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Author of this article: Yan Xiangjun 2017-06-17
Destination marketing should go beyond mere advertising marketing、Promotion ideas,To develop better,We must also have the courage to break the stable life of making money from tickets,We should closely follow the changing trends of people’s needs in the context of cultural tourism consumption,Positive adjustment,With the market、Consumers interact。
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five years ago,Baidu CEO Robin Li sent a famous open letter to Baidu employees,The title is "Change,Start from you and me",Required to "encourage wolf nature、Eliminate petty bourgeoisie”,And called for his own death。Robin Li quoted a legend in his letter: "I heard that a dinosaur stepped on a scoop,It took a few hours for his brain to react,No matter how old you are,You will all become extinct。And we can’t be dinosaurs,We want to be a strong person,Change ideas,To be a company that is strong in both cloud and terminal,Use innovation and passion to achieve Baidu’s second take-off”。so far,Scientists analyze more than ten reasons for the extinction of dinosaurs,There is no claim that nerve transmission is slow。However,Many conjectures about the cause of the extinction of dinosaurs point to one truth: failure to adjust oneself,To adapt to changing environments。

Speaking of dinosaurs,Zhucheng in Shandong is famous,It is a rare treasure house of dinosaur fossils in the country and even the world,Especially Zhucheng Dinosaur National Geological Park has a dinosaur fossil gallery,Dinosaur fossils can be said to be overwhelming,Amazing。

From a destination marketing perspective,The dinosaurs in Zhucheng are a bit like "walking at night in fine clothes",Few people know。I recently had a discussion with colleagues from the Zhucheng Tourism Bureau,The marketing of the "Kite Dragon City" regional destination may have to be solved 188bet app through research product marketing。Also for study tours,There is another treasure in Zhucheng—Meh Robot World,This is an industrial tourism project invested and constructed by Mehe Robot Automation Co., Ltd.,Display various industrial robots、Service robot、Educational Robot、Entertainment robots, etc.,These study tourism resources are unique in Shandong and even in the country,Unmatched。

How to break destination marketing in Zhucheng,The words have not yet finished,Another group of dinosaurs made noise in Laiyang, Shandong。Laiyang is also a rare place in the world rich in dinosaur and dinosaur egg fossils,Especially Laiyang Cretaceous National Geopark。Since 2008 to present,Led by Professor Wang Xiaolin of the Chinese Academy of Sciences,To Laiyang dinosaur eggs、Inspection of dinosaur fossils and other paleontological fossils and strata,A large number of dinosaur eggs found、Dinosaur Fossils and Dinosaur Canyon Group in Laiyang Plain。One of the news is the “Follow the Academicians to Dig Dinosaurs” launched by Shanghai Maitao Parents and Children and Laiyang National Geopark,Start the journey of looking for dragons and study” study products,Excerpts from the product introduction are as follows:

“No need to be separated from the glass window,No need to be separated by a fence,You can touch the dinosaur fossils and take photos,This time we are digging for dinosaur fossils、Dinosaur egg fossil,Still looking for insect fossils。

The Cretaceous strata in Laiyang City are well developed,Contains rich fossils of dinosaurs and dinosaur eggs,This time we moved the professional archaeological science class to the excavation site,Come,Let’s discover and explore together!

Under the explanations of authoritative experts from the Chinese Academy of Sciences and the guidance of the Laiyang scientific expedition team,Children can not only learn scientific knowledge and fossil collection and repair methods, etc.,It can also improve children’s field observation ability、Research ability、Communication ability and practical ability。

Explore the bits and pieces left behind by ancient life such as 188bet online sports betting dinosaurs。The fossils discovered by the children themselves have an inseparable fate with the children,This fossil carrying rich historical memories also opens the door to a broader and deeper world for children。

First day:

Penglai Airport pick-up and visit Penglai Pavilion, the wonderland on earth

07:00-11:00  Take a plane (parents purchase transportation by themselves),Come to Penglai from various places;

11:00-13:00  Staff pick up at the airport,Welcome friends of all ages to come to the first stop of the study tour;

12:00-13:00  Airport lunch (lunch at the airport according to your own preferences);

13:00-14:00  Running towards Penglai Pavilion with joy and laughter, looking for the Eight Immortals crossing the sea;

14:00-16:30  Penglai Pavilion Study,Study Penglai Pavilion, known as one of China’s “Four Famous Buildings”,Study its unique structure and characteristics;

17:30-18:00  Check into the hotel;

18:00-19:00  Dinner;

19:00-19:30  Maitao Special Safety Course,"In an emergency,What should we do”;

The next day:

Shuicheng Story&Ancient Ship Museum

07:00-07:30   Get up, wash up, and pack your luggage.

07:30-08:00   Breakfast, get on the bus on time;

08:30-10:00   Qi Jiguang’s hometown,Listen to the story of Qi Jiguang, the anti-Japanese soldier in Shuicheng;

10:00-12:00   Prepare the Japanese capital's mansion and learn anti-Japanese formations and magical weapons;

12:30-13:30   Lunch time, rest adjustment;

14:00-16:00   Ancient Ship Museum,Understand the scientific principles of ancient ship design,The process of archaeological excavation of ancient ships;

16:00-17:30  The buses gather and drive to Laiyang

18:00-19:30   Check into Jinshan Hotel, dinner;

20:00-21:00   Maitao dragon-seeking warriors assembly meeting, first experience of archeology;

21:00   Go back to your room and rest.

