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Good morning everyone，First of all, I would like to thank the organizers of the conference for giving me such an opportunity to speak at the conference。This is the first time to attend an investment conference，Never came before，I am very happy to see everyone gathered together today。We are talking about investment，I entered the tourism industry in 1991，Also considered a veteran in the industry，Served as director of Tonglu County Scenic Tourism Administration Bureau of Zhejiang Province from 1991 to 1997、General Manager of Travel Company、Chairman and General Manager of Zhejiang Fuchunjiang Tourism Co., Ltd.。Later worked in administrative work at the Zhejiang Provincial Tourism Bureau，Deputy Director of the Marketing Department、Director of the Regulations Department。Arrived in Hengdian in 2001 and established Hengdian Film and Television City，Because Hengdian is a place with almost no resources，No tourism resources，It is a very barren piece of land，Started from industry，The film and television tourism industry came later。

Hengdian film and television tourism industry is divided into three major parts，One is a film and television tourism base plus a scenic hotel、The other one is Hengdian Cinemas，As of last year, the number of screens and revenue ranked seventh or eighth in the country、The third film and television production，The Return of the Great Sage, which broke the record for Chinese animated films last year, was invested by Hengdian，Today I will mainly talk 188bet online sports betting about the third area, the film and television city。

Currently, it is indeed the number one in the world in terms of scale，Have been to the UK before、United States、India，They also have Guinness records，The best movie theater in the world，But from the floor space to the number of film and television dramas actually opened，Indeed we can be called number one in the world。Currently starting from the film and television shooting base，Took an unusual path，If we don’t have resources, we will do artificial things，From scratch、From childhood to adulthood、From light to dark，Currently at the base，In addition to the existing one, we are planning to build a new film and television base，There are many corresponding points from the Spring and Autumn Period and the Warring States Period to the Ming Dynasty。The film and television industry has created a relatively complete industrial chain to some extent，One of them was approved by the Actors Guild personally by Comrade Liu Yunshan of the Central Propaganda Department last year，Created the foundation of more than 30,000 extras，Provides guarantee for film and television dramas to be filmed in Hengdian。

Created tourist attractions based on film and television titles，Created based on the sharing of film and television tourism theme parks，Also starting from scratch，Started in 1999，The Film and Television City Co., Ltd. was established in 2002，On the fast track，Reached 15.18 million passengers last year，Judging from the numbers of tourists, it is a straight-line increase，A few dots in the middle are missing，This is a human adjustment，Affected by SARS during this period，A few of the few points were completed，There is a slight delay in increasing the per capita consumption level。China’s tourism has caught up with the good times，We are on the right track，This is a big trend。You should also see today’s talk about tourism investment，China has great potential for tourism development in recent years。

The number of crews filming in Hengdian on the same day reached 52，Almost the shooting base in Hengdian is spinning day and night，More than 188bet online sports betting 8,000 guest rooms occupied by the crew。Travel has caught up with China’s good times，The crew has also caught up with the good times，However, due to policy adjustments, the number of photos taken each year is different。It is the right time to develop our tourism on this basis，Other landscapes rely on the landscapes left by our ancestors，Since we are a white land，Starting from a film and television base, we position ourselves as the king of film and television，Film and television are symbols to the outside world，Tourism is a substantial means of profit，We have adopted a completely free policy for the crew，Not only the machine is free but also the studio is free，The main profit point is tourism，You must be educated when traveling，Cultural accumulation in history，We must create our own culture，Our culture comes from film and television，Continuous improvement from film and television，Our scenic spots are derived from film and television。We are the trend of the integration of the dual industry chains of film and television and tourism，This is relatively rare in the country，Some are simply branded as bases mainly for tourism，The simultaneous popularity of tourism and film and television is unique in China。

We are generally out of the peak tourist season and shooting season，How to blend without conflict，We are very determined，Effectively divided the film and television base，Put out 60%、70% of the area is reserved for filming，Divide a small part of the core tourist area and carefully build it，Enrich it with travel interpretation，Taking a unique path，Including celebrity meet-and-greets where appropriate、Visit scenic spots left over from film and television shooting，Interactions with some movies and TV shows，Communicate through celebrity basketball games and other means，Make an effective interaction with the place of production，Provides a place for the crew to concentrate on shooting，Although it is not profitable，Of course it’s also because our venue is relatively large。

