December 3，2017 China Business School Cultural Industry Summit kicked off at Beijing Poly International Convention and Exhibition Center，To discuss the development situation of cultural industry、Focus on cultural industry hot spots as the core content，Building a meeting of views、Platform for cross-border cooperation。Intellectual elites from major first-tier business schools at home and abroad spoke on the theme of “Change and Upgrade”，Cong Wenbo、Cultural Tourism、Entertainment、Literary and sports direction，Jointly discussed the development path of China’s cultural industry。

At the just past 19th National Congress of the Communist Party of China，General Secretary Xi Jinping issued a message to the whole party and the people of the country to "firm cultural confidence，The great call to promote the prosperity of socialist culture。With the continuous release of residents’ consumption demand、Technological innovation continues to advance、Economic structural adjustment continues to deepen，There is still huge room for tapping the potential and transforming and upgrading the cultural industry。"2017 China Business School Cultural Industry Summit" under the guidance of Peking University Guanghua School of Management，Sponsored by Peking University Guanghua EMBA Cultural Industry 188bet Online Sports Betting and Casino Association、By Huacheng Jinlv、Landscape Ceremony、Beijing Poly International Auction Co., Ltd.、TMG Culture Media Group provides special support，To "build win-win development of Chinese business schools and enterprises，Promote the development of cultural industries" as our vision，Aimed at realizing resource sharing，Promote Government、Enterprise、Industry、Experts and scholars join forces with crowdfunding，Exploring more possibilities for the development of China’s cultural industry。 

This summit invited Liu Qiao, dean of Peking University Guanghua School of Management、Zhou Wenzhang, former vice president of the National Academy of Administration、Zhou Lingfei, President of Lu Xun Cultural Foundation、Li Da, Managing Director and Co-Founder of Beijing Poly Auction、Famous archaeologist Hang Kan、Feng Bin, Chairman of Beijing Zhongxin International Travel Service Co., Ltd.、Liu Chenjun, President of Wyndham International Hotel Group Greater China、Xue Beibei, Chief Strategy Officer of Qyer.com、Geng Danhao, Senior Vice President of iQiyi、Liu Zhaohui, founder and CEO of Beijing Zhihui Tourism Culture Communication Co., Ltd.、China’s world pairs figure skating champion Tong Jian、Founder and CEO of Zhijian Media、Guo Wei, partner of Huocheng Entrepreneurship Accelerator、Olympic champion、Chen Yibing, founder and CEO of "Xingdong Sports" and other elites in the cultural industry gathered together。 

At this summit，Liu Zhaohui, founder and CEO of Beijing Zhihui Tourism Culture Communication Co., Ltd., released the authoritative report "Business School Crowd Travel Report"。The report is from an objective and neutral perspective，In-depth analysis of user habits of cultural tourism consumption，Promoting consumption upgrade of tourism experience。Liu Zhaohui said，Cultural tourism is a scarce resource，Travel gradually transforms into a way of experience，This way of experience must be related to culture，The consumption category combining culture and 188bet Online Sports Betting and Casino tourism gives us more perspectives to think about，From hobby to travel preference，Travel has become a necessity of life，How to make the cultural experience better，It is a process of continuous exploration by practitioners in the tourism industry，It is also our responsibility to explore the cultural tourism consumption research institute。

Zhihui founder and CEO Liu Zhaohui released the "Business School Crowd Travel Report"

Liu Qiao, Dean of Peking University Guanghua School of Management, delivered an opening speech for the summit，He proposed the development of China’s economy and the rise of China，Has transformed China from a cultural exporting country to a cultural exporting country。Conservatively predict that the economic volume in 2030 will be 157 trillion yuan，The cultural industry accounts for at least 4%，In other words，The cultural industry is an industry with great potential for development。The vibrant cultural industry is the value of our cultural summit today，Everyone from industry、Getting together culturally，Outside the business model、Except market financing，Discuss the true connotation of culture，Enrich these 7、8 trillion cultural industry market size，Make it truly culturally significant。 

