He Yong，Has more than 20 years of experience in the tourism industry，Formerly served as the head of the tourism business department of Ctrip.com，Has more than 15 years of operating experience in Ctrip，Responsible for Ctrip’s domestic travel、Outbound travel、Cruise、Destination Marketing，As well as Ctrip travel-related customer service management and government cooperation work，Current President of Huayuan International Travel Group。

He Yong, President of Huayuan International Travel Group

The tourism industry is extremely complex，OTA and offline tourism companies have very different styles of play。While on Ctrip，He Yong was in charge of aviation、Businesses in multiple departments such as tourism，But entering offline tourism companies is different。On the one hand, we must pay attention to online and offline integration，On the other hand, do your own business well，Not just in the resource organization、Purchasing、Development of line products、Service Operation，We also need to improve operational efficiency、Generate profit，Including the management of stores and other channels, we can achieve the desired results in future development。

Each market has its own characteristics and differences，For example, European 188bet Online Sports Betting and Casino market，The playing styles of Beijing and Shanghai are completely different。For outbound travel，He Yong also started planning very early。In the group of tourists traveling abroad from China，Youth becomes mainstream，The number of middle-aged and elderly people is increasing。China’s outbound tourism market currently shows product diversification、Diversified channels、The trend of diversifying customer sources。The next few years or even ten years，The European tourism market for Chinese tourists will continue to expand，And it will not only bring about quantitative changes，It will also bring a big challenge to the research and development capabilities of travel agencies。

(Part of the data comes from the Internet，Zhihui Comprehensive Sohu Network、Youku, etc.，Comes from all public information)

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Co-organized by COTTM organizer and Zhihui

2018 COTTM Conference

To be held at the National Agricultural Exhibition Hall (New Hall) in Beijing

All industry participants attending COTTM2018

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Meeting Schedule

Forum 1: 

April 16  |  The “big era” of tourism

10:10 - 10:40  COTTM Press Conference

10:40 - 11:00  Keynote Speech

    ·  Dai    bin  China Tourism Academy

11:00 - 11:20  Keynote Speech

    ·  Sun    clean  Ctrip.com CEO

11:20 - 12:00  Theme seminar  |  New trends in China’s outbound tourism and new changes in market formats 

Topic:

    ·  The "yesterday, today, tomorrow" of China's outbound travel?

    ·  How to view the current tourism market，It’s bottoming out，Still the "Second Spring"？

    ·  2018，What are the new changes and trends in China’s outbound tourism industry？China-Europe Tourism Year 2018，Opportunities brought about？

    ·  Online OTAs dominate the world，How to transform and upgrade offline travel agencies？

Seminar guest:

    ·  Zhongxin Travel/Zhuyuan Travel、CITS Headquarters、Caesar、Huayuan、Phoenix、China Youth Hostel

12:00 - 12:40  Theme seminar  |  Africa - a new world for Chinese travelers 

Host guest:

    ·  Dr. Adam Wu  CBN Travel & MICE, CEO 

Seminar guest:

    ·  Minister of Tourism of Ghana/CEO of Ghana National Tourism Board 

    ·  Sudanese Minister of Tourism 

    ·  Director/Deputy Director of Mali National Tourism Administration 

    ·  Director of Tanzania National Tourism Administration

"2018 China-Europe Tourism Year" themed special session:

    ·  COTTM is jointly launched with "European Tourism Commission/European Tourism Association"

13:30 - 14:00  Register and sign in

14:30 - 14:40  Welcome

14:45 - 15:00  Introducing the concept of “family/parent-child travel” based on market trends

15:00 - 15:20  While traveling in Europe，Chinese families are looking for educational concepts that combine learning and travel

15:20 - 15:40  The collective growth of cross-industry alliances: European shopping experience

15:40 - 16:00  Increase the visibility of Europe among potential Chinese tourists

16:00 - 16:20  Q&A session

16:20 - 16:40  Meeting Summary

Forum 2: 

April 17  |  The "big era" of tourism - cross-border + tourism

Conference host:

    ·  clock    Hui  Vice Chairman of Shanshui Co., Ltd.

