Today the State Council officially released the "Guiding Opinions of the General Office of the State Council on Promoting the Development of All-Region Tourism" (hereinafter referred to as the Opinions)，Forty comments in total。

In the forty guidelines on global tourism just released by the State Council，The beginning of the first paragraph clearly states: “Tourism has become a strategic pillar industry of the national economy”。At the 2016 World Tourism Conference, the state’s top officials stated that my country’s tourism industry was “to be built into a pillar industry”。

From 2016 to 2018，Just two years，The state’s senior leadership’s statement on the status of tourism has changed from “created” to “has become” a strategic pillar industry of the national economy。This shift in discourse，China’s tourism industry only takes two years。

188bet online sports betting National Forty Articles on Global Tourism Released，Unprecedented benefit to the entire cultural tourism consumption industry，From the perspective of cultural tourism industry，It is indeed extremely rich in gold。

This opinion sets the tone for global tourism very clearly，“Develop all-region tourism，Make a certain area a complete tourist destination，Tourism as the dominant industry，Unified planning and layout、Optimize public services、Promote industrial integration、Strengthening comprehensive management、Implement systematic marketing，Conducive to continuously improving the modernization of the tourism industry、Intensification、Quality、International level，Better meet tourism consumption needs”。

If you change it to industry discourse, it means that tourist destinations must create an immersive all-round tourism format that meets the requirements of "food, accommodation, travel, entertainment and shopping"。

This is for the government、Industry、The requirements of the three parties of the enterprise are higher and more detailed。Forty articles on global tourism, totaling more than 7,000 words including punctuation marks，Let’s find out the terms that are closely related to cultural and tourism practitioners，Crush the documents into pieces，Hybrid Analysis，Hybrid Analysis。

一、Article 4: Promote tourism and urbanization、Integrated development of industrialization and commerce。Building a beautiful and livable village、Tourist Town、Charming county town and urban greenway、Slow travel system，Support tourism complex、Theme Ribbon、Central recreation area and other construction。Relying on scenic spots、Historical and cultural cities, towns and villages、Famous tourist town with characteristic landscape、Traditional Village，Explore famous cities, towns and villages”Four in One”Global tourism development model. UtilizeIndustrial park, industrial exhibition area, industrial historical relicsWaiting to launch industrial tourism，Develop tourism supplies、Outdoor leisure products and travel equipment manufacturing。

Interpretation: Look at it from two aspects.

1、Exploring the four-in-one all-region tourism development model。Attention，The word "explore" is used in front of "Four in One"，The development of all-region tourism objectively requires the integration of destination scenic spots or the creation of business formats that meet the consumer needs of "food, accommodation, travel, entertainment and shopping"，However, many traditional scenic spots currently do not have such comprehensive formats，Because of the land、Policy restrictions on the use of forest land, etc.。Explore two words，Opened a path for the development or integration of all business types in the above-mentioned "four" scenic spots。

2、Industrial Tourism。Analyze this，We need to take a comprehensive look at it in conjunction with Opinion 38。mentioned in opinion 38，"Without changing the main body of the land use、Under the premise of planning conditions，Market entities utilize old factories、The warehouse provides tourism and leisure services that meet the needs of global tourism development，A transitional period policy that can continue to use land according to the original purpose and land rights type within five years”。

There are a huge number of abandoned factories with decades of history in many industrial cities in our country、Factories and mines、Mine，Most of them are located in the bustling areas of the city center，It is not an exaggeration to say that every inch of land costs a lot。However, the land for these factories was allocated free of charge in the early years，And once it is commercially developed，Then the nature of the land needs to be re-determined，Get money according to price。

The provisions of Article 38 are based on industrial discourse，Market-oriented entities can rent old factory buildings and warehouses from factories for renovation，Create a satisfying accommodation、Entertainment、Catering and other tourism service formats，The land used for these business types that meet the needs of global tourism does not need to change the nature of the land within five years，Save a lot of money for many tourism businesses。Of course, it will bring huge returns to the enterprises in the old factory area。

