When the "Internet +" model is no longer sought after，The development of the industry has begun to enter a chaotic state of development。

People are constantly trying new models、New technologies and new means to alleviate the embarrassment caused by the end of the Internet dividend，Retail with new、Various “new” species represented by new manufacturing and new finance are beginning to appear。

Among these many new species，The most eye-catching thing is the “new retail” that is constantly supported by leading technology giants。Except e-commerce giant Alibaba、Excluding JD.com，Many traditional industries have also begun to join the new retail battle，Trying to regain what they lost in the Internet era through new retail。

In the new retail market，What we see is not just Ali、Internet giants represented by Tencent and JD.com follow the same routine to deploy capital，Many traditional companies are trying to position themselves as “enablers”，To obtain new profit growth points。

Whether it is technical support，It’s still a help from the operational level，B-side users who were ignored in the Internet era began to be "cared for" again。Taking new retail as the entry point，A new blue ocean is being discovered，And it has begun to become the driving force behind new changes in the industry。

It is precisely because new retail has opened a new door for us，So even under the wave of capital flight，We still see many platforms based on the concept of new retail、Patterns keep emerging。However，Just saw the outlet of new retail，But I can’t find ways and methods to break into new retail，Can only be regarded as a storm chaser，Cannot be called a wind maker。

After experiencing the baptism of the Internet era，We will find out that the so-called storm chasers are temporary，Only those who are true trend makers can truly lead the development of the entire industry，And bring tangible changes to the development of the industry。

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Although the leading new retail giants still maintain the rhythm of buying, buying, buying，But，The pattern of the entire new retail market has basically been determined，The key to the next round of competition lies in intensive cultivation 188bet sports betting app download of the new retail market。

Unmanned shelves、The ebb of the new retail concept represented by unmanned supermarkets，It is the direct manifestation of this state，Predictably，When the development of the new retail industry begins to enter the deep water area，The new retail market in the future will be an era for wind makers。

It’s not the concept that wins the new retail market，But the ability to deeply transform traditional industries。The convention of the Internet-style development model has finally led almost all new retail participants to regard concepts and gimmicks as all new retail，So，We see the continuous emergence of many new concepts derived from the new retail concept。

Unmanned shelves、Unmanned supermarket、Social New Retail、Many concepts such as content new retail are beginning to be supported by more and more people，A new retail era filled with various concepts begins to emerge。

This phenomenon seems familiar，Because in the mobile Internet era，We have also seen the emergence of many new platforms and new models based on Internet technology。Therefore，The advent of the new retail era with concept as the main driving force is actually the continuation of the Internet-style development model，Nothing innovative。

When the market，In particular, the capital market is immune to the concept-focused new retail development model，We will see that these new retail development models that focus on concepts begin to be eclipsed。The concept of new retail compared to the hype，What people need more is to be able to bring real changes to the industry、Things that can deeply empower the development of the industry。

At this time，New retail players who focus on concepts have become trend chasers，Those players who can truly bring profound changes to the development of traditional industries have become the trend makers。In the current market situation，Relative to the concept of falsehood，What people need more is those things that can bring profound changes to the development of the industry。

Whether it is changing the experience form of the retail industry，Or change the supply method of the retail industry，Even transforming the production methods of upstream manufacturers，Only by making these concepts，Only can we draw new strength for the development of the industry，Rather than just a false concept。

The systematic and overall nature of new retail determines that it is the era of trend makers，Not the era of storm chasers。When the concept of new retail was proposed，What we see is Ali、The head-to-head Internet giants represented by Tencent and JD.com are fighting hand-to-hand in the capital market。

From offline scenarios to new technologies，From production to supply process，New retail players have penetrated into almost all the details related to new retail。This shows that the so-called new 188bet Online Sports Betting and Casino retail is not just a local existence，But a global one、Systematic Engineering。

Although in a short time，Those players with average strength can gain short-term development under the guise of the concept of new retail，But，With the gradual development of the new retail market，We will see that just by intervening in a certain process and link cannot really solve the problems of the new retail industry itself。

Only with the help of systematic and global projects，In order to maximize the charm of new retail。Exactly because of this，Yi Ali、New retail entrants represented by Tencent and JD.com will continue to layout and re-layout new retail，without harvesting。

From the perspective of the characteristics of new retail itself，The so-called storm chasers are also unable to truly grasp the trend，Only those different processes and links that can be deeply involved in new retail，A player who can deeply intervene and influence all aspects of the retail industry，Only in this way can we truly become a new force in determining the future direction of new retail。

For small and medium-sized players，Although it can gain the attention of capital in a short period of time、Favored by giants，But，In the long run，They cannot affect the future direction 188bet sports betting app download of the new retail market。With the development of new retail, it enters deep water area，This division between wind chasers and wind makers will become more obvious。

The shift of target objects in the new retail era has peaked the advantage of trend chasers，The advantages of wind makers are fully demonstrated。If the transformation target in the mobile Internet era is C-end users，Then，The transformation target in the new retail era is B-end users。In an era where C-side users are the main target of transformation，The so-called trend chasers can attract enough C-end user traffic by borrowing concepts。When the development of the industry enters the B-side era，It is difficult to rely solely on concepts to play a substantial role。

Compared with the C-end era, there is a greater need for different types of operating methods and extravagant subsidies and benefits，What the B-side era really needs is the ability to reduce costs、Tools and methods to improve performance。

For trend chasers who are known for their main concepts and marketing gimmicks，The routines they were familiar with in the mobile Internet era have become no longer so important。If you must look for a link that has a certain effect，That is in the capital market，This concept-focused development model still has some room for survival。

