ASEAN Tourism Forum—ATF 2018 (ASEAN Tourism Forum)，Held in Chiang Mai, Thailand’s second largest city, from January 22 to 26, 2018。This year’s forum is titled “ASEAN: Sustainable Connectivity, Boundless Prosperity” is the theme，Specially integrating regional tourism resources among the 10 countries of the Southeast Asian Association of Nations、The promotion and development ideas of removing boundaries and win-win cooperation are highlighted as key points。

Mr. Yuthasak Supasorn, Director of Tourism Authority of Thailand (TAT) said，"Thailand will feature unique experience projects as a tourist destination，With authentic food as a strong attraction，And this will trigger the spread of more tourism products and experience routes that can jointly form a distinctive theme，Thailand also expects these highlights to become highlights in its global tourism marketing，Attract more and higher-quality international inbound tourists to Thailand，And enhance the reputation of the destination。”

The display projects during this year’s ATF conference also closely followed this theme to complete innovation，During the 4-day event，Attendees experienced classic delicacies from various countries in the ATF alliance in various aspects。Chiang Mai is the host of this meeting，The popular Northern Thai food display has received attention and 188bet online sports betting praise from exhibitors and industry media。"In addition，Includes organic fruit and vegetable products、High-end dining utensils、Gourmet peripheral products including decorative items，also appeared in a dedicated exhibition area during the several days of conference。”

In order to fully demonstrate the powerful role of Thai food in promoting Thailand’s tourism industry，A local celebrity chef from Chiang Mai also appeared at the forum opening dinner，And show the production process of its representative dishes。

Whether it is a variety of local tourism experience activities，It is also a special delicacy with different flavors as the water and soil change，They are all important carriers of the pure daily life of people in tourist destinations。Especially with the end of 2017，The world's authoritative Michelin food list has landed in Bangkok and released the "2018 Bangkok Michelin Guide"，It further amplifies the power of “food”，From this，Thailand is also confident that it can rely on its world-famous Thai catering and the gathering and reinvention of global cuisine，Attract more gourmets to come to Thailand for a taste feast。

In fact，Thailand’s food resources are far richer than what we are familiar with。"Chiang Mai、Khaoyai and other places are wine-producing areas in Thailand，This is unbelievable in many people’s previous perceptions，We hope to promote food-themed tourism，Further activate more unknown resources，Showing a new side of Thailand tourism。” Ms. Lanjuan Tangner, Director of the East Asia Department of the National Tourism Administration of Thailand, previously introduced in an interview。

Ms. Lanjuan Towner also added，"Statistical 188bet Online Sports Betting and Casino data as of December 6, 2017，More than 9.2 million Chinese tourists went to Thailand to carry out various tourism activities in 2017，An increase of 4 compared with 8.8 million passengers in the same period in 2016.5%。And combined with the estimated travel product booking information that has been generated but has not yet traveled at that time (December 7-31, 2017)，2017 full year，The number of Chinese tourists visiting Thailand may exceed 9.7 million，This data once again broke the record for the same period last year。”Obviously，Thailand is a tourist destination that is no stranger to Chinese tourists，Still continues to attract outbound tourists from the Chinese market with its strong charm。

What is equally worthy of our attention is the continued increase in the number of tourists，In 2017, Chinese tourists’ consumption in Thailand increased by more than 10%，It can be said，“Chinese，Or the rapidly growing younger generation of Chinese travelers，Becoming more and more willing to pay for a worthwhile travel experience。”

Thailand National Tourism Administration during the media briefing on the 24th，Use a new tourism promotion video with the theme Open to the New Shapes，Expresses Thailand’s response to the current new trend of “tourism upgrade”。Of course，Thailand’s new tourism marketing theme is by no means just for the Chinese market，The world is becoming more active、New demands for closely connected travel。“Compared to the increase in the number of inbound tourists，The improvement of the overall quality of tourists is obviously what the National Tourism Administration of Thailand is more concerned about at this stage，This is also an aspect that needs 188bet app to be worked on。" said Mr. Tanes Petsuwan, Deputy Director of Marketing of the Tourism Authority of Thailand，Open to the New Shapes release of new tourism marketing theme，It is based on the Smile Thailand theme that has been used for 20 years，Introduced in response to the changing global tourism background。Not only that，The new global marketing theme is also related to Thailand’s current “4.0” is consistent with the economic development plan。

The distinctive personality displayed by China’s new generation of travelers when traveling abroad is attracting the attention of the international market，Such a trend was also widely discussed during ATF2018。"Obviously，China’s Millennials are becoming the main force in traveling，They generally have a higher level of education，Overall foreign language skills are very good，also shows distinctive travel characteristics - more willing to exert its own subjective initiative in travel destinations and experience projects，Add more ideas of your own into Greentown design。Of course，They are also more willing to share their travel processes and experiences with relatives and friends through social media。”Oliver CHONG, Executive Director, Marketing Department, Communications and Marketing Skills Development, Singapore Tourism Board，shared with us the changes he has observed among Chinese tourists。

“We also need to respond to this change in tourists’ interests and travel patterns，Adjust marketing methods，For example，Shift the focus of marketing to online channels represented by social media and online travel platforms。”

As the organizer of this ATF，It is also a famous international 188bet Online Sports Betting and Casino tourist destination country，Thailand hopes to further leverage its excellent geographical advantages in the region in the future，Deepen the process of opening up and cooperation with partners from ASEAN countries，Further weaken the obstacles brought by borders to the coordinated development of regional tourism。

To continuously enrich Thailand’s tourism experience，Give travelers more ways to play and possibilities，Promoting the brand upgrade of Thailand tourism，Shaping a new look of Thailand tourism。Facing the 2018 that has arrived，The Tourism Authority of Thailand looks forward to a new round of marketing activities，Thailand’s tourism revenue can achieve 5% growth this year，Creation 591.$700 million in fiscal revenue。