二、Article 37: Increase fiscal and financial support。Through existing funding channels，Increase investment in the construction of tourism infrastructure and public service facilities，Encourage local governments to coordinate relevant funds to support regional tourism development。Innovate tourism investment and financing mechanisms and encourage establishment in qualified placesTourism Industry Promotion FundAnd implement market-oriented operations，Fully rely on existing platforms to promote tourism resource asset transactions，Promote market-oriented allocation of tourism resources，Strengthen supervision、Prevent risks，Actively guide private equity、Venture investment funds and other investment funds in various tourism projects。

Interpretation: The most comprehensive view from two aspects.

First，The scale of industrial funds will be expanded。The current analysis and tracking results from Emei Peak are displayed，The tourism support funds of various local governments are relatively abundant，Local officials gradually realize that tourism is 188bet app a "money tree" that can bring prosperity to all industries。Obviously，Opinions are encouraging and positive towards local tourism industry funds，Based on the current number of existing industrial funds，It is estimated that the number of newly established industrial funds in various places in the next few years will double from the current level，Of course this is a conservative estimate。

Secondly，Government investment increases。The opinion clearly mentioned “through existing funding channels，Increase investment in the construction of tourism infrastructure and public service facilities”。This indicates an increase in the flow of government funds to tourism infrastructure，So where does it flow specifically?？Analyze this，Let’s look at it in conjunction with Article 16 of the opinion，"Improving the comprehensive transportation system，Accelerate the construction or reconstruction of regional airports and general airports，Optimize the tourist season and flight configuration to key tourist sources and destinations。Improve road access conditions”。

Obviously, the flow of funds is more towards mass transportation.

三、Article 38: Strengthen the guarantee of land and sea use for tourism。Incorporate land required for tourism development into the overall land use plan、Urban and rural planning overall arrangement，The annual land use plan appropriately tilts towards the tourism field，Moderately expand land supply for the tourism industry,Prioritize land use for key tourism projects and rural tourism poverty alleviation projects。Encourage the construction of tourism projects by carrying out pilot projects to link the increase and decrease of urban and rural construction land and the reclamation and utilization of industrial and mining waste lands.......On the premise of meeting the control requirements，Arrange the sea demand of the tourism industry in a reasonable and orderly manner。

Interpretation: development of any industry，Not just money，There must be land。

Many players who invest in tourist destinations know this，Whether it’s a theme park、Specialized town、Cultural and tourism complex or pastoral complex，No matter what the name is，Projects require proper blood replenishment and blood transfusion in real estate。One of the problems encountered here is，Investment in tens of billions of cultural tourism projects，Although the local government is happy to see the results，But whether supporting real estate land can be recognized at the national level？Emei Peak has seen too many local governments taking over everything in recent years，The central inspection found cases of rectification。

If you carefully analyze the above statement, you can see two points.

One is，“Moderately expand land supply for the tourism industry”，The four words "tourism industry" are used here，Business in the tourism industry、Retail、Catering、The accommodation site is undoubtedly in line with the concept of global tourism，Should be included in the tourism industry。As for supporting residential real estate projects, there are obvious doubts。

The other one is，“Reasonable and orderly arrangement of sea demand for tourism industry”。The tourism industry often uses sea for land reclamation，Hainan’s land reclamation was previously halted，Only because of local dominance and disorder。You can find it here，The demand for sea use for tourism such as reclamation has not been stopped across the board，But it must 188bet sports betting app download be reasonable and orderly。Also，On the local reclamation project，It remains to be seen whether the Ministry of Natural Resources will play a greater role in the future。

