five years ago，Baidu CEO Robin Li sent a famous open letter to Baidu employees，The title is "Change，Start from you and me"，Required to "encourage wolfishness、Eliminate petty bourgeoisie”，And called for his own death。Robin Li quoted a legend in his letter: "I heard that a 188bet Online Sports Betting and Casino stepped on a scoop，It took a few hours for his brain to react，No matter how old you are，You will all become extinct。And we can’t be dinosaurs，We want to be a strong person，Change ideas，To be a company that is strong in both cloud and terminal，Use innovation and passion to achieve Baidu’s second take-off”。So far，Scientists analyze more than ten reasons for the extinction of dinosaurs，There is no claim that nerve transmission is slow。However，Many conjectures about the cause of the extinction of dinosaurs point to one truth: failure to adjust oneself，To adapt to changing environments。

Speaking of dinosaurs，Zhucheng in Shandong is famous，It is a rare treasure house of 188bet Online Sports Betting and Casino fossils in the country and even the world，Especially Zhucheng 188bet Online Sports Betting and Casino National Geopark has a 188bet Online Sports Betting and Casino fossil gallery，188bet Online Sports Betting and Casino fossils can be said to be overwhelming，Amazing。

From a destination marketing perspective，The dinosaurs in Zhucheng are a bit like "walking at night in fine clothes"，Few people know。I recently had a discussion with colleagues from the Zhucheng 188bet Online Sports Betting and Casino Bureau，I am afraid that the marketing of the "Kite City Dragon City" regional destination will have to start with research product marketing。Also for study tours，There is another treasure in Zhucheng—Meh Robot World，This is an industrial 188bet Online Sports Betting and Casino project invested and constructed by Mehe Robot Automation Co., Ltd.，Display various industrial robots、Service robot、Educational Robot、Entertainment robots, etc.，These study 188bet Online Sports Betting and Casino resources are unique in Shandong and even in the country，Unmatched。

How to break destination marketing in Zhucheng，The words have not yet finished，Another group of dinosaurs made noise in Laiyang, Shandong。Laiyang is also a rare place in the world rich in 188bet Online Sports Betting and Casino and 188bet Online Sports Betting and Casino egg fossils，Especially Laiyang Cretaceous National Geopark。Since 2008 to present，Led by Professor Wang Xiaolin of the Chinese Academy of Sciences，To Laiyang 188bet Online Sports Betting and Casino eggs、Inspection of 188bet Online Sports Betting and Casino fossils and other paleontological fossils and strata，A large number of 188bet Online Sports Betting and Casino eggs found、188bet Online Sports Betting and Casino Fossils and 188bet Online Sports Betting and Casino Canyon Group in Laiyang Plain。One of the news is the “Digging Dinosaurs with Academicians launched by Shanghai Maitao Parent-Children and Laiyang National Geopark，Start the journey of looking for dragons and study” study products，Excerpts from the product introduction are as follows:

“No need to be separated by the glass window，No need to be separated by a fence，You can touch the 188bet Online Sports Betting and Casino fossils and take photos，This time we are going to dig up 188bet Online Sports Betting and Casino fossils、188bet Online Sports Betting and Casino egg fossil，Still looking for insect fossils。

The Cretaceous strata in Laiyang City are well developed，Contains rich fossils of dinosaurs and 188bet Online Sports Betting and Casino eggs，This time we moved the professional archaeological science class to the excavation site，Come，Let’s discover and explore together！

Under the explanations of authoritative experts from the Chinese Academy of Sciences and the guidance of the 188bet Online Sports Betting and Casino scientific expedition team，Children can not only learn scientific knowledge and fossil collection and repair methods，It can also improve children’s field observation ability、Research ability、Communication ability and practical ability。

Explore the bits and pieces left by ancient life such as dinosaurs。The 188bet Online Sports Betting and Casino discovered by the children themselves have an inseparable fate with the children，This fossil carrying rich historical memories also opens the door to a broader and deeper world for children。

First day:

Penglai Airport pick-188bet Online Sports Betting and Casino and visit Penglai Pavilion, the wonderland on earth

07:00-11:00Flying by plane (parents purchase transportation by themselves)，Come to Penglai 188bet Online Sports Betting and Casino various places；

11:00-13:00Staff pick up at the airport，Welcome friends of all ages to come to the first stop 188bet Online Sports Betting and Casino study tour；

12:00-13:00Airport lunch (lunch at the airport according to your own preferences);

13:00-14:00Running towards Penglai Pavilion with joy and laughter, looking for the Eight Immortals crossing the sea;

14:00-16:30Penglai Pavilion 188bet Online Sports Betting and Casino，188bet Online Sports Betting and Casino Penglai Pavilion, known as one of China’s “Four Famous Buildings”，188bet Online Sports Betting and Casino its unique structure and characteristics；

17:30-18:00Check into hotel;

18:00-19:00Dinner;

19:00-19:30Maitao Special Safety Course，"In an emergency，What should we do”；

The next day:

Shuicheng Story&Ancient Ship Museum

07:00-07:30Get 188bet Online Sports Betting and Casino, wash 188bet Online Sports Betting and Casino, and pack your luggage.

07:30-08:00Breakfast, get on the bus on time;

08:30-10:00Qi Jiguang’s hometown，Listen to the story of Qi Jiguang, the anti-Japanese soldier in Shuicheng；

10:00-12:00Prepare the Japanese capital's mansion and learn anti-Japanese formations and magical weapons;

12:30-13:30Lunch time, rest adjustment;

14:00-16:00Ancient Ship Museum，Understand the scientific principles of ancient ship design，The process of archaeological excavation of ancient ships；

16:00-17:30The buses gather and drive to 188bet Online Sports Betting and Casino

18:00-19:30Check into Jinshan Hotel, dinner;

20:00-21:00Maitao dragon-seeking warriors assembly meeting, first experience of archeology;

21:00Go back to your room and rest.

