The following content was compiled by 188bet online sports betting reporter Chen Ju based on on-site speeches，Guest confirmed。

The issue of how to build a media marketing structure for cultural 188bet online sports betting consumption in the mobile Internet era can be analyzed from two aspects，First, in the era of consumption upgrading, who are the mainstream consumers in the cultural and travel industry，The second is how we should market to this group of people。

In recent years, chaos has occurred frequently in Yunnan’s 188bet online sports betting industry，Frequent negativity，From tour guides scolding tourists to compulsory consumption that restricts personal freedom，From a woman’s disfigurement to a tourist being beaten，Even the deputy governor was forced to consume money when he went on an unannounced visit，Yunnan 188bet online sports betting industry is in a comprehensive development crisis，Except for the official’s lax management methods、Big data supervision is not in place、Low quality of employees and cheating of customers by merchants，With its roots in Yunnan, 188bet online sports betting has not attracted mainstream consumers。

Look at a set of data，Yunnan Province received a total of 22.96 million tourists in 2017，Realized 188bet online sports betting revenue of 13.5 billion yuan，Per capita 188bet online sports betting consumption is 591 yuan。Among them，Dali City received a total of 1.63 million visitors during the Spring Festival Golden Week，Realize 188bet online sports betting income 14.2.8 billion，Per capita 188bet online sports betting consumption is 891 yuan。Sanya is also a city with excellent 188bet online sports betting resources，Received a total of 930,000 visitors during the Spring Festival Golden Week，Achieve 188bet online sports betting revenue of 90.6.4 billion，Per capita consumption reached 9468 yuan。

Sanya used to have frequent negative news，From sky-high consumption to sky-high prices for dining，The Sanya Municipal Government once made up its mind to rectify the city’s 188bet online sports betting market environment，The first tourist police to be established in the country，All travel-related emergencies are handed over to the tourist police，Thus completely changing the regulatory chaos in the 188bet online sports betting industry，What’s more important is that the Sanya Municipal Government has clearly positioned Sanya’s position in the 188bet online sports betting industry: the mainstream consumer groups in Sanya are mid- to high-end tourist groups。Comparison of two tourist cities，We discovered what is actually the problem with Yunnan’s 188bet online sports betting industry？Always rely on low-priced tours (zero tour fee) to attract tourists，At a travel agency、When the merchant does not make money，Compulsory consumption has become the most common disorder。

The era of consumption upgrade，Who are the mainstream consumers in the cultural 188bet online sports betting industry

After 188bet online sports betting upgrade,Who are the mainstream consumers in the cultural 188bet online sports betting industry?According to the World 188bet online sports betting Organization’s research on the linkage relationship between per capita GDP and 188bet online sports betting patterns: when per capita GDP reaches 1,000 US dollars，The main form of 188bet online sports betting is sightseeing，The mode of travel is group travel；With the continuous increase of GDP per capita，People’s travel needs are constantly being refined、Upgrade and premiumization，When the per capita GDP reaches 5,000 US dollars，Entered a very typical in-depth vacation stage，In 2016, my country’s per capita GDP reached US,865，World Ranking No. 69，We are in a typical consumption upgrade、The era of escalating demands。

After in-depth research on urban tourist groups, it was found that:Regional view，Beijing、Shanghai、Guangzhou、Shenzhen、Chengdu、Nanjing、Kunming is still our mainstream city and mainstream consumer group with strong 188bet online sports betting power。The Economist magazine pointed out，Annual income is 7.66-28.High-quality people aged 25-50 between 60,000 are more willing to travel，Also more willing to share。Preliminary statistics，This group of people is expected to number 500 million by 2020，Love to play、Love beauty、Love and health labels have become a new consumer appeal，Low price is no longer important，The most important thing is to have a brand、Products that are of high quality and provide satisfaction。What is the rigid need？What is necessary is taste、Super style、Tagging has become a rigid need for 188bet online sports betting upgrade demand，Emotion、Ambience、The scene is obviously more important than the price。

How to achieve precise positioning and marketing communication?

See at this stage，Our product supply side is very rich，But only effective supply can meet the mainstream people who are upgrading their 188bet online sports betting，How to achieve precise positioning and marketing communication for this group of people？

1. Mobile-content marketing:From the perspective of mobile trends，The Internet in 2011 was only used as a small communication tool，And in 2015，Consumers spend more time on the Internet than traditional media，Consumers spend up to 6 hours a day on their mobile phones，So marketing must create topics through content，Integrate into the event。

2. Passive-scenario marketing:Reach the audience 188bet online sports betting context of consumers’ lives，And influence the audience to choose the necessary scene，has closure、Mandatory、High-quality scene media with high efficiency and other characteristics have become a key delivery channel。188bet online sports betting mobile Internet, the most important thing is to be soft rather than hard，Be positive and not negative，No one wants to see the advertisement，People have a natural repulsion towards advertising，But the focus on content is becoming higher and higher，In this process, attention should be paid to the changes in media habits of mainstream people，Although online videos can cover all mainstream people，However, changes 188bet online sports betting online video profit model have brought great pain to advertisers。

From the audience’s perspective，Accurate positioning of content needs of core groups、Diverse scene settings and workspace、Living space、Entertainment Space、Multi-touch point coverage in the consumer space has become an effective way of communication and high conversion rate，The fragmented advertising in the past has become dusty，Become more segmented and personalized。For the cultural 188bet online sports betting industry and consumption upgrade，If you want to improve quality and efficiency, you need to consider three points: access to mainstream people、Whether the product is high-frequency and low-interference、Mobile and Passive Communication。