四、Article 9: Cultivate and strengthen market entities。Vigorously promote mass entrepreneurship in the tourism field、Wanzhong Innovation，Carry out tourism maker action，Building a tourism maker demonstration base，Strengthen policy guidance and professional training，Promote entrepreneurship and employment in the tourism field。Encourage various market entities to integrate resources、Reform and reorganization、Acquisitions and mergers、Investment in tourism including online and offline integration，Promote the diversification of tourism investment entities。Cultivation and introduction of competitive tourism backbone enterprises and large tourism groups，Promote scale、Branding、Network management....Formation with tourism backbone enterprises as the leader、The pattern of coordinated development of large, medium and small tourism enterprises。

Interpretation:First，The most core investment in tourism is investing in natural scenic spots or cultural scenic spots，The current income of the scenic spot is meager，But it has extremely abundant and stable cash flow。However, most natural or man-made scenic spots are state-owned，Whether it is management rights or ownership，Social capital has many constraints when entering。This opinion clarifies that encouraging various market entities to invest in the tourism industry may be a signal to break the ice on a large scale。

Secondly，“Cultivation and introduction of competitive tourism backbone enterprises and large tourism groups”。Pay attention to the wording here，Introduction。Tell the truth，Most of the large tourism groups in various provinces in China are local state-owned assets，There are objective factors of tourism here，Also mixed with certain local protection behaviors。Encourage resource integration, acquisitions and mergers，The introduction of large groups has shown that this compartmentalized market behavior may be broken，This is also a signal。

五、Article 5: Promote tourism and agriculture、Forestry、Integrated water conservancy development。Vigorously develop tourism agriculture、Leisure agriculture，Cultivation of pastoral art landscape、Balcony agronomy and other creative agriculture，Encourage the development of customized agriculture with tourism functions、Exhibition Agriculture、Crowdfunding Agriculture、Family Farm、New agricultural formats such as family ranches，Create a beautiful leisure village with integrated development of primary, secondary and tertiary industries。Active constructionForest Park, Wetland Park, Desert Park, Ocean Park,Developing “Forest People”、"Forest Town"。Scientific and rational utilization of water areas and water conservancy projects，Developing tourism、Recreation、Leisure vacation and other water conservancy tourism。

Interpretation: From two aspects.

First，The combination of tourism, agriculture, forestry and water conservancy is the meaning of rural revitalization，This time the State Council listed it as a separate category，Indicates that tourism plays an important role in the national strategy of rural revitalization。At the same time, it mentions four new business formats that need to be actively built，"Desert Park"、"Ocean 188bet app Park、""Forest People"、"Forest Town"。These four new business formats are born with their own scenarios，But they all need to be implanted including entertainment、Accommodation、Self-driving、Yacht、New content such as skiing。Click one，Widely distributed scenes、The desert park with cheap land deserves the attention of market practitioners。

Secondly，We need to analyze it in conjunction with Article 38。Article 38 of the Opinion stipulates that “rural collective economic organizations may use construction land for their own operations or use land use rights to become shareholders in accordance with the law、Start a tourism enterprise through joint venture or other methods。Urban and rural residentsYou can use your own residence to engage in B&B and other tourism operations in accordance with the law”。

Urban and rural residents can use their own residences to engage in tourism operations such as B&Bs in accordance with the law。Attention，Urban and rural residents are mentioned here，That is, residents in cities and rural areas can own their own homes and engage in B&B operations in accordance with the law。This measure can be said to be a relaxation of restrictions on B&Bs at the national level，This is also a little pig、Benefits of many homestay platforms such as Tujia，Because a layer of protection is added at the policy level。

Six,Article 6: Promote tourism and transportation、Environmental protection、land、Ocean、Integrated meteorological development。Accelerate the construction of self-driving RV tourist camps,Promote high-quality self-driving tour routes，Create tourist scenic routes and railway heritage、Large-scale transportation projects and other special transportation and tourism products，Actively develop cruise and yacht tourism、Low-altitude tourism。Developing and constructing eco-tourism areas、Natural oxygen bar、Geopark、Mine Park、Meteorological Park and Mountain Tourism、Ocean island tourism and other products，Vigorously develop tourism products for summer and cold escapes，Promote the construction of a number of summer and cold vacation destinations.

