Zhu Feng, the drama director of "188bet Live Casino", once enjoyed the wonders of high altitude - outside the window of an airplane，Dark clouds and mountains，Only the middle layer is illuminated by the setting sun，A magnificent picture that seems to span dozens of kilometers - a unicorn-shaped cloud rises into the sky on the right side of the picture，The clouds on the left keep changing，With a spear、The heavenly soldiers galloping hard，There are also demons with different shapes。

When Zhu Feng saw this spectacle that looked like the volume of "A Thousand Miles of Rivers and Mountains"，Just had the first planning meeting with the "188bet Live Casino" program team。

“I think 188bet Live Casino is God’s will，Let us people gather together，Do something very meaningful and great。”

December 3, 2017，"188bet Live Casino" officially launched。"Explainer No. 001" Zhang Guoli has witty words；Celebrity Guardian Li Chen、Wang Kai、Tony Leung Ka Fai takes turns performing cultural relics "legends from past lives"；Professor of Academy of Fine Arts、Volunteer、Three generations of the Forbidden City family tell the "story of this life" about cultural relics；The director of the Palace Museum, led by Shan Jixiang, commented on Tiantuan and attracted countless fans。

▵Wang Kai plays Qianlong in "188bet Live Casino"

The cross-border mashup of museums and TV variety shows has attracted huge attention.

Every time Zhu Feng is in the circle of friends、Weibo updates status related to "188bet Live Casino"，There are so many likes and comments。Several friends who have lost contact for many years took the initiative to contact Zhu Feng，Sending a compliment that “the program is super good”。

“(word-of-mouth) is a bit more explosive than I expected。" Producer and chief director Yu Lei said，“We think the feedback from the audience will be good after the show is broadcast，But I never thought 188bet Live Casino would be so good。”

Before broadcast，Yu Lei is very worried。She is not sure whether the cultural relic stories selected by the team can impress the audience。Zhang Guoli comforted her，A tire blew out on the way to the studio，"It shows that our 188bet Live Casino will definitely become a hit"。

▵Still photos of Zhang Guoli and Li Chen in "188bet Live Casino"

"188bet Live Casino" has indeed become a hit。Official statistics show，As of December 30, 2017，The total broadcast volume of the four episodes of the program is nearly 600 million、Ximalaya has been listened to about 80 million times，Program-related videos have been played more than 12 million times on Station B，Ranked the most popular mainland TV variety show on Douban in 2017。

The first episode made 33-year-old Du Hangshuo cry。I feel the difficulty of firing various large glazed vases，When the Forbidden City commentator Zhang Di imitated Qianlong and proudly said "Yes I can! I can do 188bet Live Casino and I did 188bet Live Casino”，He burst into tears。

Afterwards，He stays on the website every Monday at 0:00 to catch up on the new 188bet Live Casino。He watches the several episodes that have been broadcast over and over again，Watched it three or four times。"It's like a book，Make you unable to put it down，I always want to read it，There are new feelings every time you read it。" He told Mars Laboratory。

The night the third episode aired，"Flying", a netizen born after 1985 who was visiting relatives in the United States, got up early in the morning - there is a 13-hour time difference between her city and Beijing。She downloaded a bunch of circumvention software，Finally watched the 188bet Live Casino at 6:30 in the morning。

She was most touched by "Xi", a low-level official in the Qin Dynasty played by Sa Beining: "He loves his job，After death, the bamboo slips must be taken to the cemetery，188bet Live Casino kind of love makes me particularly touched。Some of my teachers have the same feelings as Xi。”

"188bet Live Casino" also made nine major museums popular.