Liu Qiao, Dean of the School of Management at Peking University Guanghua College, delivered an opening speech

Mr. Zhou Wenzhang, former vice president of the National Academy of Administration said，This summit is an important practical action for us to implement the spirit of the 19th National Congress of the Party。How to develop cultural industry，First，We must find ways to attract social needs and public consumption，Let people like to consume、Happy to consume；Second，Must insist on quality first、Content is King。Regardless of the means of communication、Method、How the theme changes，Content is still the most important；Third，Innovation is the soul and essence of the cultural industry，The cultural industry without innovation will 188bet online sports betting become a lifeless one、Attractive things。 

Mr. Zhou Lingfei, President of the Lu Xun Cultural Foundation, delivered a keynote speech for the summit titled "The Historical Mission of the Cultural Industry"，He proposed cultural industry as an economic activity，Profitability is needed to support the industry，But it was born to shoulder the important mission of inheriting traditional Chinese culture，This is the pride and responsibility of every cultural industry practitioner，Now the cultural industry can become an "economic platform"、Cultural singing"，Evolved into our best business card，”Every Chinese，They are all spokespersons of Chinese civilization，Our Entrepreneur，He is a veritable messenger of civilization。Practitioners in the cultural industry，While pursuing industrial development，To pass on、Promoting Chinese culture is our responsibility，Regard this industry as a great cause of the Chinese nation。” 

Managing Director of Beijing Poly Auction、Co-founder Li Da shared Poly’s development experience，Poly Group has not done so-called publicity since its establishment，But in the process of selling real estate，Poly has an absolute say in the export of cultural industries，Poly Museum holds a large-scale exhibition in advance at the beginning of sales，The intensity of this invisible cultural output is self-evident，It also increases consumers’ trust in enterprises，Enterprises assume the responsibility of cultural export，It is also a promotion of the Poly brand，So if the cultural industry finds a good communication medium，Then this hidden energy will be immeasurable。 

Liu Chenjun, President of Wyndham International Hotel Group Greater China said，The relationship between the hotel industry and the cultural industry is inseparable，In this era of extremely rapid technological development，Cross-border and innovation are extremely important for hotels，If the cultural industry can be well integrated with hotels，Make hotel products with your own IP，Cultural export will 188bet app also become like a duck in water。

Senior Vice President of iQiyi Geng Danhao said，The Internet has changed the living conditions of Chinese people，The new generation continues to grow，There are more thinking dimensions for video content research，More and more users are willing to spend time and money to accept more new things、Diverse category content，For the introduction and export of high-quality culture，Is the best way to express the cultural industry on the video platform，Only a market-oriented economy can make the cultural industry develop stronger，Healthier。 

China’s outstanding pair skater，World Champion、Proposed by Olympic silver medalist Tong Jian，Figure skating has its unique cultural attributes，As the 2022 Winter Olympics approaches，The evolution of the sports culture market is gradually maturing，He is currently working hard to create our own "on ice" brand，Thus producing China’s figure skating culture，Realizing true creation in China。 

Talking about the original intention of hosting this summit，Secretary-General of Peking University Guanghua EMBA Cultural Industry Association、Co-founder of Landscape Festival、CEO Jiang Ying said "Achieving a century-old foundation"、Promote culture、Creating wealth” is the humanistic sentiment and social responsibility of every business school person。

2017 China Business School Cultural Industry Summit Group Photo

President of Peking University Guanghua EMBA Cultural Industry Association、Well-known media person、Huacheng Jinlv Chairman Han Guohuize is full of confidence in the future。He said，The future of mass cultural consumption for tourism、Sports、The demand for entertainment and leisure projects will also increase significantly，The cultural industry will usher in long-term benefit opportunities。Culture destiny and national destiny are closely related，The cultural context is connected with the national context，Future，The "China Business School Cultural Industry Summit" will continue to keep track of the development trend of the cultural industry，In order to seek its more lasting development power。