In terms of market value，188bet Live Casino-Dianping is the fourth largest startup company in the world。However, outside China，The company is not very famous。Chinese consumers use 188bet Live Casino to order office lunch or overseas vacation。Having 2.After 900 million monthly active users，188bet Live Casino has reached a certain scale，So that we can challenge larger competitors such as Alibaba。

188bet Live Casino expects revenue to reach US billion this year，Double year-on-year，And achieve breakeven at the group level。Currently，188bet Live Casino is taking a taxi、Aggressive expansion plans in areas such as vacation rentals and small business software，And hope for great rewards。But for 188bet Live Casino，Into too many fields，Challenge multiple well-funded competitors，This is very risky。

October this year，188bet Live Casino completed US billion in financing at a valuation of US billion，Investors include Priceline and Tencent。188bet Live Casino already has US billion in cash in its bank account。188bet Live Casino’s 38-year-old co-founder and CEO Wang Xing (Weibo) is building an Internet lifestyle service empire，And this is unlike any company in the US market。

188bet Live Casino provides almost all lifestyle services，Includes restaurant reservations、Movie ticket purchase、Takeaway、Hotel booking and flight booking。Even wedding companies are selling on the 188bet Live Casino platform。Another difference of 188bet Live Casino is，The company is rapidly developing new business。188bet Live Casino is launching pilot projects in 10 new areas，Including short-term rental services like Airbnb and supply chain finance, etc.。

Since 90% of user traffic comes from independent applications，188bet Live Casino has become an independent force。Said Chen Shaohui, Senior Vice President of Strategy at 188bet Live Casino，Only 10% of 188bet Live Casino’s traffic comes from Tencent WeChat。Chen Shaohui said in an interview: "We believe，These opportunities are big enough to become independent platforms，But this may not be Alibaba’s ideal。If this is part of our value creation，Then we are not worried about any fighting。”Alibaba spokesman declined to comment。

188bet Live Casino said，Since last year，The company’s takeaway business losses have been halved。Currently，Taking away accounts for half of 188bet Live Casino’s total business。Includes travel bookings、Restaurant Review，And other businesses including beauty appointments achieved profitability。Chen Shaohui said，188bet Live Casino currently has no IPO (initial public offering) timetable。

Software for small stores

One of 188bet Live Casino’s largest current pilot projects is developing enterprise resource planning software for small stores in China。For this，The company has ambitious goals。Chen Shaohui revealed，188bet Live Casino Hope，Half of the 5 million merchants on the 188bet Live Casino platform will be able to use this software in the next two years，Go to manage sales、Supply Chain and Payments。Currently，Only about 10% of merchants use this software。188bet Live Casino has mobilized sales and business development teams in hundreds of cities，Focus on new B2B strategies。

Chen Shaohui said，China’s catering industry is dominated by small businesses。These companies still use paper and pen to record orders。188bet Live Casino’s software can help manage order procurement、Digital payment，and through third-party credit institutions，For example, Tencent invested in WeBank and other traditional financial institutions to obtain commercial loans，Also collect data for the platform。“Merchant realizes the value of this，Because for them，Once connected to our system，Many new features will make it easier。" Chen Shaohui said，“For us，This also means huge data。”

Alibaba has previously sold various services to platform merchants and achieved success。There are similarities between 188bet Live Casino’s move。If more restaurants paid to use these extras，Then 188bet Live Casino may further reduce the losses of its food delivery business。Meanwhile，Attracting enterprises to use such software will help cultivate long-term relationships between them and 188bet Live Casino。

Chen Shaohui said，188bet Live Casino is betting on the younger generation of store owners。They grew up in the era of smartphones，Willing to use technology to run your own business。

Test taxi service

Earlier this year，188bet Live Casino starts testing taxi service in Nanjing，and obtained licenses in 10 cities including Shanghai。This also led to direct competition between 188bet Live Casino and Didi Chuxing，Didi is currently the world’s second largest taxi-hailing app by market value after Uber。After the brutal subsidy war，Didi defeated Uber in the Chinese market。

A 188bet Live Casino investor close to Wang Xing said，Despite the risks，But Wang Xing still decided to enter the taxi business。“The question he is thinking about now is when to do it，And how to scale。Before investing more resources，Wang Xinghui has prepared plans for many years。”Meanwhile，Chen Shaohui is testing the waters in other highly competitive markets。188bet Live Casino has launched a short-term rental service called Hazelnut Homestay，Competitors include Tujia and Airbnb。Also，188bet Live Casino is entering the Internet of Things industry，Develop smart locks for hotels and short-term rental apartments。