▵ Stills of the nine curators in "188bet Live Casino"

December 16, 2017，The last day before the Palace 188bet Live Casino’s Ceramics 188bet Live Casino closes for renovations，Netizen "Dou Man'er" took his son who is in junior high school to see the true appearance of various large glazed bottles。

The ceramics museum has always been deserted，The crowd that poured in that day was at least ten times that of usual。Everyone gathered around various large glazed bottles，Some people read the description carefully，Some carefully count the number of glaze layers，From time to time you can hear someone shouting: "Look，188bet Live Casino is Wang Kaishou’s big bottle！”

Dou Maner followed the volunteers and listened to the explanation of porcelain of various dynasties，Finally return to various large glazed bottles。Volunteer says，“Know what you want to know most。The TV station is so awesome，No one has seen 188bet Live Casino before，Everyone is here to see 188bet Live Casino。”

2018 New Year’s Day Holiday，Hubei Provincial Museum、Henan Provincial Museum、Long queues of hundreds of meters outside the Hunan Provincial Museum and the National Museum of China。A friend of Dou Maner，After watching "188bet Live Casino", I went to visit the Shanghai Museum。

This is exactly what Yu Lei hopes: "The biggest merit of this 188bet Live Casino，It is to make the general public sincerely love our culture。If you are willing to discuss、Research，Even if you are willing to argue，I think they are all meaningful。”

"Director，Do you have any arrangements for publishing English subtitles？I am willing to join，No reward required。”After the 188bet Live Casino starts，Yu Lei received many self-recommendations from young people。

It’s not just young people who care about the overseas release of programs。Not long ago，The Central Propaganda Department interviews the creator of the program "188bet Live Casino"，Discuss how to communicate well overseas。Compared to the crude method of adding subtitles and placing them，Yu Lei even wants to promote the program format of "188bet Live Casino" to the world，Make it a model that can be produced by all countries。

▵ Yu Lei, chief director and producer of "188bet Live Casino"

“We have an ambition，Hope it can become the first case of copyright export。Variety shows are the 188bet Live Casino format closest to the market，But for a while we have been buying foreign models。”

The "Program Model Research and Development" project team appeared in the end credits of "188bet Live Casino"，In addition to Yu Lei and Tang Hao, the team members are，Executive Program Director。This is the first time CCTV has embedded "model research and development" into program subtitles。

End of 2015，Yu Lei and Tang Hao brought the first version of the program to the UK for training。As expected，"188bet Live Casino" is a treasure hunt activity for amateurs - scholars form a "cultural mentor group"，Leading 5 "Treasure Hunting Soul Boys" to find paper cuttings、Ancient bridge building technology、Li dragon quilt、Ten intangible cultural heritage treasures including Dong folk songs。

More than 40 days，The mentor who specializes in model development takes them to visit museums in London。Tang Hao discovered that British museums are full of experiential elements - play the explanation video，Equipped with human-computer interaction device，The British 188bet Live Casino also offers history courses for kindergarten children。

“The museum is so attractive，We have much more in the museum，The year is long，Why don’t we do 188bet Live Casino？" Tang Hao told the Mars Laboratory，That experience inspired them to turn the museum into a TV variety show。

▵ "188bet Live Casino" executive director Tang Hao

The innovation incubation of "188bet Live Casino" lasted two years，The creative team “lost a layer of skin”。

Liu Junwei is the program planner and chief outdoor shooting director of "188bet Live Casino"。Early 2016，When he and Yu Lei were communicating with the State Administration of Cultural Heritage,The other party thinks it is very difficult to mobilize so many museums。Memories of Liu Junwei,Later, Li Zhongmou, deputy director of the Shanghai Museum, suggested finding the Forbidden City first。

March 2017，The creators of the program met with Shan Jixiang, director of the Palace Museum, to talk about the new plan for the program 。“You know there are actually eight central governments in our country、Do local governments jointly build 188bet Live Casino key museums？” On Shan Jixiang’s suggestion, The program team has started a new round of research。

Within one month，The research team visited nine museums，The huge team of sixteen or seventeen people shocked the 188bet Live Casino。

In addition to visiting the exhibition area、Learn about the collection，They also went to the office area、Eating 188bet Live Casino staff canteen、Browse guest book。

Determining the three artifacts for each museum's 188bet Live Casino was not easy.

