June 7，Hosted by Zhihui，Zuo Yu、Chunxiao Capital、Co-organized by Yuanhe Capital and Pintu Group，The "2018CTCIS Third China Cultural Tourism Consumption Innovation Summit" with the theme of "Following the Trend and Seeking Change" was held in Beijing。The conference helps poverty through cultural tourism、China-Europe Tourism Year、Cultural Tourism Investment and Operation Innovation、Destination product innovation, marketing and cultural communication innovation、Multi-dimensional integration and innovation of cultural tourism industry、Decoding the development logic of China’s cultural tourism industry from multiple perspectives。Former Deputy Director of the National Tourism Administration、Wang Zhifa, deputy secretary of the Party Leadership Group, attended the summit and delivered a speech。

Wang Zhifa said，Big consumption of cultural tourism is a big issue，It also promotes our country’s economy、Society、Big issues in cultural development，It is also a major issue in the current supply-side structural reform。He thinks，188bet app The cultural tourism consumer market has the problem of insufficient supply，There are also many general products、Chaos、Bad problem，There are both product quality issues and service quality issues。Promoting cultural tourism consumption should be based on the new needs and requirements of the new era，To satisfy the people’s yearning for a better life，As the fundamental goal of cultural tourism development，Actively improve supply、Rich products、Improve service，Strive to achieve both supply and demand、Excellent quality and service、People are satisfied。

The following is the full text of Wang Zhifa’s speech:

(This article is compiled based on the speech transcript，Not reviewed by the parties。Zhi Hui slightly deleted)  

Dear guests，Dear foreign guests，Friends from all walks of life，Good morning everyone！I am very happy to participate in the "3rd China Cultural Tourism Consumption Innovation Summit" and "catch up with the trend and seek change" together with everyone。Because everyone knows about the adjustment and reform of national government institutions，The most famous one is the merger of the culture and tourism departments，The Ministry of Culture and Tourism of the People's Republic of China was established。

Someone praised that "poetry and distance" finally came together，The host also said it just now。Then the spring for the integrated development of culture and tourism has arrived，It will definitely provide more to people across the country、Better、Updated cultural tourism products。Of course, it will definitely have epoch-making significance in promoting mass consumption of cultural tourism。So in this context，We have organized an event like today，I think it is very meaningful，So I am very willing to participate in this event。

Watched the introduction of the meeting，Many foreign guests came today，Especially many people from our cultural and tourism industry came，Some experts in the media industry。I believe there will be many insights and consensus at our summit 188bet app today，At the same time, I also admire the foresight of many media friends who participated in such occasions。

I remember that I also participated in a forum event two years ago，I said "tourism is not only an economic industry"，It is also a people's livelihood industry，You cannot only use economic indicators to measure the development of tourism.” As a result, a journalist friend of ours wrote a report，A very eye-catching title is "Former deputy director of the National Tourism Administration opposes the use of economic indicators to measure the tourism industry"。I was quite nervous at the time，But it didn’t take long，General Secretary Xi said that “tourism is a comprehensive industry”，Premier Li Keqiang said that "tourism is the first of the five happiness industries closely related to people's lives"，It is a comprehensive industry，It is the happiness industry，Of course it is also a people's livelihood industry，Of course, you can’t just use economic indicators to measure its value。

Big consumption of cultural tourism is a big issue，It also promotes our country’s economy、Society、Big issues in cultural development，It is also a major issue in the current supply-side structural reform。I think，Big consumption of cultural tourism is facing the "three modernizations" - popularization、Lifestyle、Quality。

The first is popularization.We all may remember that three years ago, Premier Li proposed the arrival of our country's "mass tourism era" in the National People's Congress's "Government Work Report"，If culture and tourism are superimposed, the consumption field will be wider，Almost covers humanities、Culture、Casual、Travel、Many areas of spiritual consumption such as entertainment。At present, my country’s per capita GDP has exceeded 7,000 US dollars，Per capita income is also close to 1,000 US dollars，People use it for culture、The proportion of tourism consumption expenditure is increasing。So I especially hope that the organizers of our summit，Our favor，Through our forum，List several sets of big data。Speaking with numbers is to speak with facts。The "three modernizations" I talked about today are all large-scale changes，So we hope that specialized institutions can use big data to speak，Let everyone see how big our cultural and tourism consumption market is。

Second, cultural tourism consumption becomes a daily basis.Our country is about to enter a new era of moderate prosperity，Although a well-off society has many indicators，But what people may feel most directly is the change in residents’ consumption structure。A well-off life means that our material needs are basically sufficient for food and clothing。People generally begin to pursue the satisfaction of spiritual life。So with culture、Travel、Casual、A lifestyle where entertainment is the main content，Consumption patterns will increasingly become the basic needs of people’s lives。

We just want the people to feel the happiness of a well-off life in a rich spiritual life，Feel the sense of gain from reform and opening up，Feel the sense of responsibility for national rejuvenation。In other words, in the "moderately prosperous era", large-scale cultural and tourism consumption has been fully integrated into people's lives，It is the normal demand of the people in pursuit of a better life、Incremental demand is of course more rigid demand。

Third, the quality of cultural tourism consumption.Currently our industry feels deeply about it，The cultural tourism consumer market has the problem of insufficient supply，There are also many general products、Chaos、Bad problem，There are both product quality issues and service quality issues，Promoting cultural tourism consumption should be based on the new needs and requirements of the new era，Taking satisfying the people’s yearning for a better life as the fundamental goal of cultural tourism development，Actively improve supply、Rich products、Improve service，Strive to achieve both supply and demand，Excellent quality and service，People are satisfied。I heard that many foreign friends came to our event，Especially Europe、The French delegation organized a group to participate in our event。This year is the “China-Europe Tourism Year”，I believe that with your promotion, the number of Chinese tourists traveling to Europe will definitely increase from 13.6 million last year to 13.6 million last year..A 4% increase is even greater。Let’s travel agency in Europe、Hotel、Scenic Area、These companies in the retail industry have benefited a lot。Related finance、Insurance、Modern service industries such as transportation will also increase development opportunities，Let us jointly create a good environment for interaction and development。

Finally, I wish this event a complete success，I wish all guests good health、Everything goes well，Thank you everyone！