July 29，The Charming China·Cultural 188bet International Experience Center hosted by Beijing Golden Mouse 188bet Development Co., Ltd. grandly opened in Xiushui Street, Beijing，From China National 188bet Administration、Beijing 188bet Development Committee、Shandong Provincial 188bet Development Committee、Zhejiang 188bet Information Center、Qingcheng Mountain Dujiangyan Scenic Area Management Bureau、Longyan Municipal People’s Government Beijing Office、Fujian Province Yongding Hakka Tulou and other government、Leaders of the 188bet Bureau and scenic spots；Siu Shui Street Group、Chinese territory、appearance culture、Xiangdai Palace、Zhongjingpinlian、Botrip Tours and other creative teams and partners attended the opening ceremony。

2017，The state has promulgated important measures to comprehensively revive traditional culture，In response to the call，Charming China·Cultural 188bet International Experience Center came into being。And the opening of the experience center，Also marks the initial transformation of Xiushui Street，Create a one-stop Chinese cultural 188bet experience destination，At the same time, a new pattern of inbound 188bet in Beijing has been opened。

At the opening ceremony of the experience center，Project officially launched，The audience not only experienced the ceremonial welcome、Han Dance、Arrow formation drill and other traditional Chinese etiquette，Also watched the quintessence of Chinese Peking Opera、Cheongsam catwalk、Wonderful performances such as Chinese costumes。At the meeting，Beijing Golden Mouse 188bet Development Co., Ltd. also cooperates with Debut Culture、Xiangdai Palace、China Scenic Area Brand Alliance、Beijing Shengda Holiday Travel Agency completed the signing。

In-depth dissemination of Chinese culture, horse-drawn 188bet must transform into an immersive experience

Data statistics display，The total number of inbound tourists in China exceeded 100 million in 2005，Among them 3.63 million people in Beijing；The total number of inbound tourists from China in 2016 was 1.3.8 billion people，Among them 4.2 million people from Beijing。However，Compared with the rapid development of outbound 188bet，There is still a lot of room for development in inbound 188bet。Analyze the reasons，Zhang Jinqiang, founder and CEO of Beijing Golden Mouse 188bet Development Co., Ltd. thinks，China’s inbound 188bet industry has developed for decades，The consumption habits and tastes of international tourists have undergone great changes，When they go to a city, they no longer just take a quick look，They really want to experience the local culture，And interact with locals。“As an international metropolis and world-class tourist destination，Beijing lacks a person who can serve international tourists、Backpacker、A cultural exchange base that provides personalized services for international students and foreigners in China and a one-stop in-depth experience base of Chinese culture。Except for arriving in Beijing to watch a Peking Opera on the first day，There are almost no places for international tourists to experience Chinese culture。”

In addition，There is also a general lack of creativity in inbound 188bet products，Low experience participation，Travel products、The current situation of souvenirs being the same。Spread Chinese culture，There is an urgent need to change the business model of 188bet projects，Zhang Jinqiang mentioned in his speech: “‘Charming China’ relies on the immersive experience business model，Using cultural elements to connect many shops on Xiushui Street，Tourists come to Xiushui Street，Can see、Learned、Use traditional culture，And take cultural and creative products home，Form a two-way marketing closed loop，Profoundly spread Chinese culture”。

For this，Beijing Golden Mouse 188bet Development Co., Ltd. joins forces with Beijing Xiushui Street、The Chinese culture and art industry and the inbound 188bet industry have made great efforts to build the Charming China·China Culture and 188bet International Experience Center with a total area of ​​3,000 meters，There is a Chinese style international fashion show、Chinese Culture Experience Center、Main sections such as International Travelers Club and Chinese Style Cultural and Creative Stores。

Create a one-stop 188bet experienceverification destination

Charming China·Cultural 188bet International Experience Center to Discover、Experiencing and sharing the beauty of China is our mission，Aiming to create a destination for international tourists、Backpacker、A cultural exchange base that provides personalized services for international students and foreigners in China and a one-stop in-depth experience base of Chinese culture，Becoming a new landmark of Beijing’s international tourist destination。

The 188bet provides three core products and services to domestic and foreign tourists: First, with the Chinese territory、appearance culture、Chinese style international fashion show created in cooperation with internationally renowned teams such as Shandai Palace，Visitors are not only allowed to wear traditional Chinese clothing，Both can experience it on stage、Show；The second is a Chinese cultural 188bet with "one-stop" characteristics，Visitors can not only learn "Tai Chi on the tip of the pen" - calligraphy in the "Piyong" Chinese Studies Experience Zone，Also available in "Qinqi, Calligraphy and Painting"、Experience any of the "Zen Meditation" and other multiple projects；The third is the display and sales of cultural and creative products，Tourists can purchase souvenirs through offline experience and APP ordering，Global direct mail，Seamless connection。

Afternoon of the same day，The first salon of the Beijing 188bet Society Marketing Professional Committee also kicked off at the Experience Center。It is reported，After the experience center officially opens on July 29，The Chinese Style International Fashion Show will be held from 7:30 to 9:00 every night。The fashion show invited well-known cultural figures to serve as directors and producers，And integrated with Hanfu，Cheongsam，Peking Opera，Chinese style wedding，International fashion and other elements，It is a combination of tradition and modernity，An audio-visual feast including exciting performances and interactive sessions。Opening Ceremony Night，China style international fashion show will have its premiere。Both the government and the industry have recognized and placed high hopes on Charming China·China Cultural 188bet International Experience Center，The experience center may become the core driving force to promote the development of Beijing’s inbound 188bet。