Traditional tourism takes a certain scenic spot or special destination as the core attraction，Using "food, accommodation, travel, shopping and entertainment" as supporting resources，The most basic form of travel，However, shopping is often the most criticized part of domestic tourism，But this National Day Golden Week has quietly changed，Some shopping places have changed from tourist additional scenes to core attraction scenes，This all relies on the “new retail” proposed by Jack Ma last year。

It is reported that during the National Day and Mid-Autumn Festival Golden Week，Shanghai CYTS launched the “New Retail One-Day Tour”，Currently Zhihui is trying to search for “new retail” on Aoyou.com、Keywords such as "Hema Xiansheng"，No related products found。According to the relevant person 188bet online sports betting in charge of CYTS told the media，This time the pilot was only conducted in Shanghai during the National Day，Mostly young tourists，The project has been basically sold out after its launch。

Picture source: Internet

According to China Youth Online report，October 3 Shanghai Hongqiao International Airport，Welcome some "exploring' new retail\'Overseas tour group of "Wonderful Journey"，The pick-up sign says "Alibaba Hema store"。According to introduction，Visitors can experience new retail formats such as Hema Fresh Food，You can also enjoy the same set meal with special meaning。More media reports，The "HomeTimes" next to West Lake in Hangzhou also attracts many tourists，There are also tourists who specially come to visit Jiadai。An alternative approach that is different from Hema Xiansheng and the family era that became a tourist attraction，Some projects such as Super Species also attracted a large number of customers during the holidays through novel business models。

Stated by the relevant person in charge of CYTS，The company is also studying whether to cooperate with more new retail formats，Make new retail tourism a new feature of tourism。

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I have to say，This route of Shanghai CYTS is refreshing，People have to lament the "inclusiveness" of the tourism industry。Zhihui interviewed some people about their views on this matter，Everyone showed different opinions。

Li Mengran, who works 188bet app at Zhongxin, thinks，This is indeed quite fashionable，But I don’t know exactly what to play。For this，Zhihui contacted CYTS to learn more about the product details，However, the reply from CYTS was that there was no suitable person to be interviewed。

A Ms. Jiang who did not want to be named expressed her opinion about Zhihui，Would not choose “New Retail One Day Tour”， Maximum one destination per day in one-day tour product，I don’t know what new retail can do。

In the opinion of an industry insider who studies new retail，New retail one-day tour is more like hype，Because the concept of Hema Fresh Food is quite popular，People in some places have really never been exposed to it，China CYTS relies on this curiosity to open routes。its pointed out，The core of new retail lies in the back-end data and supply chain，Although there are certain differences in front-end stores，But it’s not very novel compared to other stores，Tourists just watch the excitement。

From new retail to tourist destination，What can players in the travel and shopping segment see？

Although the "new retail one-day tour" has the possibility of being curious，But it is also a shopping scene，It makes people want to look back at the shopping aspects of traditional tourism。Same consumption，When new retail becomes a tourist destination，The shopping aspect of traditional tourism has been criticized，The contrast is so great。

From the perspective of travel motivation，New 188bet online sports betting retail stores and traditional tourist shopping stores are the core attraction of travel，One is an additional link during travel，The two are not comparable。But from the perspective of studying consumer behavior and psychology，You can take a peek，And explore more possibilities in the "shopping" link of food, accommodation, travel, shopping and entertainment。

1. The shopping process also requires understanding the new needs of tourists.The shopping aspect of the tourism industry is often criticized for compulsory consumption、Serious product homogeneity、The product has poor value for money、Experience poor service and other aspects，But the shopping link is an extremely important link in the profit chain of the tourism industry，For many travel agencies，Is an important source of profits，So even after years of being blamed，Shopping stores are also one of the must-stop places for most group tours。But as tourist needs change，Every aspect of travel needs to be upgraded，Shopping is an unavoidable part。The changing needs of tourists, especially young people, revolve around “experience”、“Personalization” and other features are diversified，China Youth Travel Service’s “New Retail One-Day Tour” also captured this characteristic of tourists and became a hit during the Golden Week。

2. The deep integration of “people” and “field”.Mentioned in "The Road to New Retail Transformation and Upgrading of Traditional Brand Enterprises" released by Deloitte，Traditional retail competition strategy is an enterprise-centered model that determines product and channel management，The new retail competitive strategy is to provide products and experiences centered on consumers。In the new retail era，The supply chain should be developed around the two key points of "connecting consumers" and "improving operations and services"，While solving the problem of "goods"，Continuously deepening integration with “people” and “field”。Looking at the current tourist shopping stores，Most of them still revolve around commodities，Simple display and brainwashing sales，Not to mention the interaction between people and scenes。