September 9，7Days Inn and 188bet Live Casino's "Youth to Burn 7" global cooperation conference was held in Nice

Two major super brands in the global hotel field and football field officially announced a joint marketing strategic cooperation！The "Young 7 Lai" global cooperation conference between 7 188bet Live Casino Inn and Nice Football Club was held in Nice at 10:00 pm on September 9, Beijing time (4:00 pm in France)，The press conference held a 7-day hotel theme room experience pre-authorization ceremony，The senior management of both parties unveiled the 7 188bet Live Casino X Nice co-branded derivatives，This announces the official launch of the joint IP derivative between 7 188bet Live Casino Hotel and Nice Football Club。

Outside the press conference，7 188bet Live Casino of super fans also explored the Nice Stadium、Changing Room，Social platform live broadcast with close contact with Nice stars，Causing crazy discussions among netizens，The "Burning 7 Gestures" video activity, which was simultaneously launched in Nice and the first batch of themed viewing stores in China, has developed into a transnational online relay carnival on social platforms，Set off a nationwide burning craze，Perfectly interprets the spiritual attitude of "Youth is coming"。

7 188bet Live Casino of Nice exploration for super fans，Live streaming on social platforms caused a craze

The two super combustion brands hit it off and jointly expanded the international market

7Days Inn is a pioneer in promoting youth value in China，We have been committed to creating a truly YOUNG attitude life experience space for people who maintain a young mentality，Public space through young and energetic design style and simple quality，Create a unique youthful and energetic atmosphere for 7 188bet Live Casino。

7Days has more than 2,300 operating stores in more than 370 cities in China，Sitting on Plateno’s 100 million member platform，In recent years, 7 188bet Live Casino has gradually opened up overseas markets，Currently, there are 25 stores opened or under construction in Europe and Southeast Asia，Distributed in Germany、Austria、Italy、Thailand、Malaysia、Indonesia、Cambodia and other countries and regions。7 188bet Live Casino is a brand of Plateno Group，Plateno currently has nearly 20 brands，Over 4400 hotels，Covering more than 450 cities。

One of the first batch of themed game viewing stores in Guangzhou, 7 188bet Live Casino Premium Construction Main Street Store

188bet Live Casino is a team with a history of more than 100 years，Won the Ligue 1 title four times in ten years in the 1950s，After several ups and downs，Until 2012, when Jean-Pierre Rivère became the chairman of the team, he was determined to reform，Now it has become a brand new youth army in football。

This team was named the youngest football club in Europe in 2015 by the famous Swiss sports research organization CIES，The average age of players is only 23 years old，Winning third place in Ligue 1 last season。This is a group of young men with a unique and flamboyant super gas atmosphere、The wisdom of the team、Indomitable drive and responsibility，Let 188bet Live Casino rise again，has become a role model and idol for many young people。

The night of September 9th，188bet Live Casino defeated Monaco 4:0 and exploded the audience，The star "Balotelli" Balotelli (front) "acted cool" after scoring a goal，“The King of Extraordinaires” Saint-Maximin (second from right) celebrates passionately

Two super-hot brands that promote youthful vitality hit it off，Jointly carry out strategic cooperation in marketing promotion。In future cooperation，7 188bet Live Casino will take advantage of Nice’s popularity and influence in French and global football fields，further expand the European market，Develop more 7-day stores，Welcome guests from all over the world。Nice takes advantage of the strong membership resources and extensive store channels of the 7-day brand，Joint marketing promotion with 7 188bet Live Casino in China and globally，Expand China’s huge fan market。

7-Nigeria joint model officially unveiled, 7 188bet Live Casino is more than just a hotel

The most eye-catching highlight of this global conference，Undoubtedly the official debut of 7 188bet Live Casino and Nice’s joint IP derivatives。Jersey、T-shirt、Star Doll、A series of IP co-branded limited editions with football as the core theme elements, such as pillows and theme rooms, and IP tourism products such as a 7-day trip to Nice，Contains the brand genes and value proposition of 7 188bet Live Casino and Nice’s youthful vitality，Show the spiritual attitude of "youth is coming"，And you can have an in-depth experience at the Plateno Group’s 2018 new product fashion show at the end of this year。

Said by the person in charge of the 7 188bet Live Casino brand，The birth of the 7-Ni joint-branded exclusive customized model is an important part of the 7-day brand’s progress towards IP。“7 188bet Live Casino IP” represents more than just 7 188bet Live Casino Hotel，In addition to being committed to becoming the first choice hotel brand for young people with a simple travel mindset，It also carries the cultural concepts and spiritual aspirations of young people representing the era，Continue to create more trendy culture and products that belong to this era，Light up with everyone。7 188bet Live Casino of IP also means more new possibilities，We hope to launch cross-border cooperation with more IP brands that represent young attitudes in the near future，Create a better brand experience for consumers，Achieving the strategic goal of “7 188bet Live Casino is more than just a hotel”。

7 188bet Live Casino Nice theme room (left) and joint IP derivatives officially launched

The first step to achieve strategic goals in 2017，It is to reach an in-depth joint brand cooperation between 7 188bet Live Casino Inn and French Nice Football Club。Cooperation between 7 188bet Live Casino Hotel and Nice，These two brands jointly promote a young and energetic style，Another lifestyle of achievement。At the same time，Sharing valuable resources or channels from both parties，Help both parties improve brand value、Brand Experience、Customer mental aspects have been improved。

The person in charge of the 7 188bet Live Casino brand also said at the press conference: "This in-depth cooperation with Nice，Summary into the following four keywords: First, internationalization，Two major brands join hands to form the international ‘7 Ni CP’，Continue to expand into European and Southeast Asian markets；The second is to rejuvenate the brand image，Within the next year，7Days Inn will undergo a new upgrade，Including brand image and customer experience，We are also about to launch the ‘Global Burning Team Recruitment Experience Plan’，United Employees、Members, investors and external brands participate in the most popular action for all people，Activate inner combustion factor，Promote a young-minded lifestyle to the world；The third is IP，A series of exclusive customized 7 188bet Live Casino X Nice limited edition co-branded IP derivatives will be launched in succession；Finally, diversification，Cross-brand cooperation enriches theme rooms、New multi-industry layout such as theme concept stores and co-branded peripheral products。”