From a cultural and tourism perspective，Luo Shugang made frequent moves in the Ministry of Culture for more than three years。

The cultural industry and cultural market have always had obvious market characteristics，The culture that people like to hear and see is always closely related to the public，But culture also bears guiding significance。

During Luo Shugang’s three years at the Ministry of Culture，Between policy control and the market，Collect and release。After officially serving as Minister of Culture and Tourism，Luo Shugang is facing considerable pressure for integration，But it is not an exaggeration to say that the road ahead is smooth。

Without further ado, let’s get straight to the point. 

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1. Let’s start with a fun and not boring phenomenon.

If you are a cultural and tourism practitioner，You will definitely observe the trendy behaviors of consumers of different age groups。I don’t know if you have noticed it，In the past year or two, the singing in KTVs during the daytime period in many cities is still the same，This is because uncles and aunts have become the main consumers of KTV during the daytime。

Emei Peak feels，Although the color of planned economy has faded，However, central-level ministries and commissions are still the business leaders of the national industry，Judge whether a ministry or commission understands the industry，Professional or not，You can get a glimpse of it by looking at its industrial policies。

The elderly occupying KTV during the day is a new consumption trend，But what you definitely don’t know is，The Ministry of Culture has issued policies to encourage this phenomenon。2016，The Ministry of Culture issued a document titled "Opinions of the Ministry of Culture on Promoting the Transformation and Upgrading of the Cultural and Entertainment Industry"，Article 6 of the second paragraph of this document clearly stipulates，“Encourage entertainment venues to cater to middle-aged and elderly people、Develop special service products for low-income groups and special groups，Provide preferential services。”

Still in the above-mentioned industry document，There is an expression to promote the integrated development of business formats。For example, these two items，“Encourage the establishment of covered Internet services in large commercial complexes、Singing and dancing entertainment、Games and Entertainment、Urban cultural and entertainment complex with multiple businesses such as e-sports。”；“Encourage singing and dancing entertainment venues to take advantage of venues and equipment.....Built into a multi-functional cultural and entertainment experience center。”

The above documents become cultural and tourism discourse，Encourage indoor themed entertainment、Immersive entertainment、Development of social entertainment and other industries。Even if this is a document from 2016，But this concept is not outdated even today，Not flattery。

2. Attitude towards new business formats: Tolerant and prudent.

In recent years, new business formats in the cultural market have emerged one after another，Luo Shugang, who was transferred to the Ministry of Culture in 2014, encountered an emerging industry: shared KTV。

As a form of entertainment industry，KTV and other entertainment venues are 188bet online sports betting subject to supervision by the cultural department。Traditional KTV is regulated by the "Entertainment Venue Management Regulations"，However, shared KTV is the same as traditional KTV places but also different。Needless to say, the similarities，The differences are very obvious，The two operate in different ways，Different management methods and even different profit methods。

Does the emergence of new cultural formats such as shared KTV also need to be supervised in accordance with the "Entertainment Venue Management Regulations"？For example, traditional KTV requires a cultural administrative license，No entry for minors，There are detailed regulations from scale to personnel to facilities。

Facing new business formats,Let it run for a while before managing it，The concept of inclusive and prudent supervision is a governance logic adopted by those who live in temples in recent years，Of course this is an advanced and modern governance logic。

After observing for a period of time，The Ministry of Culture has given supervision and encouragement to the emerging business format of shared KTV，Even the policy issued by the Ministry of Culture has reserved policy space for the future form of shared KTV in advance。

Current players in the shared KTV market include Youshang M-Bar、Mida miniK owned by Aimei Technology、WOW House、Lingda miniK、Kemei Sing Bar, etc.，These operating enterprises do not have the policy lobbying capabilities of large private enterprises or monopolistic central enterprises。

We carefully analyze this document titled "Notice of the Ministry of Culture on Guiding the Healthy Development of the Mini Singing Pavilion Market"。First of all, this file is clear，It is not appropriate for shared KTV to copy the administrative licensing requirements for singing and dancing entertainment venues in the "Entertainment Venue Management Regulations"，This is also in line 188bet Online Sports Betting and Casino with the requirements of the national reform of streamlining administration and delegating power，From administrative licensing to enterprise proactive filing。