Although capital still plays a very important role in the development process of new retail，But，Facing such a huge market，Such diverse needs，If you only rely on capital，It is bound to be impossible to achieve the desired effect。

This tells us 188bet sports betting app download from another perspective，Chasers who are good at attracting C-end users can achieve rapid development in a short period of time，In the end, the so-called capital is just a auxiliary，Those who really determine the future of new retail are still the trendsetters，Those who can really bring real changes to B-side users。

With the gradual completion of market layout，The development of the new retail industry has begun to enter the deep water area。

At this stage，The development model that originally worked in the mobile Internet era has begun to encounter new challenges，The storm chasers who only relied on conceptual methods began to encounter more and more difficulties，And for those wind makers at the head，They are beginning to enjoy the dividends of the magic of new retail。

A new development with new retail as the main driving force is beginning to take place，Those wind makers who are gradually becoming full-fledged are beginning to harvest the fruits of new retail。

The layout of new retail is completed, the challenge may have just begun

With the completion of the layout of the new retail era，The trend chasers represented by main concepts and gimmicks are gradually being swept away，The development of the new retail market is beginning to become more and more pure。

Actually，At this time，The development of the new retail industry is experiencing a new challenge，This adjustment is not from a competitor，But it comes from the new retail itself。From this perspective，When the new retail layout is completed，The real challenge may have just begun。

From capital blood supply to self-blood production，The challenge regarding the profit model will begin。The first half of new retail is actually a development model that is not much different from the development model of the Internet era，They all rely on capital operation to achieve development。What we see with Ali、Internet giants represented by Tencent and JD.com compete hand-to-hand in the capital market with capital operations conducted by capital giants in the Internet era，In fact, they are using capital to promote the development of new retail。

Speak more directly，This development model is a capital-led development model，As ​​long as you have funds, you can solve the difficulties and problems in the development process of new retail。

After entering the deep water area，It is no longer possible to rely solely on capital supply to achieve substantial results，Must rely on new retail’s own momentum and model to realize cash，Only can the development of the new retail industry reach a new level。

From this perspective，The test of new retail itself，In fact, it is the retreat from capital、The storm chasers only started to appear after the tide receded。At this time，We can only find new ways and methods to monetize new retail，We can only truly let new retail take the responsibility 188bet sports betting app download for monetization，Only can the development of the new retail industry enter a new stage。

Actually，At this time，This is the time to truly test the new retail business model。The concepts and gimmicks that are so popular in the era of capital operation must withstand such a test，Only can the development of new retail become mature。

Therefore，When the development of the new retail industry begins to enter the deep water area，For new retail business model、The test of many development models represented by the profit model has just begun。

The dividends of Internet technology have peaked，New technology has reached a time when it is urgent to implement and change。In the first half of new retail，The reason why we see so many familiar development models，To a large extent, this is caused by the fact that Internet technology still plays a certain role。

At this stage，Although the dividends of Internet technology have still peaked，But there is still some room for continued development。When the development of new retail enters the deep water zone，What we see is the peak and end of the Internet dividend。

At this time，The development of new retail requires the promotion of new technologies，The development of new retail has entered a new era represented by the implementation and changes of new technologies。

The fact is that，New technology sprouts、Development to maturity does not happen overnight，It will take some time to complete。When new technologies are implemented、When there are certain problems with the application，The challenge of new retail has just begun。

If you cannot break through the bottleneck of new technology implementation and application，Then，The development of new retail in the second half will face new challenges。From this perspective，When the development of new retail begins to enter the deep water area，In fact, the test of the implementation and application of new technologies has just begun。

If we cannot break through the bottleneck in the implementation and application of new technologies，The development and re-evolution of new retail will also face difficulties and problems。

The dual demands 188bet sports betting app download of consumption upgrade and industrial upgrade urgently need to be met by new retail。Dual upgrade represented by consumption upgrade and industry upgrade，In fact, it is a common dilemma and problem faced by the current Internet industry and traditional industries。

When the development of the new retail industry begins to enter the deep water area，The main supply model represented by the Internet is beginning to face new dilemmas and problems，As the successor of the Internet，New retail should shoulder the important task of meeting the dual needs 188bet sports betting app download of consumption upgrade and industrial upgrade。

The ability of new retail to meet consumption upgrades and industrial upgrades will be directly related to how far it can go in the future。When new retail cannot meet the dual needs 188bet sports betting app download of consumption upgrade and industrial upgrade，The imagination about new retail will be shattered，The new species that once brought us countless imaginations will fall into the dust。

Therefore，When new retail development enters the deep water area，Its ability to meet consumption upgrades and industrial upgrades will be directly related to how far new retail can go in the future。

When the development of new retail begins to enter a new stage，Another test we face is the equivalence between supply and demand，Can users’ pain points be solved，Many challenges such as whether industry needs can be met。

If new retail is just a concept，Lack of satisfaction of needs，Then，The so-called new retail may be just a concept，Unable to truly achieve the goal of profound changes in the industry。

With the gradual completion of market layout，The development of the new retail industry has begun to enter the deep water area。

At such a stage of development，Those new retail trend chasers are beginning to be eliminated，The wind makers began to harvest the fruits of the first half layout。

For new retail players，After entering the deep water area，The real challenge may have just begun。Withstood these tests，The so-called new retail can truly enter the mature stage，A new generation can begin。

*Source of this article: Pintu Business Review,Author: Meng Yonghui, originalTitle:《The storm chaser recedes，The windmakers are dancing: the test of the new retail deep water zone has just begun     》