September 22, 2017，Guided and supported by Shanghai Changning District Government，Shanghai Jiaotong University B&B EMBA、Hosted by Funzhuah，The "2017 China Cultural Tourism Industry Boutique Accommodation Summit Forum" co-sponsored by Capital Wonderland was successfully held at the Shanghai IBP International Conference Center。

Chairman of most well-known boutique accommodation companies in the country，CEO、Designer、More than 400 famous guests including Internet travel celebrities gathered，On-site public relations communication for the boutique accommodation industry、Brand Building、Design、Wonderful sharing of investment and development trends，At the same time, we are transforming around traditional hotels、Moganshan B&B phenomenon、B&B community、Overseas cultural tourism industry、Global Tourism、In-depth discussion and analysis on Internet+ and other boutique accommodation related topics。

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The opening speech was delivered by Director Zeng Xianjun from Shanghai Jiao Tong University School of Continuing Education

As the representative of the organizer of this summit forum，Director Zeng welcomes everyone on behalf of Shanghai Jiao Tong University B&B EMBA，At the same time, it also summarizes the current development status of the boutique accommodation industry in the cultural tourism industry，And expressed how to develop the cultural tourism boutique accommodation industry into an existing ecological culture，Another taste of life，There are also sustainable products in the brand industry, which all practitioners should think about。

Lu Bei, Vice President of Ctrip.com, shares: The Way of Transparency—High-Quality Communication in the Internet Era

At the B&B、A moment when boutique hotels are booming，As a small but beautiful brand, how to do better communication in the Internet era？This 188bet Online Sports Betting and Casino is a very interesting topic。This method of communication is similar to Ctrip，It must be different from the big OTAs。How can we achieve the ultimate in a small boutique？Lu Bei made her own wonderful sharing on this topic。

Liu Su, Chairman of Huajiantang: How to build a successful boutique accommodation brand

From the start-up in Lijiang、Jiangnan’s copy to development vacation、Four stages of humanistic leisure，Liu Suxian shared with everyone the process of spreading and establishing the Huajiantang brand from scratch。Then again from the tourist destination、Destination hotel in tourist destination、The three-stage goal of becoming a world-class resort brand and a spokesperson for a humanistic leisure resort lifestyle in China explains the process of Huajiantang brand upgrade and transformation。

Yang Guoliang, General Manager of Deqing County Cultural Development Group Co., Ltd.: How Moganshan’s “Yangjiale” is made？

Why Deqing’s “Foreign Music” can be successful？Among so many regions across the country，Media、Why is the market so recognized?？Yang Guoliang’s analysis is very thorough，He said: "We produced a system，This system is producing an increasing amplification effect，There are government actions in this system、Building regional brands，Most of the time the products we make are just individual brands，Brand without region，Our "Yangjiale" is the first truly high-end regional brand in China，We build this system in the countryside，I ​​think we can still develop sustainably in the next ten years，We are not just an individual。In this process，There are many individual survival of the fittest，This is market behavior。But our entire system will get better and better。”

Pema Dorje, Chairman of Songtsan Group: Songtsan’s 18th Year/The Path to Awakening

Pema Dorje shared with everyone the original intention of becoming Songtsan and his entire mental journey over the past eighteen years。And from the location selection of Songtsam Boutique Mountain Residence，Analysis of Songtsan’s path to awakening in his eighteenth year from three aspects: artworks that influence the atmosphere of B&Bs and Songtsan travel products。

President of Huazhu Hotel Group，Jin Hui, Chairman and CEO of Chengjia Apartment: How to upgrade traditional hotels under the new normal

Starting from Hanting，To cover more than 300 cities in China，3500 hotels。Huazhu Hotel Group has become the seventh largest hotel in the world in terms of market value，China’s hotel industry through its own efforts，Also standing on the stage of the world。Almost more than 100 million people stay every year，Serving 100 million Chinese people’s trips。Jin Hui reviewed the development and current situation of the entire Huazhu Hotel Group，And analyzed from the country’s macro perspective and pointed out that consumption upgrade is unstoppable，The entire accommodation industry also needs to focus on user experience，Transform and upgrade。

Roundtable Forum: Design and Innovation of Boutique Accommodation

The morning roundtable forum was hosted by Li Hui, CEO of Quzhuah, one of the organizers of this event，Participating in the discussion was Chen Xi, founder of Shanshuijian Micro Hotel、 Nie Jianping, founder of Shujia cultural resort brand、Xu Xinyi, founder of Xiangjian Design、Guance Cultural Creation，Founder of Yunyin Department and Chief Designer Lu Shaocang、Co-founder of Guoyunshanju，Li Chaojun, Vice President of Hangzhou Homestay Association。

Several big names express their opinions，Thought collision，Very exciting。In summary, design is a necessary but not sufficient condition for boutique accommodation and B&Bs，The key is customer experience，Design around experience，Design in a narrow sense is architecture、Design is too important at this level，Maybe the connotation is lost。Broadly speaking, it’s about doing humanities，Doing service，Doing cross-border integration，Grab catering，Even all customer-related planning and design such as global tourism。

