Heilongjiang Snow Village made popular by the parent-child program "Where Are We Going, Dad"，Another hit on the Internet。Recent，Netizen "Mumu" published an article online called "No matter how white the snow in Xuexiang is, it can't cover up the pure black heart!Don’t go to Xuexiang again!》Article，He told about the deception and fraud his family of three encountered during the parent-child trip，Received tens of thousands of reposts online，Thus attracting public and media attention。 

After the Xuexiang incident，Although the online travel platform Ctrip immediately removed the hotel in question，Also stated that for fraud and other behaviors that harm consumers，Ctrip has always adopted a "zero tolerance" policy。But there are still netizens who don’t buy it，Some netizens believe that Ctrip’s approach is “hindsight”，Failed to provide consumers with a safe and comfortable parent-child trip itinerary，No subsequent measures can make up for the harm suffered by consumers。Actually, on the Xuexiang incident，Ctrip has a good attitude towards solving problems，It’s just that there are too many hidden criticisms in the online parent-child travel market。 

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Year after year，More and more young people are becoming parents，The travel concept of “traveling with your baby” has become the norm during vacations。In the past few years，Family-child travel is particularly prominent among outbound travel methods，According to the 2015 "China Online Parent-child Travel Market Research Report"，The transaction scale of China’s parent-child travel market reached 65% in 2014.100 million yuan，And it is expected to reach a market size of nearly 50 billion yuan in 2018。In addition，Ctrip travel report also shows: During the National Day in 2017，Parent-child tourists are expected to account 188bet online sports betting for 32% of the total number，An increase of more than 50% compared with the National Day in 2016。 

The huge blue ocean market attracts intra-city tourism、Mama Donkey、Ctrip and a number of other travel brands have entered the field of parent-child travel。For example: Tongcheng Tourism established the "Tongcheng Good Mom" ​​community brand；Lv Mama Travel Network mainly recommends "Lv Yue Parenting"；Industry giant Ctrip has also accelerated its pace to enter the battle for parent-child travel，Released the brand of parent-child travel - Zhen Parent-child...Major travel platforms have begun to fully develop the parent-child travel market。 

Among them，After Ctrip established the “Zhen Parent-Child” brand，Not only creates a "hotel + attractions" parent-child package product，And launched the "Cruise Parent-Child Summer Camp" project。Coincidentally，“Lvyue Parent-Child” launches a variety of family-friendly “hotel + attractions” products built around theme parks and hot springs，For example: "Stay 1 night in Hangzhou Songcheng Eternal Love Theme Hotel (Xihu Branch) + tour Songcheng + watch the eternal love"、“Stay 1 night at Metropark International Hotel in Changzhou Universal Dinosaur City + play in China Dinosaur Park” etc.。 

Vigorously enter the "parent-child" market on major online travel platforms，After launching various customized services，Attracted a large number of parent-child families。It is reported，Ctrip’s cruise project is extremely popular，Reservations for related routes increased by 600% month-on-month。Also，A number of parent-child travel products under "Lvyue Parent-Child" have also entered the top ten of the annual best-selling list of peripheral travel。But，Many users who have experienced online parent-child travel have criticized the promotion and services of online travel platforms。

Recent，Many netizens have exposed the experience of online parent-child travel on the Internet。According to netizen Ms. Li’s description，She booked a 6-day, 5-night trip on Ctrip’s Royal Caribbean International Cruise，But during the trip, I discovered that the "Standard Family Suite 5-person room" I booked was just a double bed made up of single beds，Deviated from parent-child travel product promotion。Coincidentally，According to netizen @FixEffect’s description，The online parent-child travel project 188bet sports betting app download she booked was seriously inconsistent with the promotion。Unreasonable itinerary design occurred during the trip、The meal is unhygienic、Poor accommodation conditions，Tour guide、Drivers and others have poor service。 

Visible，Although the customized parent-child tours launched by major platforms are very attractive to consumers，But hotel business and services on many platforms，Obviously cannot meet consumer requirements，And there are serious false information, etc.。The quality of parent-child travel services on major parent-child travel platforms is not guaranteed，Not only brings serious damage to families traveling with their children，It will also discredit its own brand reputation。

Why are there so many complaints about online parent-child travel?

In the context of increasing consumer demand for personalization，More and more parent-child families are not satisfied with just sightseeing in scenic spots，They hope to add more parent-child interaction during the tour。The "2016-2021 China Parent-child Travel Industry Operation Situation and Investment Strategy Research Report" also pointed out，“Family-child travel” trips, mainly for families of three, account for more than 70%，The proportion of families traveling with children has exceeded 20% by the end of 2016，The market transaction scale and online penetration rate of “parent-child travel” will also continue to increase。 

In fact，Online parent-child travel market data continues to rise，Seems like everything is going smoothly，In fact, there are constant complaints。People’s Daily Online Tourism 315 Complaint Platform Data Display，A total of 113 valid complaints were received in February 2017，Up 68 month-on-month.7%。Among the online travel companies, Ctrip and Qunar.com have the most complaints，Each accounts for 25% of the total complaints against online travel companies.4%。It can be seen from this，There are still pain points behind the popularity of online parent-child travel... 

