Recently，Huazhu Group announced the signing of a strategic cooperation agreement with the well-known British coffee chain brand COSTA，Plans to fully introduce COSTA coffee in all brand hotels of Huazhu，Strengths join forces to realize high-quality hotel coffee scene，Create a high-efficiency business model。This is also COSTA’s only in-depth cooperation with a hotel group so far。

Currently，Huazhu Group has opened 50 COSTA express selection counters in stores across the country。February 2022，Hanting Hotel Shigatse Shandong Road opened the first Huazhu COSTA in the Tibet Autonomous Region·Quick selection counter，This is also the highest altitude Huazhu COSTA express counter in China。Estimated to end of 2022，Huazhu COSTA·Quick selection counters are expected to increase to 1,000，In the future, Huazhu will realize the comprehensive layout of 29 hotel and apartment brands、Full 188bet app download coverage of "high-quality hotel coffee" from luxury to budget markets。

Schematic diagram of the COSTA express selection counter in the lobby of Huazhu Hanting Hotel，Increase the popularity of the hotel

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According to data from the International Coffee Organization in London，Compared with the global average growth rate of 2%，China’s coffee consumption is growing at an astonishing rate of 15% per year。China’s coffee market will exceed 300 billion yuan in 2020，It is expected to reach 1 trillion yuan in 2025。Coffee has become a work standard for elite white-collar workers in China’s first- and second-tier cities，However, the penetration rate of coffee in third- and fourth-tier cities is relatively slow，Income and cost have become the main factors hindering the development of the coffee market。

Such polarization also exists in the hotel industry，Back in the early 20th century，Beijing、Shanghai、Guangzhou、High-end hotels in cities such as Hangzhou already have cafes，Budget hotels are more equipped with capsule coffee machines and instant coffee。

This time Huazhu Group and COSTA join forces，Committed to introducing COSTA’s high-quality freshly ground coffee into the Huazhu hotel scene，Leveraging Huazhu’s huge market size，Opening the barriers between coffee and sinking markets，Explore a new lifestyle 188bet sports betting app download that combines "accommodation and travel" with "coffee culture"。This new attempt will also accurately fit the new social trend in hotels，Leading the development of the hotel industry to a new level。

Just like Huazhu COSTA·Slogan at the quick selection counter——「Have a cup of coffee and take a break，Replenish your energy and continue running”。Huazhu Group will strive to fully roll out COSTA express selection counters within its business areas，And strive for more favorable coffee discounts for the majority of Huazhu members，We hope that all Huazhu members and guests can not only enjoy the hotel services that make you feel at home，You can also enjoy a cup of COSTA freshly ground coffee while traveling。

Schematic diagram of the integrated coffee bar at the front desk of Huazhu Hanting Hotel

Win-win cooperation to achieve a high-efficiency business model

As the penetration rate of Huazhu’s hotel brands in the hotel chain market continues to increase，Smart use of high-quality value-added services to improve store efficiency is becoming the latest focus of chain brands。Huazhu will rely on its own strength in hotel chain management、Operations、Member traffic and other advantages and experience，Combined with the excellent quality of COSTA coffee that has been famous in Europe for decades，Create a new Huazhu COSTA coffee express service experience。

188bet app In order to achieve a high-efficiency business model，Huazhu’s hotels can choose two different modes: "front desk integrated coffee bar" and "independent coffee bar" according to the hotel size and layout，Through modular construction and refined operation，Improve investment efficiency in all aspects，Efficiently digest the lobby space，Create new profit points for stores。

Huazhu can also use COSTA’s own brand effect to grasp new consumer trends，Explore the integration and innovation of accommodation and other business formats，Gather more people in the hotel lobby，Also provides residents with a richer range of dining options besides dinner。

It is worth mentioning，Huazhu COSTA coffee express service has extended an area at the original hotel front desk，Sales table used to place coffee machines and brand display materials。Part-time barista at hotel front desk，Can enhance the hotel’s comprehensive income as a whole，Achieving a win-win situation in terms of cost efficiency and management efficiency。