Travel performances are innovative products combining 188bet online casino games and culture。According to incomplete statistics，There are more than 300 188bet online casino games performance projects across the country，80% of the projects are at a loss，Nearly 10% are at break-even，Only about 10% are truly profitable。New Era，Tourist performances should study consumers’ new needs for a better life，Go to the next level，Industry insiders call for 188bet online casino games performances: "new model" cannot become "old routine"

The picture shows the large-scale live 188bet online casino games of "Impression·Liu Sanjie" in Guilin, Guangxi。 Guangming Picture/Visual China

The picture shows the song and dance 188bet online casino games of "Eternal Love in Songcheng" in Hangzhou。Guangming Picture/Visual China

[188bet online casino games and Creative Vision]

The peak tourist season begins in May，From "Princess Wencheng" in Lhasa to "Kangxi Ceremony" in Chengde, everything is performed as scheduled；Exhibiting Huizhou culture is "Hongcun Aju"，Exhibiting Taoist culture is "Dream Seeking Longhu Mountain"；Red live performance，"Jinggangshan" in the south，Beiyou "The Battle of Yan'an"；Also，Songcheng Group, a leading 188bet online casino games performance company, is making a big move，In original Hangzhou、Lijiang、Sanya、Based on Jiuzhaigou，In Foshan、Xi’an、Zhangjiajie、Shanghai and other places continue to write "eternal love"。

After ten years of development，Tourist performances are springing up one after another，Become the “standard” feature of tourist attractions，It is also the “first choice” for cities to build 188bet online casino games brands。The big waves in the market、Viewer’s Comparative Choice，The "1+3+N" pattern is formed in the "Jianghu" of 188bet online casino games performances: Songcheng Performing Arts is "a dominant family"，Far ahead，Occupies half of the box office of tourist performances，The annual tax revenue of one program "Eternal Love in Songcheng" in Hangzhou reaches 1.800 million yuan，Profit exceeds 500 million yuan。Mei Shuaiyuan’s Landscape Ceremony、Wang Chaoge Team、Guangzhou Chimelong followed closely，Occupying more than 30% of the box office；Many other traveling performances stand alone，small、Scattered、Weak，Most annual performances earn less than 10 million yuan，Excluding performance costs，Barely maintaining、Worrying for survival。

How to upgrade travel performances，Prevent the "new model" from becoming the "old routine"？How to continue to maintain the momentum of innovation and development，Provide tourists with high-quality spiritual and cultural products？How to conduct new explorations in the integration of culture and 188bet online casino games，Let the entire industry develop sustainably and healthily？

188bet online casino games is king: another scenery that touches people’s hearts

Landscapes are landscapes gifted by nature，But it can become the background of the 188bet online casino games，Blend of scenes，People walking in the scenery、Looks like the middle of a painting；Landscapes are natural scenery，The 188bet online casino games unearthed the local history and culture，Becoming another cultural landscape that touches people’s hearts。

This situation and this scene、Here and now，Little stage，Condensed the essence of local culture；Traveling back，Time and space intertwined，60 minutes 188bet online casino games，Thousands of years ago，Communication and dialogue between history and reality。

More than 300 traveling performances nationwide，Is it too much or too little？In the opinion of industry insiders，Quantity is determined by quality，If they are all high-quality travel performances，Each one can be recognized by tourists，Facing a large market of 1.3 billion people，Apparently not many；But if the tour performances are similar、Roughly made，No market，It will become "excess production capacity" to be eliminated。With the rise of traveling performances，The audience’s aesthetic taste is also improving，Not satisfied with the external dance sound、Light、The dazzle of electricity，Pay more attention to stories and experiences to stimulate inner feelings，Follow the trend in a hurry、Homogeneous 188bet online casino games performance projects are not recognized by the audience，More and more outdated by the tide of the times。Only those who dig deep into the local culture，Reproduce classic scenes on the stage，Let the audience resonate and move，Only performances filled with positive energy will have a future。

The same is "eternal love"，But there are different cultures and characteristics in different places。A "fan" of Qianguqing talks about his feelings after watching Four Channels: Qianguqing: Hangzhou's Qianguqing，What impressed me most was the brutality of the Yue Family Army，Butterfly Lovers、White Snake Xu Xian’s Eternal Song；What moved him about Lijiang’s eternal love was the tragic story of “nine times out of ten” on the Ancient Tea Horse Road；The eternal love of Jiuzhai made him immersed in the "May 12" earthquake resistance spirit of united efforts；The unforgettable love of Sanya, looking up at the 188bet online casino games of swimming in the water above the theater，Unexpected，Beautiful。

