June 7，Hosted by Zhihui，Zuo Yu、Chunxiao Capital、Co-organized by Yuanhe Capital and Pintu Group，The "2018CTCIS Third China Cultural 188bet online sports betting Consumption Innovation Summit" with the theme of "Following the Trend and Seeking Change" was held in Beijing。The conference helps poverty through cultural 188bet online sports betting、China-Europe 188bet online sports betting Year、Cultural 188bet online sports betting Investment and Operation Innovation、Destination product innovation, marketing and cultural communication innovation、Comprehensive decoding of the development logic of China’s cultural 188bet online sports betting industry from the perspective of cultural 188bet online sports betting industry integration and innovation。Sun Yinrui, Executive Director of Beijing Zuoyu Investment Management Co., Ltd., attended this forum and delivered a keynote speech。

Sun Yinrui thinks，There are five main logics for 188bet online sports betting industry investment: using 188bet online sports betting industry funds to improve the efficiency of destination fund use、Collaboration model of light and heavy assets、Development taking into account both long and short cycles、Giving priority to both stock and increment development、Three preparations before capital injection。

He said，Zuo Yu did a very good job in the preliminary work when making industrial investment，This is because we need to see what content can be embedded in the entire investment project。The bigger the industrial fund, the better，The more precise the destination, the better，Then we need to look for synergistic partners in the cultural 188bet online sports betting industry。A capital action to support 188bet online sports betting destinations starts with sufficient preparation and judgment in the early stage，This is also the logic Zuo Yu has always adhered to。

The following is the full text of Sun Yinrui’s speech:

I am very happy to share it with you！Yesterday I got a data for 2017: 2012 to 2016，The actual investment in the entire 188bet online sports betting industry has increased sharply。Latest data display in 2017，188bet online sports betting investment has exceeded 1.5 trillion yuan。According to prediction，By 2020，188bet online sports betting investment will reach 2 trillion yuan。

From 2015 to 2016，188bet online sports betting growth slows down，But compared to the tertiary industry and fixed assets，188bet online sports betting investment is far higher than these two fields。At the end of 2016，There are 126 188bet online sports betting industry funds nationwide，So 188bet online sports betting investment continues to heat up，Industrial funds are becoming mainstream。

About the components of specific 188bet online sports betting industry investments，We can discover cultural 188bet online sports betting、Ecological 188bet online sports betting and rural 188bet online sports betting are the core of the entire subject。Should say，This also coincides with our current strategy of rural revitalization and cultural self-confidence。In the flow of investment funds in 188bet online sports betting，There is a very obvious trend。In the past, people may have invested more in hotels、Shopping places, etc.。However，The data in 2016 shows that investment in scenic spots accounted for nearly 60%，188bet online sports betting investment is concentrated in scenic spots，High-quality scenic spots、The destination has become a hot target of competition。

In this context，Zuo Yu has always been concerned about the delocalization of lifestyle。We think，No matter it is for a trip，I still come to the destination for a delicious meal or a special hotel，These all reflect the continuous upgrading of lifestyle，This is the essence of upgrading cultural 188bet online sports betting consumption。Travel is the relocation of lifestyle，This is the premise for us to invest in the entire cultural 188bet online sports betting industry and build a cultural 188bet online sports betting industry fund。

Five logics of investment in 188bet online sports betting industry

Today I want to share the five major logics of Zuoyu Organization’s investment in the entire 188bet online sports betting industry:

The first is to use 188bet online sports betting industry funds to improve the efficiency of destination funds。Although the entire industry (including asset management background) is now deleveraging，But the leverage effect of funds at any time can still reflect its role in the entire industry。At the same time，Because 188bet online sports betting has entered a big capital、Phases of large projects，In an innovation-driven and content-driven era，The integration of industry and finance must be the inevitable trend of future 188bet online sports betting development。

The second is the collaborative model of light and heavy assets。What I just mentioned is investment in scenic spots and destinations，These are investments at the spatial level。What we are still thinking about，What kind of content do these spaces need to be installed on them，And found that they are more content-based products that require some light assets，That is, content that can empower 188bet online sports betting。This is the collaborative model of light and heavy assets。