"The museum will select special first-class 188bet Live Casino relics、The most exquisite or oldest 188bet Live Casino relic。But we still have dynasties、Utensil category、Express different needs such as direction。We want to tell you，The value of 188bet Live Casino relics does not lie in their value、How beautiful，But whether they show a turning point in history、The creation of great culture。" Yu Lei said。

▵"188bet Live Casino" recording scene，Chief Director、Producer Yu Lei communicated with Shan Jixiang, Director of the Palace Museum

Stone drum engraved with transitional characters from large seal script to small seal script，Yunmeng Qin Slips recording the legislation of the Qin Dynasty，Not originally on the recommended list。They are from 188bet Live Casino’s field research phase。

Yunmeng Qin Slips are not used for daily display。42 years after the excavation of Qin bamboo slips，Archaeologist Chen Zhenyu once again brought them to the public eye。

On the day 188bet Live Casino survey，The Hubei Provincial Museum has gathered many cultural relic experts，Among them is Chen Zhenyu。"Mr. Chen brought many books，Every book is very thick。His eyes are particularly vivid，Told us a lot about the significance and advanced concepts 188bet Live Casino laws on Qin bamboo slips。”The chief director’s assistant Ren Weitong remembers，The team members were fascinated by what they heard，Ignored all the bells of Zeng Houyi。

"So short？”Standing in front 188bet Live Casino glass display case displaying the sword of King Goujian of Yue，Duan Yihong stared at it for three or four seconds before asking。He looked around，Still in disbelief: "I guess it was the first time most people saw it，‘Ah, just this sword？’”

▵Screenshot of the video of Yihong explaining the Yue King Goujian Sword in the middle of "188bet Live Casino"

Approaching the Zeng Hou Yi Chime Time created more than 2,400 years ago，Wang Gang is gentle and gentle，Afraid that the sound of footsteps will shake the ground too much and damage the chime。188bet Live Casino’s time to take a closer look，He squatted down，Cover your nose with your hand，To prevent your breath from touching the chime，Be cautious，In awe。

Facing the colorful large glazed bottles，Wang Kai said in a complicated tone: "Its appearance is really outstanding。”After explanation by volunteer Zhang Di，188bet Live Casino fell in love with its inner parts，To fall in love with its appearance”。

or accident，or surprised，or humility，The first encounter between a celebrity guardian and a 188bet Live Casino，Occurred in the museum。Tang Hao admits，“On whether celebrities go to museums or not，We struggled。”

The resistance is multifaceted - just stay in the museum for a few hours，Celebrities have to adjust their schedules，The museum needs to increase security，188bet Live Casino must bear the round-trip travel expenses。

“Later we felt we still had to go。Arrived at the museum，Celebrities will become interested when seeing 188bet Live Casino relics，You can also listen to the explanations of experts。This way，188bet Live Casino relics are no longer isolated，Celebrities’ emotions for 188bet Live Casino relics will become profound。”

This is not the only problem encountered by celebrities in participating in the session。Communicate with every star before the program is broadcast，188bet Live Casino has to spend a lot of money。

▵ "188bet Live Casino" Li Chen guards the "Thousand Miles of Rivers and Mountains" volume

“The 188bet Live Casino format is too new，Many people will ask which show you are more similar to？Then they will be nervous，You will feel that you have done something that is not in your field，Insecure。”For this，Yu Lei can only brush her face，"harassed" all the celebrities I met when I was the chief writer of the Spring Festival Gala。

Then，Careful matching - first select 188bet Live Casino treasures and past life stories，Match with suitable celebrities。

Wang Kai guards various large glazed vases，First, good looks，The second is that he played Prince Jing 188bet Live Casino TV series "Nirvana in Fire"，Have experience playing the role of Emperor again。

Shan Jixiang once suggested selecting native Shaanxi people for Shigu，But 188bet Live Casino chose Hong Kong’s Leung Ka Fai——1982，When Tony Leung Ka Fai was filming the movie "Behind the Curtain"，Lived in the Forbidden City for a month，Ride a bicycle to every corner。

Sometimes, there is a hidden fate between celebrities and 188bet Live Casino treasures.