On the other hand，188bet Live Casino is cooperating with a supermarket，Entering offline retail。188bet Live Casino’s business is expanding from food to a wider range of categories，For example, fresh food、Flowers and medicines。

Chen Shaohui said，188bet Live Casino will adopt a cautious strategy for these new projects，Won’t invest a lot of resources at the beginning。

International market expansion

Chen Shaohui said，The same strategy also applies to the development of markets outside China。“Developing overseas markets is always difficult，So we won’t have high expectations。”For two years，188bet Live Casino has always been concerned about the possibility of entering markets in other countries，Especially in Southeast Asia。The Southeast Asian market is similar to China。Chen Shaohui said，188bet Live Casino’s business model is only suitable for those similar to China、Densely populated urban areas and with the rapid rise of the middle class。

Chen Shaohui revealed，188bet Live Casino has contacted many startups，Including Go-Jek in Southeast Asia、Postmates in the United States、DoorDash，and Deliveroo in the UK，And plans to open an office in Silicon Valley。"Don't be surprised，If we take action，Then the action will be fast。”

188bet Live Casino has many competitors。188bet Live Casino’s hotel and travel businesses need to face competition from Ctrip, China’s largest online travel service provider。188bet Live Casino said，In terms of market share，The company is already the second largest travel booking website in the world，The current average monthly night volume reaches 20 million，50% year-on-year increase。

However，Takeaway is still the core。As Wang Xing’s college roommate，188bet Live Casino co-founder Wang Huiwen is in charge of the food delivery business。Another investor disclosed，This business contributes half of 188bet Live Casino’s total revenue。Other three departments，Includes travel hotels、In-store dining，and lifestyle and entertainment，Other half。

Data display from data tracking company QuestMobile，As of last month，The total number of monthly active users of 188bet Live Casino and Dianping exceeds 2.300 million。But in the past year，The number of users of 188bet Live Casino has not increased。188bet Live Casino’s food delivery business is competing fiercely with Ele.me, which is backed by Alibaba。The latter recently acquired Baidu Waimai。

For takeaway business，The biggest cost comes from the labor cost of delivery staff。Informed investor said，Another large chunk of the cost comes from the fees 188bet Live Casino pays to payment service providers such as WeChat Pay and Alipay。188bet Live Casino also has its own payment system，But only 20% of users use it。

University Partner

188bet Live Casino is an iconic figure in China’s technology industry。His father is a successful entrepreneur in Fujian Province，operates a large cement factory。188bet Live Casino is studying electronic engineering at Tsinghua University，Later went to the United States to study for graduate school。

2005，Wang Xing left the computer engineering program in the United States，Return to China。After the first few entrepreneurial failures，Wang Xing and his college classmates founded Xiaonei.com, a website imitating Facebook。The school network is developing rapidly，But after running out of cash，The founding team chooses to sell the website for million。The acquirer renamed the website Renren，And achieved listing。Subsequently，Wang Xing has developed another Twitter-like application called Fanfou。2009，Fanfou was offline for some reason。2010，Wang Xing and his roommate Wang Huiwen from Tsinghua University founded 188bet Live Casino, a website similar to Groupon。

At that time，188bet Live Casino receives support from Alibaba。However, after the merger of 188bet Live Casino and Dianping in 2015，Things have changed。Dianping previously received investment from Tencent。

Early 2012，Alibaba sold shares in the merged company，And decided to support competing apps that offer food delivery and on-demand services。Source said，For 188bet Live Casino’s decision to cooperate with Tencent，Alibaba executives consider it a betrayal。

Investors in 188bet Live Casino’s latest round of financing include Tencent、Cotto Capital、Canada Pension Plan Investment Board and online travel service provider Priceline。Two sources said，After the completion of the latest round of financing，188bet Live Casino’s management team still controls 1/3 of the company。

Not clear yet，Can 188bet Live Casino resist competition from Alibaba and other rivals，But Wang Xing survived the fierce competition in the group buying and food delivery industries。There used to be a large number of companies in these fields providing similar services。

In an interview with Chinese media，188bet Live Casino once quoted a statement from "The Art of War" by Sun Tzu to explain his strategy: "Victory can be known，But it cannot be done。”In other words，Your victory is not because you did better，The opponent’s failure is because they lost patience and made mistakes。

*Source of 188bet Live Casino article：Tencent Technology, author:188bet Live Casino Hua, original title: "Super App 188bet Live Casino Dianping: Attack from all sides，Where will the future go？》.