Luo Jun, co-founder and CEO of Tujia.com: The development of the homestay industry in the era of sharing economy

Luo Jun shared with everyone his journey from infancy to adolescence、Technology drives fragmentation and interaction、Following the trend and building momentum of user education、Pursue efficiency and cost-effectiveness、Five perspectives on certainty 188bet sports betting app download in uncertainty。At the end of the speech，Mr. Luo shared with everyone his feelings that he only told himself: The house is dead，When there is laughter in the house，This is the most beautiful mansion。

Li Yibing, Chairman of Investment Decision-making of Thousand Miles Alone Qiu Group: The impact of B&B clusters on the future cultural tourism industry

Li Yibing shared with everyone the fresh concept of B&B clusters in the industry and the relationship between B&B clusters and characteristic towns。He believes that the trend of B&B clustering is consumption upgrade、The inevitable consequences of investment upgrade。

Chen Zhouyu, founder of Capital Wonderland in Saipan: Development and investment opportunities of overseas cultural tourism boutique accommodation

Chen Zhouyu believes that the significance of the cultural tourism industry should be divided into two parts，First of all, "wen" is culture。This broad culture pursues a direction，It is what kind of resonance your purpose of going there will have for our consumers？“Brigade” is the way，It’s how we get there，It is a way for us to feel this resonance。Domestic public ownership of land，Discover those beautiful things、Understanding、Conversion、Propagation。Domestic public ownership of land，The cost of acquiring land for boutique cultural and tourism accommodation is very high。But in some developed countries，Build to spread、Build to spread、Promotion，There is a very standardized system，Maybe the outbreak of overseas cultural tourism industry is not that high，Its market is not as good as China，But slowly, the Chinese tourism market is also exporting，We can definitely make use of our superior resources，Doing market development overseas，But our market output can be in China。

Wu Zhixiang, founder and CEO of Tongcheng Travel: Looking at the development trend of boutique accommodation from the perspective of global tourism

Wu Zhixiang analyzed the entire accommodation industry from the perspective of OTA，I believe that the boutique accommodation industry is currently in a relatively good opportunity for development。He believes that the future cultural tourism boutique accommodation industry will not only integrate into the local culture、Religion、Outside history，In addition to 188bet sports betting app download improving offline user experience。You also need to have the ability to connect with large OTA platforms，Including WeChat、Tencent line，The ability to connect with Ali’s line，Able on their platform，The ability to use online analysis and data-based tools to continue to grow your users。Online and offline integration，Only for sustainable and healthy development。

Tang Xiaodan, Managing Director of Zuoyu : Boutique accommodation development opportunities in the context of consumption upgrade

Tang Xiaodan conducted an in-depth analysis of the characteristics of the new generation of people who are upgrading their consumption，And refined four keywords。He said that China has the largest consumer group of Millennials in the world，And the best Internet infrastructure in the world，China’s cultural tourism boutique industry can lead the world，The trend-setting “super species”。

President of Qunar.com、Zhang Qiang, founder and CEO of Luyue Group: Industry reconstruction in the era of Internet + boutique accommodation

Zhang Qiang gave a brief introduction and review of Qunar.com。And analyzed the current proportion of homestay bookings in the accommodation industry，B&B user portrait，The impact and reconstruction of Internet big data on the homestay industry such as factors affecting user consumption decisions。

Roundtable Forum: Is Moganshan B&B in a "shuffle period" or a development period？

The afternoon forum is a hot topic in the media，Still hosted by Quzhuah CEO Li Hui，The guests participating in this roundtable forum are Yang Guoliang, general manager of Deqing County Cultural Tourism Development Group Co., Ltd.，Yang Mohan, founder of Da Le Zhi Ye，Qian Jiliang, founder of Xipo Hillside Village brand， Wu Jinhai, founder of Moganshan Landscape Talk 。

They are all practical traders at Moganshan B&B，Everyone agrees that development is necessary now，No matter what you do，No matter what business you are in，Some of them will definitely be eliminated naturally。And Moganshan B&B has developed to this day，Can’t call it a reshuffle period yet，It can only be said to be its perfection period。As for the roundtable forum host Li Hui’s question about whether the Moganshan model can be copied to 188bet Online Sports Betting and Casino other places，Or the question of whether your B&B can develop well in other places。Yang Mohan and Qian Jiliang, whose own homestay brands are also very successful outside Moganshan, think of the guest room service、Supplies，Buildings are easy to copy，But the most critical point is whether it can be integrated with the unique local characteristics and culture。Yang Guoliang, who is in charge of rural tourism in Deqing County, thinks whether it can be done in one place，Not just introducing a project，We must also consider the right time, place and people，Policy、Environment、Investors and many other factors。