The wave of consumption upgrade is coming，Driving the popularity of the entire tourism industry，Also brings new growth dividends to the 188bet online live casino industry。

The National 188bet online live casino Administration Data Center recently released the "2017 China 188bet online live casino Economic Operation Analysis and 2018 Development Forecast" and the "Global Independent Travel Report 2017"。Report Display，China’s 188bet online live casino economy continued to maintain a good operating trend in 2017，First three quarters，The number of domestic tourists and income increased by 13% year-on-year respectively.17% and 16.55%。It is estimated that the number of domestic and inbound tourists in my country will exceed 5.1 billion in 2017，Total 188bet online live casino revenue exceeds 5.3 trillion yuan。

Under the trillion-dollar market opportunity，An industry feast is beginning，Consumption demand in tourism consumption and hotel accommodation industry is upgrading。Especially with the development of domestic tourism，Local hotel brands have also achieved overtaking in corners，No matter in terms of innovation、On brand、In terms of scale and profitability，All greatly surpassed international brands and groups。Including Jinjiang、66 group hotels in China including BTG Homeinns and 188bet online live casino，has gradually replaced the international group in terms of quantity，Becoming the mainstream or dominant player in China’s hotel industry，And gradually reorganize the global hotel industry pattern。

Then，Where is the boundary and future of local hotel brands?What is the growth path of an excellent local hotel brand?188bet online live casino, as a company with a full range of brands、A local hotel group that maintains high financial growth every year，It is also the only Chinese hotel group currently on Nasdaq，Is becoming an excellent example of local hotel brands。

Create a national 188bet online live casino that is “useful enough”

188bet online live casino hearts of many people，Made in China、The characteristic of Chinese service is “Good Enough”，Just enough，Relying on low prices to quickly occupy the market。But with the changes 188bet online live casino main consumer class，The deepening of urbanization process，And new technologies、Consumption upgrade tendency driven by new products，People’s needs are changing。

Ji Qi, founder and chairman of 188bet online live casino Hotel Group, calls it “Enough Good”，The era of “good enough to use” is coming，This transformation，In fact, it is also a representative of supply-side structural reform。Reflected in the hotel industry，When we were copying chain brands on a large scale，What a budget hotel pursues is just enough，But now mid- to high-end brands are starting to gain momentum，Easy enough to use, it has become the user’s inner need。

In Marketing，There is a saying: "Instead of trying to figure out how to kill customers，It’s better to put yourself in the customer’s shoes and think more about them。”188bet online live casino has sensed this kind of consumers very early、Changes in inner needs of business travelers，So the concept of budget hotels proposed in the past few years，Transition to a "national hotel"。Behind the change of nouns is actually the sublimation of 188bet online live casino’s business philosophy。Ji Qi explained: “The core of a budget hotel is economy，But the core of National Hotel is identity，The nation is an independent nation、Freedom、Proud、A self-respecting person。Such a person and such an identity，The hotel you stay in is not for high-end luxury，It’s not just cheap and good that can be summed up simply as economical。”

Inside 188bet online live casino，A transformation revolution from economical hotels to national hotels is starting，Many people will ask，In the past, 188bet online live casino’s budget hotels were represented by Hanting，So 188bet online live casino in the era of national hotels，Hanting is still the main brand guiding national hotels，Just use innovation and lean management，Upgrade the spiritual core of Hanting。

Today，Hanting emphasizes "love cleanliness，The concept of "living in Hanting"，Symbolizes the brand’s yearning，It’s more about 188bet online live casino’s care for consumers’ worry-free accommodation experience。While focusing on practical functions and a clean and worry-free experience，188bet online live casino also hopes to inject more emotion and care for consumers into Hanting。

Hanting will start a comprehensive upgrade starting in 2014，New products Hanting will be launched one after another，The first time to use industrial combination technology，Maximizing the use of space，Currently 40% of guest rooms have been upgraded。At the same time，In order to safeguard the emotional needs of customers，Hanting also launched across borders，The original 24-hour freshly ground coffee brand niiice café，Created a high-quality third space for guest gatherings。2017，188bet online live casino subverts the past impression again，Launching Hanting Youjia。

