang Kemin、Ma Weidu、He Weifang and more than two hundred literary figures、Drama、Music、Cultural tutors in art and other professional fields and more than 2,000 local cultural tutors。These instructors will not only lead you to have cultural experiences in the hotel，At the same time, I will also move my works into the hotel，For example, "Peacock" by teacher Ye Yongqing, etc.。

Not long ago, 188bet game conducted a "188bet game Holiday" artistic holiday experience in Yangzhou，188bet game members listen to "The Wild Geese Falling on the Sand" performed by the Guangling Guqin successor from Yangzhou，Feeling the emotion of "remembering old friends"，The owner’s home in the most beautiful private garden in the area，Eating authentic Yangzhou snacks and dim sum，Playing the famous Yangzhou poetry flower sign game in the past dynasties，Through exchanges with generations of old Yangzhou people，Imprint the historical changes and development of Yangzhou in your heart。We believe that imagination passes through time and mind，Deep in the heart of the cultural master，Thus creating a steady stream of inspiration。What 188bet game can do is to establish the most intuitive relationship between cultural instructors and vacationers、Closest contact，Let vacationers feel the original creativity and profound heritage of culture。

What 188bet game presented to the guests was，Destination landscape + cultural entertainment experience + dining，One-ticket all-inclusive service。Someone asked you whether you sell hotels，Is it a tourist route or a cultural product？I want to say no。We are confident in leading innovation in 188bet game，How to best combine culture and tourism，It is the ideal and dream we are committed to。

* This article was compiled by 188bet game reporter Hong Liping (WeChat: hongliping719) based on on-site shorthand，Confirmed by the guest himself。