my country’s 188bet online casino games market achieved steady growth in 2014，Domestic Travel 36.1.1 billion visitors，Total annual 188bet online casino games revenue 3.38 trillion yuan，The steady growth of my country’s 188bet online casino games market has provided strong support for the development of my country’s 188bet online casino games performance market。

2014，The total box office revenue of my country’s 188bet online casino games performances reaches 27.100 million yuan，It is expected that my country’s 188bet online casino games performance market will maintain steady growth from 2015 to 2017。Successful touring shows all have something in common，Such as brand effect，Marketing Channels，But they all have their own characteristics that cannot be copied。

1. Overview of China’s 188bet online casino games performance market

In recent years，my country’s 188bet online casino games market has maintained steady growth。Assume that the annual growth rate from 2015 to 2017 is the average of the growth rate in the previous three years，It is expected that the total domestic 188bet online casino games revenue will reach 4 trillion yuan in 2015。

Picture 1.1 Total 188bet online casino games revenue from 2011 to 2017 (unit: trillion)

Tourist performances refer to various performances held in tourist destinations，The main content is to express the history, culture or folk customs of the area，Various performances and 188bet online casino games activities with tourists as the main audience。

2014，The total box office revenue of my country’s 188bet online casino games performances reaches 27.100 million yuan，It is expected to maintain steady growth from 2015 to 2017。

Picture 2.2 2011-2017 tourist 188bet online casino games box office and forecast (unit: 100 million yuan)

2. 188bet online casino games performance market classification

Travel performances are divided into real-life 188bet online casino games performances、Three categories of theme park 188bet online casino games performances and 188bet online casino games stage performance model 188bet online casino games performances。

Real-scene travel 188bet online casino gamesrefers to 188bet online casino games products based on real scenes。Successful cases include Zhang Yimou’s “Impression” series, etc.。

Theme Park Tour ShowRefers to a specific theme，Using modern science and technology and multi-level activity setting methods，Gathers many entertainment activities、A modern tourist destination integrating leisure elements and service and reception facilities。Success stories include Disney、"Eternal Love in Songcheng"、"The Golden Mask Dynasty"、Shenzhen Window of the World, etc.。

Travel stage 188bet online casino games mode travel 188bet online casino gamesIt is a high-quality 188bet online casino games "special performance" based on the famous tourist center area。This model mainly recruits "high through social capital or professional performance units、Fine、Top” artistic talents form their own unique performing arts team，Create and arrange your own 188bet online casino games performing arts brand program，Make it become another kind of spiritual enjoyment and cultural observation for tourist consumers after completing their day tour，To increase the humanistic connotation and attraction of 188bet online casino games products。

His success stories include "Journey Through Time"、"Dream Lijiang River"、《Lishui Sands》、"Image of Yunnan" etc.。

3. Analysis of typical successful cases in the 188bet online casino games performance market

3.1 Live Tour 188bet online casino games "Impression·Liu Sanjie"

The large-scale live 188bet online casino games of "Impression·Liu Sanjie" (Yangshuo, Guilin) ​​directed by Zhang Yimou was officially premiered on March 20, 2004。The preliminary preparation of "Impression·Liu Sanjie" took 5 years and 5 months，188bet online casino games scale includes 1 .654 square kilometers of water、12 famous peaks，67 famous Chinese and foreign artists participated in the creation、More than 600 cast and crew members participated in the 188bet online casino games。

"Impression·Liu Sanjie" combines the legend of Liu Sanjie，Shows Guangxi Zhuang culture，Real stage shows the beautiful scenery of Lijiang River。The ticket revenue of "Impression·Liu Sanjie" reached 30 million yuan in the first year of 188bet online casino games，Up to 100 million yuan in the second year。

2009，"Impression·Liu Sanjie" 188bet online casino games income exceeded 2.600 million yuan。Now，It has become a show that never ends，Huge benefits in all aspects。

The reason why "Impression·Liu Sanjie" achieved such good results，There are mainly 4 reasons:

First， "Impression·Liu Sanjie" is the perfect combination of "elegant stage art + tangible landscape nature + intangible folk culture"，Created a globally innovative 188bet online casino games format，Let the audience gain great artistic enjoyment。The content is majestic and shocking, and the market prospects are promising.