First，Parent-child travel theme、Route、Basically the same pattern，The routines are consistent and lack innovation。From the perspective of product innovation，Most online travel industry platforms，Can’t avoid the hotel theme、Amusement park theme、Seaside theme、Children’s IP themes and other old-fashioned product themes，And most of the 188bet app products are still flights + wine + tickets centered around scenic spots。In addition，Peripheral day camp and summer camp products generally lack innovation，For example: After Lv Mama launched products such as summer camp and "one-day camp"，Ctrip also launched “Cruise Parent-Child Summer Camp”。 

Secondly，The so-called parent-child activities are just sightseeing，High-quality parent-child travel products are extremely lacking。Parent-child travel is ultimately about achieving the purpose of parent-child travel，Therefore, attaching importance to parent-child relationship and experience is the basic condition of the "parent-child travel" project。However，Some travel products on online travel platforms，The format was simply changed into the current parent-child tour，Actual lack of parent-child interaction。“Family-child tour” in name only，Not only dampens consumers’ impulse and enthusiasm for parent-child travel，Also reduces consumer satisfaction and re-order intentions。 

In addition，Compared with ordinary tourism，Parent-child travel has higher requirements for service。Everyone knows，The service target of "Family-Child Tour" is a family group with children and elderly people，Stricter service standards should be implemented for the elderly and children who need special services，However, the country has not yet issued corresponding standards for "parent-child travel"。Currently，Online parent-child travel platforms rely more on their own positioning and understanding of parent-child travel to formulate "parent-child travel" service standards，This has also resulted in the uneven quality of domestic parent-child travel services。Due to the lack of management standards in the industry market，It is difficult for consumers to protect their rights and interests during the journey。 

Last，Online parent-child travel platforms also face operational difficulties in product innovation。Although people’s consumption levels are gradually increasing with the upgrading of consumption，But as parents, when choosing parent-child travel products, they also pay attention to the cost-effectiveness of the product。The highly homogenized parent-child travel market，Once you pursue scale，Product quality will also be greatly reduced，If you pursue high quality，There is no advantage in selling price。How to create a cost-effective parent-child travel project，188bet app Difficulties faced by becoming an online travel platform。 

Generally，Behind the prosperity of the online parent-child travel market，There are many pain points that need to be solved。On the one hand，Poor travel experience for parent-child tours，There are endless problems such as insufficient parent-child services，Disappointed many consumers。On the other hand，Poor innovation ability of parent-child travel products、It is nothing new that homogeneity has been seriously criticized，The lack of parent-child elements is also a major problem faced by existing products in the tourism industry。

Upgraded service for parent-child travel is the key to success

"2017 Donkey Mama Family Travel White Paper" shows，The parent-child travel market has experienced explosive growth in recent years。Estimated by the end of 2018，The number of parent-child users in my country will reach 2.8.6 billion，Market size reaches 50 billion。Meanwhile，In the context of consumption upgrade，IP-based parent-child project、Entertainment and education、Technology has also become the direction to expand parent-child products，The parent-child travel market has a bright future。 

This can be seen from the current market situation of frequent complaints about online parent-child games，The domestic tourist parent-child market still has a long way to go。In the context of frequent complaints from users，How online travel platforms bring order to chaos，The online travel market is still blooming？

一来，Compared to other areas of the tourism industry, parent-child travel has just begun，There is no dominant market structure yet，And the products and concepts of parent-child travel are still in the basic stage，So in the future, more and more capitalists with keen sense of smell will be attracted to share the profits。In this context，Parent-child travel platforms need to develop new parent-child models、Marketing model and profit model，Get one or three acres of land for yourself first。 

二来，The seamless connection between mobile Internet and online travel has greatly stimulated consumer demand，Promote the development of the online travel booking market，In this context, parent-child tours quickly became popular，But the only drawback is that the service for parent-child tours has always been unsatisfactory。Therefore，Parent-child travel platform needs to upgrade refined 188bet online sports betting service standards，In this way, new products with more experience and interactivity can be developed，To meet the diverse needs of the market。With the further standardization of the online travel market，The introduction of new laws and regulations and the transformation and upgrading brought about by industry competition。 

Overall，Compared to other tourism markets，Parent-child travel puts forward higher requirements for corporate operation capabilities and service capabilities。Also，Major domestic travel platforms launch parent-child travel brands and the continuous influx of entrepreneurs，The market shows a hundred flowers blooming pattern。This also means，Competition in the field of parent-child travel will become increasingly fierce in the future，And user complaints are for online travel platforms，It may be either a "call to arms" or a "horse whip" to spur the platform to further optimize its services。

*thisText source: WeChat public platform “Liu Kuang” (ID：liukuang110）, author: Liu Kuang, original title: "Online parent-child travel has been repeatedly complained，Is it a "death charm" or a "horse whip"？》