The new Hanting uses line elements and color matching as well as humanized simple design，Created an exquisite one、Warmth、Comfortable national 188bet online live casino。Comprehensive upgraded quilts and bedding，Newly added guest room seating area，Greatly improve the entire guest room experience。The lobby and public areas adopt an industrial design style，Cross-border integration of book scent and coffee elements，Let beauty、Practical and balanced。

Hanting 188bet online live casino

Hanting Youjia is a beautiful "+" sign，Aimed at providing customers with higher quality，Better care。The literary and artistic Hanting Youjia adopts French design、Nordic style，Also a 188bet online live casino，Also a gallery，Also a 24-hour coffee shop，Each 188bet online live casino incorporates contemporary art paintings，And has the industry’s original pillow wall，Five-star mattress，Temperature controlled shower faucet，Makeup mirror exclusively for female customers，There are also Nordic style high and low clothes drying racks。At the same time，A large number of technological elements are also used in the 188bet online live casino，Self check-in available，Equipped with a self-service professional laundry room，Self-service luggage lockers and self-service water dispensers，Also equipped with a large-screen smart high-definition projection TV，Aimed at providing customers with distinguished services。

October 2017，Huazhujiang Shanghai South Tibet Road Store，Renovated and upgraded to become 188bet online live casino Youjia，Mainly artistic style，First month of opening，RevPAR reached 358 yuan，Compared with the same period last year，Before transformation，Increased by 102 yuan，This means that its revenue will increase by four million a year。188bet online live casino 2 above.0product，Net RevPAR increased by 26 yuan，Average annual growth reaches 8%，This is among similar competing products，It’s a miracle，At present, the brand value of the entire 188bet online live casino has reached as high as 4.US.8 billion。

Brand upgrade, 188bet online live casino cannot be established without breaking 188bet online live casino

Not all hotel groups can clamor to be “national hotels”，188bet online live casino’s confidence，First of all, it comes from his strong multi-brand portfolio。188bet online live casino currently has 18 brands，From affordable to high-end，From domestic to imported，All available，188bet online live casino also fully acquired 100% of the brand of Crystal Orange Hotel Group this year，Further enriching the 188bet online live casino mid- to high-end brand family，Accelerating 188bet online live casino’s deployment in the mid- to high-end market。In the words of 188bet online live casino Hotel Group CEO Zhang Min: There is always one that suits you。

Orange Crystal 188bet online live casino

188bet online live casino’s management of its brands，Not included，Let it develop，But on top of multiple brands，Empower brands to innovate and upgrade。

Except for the upgrade of Hanting，Other brands under 188bet online live casino are also upgrading，All-season poetry meeting，Xi Yue’s new Chinese style，Through a series of aesthetics、Return to humanistic feelings，will draw、Poetry、香、Tea and other exquisite life concepts are integrated into different hotel brands when staying in China，Making hotels no longer just synonymous with residence in consumers’ minds，It becomes an important scene for experience quality。

Of course，Behind 188bet online live casino’s continuous innovation and brand iterative upgrade，Also has quality control as its life、Quality-based efficiency、Professional management mechanism。Starting from 2016，188bet online live casino is already expanding and developing，Emphasis on taking the lead in focusing on quality，Focus on cleanliness and good condition。Whether it is a directly operated store or a franchise store，188bet online live casino requires financial investment (maintenance) at all costs、Wash、Cleaning、Strengthen quality control on employee benefits，Eliminate、Rectify substandard stores，Ensure sound insulation、Network、Service、Every detail of the smell and layout is impeccable。

188bet online live casino’s standardized quality control、Efficient execution，Also makes the group’s achievements remarkable。With dual investment in quality and brand，The same-store RevPAR growth achieved by Hanting this year，The average from January to September is 8%，Is 2 times the same-store RevPAR growth of competing products。188bet online live casino will introduce more standards in 2018，Launching the service "Golden Manual"，Focus on guest needs，Introduction of evaluation system。