Starting from 2014，Zuo Yu is accumulating these contents，We call it content resource package。We hope this will empower future and current travel destinations，Including boutique B&Bs、Sports events、Camp parent-child, etc.；Also includes the tracks we have invested in since 2014，Such as sports events and 188bet online sports betting performances。Zuo Yu hopes to build the ecological tree of our destination through the logic of resource packages。This refers to the ecological function，We not only have plans、Operation and investment and financing，At the same time, there is also a Zuoyu ecosystem formed by carrying related content。

Mai Ai Culture is the largest electronic music library in China，It is also the electronic music brand with the most performances in China，It is also the first professional electronic music teaching institution in China。What Maiai Culture proposes and shares，What content does future 188bet online sports betting destination need。There is a very good concept here，It’s more interactive、More interesting、More entertainment、More fashionable、Younger、More Pioneer。In the future，These contents cater to the ever-changing market，Catering to the upgrade of cultural 188bet online sports betting consumption。Through these six "update" characters，More content will be empowered to mature tourist destinations or those that need to be cultivated in the future。

We believe that sports itself requires passion just like 188bet online sports betting，They are all manifestations of the delocalization of lifestyle。Cultivation of sports events can empower tourist destinations: some specific events can make use of idle space in tourist destinations，And hosting events can boost the city’s brand。Everyone knows that marathons are very popular now，Many cities have formed their own city brands because of an event or a sports activity、Regional brand。So，The sports track is very well integrated with future cultural 188bet online sports betting destinations。

About the layout of 188bet online sports betting and performing arts。At the end of last year we invested in a company called "Fantasy Forest"，This is the number one brand in the magic industry。The earliest time，Magic is performed indoors through performance，Including appearing at 188bet online sports betting performances such as the Spring Festival Gala。Now，Magic has entered tourist attractions and cities，formed a complete performance method。Magical art through 188bet online sports betting performances，And interact with the audience。

The third is development that takes both long and short cycles into account。Combining long and short cycle development is conducive to ensuring the safe exit of project investment，At the same time, synergy between instant play and strategic development is formed at the destination。For example, small but beautiful mature hot products are launched in relatively mature areas。Long-term cycle for industrial funds，About a three to eight year cycle。Here，I would like to share about the Xiangyue Fund established by Zuoyu and Zhejiang 188bet online sports betting Group。We established a 2 billion industrial fund the year before last，Mainly doing rural revitalization。Using the logic of combining long and short cycles，We have proposed a revitalization plan for the entire rural industry in Zhejiang Province。For example, the Yuyao project opened in April this year，Took 8 months to build。At the same time，Also carried out a whole village development plan in Wuyi, Zhejiang for about three years。We hope to improve efficiency for the people of the entire village and the 188bet online sports betting economy through a combination of long-term and short-term services。

The fourth is to develop both stock and increment，Stock priority。For industrial funds and investment institutions，Our ultimate goal is to exit。We found，There is a lot of stock and great growth opportunities in the future，A large number of 4A and 5A scenic spots currently have low floor area efficiency、The phenomenon of low efficiency。At the incremental level，There are plenty of opportunities around many destinations，This is also the resource Zuo Yu is currently exploring。The investment purpose of the 188bet online sports betting industry fund is not to create a tourist destination，But to make the tourist destination better！

The fifth is the three preparations before capital injection。I want to say something，Why Zuo Yu is doing industrial investment，The preliminary work has been done so well。This is because we need to see what can be embedded throughout the investment project，Our long-term content resource package plays a core role here，At the same time, evaluate the scale。The bigger the industrial fund, the better，The more precise the destination, the better，Then look for synergistic partners in the cultural travel industry。A capital action to support 188bet online sports betting destinations starts with sufficient preparation and judgment in the early stage，This is also the logic Zuo Yu has always adhered to。

Zuo Yu has been focusing on investment in the cultural 188bet online sports betting industry。Currently，We hope to do business through investment banking、Industrial fund business and content investment business to jointly build the cultural 188bet online sports betting consumption industry；I also hope to be able to focus on the industry through long-term cultivation，Create more and better tourist destinations for the major upgrade of the entire cultural 188bet online sports betting consumption。