The third day:

Cretaceous Geopark, transformed into a little archaeological expert

07:30-08:00    Get up and wash up.

08:00-08:30    Breakfast, bring your archaeological tools and set off;

09:00-09:30   Archaeological excavation point No. 1, the history of dinosaur fossil excavation in China.

10:00-10:30   Archaeological excavation point 2, explained 188bet Online Sports Betting and Casino by the scientific research teacher;

10:30-11:00   The first step of archaeological excavation, surveying and mapping, on-site teaching practice;

11:00-11:50   immersive,Digging fossils,Enable "One Hundred Thousand Whys" mode,Research teacher answers questions on the spot;

12:00-13:30    Lunch, return to the hotel to rest;

13:30-14:10   Bus gather and visit the Geological Museum;

14:10-15:30   Follow the timeline and take a look at the evolution of life on Earth;

15:30-17:00   Restore fossil,Children pick up tools,Wear goggles,Start working,Old friends can have close contact with large fossils,Leave precious image memories;

17:30-19:00   Back to hotel, dinner;

20:00-21:00   Sharing your first experience in archeology.

Day 4:

Laiyang Liyuan, petrified tree forest&Crossing through Dinosaur Canyon and staying overnight in the Geopark

07:30-08:00    Get up,Wash up,Pack your bags (because I’m going to look for dinosaurs tonight)。

08:00-08:30    Breakfast, bus gathering;

08:30-09:00   Everyone says Laiyang pear is delicious,Why,Let’s go to the Liyuan to see;

09:00-10:00   B&B Museum, see what kind of pastries there are in Qilu;

10:00-10:30   Twenty-four solar terms "Bronze Man Formation";

10:30-11:30   Liyuan Summer View Tour;

11:30-12:00    The four seasons of Laiyang pear, spring bloom, summer beauty, autumn fruit, and winter charm;

12:00-14:00   Lunch, break;

14:00-15:30   Tree&Fossil,Why don’t trees turn into carbon;Look at fossilized trees in different countries and regions;

16:00-17:00   Crossing the canyon, looking for dinosaur egg skins, and admiring the Danxia landform;

17:30-20:30   BBQ + outdoor movie;

21:00-22:00   Stay overnight in the Geopark and have a sweet dream

Day 5:

Shale fossil collection&Fossil mounting

07:00-07:30  Get up and pack your bags;

07:30-08:00  Homemade breakfast,The teacher will explain the knowledge about strata to the children,Children imitate the internal structure of the formation,Make strata sandwiches for parents and yourself。

08:30-09:00  The formation history of shale fossils;

09:00-10:30   Learn the simple protection of small fossils;

11:00-12:00   Repair the fossil and package the fossil into a box;

12:00-13:00   Lunch, hotel rest;

14:00-16:30   Pack your luggage, send you off to the airport, and end your journey of searching for dragons.

[Activity Fee]:

Parent-child camp: 4980 yuan/person/session (adults、Same price for children)

……”

Please pay attention to the product description copy and itinerary,The price of this study tour product is 5,000 yuan,It should be noted that the ticket price for Laiyang National Geopark, the main venue of the product, is 50 yuan。The core of destination product marketing is features,The feature of this product is undoubtedly the archeology of dinosaur fossils,There are a few more key points: First, “overnight stay in the Geopark”,Pitch a tent and spend the night with dinosaurs,The cost is not high;The second is to watch the "Jurassic Park" outdoor movie near the Cretaceous dinosaur ruins,It’s still a destination marketing method;The most important thing is that the research teachers are experts from the Chinese Academy of Sciences and doctors and masters from the scientific expedition team。It would be strange if the product is not popular,Maitao Parenting CEO Xie Zhen said to me on WeChat: “This product is very unique and has a good reputation!”,There is this sentence in the tourist comments: "My daughter has made an appointment and will come when she grows up!”This is a very high level of destination marketing: children will come again when they grow up!

Including Mai Tao’s parents and children,There are about 16 domestic travel agency operators marketing the study products of Laiyang National Geopark,In order to ensure the quality of the geopark, it is even necessary to control the number of study tours。Chat with Wang Zhengdong, Director of Laiyang National Geopark Management Office, on WeChat,For this year’s study product marketing situation,He said it is already blooming everywhere,Shanghai、Beijing、Qingdao、Yantai、There are travel agency operators in Weifang to form groups。These routines and tricks that draw inferences from one example are of great inspiration to study destinations including Zhucheng,The core point is how to sell a product worth 5,000 yuan at a destination of 50 yuan!

five years ago,Robin Li 188bet app download reminded Baidu and himself: "We cannot be dinosaurs!”,Five years later,Baidu is still hard to say。Many destinations are becoming more and more dinosaur-like,Some are aware of it,Some people haven’t realized it yet,Be careful, dinosaurs will really die "slowly"!

Last,You can ask the children a question: What scoop did your uncle Li say the dinosaur stepped on,Where does it come from?

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