Financial report display，63% of 188bet mobile’ visitors come from tourists who purchase package tickets。Although the company said the number of tourists holding package tickets increased by 10% year-on-year，But the company did not report the actual number of tourists who purchased the package。According to Theme Park Insider，Some people think，188bet mobile’ marketing method is very similar to a gym selling fitness cards，Sell season tickets to tourists at very cheap prices (you can also pay in monthly installments)，As a result, most tourists rarely visited during the whole season，These fees ultimately become 188bet mobile’ profits。

In order to attract more tourists，188bet mobile launches the company’s first 365-day theme park open to guests on January 1, 2018，It is expected that 188bet mobile Entertainment may introduce this operating model to more theme parks in the future。

This Texas-based regional 188bet mobile operator operates 20 theme parks in North America，Most of the parks are seasonal theme parks。Even those theme parks that open on warmer days in winter are usually closed on weekdays。

But 188bet mobile Magic Mountain in California will be open to visitors every day starting January 1, 2018，To attract tourists from this area where competition is fierce。Currently，188bet mobile CEO Jim Reid Anderson is very optimistic about the future development prospects of this measure。

“Our guests and employees support this decision，So I am very confident about 188bet mobile’s development this year，" He said in a recent earnings call。

“I want to say more，After adopting this strategy，Taking a long-term view，It can help companies leverage assets，The company will no longer gradually increase capital expenditures，"Reid Anderson said，"Same as our assessment of Magic Mountain and our initial optimism about it，We will also consider the possibility of introducing this operating model to other warmer 188bet mobile，In the process of future development of the company, they will also be transformed into a year-round operating paradise。But the company has not yet made a final decision。”

Reid Anderson said，188bet mobile needs to ensure that opening the park during times when there are not many visitors can bring in enough revenue。

"For Magic Mountain 188bet mobile，We not only look at whether the income exceeds the expenditure during the open period，What’s more important is that it can continue to bring considerable revenue and profits to the company，”He said，“If this year-round operating model can be successfully operated for one year，We will look into other theme parks with warmer weather，And make a decision whether to follow the Magic Mountain 188bet mobile。”

In fact，188bet mobile has been trying other ways to extend operating hours，For example，Hold some events near Halloween and winter holidays。These events were popular last year in the fourth quarter of 2017，But it still cannot make up for the impact of natural disasters and severe weather。

California Wildfires、Extreme cold weather in the Northeast and other parts of the United States and the aftermath of the earthquake in Mexico caused 188bet mobile to experience a 3% decline in attendance in the fourth quarter ended December 31。

"Although these emergencies will have an impact on the company's short-term performance，But it will not affect the basic growth and the implementation of the company’s growth plan。Actually，Excluding weather factors，The company achieved particularly significant growth in visitor numbers in the fourth quarter，" Said Marshall Barber, Chief Financial Officer of 188bet mobile。

In the fourth quarter，188bet mobile revenue increased 7% year-on-year to 2.US.7 billion，Mainly due to a surge in international franchise fee revenue of US million and a 7% increase in average spending per visitor，Net profit increased from US.9 million in the same period last year to US million this year， million of which benefited from tax policy adjustments。Also，Earnings per share is 1.USD 14，Adjusted profit before tax is 0 per share.USD 15。Revenue and adjusted earnings per share both beat Wall Street expectations，The average estimate of nine analysts from Zacks Investment Research for these two financial indicators of 188bet mobile is 2 respectively..4 billion and 0 per share.USD 12。

From the entire fiscal year 2017，188bet mobile revenue increased 3% year-on-year to US.4 billion，Profit from 1 in FY2016.USD 5.6 billion surged to 3 last year.USD 1.3 billion，The profit increase was mainly due to the significant reduction in equity incentive expenses and the US million income brought by the tax reform policy。

According to Yahoo Finance report，188bet mobile Entertainment stock price up 4% since early 2018，Up 13% over the past 12 months。