I believe everyone knows it，The Ministry of Culture and the National Tourism Administration are about to merge into the Ministry of Culture and Tourism。About News，I won’t say much about Emei Peak，Let’s go straight to the point，In-depth analysis of what is the Ministry of Culture and Tourism，And the significance of the establishment of this new ministry。

188bet Online Sports Betting and Casino

First you have to be clear，What is strategic thinking at the national level。One sentence in the report is not，Dare to move your interests、Dare to touch the cake、Redistribution of the pattern is。Merger and integration of ministries，It is the most direct action manifestation of national strategic thinking。

The Ministry of Culture and the National Tourism Administration merged as a whole，This is the merging of two ministerial-level units responsible for national affairs in this round of institutional reform。Culture is content，Travel is the scene，The combination of the two is cultural tourism operation。This shows，The concept of cultural and tourism integration and cultural and tourism operation thinking have become strategic thinking at the national level，The significance behind this cannot be overstated in two words。

When interpreting the significance of the establishment of the Ministry of Culture and Tourism，Today’s interpretation by senior officials of the State Council also included “promoting cultural undertakings”、Integrated development of cultural industry and tourism" is an expression。

2. The merger of the two ministries will create a cross-border department of culture and tourism

At present, there are more than 20 departments and bureaus under the Ministry of Culture and the National Tourism Administration (not directly under the jurisdiction)，Two of them have 14 business departments。

Without a doubt，The functional departments and bureaus 188bet online sports betting will have a group of centralized offices to work, or it can be called a merger，For example, office (room)、Finance、Personnel、Government services, etc.。The disruption of the original organizational structure of the business departments and the re-establishment of some departments and bureaus is also the proper meaning of the reform，An observable reform indicator is，Is there a new department in charge of cultural and tourism integration business?。

Merge the two parts，It will also allow officials in charge to better understand the layout of the cultural tourism industry、Operation and other features，We will also have a more detailed grasp of the specific data of cultural tourism projects。For example, the Forbidden City is both a scenic spot and a cultural museum，The tourism department probably knows a lot about its visitor numbers，However, the cultural entrepreneurship of the Forbidden City is known but not precise，Similarly vice versa。

Of course another focus is provincial and municipal culture、Tourism department integration。The adjustment of business departments involving local areas will also be more complicated，It is too early to talk about local integration。Emei Peak click here，Let’s make a digression，Everyone must not be frivolous towards each other，For example, the Tourism Bureau (Tourism Development Committee) considers the Cultural Bureau (Department) to be incompetent，The Cultural Affairs Bureau (department) regards the Tourism Bureau (Tourism Development Committee) as having no real power。Actually，The integration of culture and tourism has become a trend at this stage，This hot trend is worth fighting for。Let’s take another example that just happened before our eyes，The administrative official who advocated the development of the ancient city of Taierzhuang in the early years，Now engaged in cultural tourism development and operation。

3、The Ministry of Culture and Tourism’s voice has been greatly improved，Trillion cultural tourism project guaranteed

The current estimated total investment scale of domestic cultural tourism projects has reached trillions，Participating companies include Evergrande、Wanda、OCT、China Youth Travel Service and other giants，Also includes Huaqiang Fantawild、Chimelong、Huayi Brothers、Haichang、Shengya and other players with independent IP，There are also cultural and tourism 188bet app download towns scattered across the country。

These cultural tourism projects require tens of billions of investment in individual units，They are all based on cultural IP as content form，The scenes we undertake are all tourist attractions。

However, there has not been a ministry-level unit that can provide business guidance for these cultural tourism projects、Policy Development，There is no ministerial-level unit with professional knowledge and real power that can monitor such cultural tourism projects with huge investment，A department-level unit directly in charge of cultural tourism business will be born。

After the establishment of the Ministry of Culture and Tourism，Various large-scale cultural tourism projects will have centralized business guidance units，The practical benefit behind this is the central government、Various provincial subsidies will come one after another，Various national-level cultural tourism industry foundations will spring up like mushrooms after a spring rain in the next three years。Of course the biggest benefit is to change the current situation of separation of cultural and tourism support policies，A number of favorable packaging policies have emerged to support the integration of cultural and tourism industries。

The reason why we say packaging policy,The logic is that the newly established Ministry of Culture and Tourism will have a greatly enhanced voice，In today’s operating system，The Ministry of Culture and Tourism has the ability to promote the Ministry of Finance、NDRC、The Ministry of Natural Resources (newly established) and other powerful ministries and commissions jointly issued regulations involving land、Finance and Taxation、Real-money policies such as subsidies to promote the integration of culture and tourism。

But，What you need to pay attention to is，In charge of price is a power that development and reform commissions at all levels cannot give up，Don’t be too optimistic about the terms of reference of the Ministry of Culture and Tourism。

4. Cultural tourism projects are the best way for culture to go global

One of the responsibilities of the Ministry of Culture and Tourism is to strengthen foreign cultural exchanges，Promote Chinese culture to go global。How to go global？What kind of form is the way to go out？

The answer is that culture needs a carrier, the next question is, what is the carrier?