10:10 - 10:30  Keynote Speech

    ·  Liu Zhaohui  Founder and CEO of Zhihui

10:30 - 11:00  Keynote Speech

    ·  Wu    Sword  Co-founder of Tongcheng Travel, President of Tongcheng International Travel Group 

11:00 - 11:20  Keynote Speech

    ·  Wu    Zan  Founder and CEO of Xanadu

11:20 - 11:40  Keynote Speech

    ·  Shane Hodges  VP of American Airlines 

11:40 - 12:00  Keynote Speech

    ·  Close    Lei  Partition Tower CEO

12:00 - 12:50  Theme seminar  |  Transformation of tourism under new technologies

Topic:

    ·  How to use technology to solve the bottleneck of tourism？What kind of intelligent services are provided？

    ·  Technology-oriented tourism enterprise，What kind of model is suitable for current development？

    ·  Facing Artificial Intelligence、Under the impact of blockchain，The opportunities and challenges of the tourism technology service platform are？

Seminar guest:

    ·  horsefengwo、Airbnb AirBnB、Where to go、Tufeng、Baidu Travel、Meituan Travel

12:50 - 13:10  Keynote Speech

    ·  Chen   罡  Co-founder and CEO of Mafengwo

“Customized Tour” themed special session:

    ·  Focus on “new customer groups、New product、New Resources”: 2018，How customized tours lead the upgrade of tourism quality？——Co-launched by COTTM and Lushu

Customized travel forum host: 

    ·  Shen   Rhyme  Chief Economist of Palme d'Or 

    ·  Huang Jianhua  Travel V

13:30 - 13:35  Host opening

13:35 - 13:50  Keynote Speech  |  How to take the second step in the trillion-dollar customized travel industry?

    ·  Cheng Xiaoyu  Founder of Lushu Technology&CEO 

13:50 - 14:30  Theme seminar  |  2018 Online Customized Travel Market Trends and Customized Merchant Empowerment 

Seminar guest: 

    ·  Zhao Kangying  Senior Manager of Ctrip Customization Business

    ·  李   Think  Mafengwo Customization Manager 

    ·  Ni Jiali  General Manager of Product Division of Lvmama Group

    ·  Cai   Rhyme  Co-founder of Wuer Journey 

    ·  hour   foreign  Responsible person of Wangfu Travel Customization

14:30 - 15:10  Theme seminar  |  How high-end customized brands do marketing and product differentiation

Seminar guest: 

    ·  Song   Xuan  Deputy General Manager of CYTS Yaoyue 

    ·  Li Zhiqiang  Deputy General Manager of Xingzhiyue 

    ·  Jiang Songtao  Youxin Travel CEO 

    ·  Lin Zelian  Big Eyes Travel CEO

15:10 - 15:25  Keynote Speech  |  Customized tour supporting service upgrade

15:25 - 16:05  Theme seminar  |  How customizers’ ideas are implemented through suppliers 

Seminar guest: 

    ·  Peng   Cui  General Manager of American Bumblebee Travel  

    ·  Fu Jingnan  The Hitchhiker’s Guide to the Galaxy CEO

    ·  clock   Ming  President of Qulv.com’s Destination Business Unit 

16:05 - 16:20  Keynote Speech  |  The road to standardization of the customized travel industry

    ·  Guo   Ming  Honghu Yiyou COO

Forum 3:  

April 18  |  The “big era” of tourism

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10:30 - 10:50  Keynote Speech

    ·  Yu Dunde  Founder and CEO of Tuniu Travel Network 

10:50 - 11:10  Keynote Speech

    ·  Yang    foreign  General Manager of Beijing Spring and Autumn Travel Agency

11:10 - 11:30  Keynote Speech

    ·  Cao Zhigang  Longtu Interactive CEO

11:30 - 11:50  Keynote Speech

    ·  Zhou Xudong  Mejia Global CEO

12:30 - 13:00   Donation Ceremony between COTTM and China Tourism Academy

13:00 - 15:30 "Hunting Tour" themed special session - jointly launched by COTTM and Beijing Hunting Tour

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