After receiving the latest round of financing，Chinese e-commerce platform 188bet sports betting Dianping plans to expand its fast-growing hotel bookings、Taking a taxi、Catering reservation business line。

188bet sports betting Beijing-based company recently received US billion in financing，188bet sports betting round of financing was led by Tencent，Sequoia Capital、Tiger Fund and other famous investment institutions followed the investment。However，What tourism practitioners may be most interested in is，Global OTA giant 188bet sports betting with 4.US0 million investment。

According to sources，Stipulations of the agreement between the two parties，188bet sports betting’s Asia-Pacific-focused brand Agoda will cooperate with the travel and leisure division of Meituan-Dianping’s four major businesses。This division sells accommodation and transportation products to Chinese consumers traveling domestically and internationally。Only in July this year，Over 18 million room nights booked。

Source says，The arrangements for Agoda in this transaction will be the same as those for Booking when 188bet sports betting becomes a shareholder in Ctrip.com has similar arrangements。For example，The benefits of the previous transaction to Ctrip are，60-80% of Ctrip’s hotel inventory in non-China regions comes from Booking.com。

And in 188bet sports betting transaction，Agoda’s overseas inventory may bring significant benefits to Meituan，Because there are currently only about 230,000 overseas hotels on the Meituan platform。

Todd Henrich, Global Head of Corporate Development at 188bet sports betting, said in an announcement: “We are delighted to be partnering with Meituan Dianping, a leader in China’s local service industry。Agoda.The business cooperation between 13325_13350，Work together to seize the opportunities brought by China’s huge tourism market through complementary advantages。”

After the latest round of financing，188bet sports betting Dian’s estimated value has exceeded US billion。

Glenn Fogel became the new CEO of 188bet sports betting Group at the beginning of this year。Before this，He has a long-standing tenure in the company’s corporate development department，Experienced the acquisition of hotel booking website Agoda、Booking.com and strategic investment in China’s largest OTA Ctrip and other events。

September 188bet sports betting year，Fogel said at the Skift Global Forum in New York，Asia is a key region for company growth。He also said，Agoda’s performance throughout Asia is remarkable。

188bet sports betting Dianping is powered by catering delivery、Combined from group buying company 188bet sports betting and restaurant review APP Dianping。The company now calls itself the third largest online consumer services platform in China after Alibaba and JD.com，and claims 2.600 million users。

188bet sports betting has many brands，The model is a bit like Yelp、Groupon、A hybrid of business models such as OpenTable and Uber，Provide consumers with more than 200 products and services。For example，The company said，Its subsidiary Maoyan Weiying is the largest online seller of movie tickets and restaurant reservations in China。

2013，Meituan launches travel and leisure division，The Meituan travel brand was officially launched in April 188bet sports betting year。

188bet sports betting’s latest round of financing occurred after its merger with Dianping。Early 2016，The company received more than US.3 billion in financing。

188bet sports betting continues to bet on the Chinese market

188bet sports betting has now opened another offensive position in the Chinese battlefield。

Currently，188bet sports betting has advanced its business in the local market through an agreement with China’s largest OTA Ctrip。As the leader of China’s OTA industry，Ctrip occupies an absolute dominance in the Chinese travel market，If Qunar, which holds 45% of its shares, is included，Ctrip controls at least half of the bookings in China’s online travel market。

Skift noted in a report on 188bet sports betting’s competitive position in the market，188bet sports betting currently holds a little more than 4% of Ctrip's equity，plus convertible debt equity，its shareholding ratio in Ctrip reaches 9%。

According to the current effective agreement between the two parties，188bet sports betting can hold up to 15% of Ctrip’s equity。

It’s worth noting，188bet sports betting did not continue to invest in Ctrip，Instead choose to invest in other companies in the Chinese market。The reason，Maybe after deducting stock-based compensation,188bet sports betting is hardly profitable。

From the outside world，This transaction shows that 188bet sports betting is still betting on the Chinese market，And take this opportunity to expand business relationships in China。They have sources saying，Booking.com benefits from the cooperation between 188bet sports betting and Ctrip，So hotel booking site Agoda will benefit from 188bet sports betting’s partnership with Meituan，Ability to utilize inventory from different companies in different markets。

As far as the inventory itself，There are also many differences in the people 188bet sports betting cooperates with。Ctrip’s inventory is mostly budget hotels and high-end hotels in first-tier cities like Beijing。In comparison，Meituan says it has more than 340,000 inns and hotels，This means that these hotels are not as good as those high-end hotels，The city is not a big city。However，In these cities，The market share of Ctrip and its sister brand Qunar is not particularly large。

On a deeper level，188bet sports betting new round of financing reflects Chinese technology giants Tencent and Alibaba’s broader competition for the market。

Tencent’s mortal enemy Alibaba led 188bet sports betting early US million Series B financing，But as of now, Meituan has received US billion，It is unclear whether Alibaba has withdrawn its investment from Meituan。Alibaba also sells travel products through its Fliggy brand，Users can pay via Alipay。

For 188bet sports betting，This may just be Fogel’s first major M&A transaction since he became the company’s CEO。In addition，The company may also continue to invest in or acquire other foreign companies。

*188bet sports betting article was compiled by Zhihui analyst Li Haiqiang (WeChat: lhq434849653)Skift, original title：《188bet sports betting Invests 0 Million in Chinese E-Commerce Giant Meituan-Dianping》.