“Fashion must be entertaining and needs to be artistic and visual.188bet app download ”September 8，Li Tao, general manager of Fulong Ski Resort, said in an exclusive interview with Zhihui at the 2017 International Winter Sports (Beijing) Expo。

Zhang Zhangtao also said，Skiing and entertainment are the best combination，With the entry of Legoland，Fulong’s children’s market will become even more popular。Big data display，Parent-child category accounts for as much as 40% of the entire ski training market，There is huge market space for parent-child training in the future。 

Fulong Ski Resort is located on the east side of Chongli District, Zhangjiakou City、Next to Zhangcheng Expressway in the west、Adjacent to Wanlong Road in the north，A 5-minute walk from the city to the ski resort，The ski resort forms a seamless connection with the city。The snowmaking area of ​​this ski resort is 800,000 square meters，A total of 37 planned ski trails，25 items open in one phase，The second phase will be put into use and open to the public on December 30，The second phase will include a 1,800-meter high-speed gondola cable car、Cable car station and business、Combining hotel architecture、Realize functions and business、Seamless hotel connection。The proportion of junior, middle and advanced ski 188bet Online Sports Betting and Casino trails is 3:4:3。A ski terrain park is under construction、DJ Square、Snowman Kingdom、Children’s full-time care park、Parent-child paradise、Snow Beach Area、Featured area for Sightseeing Avenue (Regret Road) and other content。

The following is Zhihui’s exclusive interview with Fulong Davos Vice President Zhang Litao:

Fashionable and entertaining，Need to be artistic and visual。We are making our own symbols，Symbols are images，Symbols drive the market，Form brand effect。The way to establish symbols especially needs innovation，If you just use words, it will definitely fail，For example: atmosphere is also a symbol，Last year of operation made us realize the importance of creating an atmosphere，The atmosphere is sticky。The night scene at our ski resort is dreamy and romantic，It depends on the lighting and capacity system，The lighting of Fulong Snow Resort is currently the highest illumination standard for Chinese ski resorts。

1. Parent-child category accounts for 22% and has been introduced to Legoland

We built a children’s ski care center，And design a mascot，A children’s skiing party was also organized，By Rich Dragon Symbol，Driving the children’s market。Skiing and entertainment are the best combination，With the entry of Legoland，Fulong’s children’s market will become even more popular。Big data display，Parent-child category accounts for 22%、Training market share reaches 20%。The market space for parent-child training is huge，Especially for adults and children to participate in the project together，Parents increasingly want to have interactive experiences with their children。

二、Skiing is the source of attracting tourists，Building a "Business + Experience + Art" MALL

We are further optimizing the business format，I summarize it into three types: arrival type、Process type and aggregate type。The organic combination of the three business formats will enable Fulong’s ski central hall to be upgraded into a “commerce + experience + art” MALL (shopping 188bet app mall)。The arrival type refers to the specific business format that arriving people want to go to for a short stay，To be completed by the end of the year；Process business format is already being provided，Under improvement，Now we are recruiting large-scale investment，Good effect，5 EU countries have settled in Fulong Town，There are hotels from various countries，Putting music from different countries、Gourmet、Art introduction。

Fulong Music Town

Skiing is a kind of experiential consumption, and the business format is relatively mixed.Skiing is the source of attracting tourists，Driving customers into other business formats through skiing，Ultimately, other business formats will complete the complete consumption process。We want to make Fulong Town a new commercial landmark in Chongli，There are European buildings of different shapes and ages on the commercial street，The naturally grown road system has twists and turns，There may be a small bar around the corner，or cultural and creative space。In fact, what we are building is a purely cultural town form，For children、Making corresponding business mixes for different groups such as families and young people，is a complete ski resort。

三、Use SaaS services using commission model to reduce complaint rate，Realize refined membership operations

We will cancel the ticket window this year，Comprehensive Internetization，Hesitant at first，Later, it was because I went to Hangzhou to visit Hailiang Group，The company uses the cloud space SaaS service provided by Alibaba very efficiently，This gives us great inspiration。We immediately decided to adopt SaaS service after coming back，Because the large computer room in the original ERP era is no longer needed。In addition，When using ERP system before，High customer complaint rate，Because guests need 188bet app download to queue up at the ticket hall to buy tickets，Line in line to refund the ticket after skiing，The whole process is too painful。When there are many people，Arrive at the ticket hall at 8:00，You can only go to the ski trail after completing the complete set of procedures at 10:00；Normal business closes at 21:00，Checkout gets 23:00 when there are many people。

After canceling the ticket window，All booking transactions are conducted online，Operation on site，In the parking lot、dining area、After scanning the QR code in the dressing area and other places, all products are included，One-click booking: rent a snowboard、Helmet、Snow goggles, etc.，One-click generation，The deposit, etc. are included。Return a QR code to the customer，Scan the QR code to get tickets，Get the board，Enter。Scan the QR code after skiing，The deposit will be automatically returned。You can also hire a coach，Because this part is more complicated，We have an independent system，Including coaching skills and courses, etc.，Guests can choose the junior level according to their own needs、Advanced courses and specific skills courses。Personal input of basic information，Personal skills page will be generated。After service is completed，Customers can evaluate coaches。

After having this system，We will have big data in the future，We know each customer’s consumption pattern very well、Consumption frequency and other information，Never conduct refined operations for members。The previous excel table did not make any sense to us。

Moreover，Using SaaS services，We just borrow tools developed by others，No need to invest in development in advance，All R&D is handed over to SaaS service providers，We pay service fees by commission。

We need to transform our thinking，Promote Industrial Internet，I believe in 188bet app the future，The complaint rate in Fulong’s ticketing operations will definitely come down。It turns out that we have been making principled mistakes，Want to make my own mobile phone，As a result, we haven’t developed it yet，Everyone has reached Apple 8，What’s the use？Buy the card and install it to use。

四、The most important issue is talent issue，50 people in the first Fulong customization class

Our goal in the future is to become a strong international brand，The first constraint is talent，The most important issue is also the issue of talent。So how to solve the talent problem？We have implemented school-enterprise cooperation with Heihe Sports College，Set up Fulong customized class，The first batch of 50 students，4 years of study，The course is jointly developed by Fulong and the school。We provide training in all subjects，Except the coach，Also includes snow grooming vehicle、Ropeway、Snow resort operation and other classes。This year we will deepen school-enterprise cooperation，Cooperate with more schools。On the construction of senior talent team，We are also working on some technical aspects，For example, hiring foreign seniors to join our team as snow grooming truck drivers，To ensure the quality of our ski trails。

*The author of this article: Zhihui analyst Hong Liping (WeChat: hongliping719)，Welcome to communicate。