Create an ecosystem and export Chinese wisdom

Although in absolute terms，Comparing 188bet online live casino, which is only 12 years old, with the international established hotel industry，Scale and profitability are still slightly behind，But the young and promising 188bet online live casino，The growth in recent years can already outline a strong growth curve，Like the rising sun，Full of vitality。In the competition with domestic local brands，The light of 188bet online live casino is even more difficult to resist，Ranked only third in terms of asset size，RevPAR ranks first for ten consecutive years，Profit belongs to Jinjiang 1.5 times，Twice as much as BTG Homeinns。

Excellent results，Benefit from 188bet online live casino’s corporate philosophy and entrepreneurial spirit。In Ji Qi’s heart，Always have a Chinese dream，In the past, "Made in China" brought the Chinese people from "subsistence and clothing" to "moderately prosperous"，188bet online live casino hopes to shape and develop “Chinese services”，Improve people’s quality of life，Improve personal happiness。

Inside 188bet online live casino，Emphasis on equality、Symbiosis、大义、Great love as the core，Bringing the beauty of Chinese wisdom，Simple、Simple、mellow、Heshun、Freedom is reflected in business operations，Regard "achievement" as the business mission。Whether it’s an employee、Investor、Franchise，Still a guest of 188bet online live casino and the entire society，188bet online live casino hopes to help people in this ecological chain achieve a better life。Ji Qi hopes to be able to keep 188bet online live casino in mind、Ability、Openness、IT applications and entrepreneurship are applied to more areas outside China。

In addition，188bet online live casino also breaks new ground in customer loyalty and personalized services，To create a one-stop shop、“Huazhuhui”, an online booking platform with in-depth interactive mode for full-scenario hotels, also launched in 2017。As a club with billions of members，“188bet online live casino Club” not only uses advanced technology to provide fast and responsive services，More emphasis on personalization、Experience with warmth。Behind the ingenious management，What 188bet online live casino has gained is excellent performance and healthy development，As of the end of 2017，More than 100 million members of "188bet online live casino Club" contribute more than 76% of room nights，Over 87% of room nights come from 188bet online live casino’s direct sales channels;“Huazhuhui” App users reach 22 million，WeChat users reached 13 million。

Ji Qi said，The past twelve years，188bet online live casino is all in China，The next twelve years，Must go global，Export Chinese wisdom and Chinese power to the world。From the perspective of 188bet online live casino’s development layout，Already taking the next step to become a world-class enterprise，Built a command sea、Lu、The ecosystem of the Air Force。

Except hotel industry，188bet online live casino spun off two wings，One is Mengguang, which provides IT services to the hotel industry，The other one is Chengjia in the apartment field，At the same time，188bet online live casino has also deployed shared offices，Invested in sugar cubes、Chuangyi、Office partners and other companies，The four major business formats are linked together，Like a rapidly advancing ground force，It also further formed 188bet online live casino’s complete business circle。On top of these implemented business formats，188bet online live casino also has a team including 188bet online live casino members、Franchise、Multi-dimensional naval force including suppliers。And shopkeeper You Yi、Easy Guest Room、Yipay、Powerful IT system composed of Easy Invoice，Air force providing technical support from front desk to housekeeping。

Excellent brand、Innovative products、Leading quality、Advanced IT technology、Coupled with a strong number of members and central channels，And the win-win ecosystem surrounding 188bet online live casino，Making 188bet online live casino’s stock price always far ahead，Become a high-quality investment target in the minds of investors，The market value once exceeded 10 billion US dollars in 2017。

About the future of 188bet online live casino，Ji Qi said，I will still insist on being the “offline king”，But we must also use IT concepts to create traditional service industries，While building a better and more powerful business empire at home，Going global with Chinese wisdom and Chinese power。

*this文来Source: 21st Century Economic Report，OriginalTitle:《188bet online live casino’s market value exceeds 10 billion US dollars，From national hotel to world-class enterprise》.