After Mo Yan won the Nobel Prize for Literature，His hometown——Shandong Gaomi local government，Renovate the house where he once lived，And make a good field look like the novel "Red Sorghum"，Restored to the sorghum field of a hundred years ago，It’s been really popular for a while，The entire Red Sorghum Town was later extended on this basis。This is China’s first civilized town，Covers various emerging business formats。Only as one of the sections，Red Sorghum Film and Television City opened in April 2021，has already set a record of“Epidemic Era”Achievements in receiving 700,000 tourists in less than a year。The town has also won the "Weifang City";Top Ten Cultural Tourism Groups”Key cultivation enterprises、“Advanced Unit of Quality Tourism in Shandong Province by Converting Old and New Momentums”“Shandong Province Study Tour Innovation Route Design Competition”First Prize。

To be a cultural tourism company, you must build a town like this!

Japan’s national treasure Hayao Miyazaki，In fact, it can be regarded as an ancient level“Travel celebrity”。1980s，My Neighbor Totoro，It has made a small and quiet village in Tokorozawa City, Saitama Prefecture popular，After“Xiaomei’s house”and“My Neighbor Totoro’s Station”Hot all over the world，Become the promotion benchmark in the minds of many tourism practitioners，Miyazaki Hayao also did his part to become Japan’s number one“Travel celebrity”。

Screenshot source: "My Neighbor Totoro"

It’s still the 1980s，The great writer Haruki Murakami took his wife to Europe，Started an immersive free trip，And wrote a popular travel diary——"The sound of drums in the distance"。Of course，Haruki Murakami has been sharp and humorous on his own、Unrivaled ability to complain，Hit the right thing，Aroused the enthusiasm of the Japanese people who just had a little money in their hands at that time，So，In-depth independent travel in Europe once became a phenomenon-level trend in Japan。

Writer，Promote tourism——This phenomenon has always existed，Now it is a symbol of travel style。

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Playing with cultural feelings seems to be a feasible way。“Red Sorghum Town”The main attraction is that it is built around a group of novels by the author，Different from the traditional“Writer’s former residence”Mode。Today，with“Red Sorghum Town”Similar，China'188bet Online Sports Betting and Casino s "&ldquo" associated with famous writers;Cultural Travel Route”，There is also the Chadong route in "Border Town"，Xi’an’s Bailuyuan Tourist Area, etc.，Its attraction to tourists，Both are much larger than the traditional“Writer’s former residence”。

Only in Shandong，According to incomplete statistics，There is the former residence of Li Qingzhao、Lao She’s former residence、Kang Youwei’s former residence、Fifty or sixty literary tourism resources including Xin Qiji’s former residence，But except Confucius，None of them achieved outstanding tourism results。“former residence”“Memorial Hall”formula“Cultural Tourism”Project，It is difficult to resonate with tourists emotionally，Making the fun of traveling unexpandable。

Li Qingzhao’s former residence

Lao She’s former residence

Kongfu, Qufu, Shandong

And“Red Sorghum Town”Such a successful project，The development of cultural resources is based on certain highly praised items、Writers’ works that have established an emotional connection in the hearts of Chinese people，Every plant and tree is filled with emotions，Supplemented by continuous recommendations from internet celebrities，This is a tourist route with the characteristics of the times。

since“former residence”——After celebrities drive tourism thinking，“Red Sorghum Town”will inevitably lead us into the “Works drive tourism”Another mindset，ignoring the emotional pattern behind it: stories drive tourism！Tourists entering the scenic spot，In fact, he walked into a dream that he was already familiar with，He looks forward to realizing his dream on this trip，Even“crossing”To the scene of his dreams。So，A high-end cultural tourism project with a strong book aroma，It must be a“Journey through time”。

Writer driven“Internet celebrity route”

The essence of time travel，I want to write travel into a story，About this，Mr. Haruki Murakami has something to say。Mr. Murakami has been traveling to various countries since the 1980s，Write many travel notes，But his point of view is: travel，Just a fun thing。

So，Mr. Murakami ran away after a disagreement，I found in Iceland that the local cats are more calm and affectionate。

Buddha statues in Jialan monasteries and monks on the streets can be seen everywhere in Laos。

Check out a jazz bar show on the streets of New York.

