It is reported，Beijing Zuoyu Commercial Operation Management Co., Ltd.，Recently took over the operation of the Internet celebrity project "Peace Fruit Bureau" located in Wangfujing Department Store in Beijing，And plans to launch new commercial upgrades to the project。Zhihui recently learned this information from industry channels，However, Zuoyu Commercial has not officially disclosed the details of the cooperation。

Peace Fruit Bureau is located on the second basement floor of Wangfujing Department Store，Total 2400 square meters，It is the first Beijing-style scene immersive experience space in China，Restoring life in old Beijing hutongs in the 1970s and 1980s，It attracted a large number of people as soon as it opened。Before the epidemic，Receiving more than 10,000 people every day。

Peace Fruit Bureau was originally 188bet Online Sports Betting and Casino created by Han Tong, the founder of Juqi Catering Group，Full of Han Tong’s feelings about the disappearing old Beijing culture。This project is a very successful cultural and business tourism project，Before transformation，Space on the second basement floor of Wangfujing Department Store，It is a discount area with few customers visiting it。Cai Qi, Secretary of the Beijing Municipal Party Committee, visited the Peace Fruit Bureau twice，And give high praise。

As understood，After Zuoyu Commercial took over the operation of Hepingguo Bureau，will give full play to its advantages in business operations and resource integration，Rebuild the investment promotion system，Further improve the business quality of Hepingguo Bureau，Make it not limited to free internet celebrity tourist destinations。

Hu Weidong, founder of Zuo Yuwen Business and Travel Industry Investment Group，More than ten years of investment experience in the cultural tourism industry，is a leader in China’s cultural tourism investment field，The first person to practice the concept of “integration of industry and finance” in China’s equity investment field。Have successfully invested in royal chartered 188bet sports betting app download cars、Zhihui、Constellation goddess、Multiple cultural tourism entrepreneurial projects including Fantasy Forest，And acquired Tufeng.com for Ctrip，Ctrip acquires Century Mingde、Served as financial advisor for Qunar.com’s investment in travel know-how and other major investment and M&A projects。

Sun Weize, another partner of Zuoyu Business who is responsible for commercial operations, has more than 30 years of commercial operation experience，Was at McDonald's、True Kung Fu Group serves as a senior executive，Later participated in the creation of multiple catering、FMCG brand，And has successfully managed the operation of famous theme shopping streets such as Lane 1192 in Shanghai。

Shanghai Lane 1192 Old Shanghai Style Street is located in Century Plaza in Pudong，has become one of Shanghai’s new business cards。1192 is similar to the peace game，They are all realistically restored traditional urban blocks of the last century。Long 1192 is better in commercial operations，Gathers many time-honored and internet-famous businesses in Shanghai，It’s often hard to find a seat。

Lane 1192、Projects such as Hepingguoju are different from shopping malls and commercial streets dominated 188bet app download by traditional developers，Belongs to urban renewal project，And it has strong cultural tourism symbol characteristics，Returning to tradition，Contains innovative content in new consumer fields，Comes with popular social media communication attributes。

Most traditional shopping malls or commercial streets are the same chain brand merchants，The cultural and tourism-themed shopping streets that Zuoyu focuses on are more traditional regional cultural colors and personalized，More popular among young consumer groups。

As understood，Peace Fruit Bureau is currently recruiting investment again，It is expected to be officially unveiled in October，Zuoyu Commercial may obtain other similar commercial project operating rights in the near future，Further create its series of cultural and tourism themed shopping mall models。