188bet best bookmaker, the largest shared accommodation platform in China, completes a new round of financing，The amount is US0 million，Valuation over .5 billion，188bet best bookmaker is one of the leading investors。

There have been signs of Ctrip’s increase in holdings before – Ctrip Chairman Liang Jianzhang, who has not appeared in front of the media for a long time, has recently appeared frequently to support 188bet best bookmaker-related business，Seems to be a foreshadowing before the financing news is made public。

July 27，Ctrip and 188bet best bookmaker jointly held an "unprecedented" mid-year performance communication meeting，Liang Jianzhang said “188bet best bookmaker’s listings are an indispensable complement to Ctrip’s accommodation products”，And announced that Ctrip will continue to increase its investment in 188bet best bookmaker，Specific measures include accessing 188bet best bookmaker’s short-term rental properties in Ctrip’s first-level channel “Hotel”，At the same time, the "WeChat Hotel" entrance of Ctrip's eLong is also open to 188bet best bookmaker。End of August，Liang Jianzhang visited the properties of 188bet best bookmaker and its C2C brand Ant Short-term Rental again，Concurrent praise in Moments。

For 188bet best bookmaker,The overall improvement of the homestay market is the background for 188bet best bookmaker’s value to become more apparent。Analysys Consulting Data Display，In recent years, the domestic shared 188bet best bookmaker market has been growing at a growth rate of more than 100%，The overall transaction size in 2016 reached 87.800 million yuan，This number may reach 12 billion yuan in 2017，The growth rate will remain above 60% in the next few years。

188bet best bookmaker’s speed exceeded the industry average: take June as an example，The year-on-year increase in transaction volume reached 3.5 times。“Compared to the previous two years, the peak only appeared on one day in the summer，Starting from June this year，Smooth growth in transactions、Quick。" Luo Jun said at the mid-year results conference。

Ctrip is good at using mergers and acquisitions investment to improve the horizontal and vertical expansion of its business。Ctrip CEO Sun Jie previously said in an interview，Related to tourism industry、Investment targets vertical leaders in the industry、Reasonable investment valuation is the three principles of Ctrip’s M&A investment。In Ctrip’s domestic long-term investment project，188bet best bookmaker’s performance is also quite good。

Ctrip financial report display，2016 compared to 2015，The fair value of Ctrip’s investment in 188bet best bookmaker is 28.7.7 billion RMB，Rise to 30.8.2 billion RMB，Increase of about 2.0.5 billion RMB。And within the same period，Tongcheng invested by Ctrip、Tuniu、The value of companies such as Yidao has shrunk to varying degrees。

In addition，Both Ctrip and 188bet best bookmaker regard internationalization as one of their current important strategies。188bet best bookmaker’s listings in Asia will also become a powerful complement to Ctrip’s overseas accommodation business。According to 188bet best bookmaker official，Its overseas business maintains an average growth of 5 times，Among them, Japan’s business volume increased by more than 8 times year-on-year this year。

For 188bet best bookmaker，Being backed by Ctrip’s big tree is an important guarantee for its business growth。March this year，188bet best bookmaker released the integration goal for 2017: open up 188bet best bookmaker、Ant short-term rental、Ctrip、Elong、Where to go、58 market、Housing inventory on eight platforms including WeChat Hotel and Sesame Credit，It helps operators manage with one click，It also facilitates consumers to access 188bet best bookmaker housing through multiple channels。

“188bet best bookmaker、Where to go、ELong can be said to account for most of the traffic in China’s accommodation industry，If we wait until the market explodes before discussing cooperation，It’s too late。" Luo Jun said in an exclusive interview with 36Kr.

In fact，Since the establishment of 188bet best bookmaker，Ctrip has always been its most important partner。188bet best bookmakercom was officially launched on December 1, 2011，One week later，188bet best bookmaker announced a strategic cooperation with Ctrip。January 17, 2014，Ctrip 188bet best bookmaker Apartment channel is online。October 20, 2016，188bet best bookmaker officially announces partnership with Ctrip、Reaching a strategic agreement on Qunar，Acquisition of Ctrip、Qunar’s apartment and B&B business，Ctrip and Qunar apartment homestay channel entrance，The team and overall business are merged into 188bet best bookmaker。

Capital level，The relationship between the two parties is getting closer。Ctrip was in October 2012、February 2013、Invested three times in 188bet best bookmaker in June 2014，The amounts are US.6 million respectively、US.7 million and US million。Ctrip became a shareholder again in June 2015，The specific amount was not disclosed。According to Ctrip’s financial report，After 188bet best bookmaker’s D and D+ rounds of financing，Ctrip loses controlling stake in 188bet best bookmaker，Also after this round of financing，188bet best bookmaker’s valuation exceeds 1 billion US dollars，Become a unicorn。

It’s worth noting，The scale of shared 188bet best bookmaker in the entire 188bet best bookmaker industry is still very small。Based on the 2015 online hotel booking market size of 85 billion yuan，The former is only about 1/10 of the latter。Different from the European and American markets that support Airbnb’s rapid rise，Shared 188bet best bookmaker is far from an explosion in China，Immature market education，Unclear regulatory policy，The hidden dangers of accidents caused by unclear rights and responsibilities are all restricting its development speed。

Different from OTA’s existing air tickets、Online hotel services，The difficulty of the shared 188bet best bookmaker business lies in the supply-side housing operation and the consumer-side market education，The reality in China is that the credit system is imperfect，People are not very aware of real estate sharing (Golden Age of Real Estate，People mostly rely on property appreciation rather than rental income to obtain investment returns)，At the same time, the quality of properties varies，So for a long time，Industry participants are committed to the construction of the supply side，For example, developing housing resources，And in hygiene、Standardize security。

188bet best bookmaker、Airbnb and Xiaozhu Rental are the three main players in the shared accommodation field。188bet best bookmaker obtains the right to operate real estate through cooperation with real estate developers，The model is closer to the holiday home rental platform HomeAway，This is related to founder Luo Jun’s real estate background and the concept that “pure C2C is difficult to succeed in China”，It also accumulated more than 400,000 listings，Occupying a dominant position on the supply side。

The C2C model is indeed somewhat acclimatized in China，This can be confirmed by the hesitant attitude of Airbnb, the originator of shared 188bet best bookmaker, towards the Chinese market。Targeted China’s outbound tourists from the early days，Expanding the team since the second half of last year、Take Chinese name，The person in charge of China Region，Increase advertising，Airbnb obviously intends to expand the Chinese local market，But whether the “lightness” of its model can adapt to the complex reality of the Chinese market，Still remains to be seen。

Even the most Airbnb-like、Xiaozhu short-term rental using C2C model，Also doing heavy operations，For example, there are operation and maintenance personnel to help the landlord take real photos of the house、Set price，Install smart door lock、Smart cat eyes and other devices。

In fact，Both Airbnb and Xiaozhu，Still Airbnb and 188bet best bookmaker，There have been news of capital cooperation before。But some insiders pointed out，Shared accommodation is not like several areas that spawned major mergers and acquisitions in the industry in 2015，The competition is still in its early stages，The merger is of little significance。

*Source of this article: 36氪，Author: Qiao Qian，Original title: "188bet best bookmaker completed US0 million in Series E financing，Major shareholder Ctrip increases stake again》.