The first YUNIK HOTEL under 188bet Group has officially opened on Yan'an West Road, Shanghai。YUNIK HOTEL is a new mid-range brand launched by BTG Homeinns，Their logo and name are derived from magical powers、Mysterious animal——Unicorn。YUNIK HOTEL is based on the concept of diversified social networking，Jiang Technology、Linking activities with guests，Create a charming “social scene” in the hotel scene。

As understood，YUNIK 188bet’s smart products are not only entertaining，Also has certain interactive functions。Messages posted publicly by guests using the guest room tablet、Group created、Reserved event，will be synchronized to smart terminals in other rooms and TV screens in public areas。And the dart machine、VR bicycles and other equipment，Will record player’s results and messages，Push to YUNIK’s online list。Guests can interact with each other through these mobile interactions，And YUNIK 188bet puts different times、Different rooms、Even customers from different stores are connected in series，Form across time、Social collection of space。

Sun Jian, general manager of 188bet Group said，For the future，Fashion and technology are considered to be two huge cores，around this core，To enrich the connotation and extension of hotel products，Will be the general direction to maintain and attract consumers’ attention。“BTG Homeinn will continue to explore creative attempts to improve experience，I believe that as the concept of consumer experience deepens，BTG Homeinn will present more new images to consumers that subvert conventional accommodation functions，And that will also be a warmer consumer experience。”

In fact，After the merger of BTG Homeinn in 2016，has been committed to developing mid-range hotel brands，YUNIK HOTEL was upgraded from the original budget hotel。Transformation and upgrading also brought returns to BTG Homeinn’s financial report。According to the recent financial report released by BTG Homeinns，The company achieved operating income of 84 in 2017.1.7 billion yuan，29% increase over the previous year；First quarter of 2018，188bet achieves operating income of 19.2.4 billion yuan，An increase of 0 over the same period last year.62%。

Sun Jian once said frankly，There are many budget-friendly hotels in the entire 188bet industry，Today’s budget hotels need to be redefined、Start again，Boutique Home Inn from 2016、Started trying in 2017，In 2018, more energy will be spent on converting and upgrading existing budget hotels。

*Source of this 188bet: Beijing Business Daily，Author：Xu Hui, Wang Yingying，Original title: "188bet tests new ways to play social hotels》