Japanese travel agencies seize the opportunity，Developed a tourist route exactly like Haruki Murakami，Become the&ldquo that young people flock to;Internet celebrity route”。

Hot IP at the moment，Often contains infinite treasures，Miyazaki Hayao’s animated films are popular all over the world，Made famous many tourist attractions，The ecology of these places is in good order，Creating 188bet Online Sports Betting and Casino a superior natural environment，Also known as“crossing”Offers many possibilities。

For example: "Howl's Moving Castle" filming location——Colmar, Alsace, France，A small town by the canal，Colorful wooden houses can be seen everywhere along the river，It’s like walking into a fairy tale world。

Screenshot source: "Howl's Moving Castle"

French tourist town Colmar

Stockholm, Sweden, where "Kiki's Delivery Service" was filmed

Screenshot source: "Kiki's Delivery Service"

Stockholm, Sweden

"City in the Sky" is about Wales, where the sky is high and the clouds are vast.

Wales, United Kingdom

In Hayao Miyazaki's movies，The biggest IP is naturally "Spirited Away"，It was filmed in Dogo Hot Spring, Japan。The hidden world here is filled with a strong smell of fireworks，It is Mr. Hayao Miyazaki’s successful attempt to combine the original nature with Japan’s traditional cultural life。

Looking at it based on our own culture，Many tourist attractions have not yet been associated with culture，However, those phenomenal IPs that are popular across the country are far from being tapped into their tourism potential。

For example, in the phenomenal work "The Patriarch of the Demonic Way"，In a fantasy world of cultivating immortals，Has five major families，Although we cannot determine the specific locations of these places，But through film and television，It is easy to think of some similar places:

such as“Yunmeng Jiangshi”Where is the Lotus Pier?？We can start from“Qizhan Yunmengze，Shaking Yueyang City”22308_22315，This is a small town in the Lianghu area with a developed lotus root industry，Although not necessarily big，But there is great potential tourism value。

Another example is the Lanling Jin family。Zaozhuang, Shandong was called Lanling in ancient times，The poet Li Bai once left ";Lanling Wine Tulip，The jade bowl holds amber light”'s immortal quote。In the film and television version of "Chen Qing Ling"，The ancestral temple system of the Lanling Jin family also has the feel of the Confucian temple。With the blessing of popular stories，It drives more than just the tourism popularity of a region？

Not to mention Luosike Mountain in Duyun, Guizhou, where "Chen Qing Ling" was filmed，Being known to the public because of a drama，The cultural value has greatly increased as a result。

“Small but beautiful”: Hong Kong drama star’s literary journey

Create a scenic spot similar to Red Sorghum Town，Need to provide passengers with an immersive experience，The essence of immersive tourism，It’s all about storytelling。At this point，Developed by Hong Kong travel agency“Zhang Ailing”Travel route，No hardware investment and large-scale decoration required，No need for land enclosure and administrative approval，Going smoothly，Earn a lot of money。

The first stop for tourists: Changde Apartment where Zhang Ailing once lived.

Second stop for tourists: the old French Concession where she was born and 188bet app download raised，Taste the Western food in the Red House Western Restaurant。

Third stop: Follow her to Taoyuan to taste her favorite flatbread and fried dough sticks。

Then he followed her to the University of Hong Kong.

Go to Repulse Bay to find the love story between Fan Liuyuan and Bai Liusu.

Repulse Bay, Hong Kong

The success of Zhang Ailing’s route makes us reflect: “Softness”’s tourism resources，ie“Story”As a tourism resource，Can achieve the effect of lifting a thousand pounds with four ounces。

Young man wearing Hanfu,What story can you walk into?

Present，The strong emergence of the ancient economy represented by Hanfu: 2018，The Central Committee of the Communist Youth League designates the Shangsi Festival on the third day of the third lunar month every year as "ldquo;China’s Chinese Clothing Day”，Carry out cultural activities。With official stamp certification，The popularity of the ancient economy represented by Hanfu continues to rise。According to iiMedia Consulting data，2020 only，The number of Hanfu enthusiasts in my country increased by 45% year-on-year，Up to 516.30,000 people，Correspondingly, the sales volume of China’s Hanfu market increased by 40% year-on-year.7%，Da 63.600 million yuan，The number will continue to rise in 2021。When the recovery in the cultural and tourism field hits the boom of the ancient economy，Coupled with the continuous strengthening of film and television IP，Tik Tok、Promotion from We Media such as Huoshan，A large number of Hanfu parades took place in major scenic spots，Pushing the ancient economy and cultural tourism industry to the fast lane of strong integration。

Nowadays, the streets of major scenic spots，Such as Nanjing Laomen East、Chengdu Jinli、Xi’an Datang West Market, etc.，Narrow sleeves and light clothes can be seen everywhere、Young man in waist-length undershirt，A unique scenery。According to statistics，Daily play、The journey scene is the purchase driving scene for over 60% of Hanfu consumers，Secondly, we took photos of nearly 30% of folk activities and ancient styles，Immersive ancient style experience has become the highlight of current cultural travel。