"The pattern is copied，Customized content。"Huang Qiaoling, chairman of Songcheng Group, believes，The common point of the performances of eternal love is the use of correct guidance、Use the feelings of truth, goodness and beauty、Use technology、Use meticulous artistic creation spirit to create products，Strive to create high-quality products；The difference is，Every item、Every cultural positioning、Every image and character creation is different，Also try not to repeat every piece of music and dance。Huang Qiaoling confessed，Although he has successfully directed Hangzhou、Sanya、Lijiang、Jiuzhaigou、Ningxiang、Wu Yue 6 Eternal Love 188bet online casino games，But facing every new eternal love is still a new challenge，Still be in awe，Relearn and explore local culture，“I haven’t read enough 2 million words of local cultural information，Don’t dare to take action，Carefully sort out the local context，Find content that can be combined and resonate with modern times，Artistic expression，In order to prevent homogeneity and aesthetic fatigue，In order to meet the new cultural needs of tourists”。

“Although tourist performances are aimed at mass tourists，But it must not be a generic product or a low-quality 188bet online casino games，It should be the director’s sincere work，It is a work of art that combines the latest technology and creativity。”The famous director Wang Chaoge often confronts those who have prejudices against tourist performances，She gets to the point: traveling performances are the audience “voting with their feet”，Only the content of the program is good，Meet or exceed tourists’ psychological expectations，Only tourists will be happy to pay，Only then will you feel it is worth the money，Only in order to have reputation and market。Wang Chaoge said，She often warns herself，Consumers should not be bullied，Insufficient quality and standard，Consumers won’t care，Only by presenting a high-quality 188bet online casino games can it survive in the market。

In the new round of institutional reform，The Ministry of Culture and 188bet online casino games is established。Poetry and distance together，Reading thousands of books and traveling thousands of miles are combined，Travel performances should take this as an opportunity，Continue to improve the viewing quality and ideological quality of the performance，Making culture “alive” through artistic creation and stage performances，Provide tourists with high-quality 188bet online casino games and cultural products。

Business innovation: breaking 188bet online casino games the single "ticket economy"

The large-scale horse battle reality drama "Fengyun Tusi Village" in Hubei Huangpi Jinligou Scenic Area became "popular" during the short holiday，To meet the needs of tourists，A special 188bet online casino games in the scenic spot。However，The horse was overwhelmed and collapsed in the middle of the 188bet online casino games。The scenic spot is to ensure the safety of cast members and animals，Ensure tourists have a safe and comfortable travel experience，Had no choice but to suspend the 188bet online casino games and refund tickets to tourists。

It can be seen from this，Travel 188bet online casino games is a complex “system engineering”，Requires refinement and specialization of management。As understood，In more than 20 years of development，Songcheng Group insists on "commenting every day" for every Eternal Love 188bet online casino games，Changes every year”，The standardized and institutionalized management documents are more than one meter high。These basic management documents are called the "Songcheng Charter" within the Songcheng Group，To ensure high product quality and standardized operations，No discount due to team changes。

As of now，The total number of performances under Songcheng Group is more than 15,000，More than 50 million viewers，Created five "firsts" in the world's cultural 188bet online casino games performance market: No. 1 in number of theaters、Number of seats、No. 1 performance in the year、No. 1 annual audience、No. 1 in annual performance profit。“When Songcheng is expanding horizontally，We still need to dig deeper，Carry out new expansion in profit model and industrial chain，Further magnify the value。" Huang Qiaoling said，Next two years，Songcheng’s live performance projects will increase from the current 6 to 14，Create a “New Song City”。

From international experience，A successful traveling show or a healthy theme park，Income should be "three pillars"，i.e. ticket revenue、Derivatives sales、IP authorization accounts for one-third each。But my country’s 188bet online casino games performances are basically still “old-fashioned” in terms of marketing，Completely supported by a single "ticket economy"。

Experts pointed out，The 188bet online casino games performance industry is undergoing a breakthrough and upgrade of its business model，We must focus on three aspects:

First，To pass the cultural complex and performing arts town，At the theme park、Resort Hotel、Theatre、Many areas such as art district and leisure business district、Expand income sources through multiple channels。Actively lay out the drama festival in terms of content、Music Festival、Summit Forum and other series of activities，Make breakthroughs and innovations in existing cultural 188bet online casino games product forms。

Secondly，To export management through light asset methods，Achieve brand value-added and amplification。Introduced by Zhang Xian, General Manager of Songcheng Group，It turns out that Songcheng has a detailed market analysis to develop a new project，Only for mature markets，Only select tourist destinations with a certain tourist scale and market base to make efforts。But，In 2017, Songcheng’s asset-light model of exporting management and branding to Ningxiang, Hunan Province changed this development idea。Although Ningxiang’s original 188bet online casino games foundation and popularity are not enough，But in line with the development trend of mass 188bet online casino games，Meet the characteristics of self-driving travel，Rely on Songcheng’s brand and team，The asset-light model also presents high-quality 188bet online casino games performances to tourists，stimulating new consumption potential，Opened up a new market space。It is reported，This model not only allowed Songcheng to obtain more than 200 million yuan in licensing and production revenue，The local government and people have become the biggest beneficiaries。Ningxiang's "Eternal Love in Tanhe River" has received more than 2 million tourists in only half a year since its opening，Operating income reaches more than 60 million yuan；Also solved a considerable number of local labor employment problems，Exerting economic radiation effect。