At the same time, this document does not prohibit minors from entering the shared KTV，Indicated by the Ministry of Culture，“The mini singing pavilion is not a traditional singing and dancing entertainment venue，The Ministry of Culture’s management does not copy the management methods of singing and dancing entertainment venues。The right to sing and entertain young people，Society should respect it”。

The Ministry of Culture under the leadership of Luo Shugang shows an inclusive and prudent attitude towards new business formats in the cultural market，The foregoing is inclusive，And what follows is prudence。As the cultural authority，One principle of prudence is that the red line cannot be touched，Of course the most important thing here is that illegal and illegal content cannot be touched，For example, blacklisted cultural works or repertoire will not be touched，Do not connect to overseas music libraries, etc.。

Tell the truth，The Ministry of Culture under the leadership of Luo Shugang has indeed managed the shared KTV with ease，This can be initially seen as one of Luo Shugang’s governance styles。

Of course after Luo Shugang became the Minister of Culture and Tourism，The new cultural and tourism integration business he faces is larger and more complex，The inclusive and prudent governance style is good news to millions of cultural and tourism practitioners。 

二、Combining Luo Shugang’s governance logic，You can also analyze three or four things by watching his speech

1、The integration of culture and tourism may have higher requirements on content creation。

April 2015，Luo Shugang sorted out the six main problems faced by current artistic creation and production at the National Art Creation Work Conference。

The fourth 188bet app aspect，Luo Shugang thinks，"Some works of art.....Pursue luxury and grand occasion、Big production,Create a so-called visual feast,But poor in thought、Pale spirit.....One-sided pursuit of form first、A work of art for the sake of form,No matter how gorgeous the scene is、Another novel design、No matter how skilled you are,It can only be like a body lacking a soul、Lifeless artificial flowers，It is impossible to have long-term vitality。”

This may refer to some of the large-scale performing arts programs currently popular in various scenic spots，Gorgeous scene、A visual feast combining landscapes、Hundreds of millions of large investments，These are all necessary elements for the introduction of large-scale performances in scenic spots。

Luo Shugang has put forward higher requirements for players in live performances at the content business level，Relevant industry players must know。Predictably，In the future, the integration of culture and tourism may have higher requirements on content creation。 

2. The cultural industry logic of poverty alleviation.

Poverty alleviation will eventually become a fish-to-fish relationship，Therefore, cultural poverty alleviation must include industrial poverty alleviation，You can analyze Luo Shugang’s industrial logic by looking at his poverty alleviation logic。

Luo Shugang in March 2016，Explained the Ministry of Culture’s poverty alleviation policy。

“Cultural poverty alleviation starts with planning,Cultural poverty alleviation content should be planned on a county-by-county basis，Reflecting regional characteristics and the principle of adapting measures to local conditions；The second is to focus on infrastructure construction，Including village-level comprehensive cultural center、Village Comprehensive Cultural Station、Construction and improvement of cultural infrastructure such as county libraries and cultural 188bet sports betting app download centers；The third is to focus on content construction,Sending excellent cultural products to poor areas，Including exploring local cultural resources，Enable the masses to both create culture and enjoy culture；The fourth is to build a talent team，On the one hand, we vigorously cultivate local cultural talents，At the same time, more cultural volunteers are organized to participate in cultural poverty alleviation in poor areas。”

Let’s just look at the third point for expressions related to culture and tourism,“Exploring local cultural resources,Enable the masses to both create culture and enjoy culture”，Luo Shugang’s statement obviously has the meaning of building a cultural industry”。

May of the same year，Luo Shugang went to Shaanxi again for research，Itinerary includes Hanzhong and Xi’an，While visiting the Shaanxi Provincial History Museum and Xi’an Guanzhong Folk Art Museum，Discovery of Emei Peak，In the external publicity manuscript, Luo Shugang mentioned twice that he would create cultural and creative products、Intensify development of derivatives。

National Treasure One Year Later、I am repairing cultural relics in the Forbidden City and other cultural and creative programs are popular all over the country，There is no doubt that the Ministry of Culture is behind these programs。

Although culture and tourism are not separated，But cultural tourism did belong to two departments before，It is normal for each other’s personnel to know each other。This article attempts to analyze the previous governance logic of the cultural tourism leader from several levels，Shortcomings，Hope to discuss together。

Jia Zhihui Editor-in-Chief Emifeng WeChat (tripvividzh)，Join him in advocating for China’s cultural tourism industry！