The carrier can be diverse，For example, the Confucius Institute in the early years。But it should be noted，Cultural 188bet Online Sports Betting and Casino communication is about subtlety、Education through fun，Confucius Institute Education、Strong education attribute，The current development status has also proved this point。Therefore, cultural tourism projects will become an effective carrier for Chinese culture to go global。

First，Players with IPs with Chinese cultural characteristics may become the first batch of players to go global。Of course，It depends on the further foreign exchange、Finance and taxation and other subdivision policies。

Secondly，Can IP with Chinese cultural characteristics go global？No need to belittle yourself、No need to be arrogant，The meaning of gentleness, diligence, thrift, filial piety and brotherhood pervades countries in the Confucian cultural circle、Area Thousand Years Old，The to-the-point Chinese cultural IP does not lack a sense of identity。An interesting phenomenon，The small-budget TV series "A Beautiful Era for Wifes" once became popular in Africa，Multiple local language rights emerging。

5. The newly established Ministry of National Natural Resources also deserves the attention of practitioners

Everyone who does larger cultural tourism projects knows this，Whether it is land grant，Creation，It is inevitable to join the Ministry of Land and Resources、Ministry of Environmental Protection、Ocean Affairs Bureau、The door of the National Development and Reform Commission。This also shows from another level，A large-scale cultural tourism project involves all aspects，Not all countries’ Ministry of Culture and Tourism can cover it。

In this round of institutional reform, two ministries and commissions with real power were reorganized，One is the Ministry of Natural Resources，One is the Ministry of Ecology and Environment。

Among them，The Ministry of Natural Resources is the responsibility of the Ministry of Land and Resources，The National Development and Reform Commission’s organizational and functional area planning responsibilities，Urban and rural planning management responsibilities of the Ministry of Housing and Urban-Rural Development，The Ministry of Water Resources’ water resources investigation and rights registration management responsibilities，The Ministry of Agriculture’s grassland resource survey and rights registration and management responsibilities，Forests of the State Forestry 188bet Online Sports Betting and Casino Administration、Wetland and other resource survey, rights registration and management responsibilities，Responsibilities of the State Oceanic Administration，Integration of responsibilities of the National Bureau of Surveying, Mapping and Geographic Information，Establishment of the Ministry of Natural Resources，As a component of the State Council。

From a cultural and tourism perspective，The Ministry of Natural Resources will have greater power after unification，Land Planning and Governance、Land Policy、Sea Area Planning、Sea area approval、Forest land planning and management，Confirmation and registration of various natural resource assets, etc.。The advantage of unification is that you don’t have to deal with multiple affairs，Both policy formulation and supervision will come from the same discipline，Correction of problems and discovery of problems are more timely。Of course，Future to Land、Sea area、Woodland、Grassland supervision will be stricter。Without a doubt，Unified data、The regulatory intelligence platform will be established in the next three to five years。

The establishment of the Ministry of Natural Resources also led to the emergence of another expectation:Can the situation of scenic spots being divided by administrative districts be changed?

Currently, many scenic spots in China are naturally divided due to administrative division restrictions，For example, the entire Wuyi Mountain range spans Fujian、Jiangxi，The Dabie Mountains also cross Hubei、Anhui、Henan。Even scenic spots in the province are divided and managed because they span across cities and counties，Another example is the Guniujiang Scenic Area in Anhui because it is located in two counties，This scenic spot is operated by more than one company。

In fact, after the merger of land and forestry related powers,We can look forward to establishing a number of national (cross-provincial) and provincial (cross-city and county) natural parks with unified management，However, there are more complex factors such as local interests involved，It is difficult to form large-scale products in the short term。

The establishment of the Ministry of Culture and Tourism is a great benefit to the cultural and tourism consumer industry，With the widespread improvement of market recognition，At the national level, actions such as institutional reform have been used，188bet app download Directly shows that the cultural tourism consumer industry has received policy recognition and entered the official discourse system。But at a practical level，Still needs a lot of innovation and practice accumulation。

Three years ago，Zhihui proposed the concept of cultural tourism consumer industry，In the past three years, we have been committed to promoting the integration and innovation of industrial practice，Promoting the upgrading of China’s cultural tourism consumption industry。

This time，The establishment of the National Ministry of Culture and Tourism is a good thing for the nearly 10 million cultural and tourism practitioners，How good is this good thing？Hmm，Really worth a drink tonight。 

*Add Zhihui editor-in-chief Emifeng WeChat (tripvividzh)，Drinking wine and discussing heroes with him。