Able to reach more than 10 million visitors，This year’s estimate is close to 17 million，We are able to achieve this mainly because we have done a lot of work in three aspects，Product marketing and management should not be underestimated。

Hengdian Film and Television City (part)

If you want tourists to come in，Although we are talking about the film and television base，But the benefits of direct film and television are not great，No one is allowed to interfere during the first shooting process，The TV series are all synchronized with the film and television，Some are prohibited to outsiders。You will know when you arrive at the studio during the filming process，A certain shot was shot for one or two hours，Walking around in one place，Everyone filming is annoyed，So this angle is not very attractive，How to adopt and experience the film and television base，You can get the pleasure of traveling again？We have gone through the development of tourism interpretation，Mainly doing travel interpretation，It is estimated that there will be 22 venues of various sizes，Each scenic spot has a different scale、Different forms of street shows，Almost all possible means of tourism interpretation have appeared so far，Traditional acrobatics、Magic、Singing and dancing、Dancing and more，Our equipment is also widely used，Use almost everything that can be used，The earliest performance integrating full-definition movies and intelligent performance was eight years ago，There are full-definition movies plus reality shows and lifting stages to "play with dragons and phoenixes"，There are also large-scale foreign-related performances and so on for integration，Our tourism investment is different from the existing tens of billions，We are proceeding step by step，Leave enough room for every performance，Continuously updated every year，“Dream Tai Chi” is now in its tenth version，Sometimes a small change，One big change in two years and three years，One small change every year，Use this method to continuously push the performing arts to new heights，The product has higher expectations for the market。

Marketing，A marketing company was established when the company was established in 2001，Professional marketing company，Marketing is something professionals do，All-employee marketing means everyone does their job well，Our 188bet app marketing must be professional，We are unified, divided and combined，Refers to the highly unified marketing of scenic spots。The marketing of hotels is mainly distribution，Team sales、FIT Distribution，After the entire marketing system is established，There are also matching activities、Planning and a series of supporting measures。

Trinity Management，System Management、Standardized Management、Cultural Management，We are the earliest tourism standard demonstration unit in the country，As a private enterprise, we are the only one，The country advocates standardized management，The first set of standardized plans for scenic spots in Zhejiang Province was established in 2003，As we develop, we analyze what our tourist attractions should do，It’s a good time to travel now，Everyone who may have money must come，Significant investment in film and television、Also invest heavily in tourism，Our scenic spots that combine tourism and film and television can feel this heat，There is an endless stream of people coming to inspect and learn from the scriptures，But thoughts on hot investment，I would like to emphasize this with the inspector，No one says that what we do cannot be done by others，Travel fever is a good thing，Everyone gathers firewood and the flames rise，There is indeed a huge market space for tourism，But you must think rationally，We must grasp the trend。Hengdian has been working on these aspects as it develops，We create leisure products、Hot spring、Bathing、Conference Affairs、Health care、Student Summer Camp、Casual neighborhood、Catering，The next step is to create a complex tourism and leisure enterprise。Sightseeing now、Casual、Travel、Conference Affairs，Currently the most popular tourist attractions are sightseeing businesses，Buy a ticket，More casual products will follow，Now the theme park Disney has a large number of leisure products，This is a composite type，More community experiences will be added in the future，This is a business format，Vacation、Conference Affairs、Business is a motivation，Integration of natural 188bet app download and artificial technologies，Diversity of landscape、Intensification is also a direction to invest and consider in the future，It will be difficult to invest in a single hotel and scenic spot，It is no longer an era to make money just by borrowing a piece of land，So you should think about it during the investment process。

Thank you!

*Source of this article: WeChat public account "ITIA Aitiya”(ID:ITIA2010), original title: "ITIA Conference Series Report 3: Yin Xu》