Second，World-famous Guilin landscape and water resources、The combination of the international director Zhang Yimou and the long historical legend of "Liu Sanjie" has produced huge benefits。

Third，The 188bet online casino games’s promotion relied on Zhang Yimou’s appeal，At the same time, the 188bet online casino games won the "Ministry of Culture Innovation Award"、"Top Ten 188bet online casino games Events" and many other awards，Attracting tourists。

Fourth，"Impression·Liu Sanjie" is the core project of the large-scale project "Lijiang·Liu Sanjie Song Market" launched by the Guangxi government，The entire plan also includes the real estate industry、188bet online casino games、Hotel Industry、Catering industry, etc.。The "Impression·Liu Sanjie" project has received support and attention from the local government。

3.2 Theme Park 188bet online casino games Performance Hangzhou Songcheng Scenic Area

The Songcheng Scenic Area designed by Hangzhou Songcheng Group is the most popular theme park in China，Over 6 million tourists per year。Hangzhou Songcheng displays the original scene of "Along the River During Qingming Festival"、Integrate rich Song culture and Hangzhou regional characteristics 188bet online casino games，At the same time, a large-scale song and dance "Songcheng Eternal Love" will be performed、Lost Ancient City、Four Buddha Caves、High-tech experience projects with one ticket。The reasons for the success of Hangzhou Songcheng Scenic Area are:

First，The performances in Songcheng Scenic Area mainly rely on costumes and technological equipment，Continue to attract audiences with fresh elements，Has shrinkage、Mobile、The world's most advanced stage machinery such as lifting and lowering，Mobile audience seats，LED high-definition large screen，This place is full of traps、A sound and light audio-visual feast everywhere in the 188bet online casino games area，Dizzying。

Second，The core competitive product of the scenic spot and the profound cultural heritage of Hangzhou，This is the characteristic and personality of the entire 188bet online casino games。

Third，The relationship with travel agencies is the lifeblood of Songcheng’s channels。Nearly 90% of tourists in Songcheng come from travel agencies，The proportion of individual passengers is negligible。

3.3 188bet online casino games Stage Performance Model 188bet online casino games Performance "Image of Yunnan"

The official 188bet online casino games of the travel stage 188bet online casino games "Image of Yunnan" directed by Yang Liping is August 8, 2003，It is a new stage production that combines tradition and modernity，Newly integrate and reconstruct the essence of original local singing and dancing and folk dance classics，Shows the rich ethnic customs of Yunnan。

The main reasons for the success of "Image of Yunnan" are the following three aspects:

First, it leverages the brand effect of Yang Liping and Peacock Dance.

Second，Has distinctive cultural characteristics。70% of the actors in the song and dance show come from local ethnic minority actors from various prefectures and even fields in Yunnan，188bet online casino games costumes are restored to the life prototypes of folk costumes of various ethnic groups in Yunnan。

Third，Received strong support from the government。Many songs and dances in "Image of Yunnan" belong to my country's national intangible cultural heritage，Get Yunnan Provincial Committee、The provincial government’s strong support and concern。

3.4 Key factors for the success of touring performances

Summary of 3 successful cases，I found that successful touring performances all have some common characteristics:

First，The theme of the tour 188bet online casino games is clear，Discover the local cultural connotation。Travel performances must be combined with the unique local culture，Performances can even be performed by local people，Let tourists feel the local culture。

Second，Excellent manufacturing，Provide ultimate sensory enjoyment。Successful 188bet online casino games performances need to be combined with the beautiful local scenery，Combined with sophisticated script design and lighting、Stage design。

Third，Brand effect and effective marketing methods。Travel performances need to rely on the reputation of the 188bet online casino games team or the director team，Features of external publicity performances，Can promote awards received。

Fourth，Travel performances must have their own characteristics，Not copying it mechanically。Be special，Cannot be simply copied。

Fifth, get support from the local government.

4. 188bet online casino games performances drive the development of the entire 188bet online casino games industry chain

With the integration of 188bet online casino games and 188bet online casino games performances，Tourists traveling to a place，In addition to visiting attractions，I will also enjoy the unique local tourist performances，The 188bet online casino games and performing arts market has also risen with the tide。

Travel performance from eating、Live、row、游、Purchase、Entertainment and other aspects have driven the development of the entire 188bet online casino games industry chain。For example，Take the representative work "Impression of Liu Sanjie", a real-life landscape performance in Yangshuo, as an example，Before，Tourists visiting Guilin rarely stay in Yangshuo County，After the live performance of "Impression Liu Sanjie"，To watch the evening show，Tourists need to stay in Yangshuo，This pair eats、Live、row、游、Purchase、The demand for the six elements of entertainment 188bet online casino games naturally drives the local 188bet online casino games economy。

Reportedly，The ratio of performance ticket income and 188bet online casino games consumption income is 1:7，That is, tourists spend one yuan to watch the show here，The total revenue from local 188bet online casino games is seven yuan。Same，Songcheng has revitalized the Hangzhou night tour market with millions of tourists，Drives peripheral consumption of billions of yuan every year。West Lake Sightseeing、Songcheng Nostalgia，It has become the mainstream route for foreign tourists to come to Hangzhou。

Tourist performances allow tourists to experience cultural charm while also increasing their consumption of 188bet online casino games culture，This not only benefits the local government in terms of tax revenue，It also led to an increase in the economic income of local people，Includes income from participating in performances，Profit from selling local specialties，Self-built hotel、Appreciation of land, etc.。