The third day:

Cretaceous 188bet Online Sports Betting and Casino, transformed into a little archaeological expert

07:30-08:00 Get 188bet Online Sports Betting and Casino and wash 188bet Online Sports Betting and Casino.

08:00-08:30 Breakfast, bring your archaeological tools and set off;

09:00-09:30Archaeological excavation point No. 1, the history of 188bet Online Sports Betting and Casino fossil excavation in China.

10:00-10:30Archaeological excavation point 2, explained by the scientific research teacher;

10:30-11:00The first step of archaeological excavation, surveying and mapping, on-site teaching practice;

11:00-11:50immersive，Digging 188bet Online Sports Betting and Casino，Enable "One Hundred Thousand Whys" mode，Research teacher answers questions on the spot；

12:00-13:30Lunch, return to the hotel to rest;

13:30-14:10The bus gathers to visit the Geological Museum;

14:10-15:30Follow the timeline and take a look at the evolution of life on earth;

15:30-17:00Repair fossil，Children pick up tools，Wear goggles，Start working，Old friends can have close contact with large 188bet Online Sports Betting and Casino，Leave precious image memories；

17:30-19:00Back to hotel, dinner;

20:00-21:00Sharing your first experience in archeology.

Day 4:

Laiyang Liyuan, petrified tree forest&Crossing through 188bet Online Sports Betting and Casino Canyon and staying overnight in the Geopark

07:30-08:00 Get up，Wash up，Pack your bags (because I’m going to look for 188bet Online Sports Betting and Casino tonight)。

08:00-08:30 Breakfast, bus gathering;

08:30-09:00Everyone says 188bet Online Sports Betting and Casino pear is delicious，Why，Let’s go to the Liyuan to see；

09:00-10:00B&B Museum, see what kind of pastries there are in Qilu;

10:00-10:30Twenty-four solar terms "Bronze Man Formation";

10:30-11:30Liyuan Summer View Tour;

11:30-12:00 The four seasons of 188bet Online Sports Betting and Casino pear, spring bloom, summer beauty, autumn fruit, and winter charm;

12:00-14:00Lunch, break;

14:00-15:30Tree&Fossil，Why didn’t the tree turn into carbon?；Look at fossilized trees in different countries and regions；

16:00-17:00Cross the canyon, look for 188bet Online Sports Betting and Casino egg skins, and appreciate the Danxia landform;

17:30-20:30BBQ + outdoor movie;

21:00-22:00Stay overnight in the 188bet Online Sports Betting and Casino and have a sweet dream

Day 5:

Shale fossil collection&Fossil mounting

07:00-07:30Get 188bet Online Sports Betting and Casino and pack your bags;

07:30-08:00Homemade breakfast，The teacher will explain the knowledge about strata to the children，Children imitate the internal structure 188bet Online Sports Betting and Casino formation，Make strata sandwiches for parents and yourself。

08:30-09:00The formation history of shale 188bet Online Sports Betting and Casino;

09:00-10:30Learn the simple protection of small 188bet Online Sports Betting and Casino;

11:00-12:00Repair the fossil and package the fossil into a box;

12:00-13:00Lunch, hotel rest;

14:00-16:30Pack your luggage, see you off at the airport, and end your journey of searching for dragons.

[Activity Fee]:

Parent-child camp: 4980 yuan/person/session (adult、Same price for children)

……”

Please pay attention to the product description copy and itinerary，The price of this study tour product is 5,000 yuan，It should be noted that the ticket price for Laiyang National Geopark, the main venue of the product, is 50 yuan。The core of destination product marketing is features，The feature of this product is undoubtedly the archeology of 188bet Online Sports Betting and Casino fossils，There are a few more key points: First, “overnight stay in the Geopark”，Pitch a tent and spend the night with dinosaurs，The cost is not high；The second is to watch the "Jurassic Park" outdoor movie near the Cretaceous 188bet Online Sports Betting and Casino ruins，It’s still a destination marketing method；The most important thing is that the research teachers are experts from the Chinese Academy of Sciences and doctors and masters from the scientific expedition team。It would be strange if the product is not popular，Maitao Parenting CEO Xie Zhen said to me on WeChat: “This product is very unique and has a good reputation！”，There is this sentence in the tourist comments: "My daughter has made an appointment and will come when she grows up！”This is a very high level of destination marketing: children will come again when they grow up！

Including Mai Tao’s parents and children，There are about 16 domestic travel agency operators marketing the study products of 188bet Online Sports Betting and Casino，In order to ensure the quality of the geopark, it is even necessary to control the number of study tours。Chat with Wang Zhengdong, Director of 188bet Online Sports Betting and Casino Management Office, on WeChat，For this year’s study product marketing situation，He said it is already blooming everywhere，Shanghai、Beijing、Qingdao、Yantai、There are travel agency operators in Weifang to form groups。These routines and tricks that draw inferences from one example are of great inspiration to study destinations including Zhucheng，The core point is how to sell a product worth 5,000 yuan at a destination of 50 yuan！

five years ago，Robin Li reminds Baidu and himself: "We cannot be dinosaurs！”，Five years later，Baidu is still hard to say。Many destinations are becoming more and more 188bet Online Sports Betting and Casino-like，Some are aware of it，Some are not aware yet，Be careful, dinosaurs will really die "slowly"！

final，You can ask the children a question: What scoop did your uncle Li say the 188bet Online Sports Betting and Casino stepped on，Where does it come from？

*Author of this article: Yan Xiangjun，Expert Author，Director of the Marketing Department of Shandong Provincial 188bet Online Sports Betting and Casino Development Commission。