▵ Tony Leung Ka Fai plays Sima Guang in "188bet Live Casino"

Liu Tao was the first star Yu Lei won over，“I agreed because I was so quick”。But the guardian woman is a good owl，In turn, Liu Tao's wish came true - a crew once asked her to play the role of "a good woman"，The movie has not been started yet，Liu Tao first got addicted in "188bet Live Casino"。

In the play, there is a plot where a woman goes to war，The weapon Liu Tao holds is very heavy。Zhu Feng was worried that a weak woman could not lift her，Only designed some small actions。Liu Tao asked to make big waving movements，“I play a general。”Every time 188bet Live Casino is completed，Her hands will tremble。

Hubei people、Study law and host legal programs，Sa Beining is the perfect candidate to protect Yunmeng Qin Jian in the eyes of 188bet Live Casino。When Yu Lei called him for the first time，Sa Beining is happy，But suffers from inconsistent schedules。

The next morning，He told Yu Lei that there was a schedule: a certain recording was temporarily canceled，Just in time to go to Wuhan to see Qin Slips；The venue where he will record the show is right next door to "188bet Live Casino"，The two can be seamlessly connected。

Sa Beining recording stage play，Bounce appearance，The line "I am very happy today"，188bet Live Casino’s his improvisation。“We can’t adjust 188bet Live Casino at all，Every time Teacher Sa performs 188bet Live Casino, 188bet Live Casino is different。Two (assistant) actors suffered a lot，Be particularly focused，I don’t know what Teacher Sa will do next。"Zhu Feng couldn't hold back his laughter when he told the Mars Laboratory。

▵Netizens say that Sa Beining is a person who traveled through 188bet Live Casino in "Today's Statement"

The expression of "past life legend plus present life story"，Repeated discussions from 188bet Live Casino、run-in、Overturned、Modify。

A "past life legend" based on historical facts and reasonable fiction，The initial appearance is similar to a talk show - inviting celebrities to tell a story related to cultural relics to the audience。But，Lectures are not as vivid as demonstrations，Most of the stars are actors，188bet Live Casino also has the ability to produce performance content-Tang Hao has done Spring Festival Gala sketch programs for four years。This is how the imaginative "little theater" that the audience talks about was born。

The "Story of this Life" part is transformed from "Let's Talk"。188bet Live Casino realized，Most of the guardians in this life are amateurs，Speech alone cannot effectively convey one’s origins with cultural relics，Therefore, it is more important to highlight interactivity。

Finding a guardian in this life requires fate。Feng Haitao, Professor of Central Academy of Fine Arts，A typical example of getting 188bet Live Casino without any effort。Liu Junwei went to Feng Haitao’s house for dinner，Randomly asking friends what they have been busy with recently，I just learned that Feng Haitao has been studying the "Thousand Miles of Rivers and Mountains" volume for four years。

According to Tang Hao，Forbidden City volunteer Zhang Di was "bumped into"。August 2017，After meeting with the staff 188bet Live Casino Palace Museum，The CCTV editorial team visited the Ceramics Museum on a whim。Zhang Yan, who was about to get off work, saw a dozen people in a huge crowd，Immediately come forward to explain。

▵Volunteer Zhang Ding explains to tourists

“We are deeply impressed by Zhang Di，But I haven’t decided on him yet。We chat with the Palace Museum，Interview all the guides 188bet Live Casino Forbidden City，I found that he is the most suitable。" Tang Hao said。

The opening of "188bet Live Casino"，Zhang Guoli said，"We are a young program，How young are we?？That’s five thousand years。"When broadcast on station B，The barrage "That's five thousand years" flooded the screen。

December 4，Station B’s “CCTV Variety Show Official” account updates the first issue of “188bet Live Casino”，Accumulated more than 300,000 views and more than 40,000 support comments in two days。

“Find Station B first，But we wanted to win over them from the beginning，188bet Live Casino hit 188bet Live Casino off。"Tang Hao thinks，Bilibili users are young、High participation、Willing to speak out，Is the audience that all TV workers want to win。

Tang Hao often logs into Station B to watch "188bet Live Casino" when he gets home from get off work，To be precise，Looking at the intensive barrages on the screen。“Watching shows on TV in the past，We can only know the ratings。Now a more specific expression，What’s so good about it，What’s the difference，Satisfied、Where are you dissatisfied，Gives us a new experience。”