What’s more eye-catching than the immersive check-in ancient economy，Definitely the night market + ancient style time travel。The ancient night market in my country began in the Han Dynasty，With the birth of citizen culture，Prospered in the middle and late Tang Dynasty，Popular in the Song Dynasty，Further development in Ming and Qing Dynasties。Now，The cultural consumption attribute carried by night market culture is gradually weakened。So，In the current era of booming ancient economy，Jun County, Henan Province, the birthplace of traditional Central Plains culture，Relying on the style of the ancient city，Integrating the opening of ordinary night markets with scenic spots，Building an ancient 188bet app download style market，Through the costumes of Hanfu stall owners，Adds a bit of antique literary style to the fireworks of citizens’ lives。

Reading at night while wearing red sleeves，Are you reading a book？No，Read，It’s night。Set up the stage with night，Acting on the economy，Not only adds a new check-in place for many Hanfu enthusiasts，It also promotes the prosperity of the local cultural tourism industry through the night economy。

And among them，Absent in the Chinese story，Making travel fun、Visitor stickiness，Not yet reached peak effect。The original tourism industry in Junxian County was relatively bleak，A night market + ancient city fusion project，Link to big IP like "Along the River During Qingming Festival"，Saved a county，And can be developed，More than "Along the River During Qingming Festival"？

As early as the early 1980s，The little-known Zhengding County took advantage of CCTV’s opportunity to film the classic "A Dream of Red Mansions"，Promoted the construction of tourist attractions such as Rongguo Mansion and Ningrong Street，Not only provided a realistic living environment for the characters for the filming of "Dream of Red Mansions"，Achieved the status of the 1987 version of "A Dream of Red Mansions" as a classic in the history of film and television communication，Its highly simulated“Rongguo Mansion”It also provides an experience venue for readers and audiences，At the same time，The renovated Longxing Temple、Traditional cultural relics and historic sites such as Linji Temple also add a more complete tourist destination configuration to Ningrong Street。It spreads traditional Chinese culture in the form of a literary masterpiece theme park，And Zhengding County, which originally had little connection with "Dream of Red Mansions", was created from scratch，Promotion has become the most important base for promoting Red Mansion culture，It is the&ldquo that was promoted nationwide in the 1980s;Zhengding Tourism Model”。1984，The number of tourists traveling to Zhengding increased significantly to 400,000；1985，The number of tourists exceeded 500,000；After the premiere of "A Dream of Red Mansions" in 1987，Rongguo Mansion“Full of tourists every day，Make money every day”，Annual income exceeds 20 million yuan，Far beyond its initial investment capital。Use famous books and traditional culture as selling points，The ways and methods of constructing antique landscapes to build momentum and disseminate ancient literary classics，To this day, it still plays a strong role in demonstrating the development of the contemporary cultural tourism industry，It can be said，Red Sorghum Town is also derived from its ideological core。

Zibo Liaozhai City, also from Shandong, is a direct beneficiary of the Zhengding model。Liao Zhai City integrates the former residence of Pu Songling、Based on Pu Xue resources such as 188bet Online Sports Betting and Casino Liaozhaiyuan，further developed。The guiding ideology is also based on the classic IP "Strange Stories from a Chinese Studio"，Visualize the relevant chapters，Supplemented by modern scientific and technological means，Transform written words into physical entities，In realistic form，Cheng Yi Guan，Lianweicheng，Demonstrate one by one。At the same time，In the spirit of seeking truth from facts，Respect history，Restore the Zichuan of Pu Songling’s life，The former residence where he lived and the landscape outside the city such as Guigu Cave、Kangcheng Academy and others are included in the scope of Liaozhai City。It can be said，The contemporary Zibo is all the "Liao Zhai City";Outside the city”，Place a city in a big IP，It can be said to be a special scene in Liaozhai City，It also has an excellent publicity effect on the construction of Everbright Qi culture and civilization。

Tell us the above-mentioned successful cases of thoroughly understanding IP and boosting the cultural tourism industry，Even ordinary scenery，Because of the blessing of stories，The cultural core of tourism is inspired，This creates a unique scenic spot effect。opposite，These are some historical attractions that have been famous for a long time，Although I hold a long history and precious memories，But because he didn’t master enough“Storyline”，And become a product of homogeneity，Underdeveloped。

The upgrading and redevelopment of this kind of old scenic spot with sufficient foundation，The most important，We also need to learn from the Red Sorghum Town，On the basis of reasonable protection，Extended to interact with tourists、A leisure and vacation area that brings more tourists an immersive experience and a story atmosphere。