Songcheng Group said，Ningxiang’s asset-light development model will continue to be copied in the future，Through cooperation，Only the management team will be sent，Export brand，Formation of a new 188bet online casino games consumption market，Further amplify Songcheng’s specialization、Advantage of scale，Enhancing brand premium capabilities in all aspects。

Expanding overseas is also an important focus of 188bet online casino games performances。Previously，The first overseas work "Hoi An Memory" by the famous landscape live-action director Mui Shuaiyuan will be staged in Vietnam during the Spring Festival this year，Using Chinese live performance techniques to tell Vietnamese folk stories，Successfully expanded China’s 188bet online casino games performance concept to foreign countries。It was revealed，Songcheng Group’s Australian projects to be opened in 2020，It will also open the way to expand its international 188bet online casino games destinations。

It is worth mentioning，Tourist performances have their own development rules，Don’t have a “get rich overnight” mentality，Don’t have the idea of ​​“pleasing seedlings to encourage growth”，Let alone the practice of "killing the chicken to obtain the egg"。Some 188bet online casino games performance products currently on the market are keen to play with capital、Engage in finance、Leverage，Leaving a good performance all over with bruises，In the end, it will inevitably be abandoned by tourists。Tourist performances are a "long-term" industry，Only guarantee the quality of content and artistic presentation，Bring the audience a new artistic enjoyment，In order to maintain its long-term and stable development。

Model innovation: bringing tourists an immersive 188bet online casino games experience

Following Zhenjiang, Jiangsu、After Weifang, Shandong，Huayi Brothers’ immersive travel 188bet online casino games layout recently settled in Jincheng, Shanxi。Traditional tourist performances are performed by actors on top、The audience is watching below” mode，But with new ideas、Application of new technologies，Immersive travel 188bet online casino games through technological means and diversified 188bet online casino games elements，Let the audience start from "view、Listen、Sniff、flavor、Touch” multiple angles、Enjoy performing arts activities in all aspects。

Immersive 188bet online casino games performances have undoubtedly found a new technological possibility for Chinese 188bet online casino games performances。The "Happy Dunhuang" immersive performing arts cultural 188bet online casino games project officially launched；The immersive performance "Being a Guest in Jiuhua·Asking Zen" has been premiered...in order to achieve the effect of immersive experience，"I Return to the Song Dynasty" launched by Songcheng Performing Arts has prepared tens of thousands of sets for tourists, each with its own characteristics、Exquisitely crafted antique clothing，Let thousands of tourists dress up and travel to the Song Dynasty together，Participated in performances such as "The Hero's Tribulation", "Yue Fei Orders the Soldiers", "Beauty in the Wind", "Three Thousand Pink Dais as a Sending to Liu Yong", "The Song Emperor's Parade", "Bao Gong's Beauty Case" etc.，Working together to interpret this day in the Song Dynasty thousands of years ago。Visitors participate in role play throughout the process，Unprecedented “sense of involvement” inspires tourists’ spontaneous participation，To get personalization、The ultimate in-depth experience。

In recent years，Many theaters and stages for tourist performances are full of innovation and vitality: the stage can be set up on the water or on the mountainside；Seats are removable、rotatable；You can watch the performance while standing，There are still people walking around to see...in recent years，China’s 188bet online casino games performance stage technology is advancing by leaps and bounds，Continuously explore and break through the "old routines"，Out of the new mode，New ideas、New technology makes the stage beautiful，Find every possible way to enrich tourists’ experience，Make culture approachable and touchable。As understood，To improve the stage effect，Songcheng Group modularizes all stage design，Achieved "one-key control": music、Lighting、Special effects and other functions are all controlled by computers，A stage that originally required the coordination of more than 40 employees，Now gathered in "One Click"，Full process control、Quality guaranteed。

April last year，The world's first "drifting interactive experience drama" "Zhiyinhao" sets sail in Wuhan，The retro ship "Zhiyin" imitated from the 1930s sails on the river。Tourists use the "zero distance" method inside the ship，Experience old stories that happened on the ship。More than 300 performances in more than a year，Has received more than 200,000 tourists。"Zhiyinhao" also re-imitated the old Wuhan brand "Heli Soda" from 1891，Good-looking modern packaging and unique taste of lemon sea salt，It was very popular among tourists as soon as it was launched。It is reported，Take this as an idea，"Zhiyinhao" will successively launch a new public park in Old Hankou that reproduces the 188bet online casino games scenes a hundred years ago，Revival of some old industries and time-honored brands，Developing children’s drama education、Clothing、Derivatives and other peripheral industries。

Tour performances are still on the road of innovation from business model to technology application，From development model to governance model, we still need to explore，Just find the right point of exertion，Long-term success，We will definitely be able to complete the value-added of the entire "culture + 188bet online casino games" industry chain，Promote the overall transformation and upgrading of the cultural industry，Help promote our country’s traditional culture,Promote the cultural confidence of the entire nation。

*188bet online casino games文来Source:Guangming Daily, 188bet online casino games:188bet online casino games，188bet online casino games title: "Travel 188bet online casino games: "New model" cannot become "old routine"》.