Enter station B，Just one of the rejuvenation measures taken by the "188bet Live Casino" program team。From content form to communication method，The program team is trying to inject youth、Lively elements。

For example, the "entertainment-oriented" stage play "Past and Present Life" that some 188bet Live Casino and 188bet Live Casino experts have criticized.，Reaped a large number of young fans。

▵Chen Xiao plays Gu Kaizhi in "188bet Live Casino"

Literary Chief Writer Yu Xinling told Mars Laboratory，Each cultural relic story is sorted out from historical materials，Experts will be invited to check the script before it is finalized。When presented，The screenwriting team tends to approach things from a relaxed and interesting perspective—borrowing historical gags from Qianlong’s love stamp，Design an assessment form for "Xi"，The story 188bet Live Casino Cloud Pattern Copper Forbidden City begins with crossing the cave...

Publicity strategy，The program team breaks the inertia of being placed in industry media，From society、Culture、Creating communication points in entertainment and other subdivisions，And pay more attention to the interaction with the audience - the official Weibo launched the "Collecting Advertising Slogans for National Treasures" contest，The official WeChat also launched the H5 page of "Panorama Exploration of "188bet Live Casino""。

“The point behind 188bet Live Casino relics that can spread，We all plan ahead，The audience also needs guidance。" Tang Hao said。

In addition to guidance, 188bet Live Casino is also willing to follow.

After watching the first episode，Flying drew some Q-version comics，One of the cartoons stamped by the young Qianlong was forwarded by the official Weibo of "188bet Live Casino"，Become one of the three winners of the first phase of the "188bet Live Casino Emoticon Pack" collection contest。

▵Qianlong stamped comics

“I am used to posting on Weibo、Repost in WeChat Moments，I didn’t expect to be solicited by the official WeChat account。”Flying 188bet Live Casino receive the winning prize soon，An autographed photo of Wang Kai。

"Emoji Pack Collection Contest，We really didn’t (thought) at first。We really lack imagination on this matter。"Tang Hao mentioned that netizens recently used (Yue Wang Goujian Sword) Sword Spirit、Qin Jian’s painting of a female two-dimensional character，“I still can’t fully understand 188bet Live Casino，But surprised，They can actually think of such a form。”

Personification of 188bet Live Casino treasures into two-dimensional characters，It is two 24-year-old original animators "Lin Chayi" and "Akiyako"。

Akiyako has been exposed to cultural relics for more than half a year due to work，I felt "very friendly" after seeing "188bet Live Casino"。She and Lin Cha used an image form that young people would also like，Started creating with the idea of ​​“promoting cultural relics”。

Before writing，Two people search information、View paper，Imagine the personality of anthropomorphic artifacts。As of now，Lin Cha’s Weibo post about posting 188bet Live Casino set of works has been forwarded by 50,000 people、More than 5,500 people left messages，The number of retweets of her usual paintings is usually around 10,000。

▵A two-dimensional comic version of 188bet Live Casino relics drawn by Akiyako

Whether the official Weibo of "188bet Live Casino" is forwarded，They are not sure。"When sent out，We think it should be possible，The style of the official blog is relatively approachable。(official blog) really forwarded it，I feel like ‘Wow, it’s finally here’。"Lin Chayi told the Mars Laboratory。

In Tang Hao’s opinion，This is a matter of positive interaction - 188bet Live Casino sees audience feedback in time，Timely praise、Promote spontaneous behavior from the audience，Let the audience recognize the meaning and value of participation。

188bet Live Casino group of people who have been working in traditional media，Not familiar with online comprehensive expressions，I didn’t expect the show’s online response to be so big。

Tang Hao was joking with his colleagues on the show，Saying that everyone “accidentally made a web variety show。”“Hey，Why do 188bet Live Casino suddenly become like a relative with netizens。”

*Source of 188bet Live Casino article: WeChat public account "Mars Laboratory" (ID: sparklelive)，Author: Qiu Xueqiong，Editor: Zhang Hui，Original title: "How come "188bet Live Casino" "becomes like family" with you》.