Interpretation: Let’s look at it from two aspects.

First，We have to look at it in conjunction with Article 16 of the opinion。Article 16 of the Opinion clearly stipulates “improving the accessibility of tourist attractions，Promote the connection between trunk roads and important scenic spots，Strengthen tourist passenger transportation、City bus to tourist attractions、Service guarantee for attractions，Promote urban greenways、Cycling hotline、Hiking Trail、Slow travel system、Construction of tourist and leisure facilities such as transportation stations，Create a person with access、Recreation、Experience、Sports、Fitness、Culture、Themed tourist routes with multiple functions such as education。Encouraged along national and provincial trunk roads and roads leading to scenic areasAdded observation deck, self-driving RV campground and highway service areaetc. facilities，Promote expressway service area to collect traffic、Travel、Transformation and upgrading of a composite service place integrating ecological and other services”。

Currently there are tens of millions of private cars in our country，Self-driving、RV、Camping has a naturally huge user base。But what I have to say is，There is no mature self-driving route in my country，This 188bet sports betting app download has led to a situation where the self-driving user base is huge but too fragmented and unable to integrate，For example, the number of users of the top self-driving clubs is still very small。

my country’s self-driving routes currently lack market-oriented supporting development，This opinion clearly states “accelerate the construction of self-driving RV tourist camps，Promote high-quality self-driving tour routes...Promote the construction of transportation stations....Create a person with access、Recreation、Experience、Sports、Fitness、Culture、Themed tourist routes with multiple functions such as education”，Will guide the development of related businesses at the policy level，Of course, the success or failure of business development depends on whether it is a market-oriented behavior and whether more companies join in。

Secondly，The opinion clearly mentions the need to build a number of summer and winter vacation destinations。Actually, Sanya is not necessarily the place to escape the cold, and Northeast China is not necessarily the place to escape the heat.There are many islands in our country，There are many islands farther south than Sanya，Mountains higher than those in the Northeast are spread across the north and south。The above opinion clearly states that “development and construction of eco-tourism areas”、Natural oxygen bar、Geopark、Mine Park、Meteorological Park and Mountain Tourism、Ocean island tourism and other products”。There are so many products for summer and cold protection here，The development and construction of these scenarios is still in its infancy，For example, the desert park analyzed above。The development of these rich scenario-side products awaits the further implementation of policies and the liberalization of supporting policies，For example, how to develop islands with latitudes further south than Sanya？

Seven,Article 12: Promote intelligent services。Free WiFi in travel-related places、Communication signal、Full video surveillance coverage，Main tourist consumption places enable online booking、Online payment，Intelligent tour guides implemented in major tourist areas、Electronic explanation、Real-time information push，Development and construction consulting、Guide、Tour guide、Shopping guide、Intelligent tourism service systems such as navigation and sharing evaluation。

Interpretation:Pay attention to the expression "free WiFi in travel-related places"。Free wifi is the basis for all functions in this article。Free WiFi is network infrastructure，But it allows scenic spots to accurately grasp tourist data，This data includes the visitor’s location、The length of stay in different landscapes and even usage habits on mobile terminals, etc.。

However, Emei Peak discovered,The biggest difficulty with free WiFi is that it is easy to disconnect、Extremely poor signal、If the traffic in scenic spots is the United States，Then free WIFI becomes Africa。

Network infrastructure construction or smart scenic spot construction，Needs close cooperation between scenic spots and third-party service providers，Of course the most important thing is to move、China Unicom、Cooperation with telecommunications and other giants。 

This article ends here，Writing for four consecutive hours is not easy，Add Emei Peak WeChat (tripvividzh)，Come with me on the essay journey。