June 8，Hosted by Zhihui，Zuo Yu、Chunxiao Capital、Co-organized by Yuanhe Capital and Pintu Group，The "2018CTCIS 3rd China Cultural Tourism Consumption Innovation Summit" with the theme of "Following the Trend and Seeking Change" was held in Beijing。The conference helps poverty through cultural tourism、China-Europe Tourism Year、Cultural Tourism Investment and Operation Innovation、Destination product innovation, marketing and cultural communication innovation、Integration and innovation of cultural tourism industry and other multiple dimensions、Decoding the development logic of China’s cultural tourism industry from multiple perspectives。Wang Zhifang, President of Mingtai Investment Development Group, attended 188bet sports betting app download forum and delivered a keynote speech。

The new era faces new challenges，Wang Zhifang said，As consumption and 188bet sports betting app download needs become more and more personalized and fragmented，Nowadays, the types of 188bet sports betting app download programs have become diversified，Mobile and online media are becoming more and more abundant，But the life span of 188bet sports betting app download is becoming shorter and shorter。

Facing these changes，How to entertain well 4.Products from era 0？Wang Zhifang said，Our approach is to emphasize a kind of 188bet sports betting app download without boundaries，Breaking culture、Sports、188bet sports betting app download fully combined，Create an unparalleled experience。No matter how good the product is，Inseparable from operations and services，Good operational services can ensure the sustainability and healthy development of products。

How to 188bet sports betting app download operation system and service concept?Wang Zhifang said，We constantly run through four concepts in operations and services，Security、Etiquette、Visibility and efficiency。

The following is the full text of Wang Zhifang’s speech:

(188bet sports betting app download article is compiled based on the speech transcript，Not reviewed by the parties。Zhihui slightly deleted)

Dear colleagues，Good morning everyone！I felt very uneasy after receiving Zhihui’s invitation，Don’t know what to say，I don’t know what useful ideas or thoughts it can bring to everyone here。Thinking about it，The most critical words now are "change" and "innovation"，Later I thought it would be better to reflect on what we have been thinking recently，Let me share with you how to cope with the changes and innovations 188bet sports betting app download current era。

I was reminiscing a few days ago，1.0、2.0、3.0 and 4.How 0 is formed？1.The products of the 0 era are sold as historical heritage，Like the Forbidden City、Tiananmen Square and the Great Wall are unreplicable resources，That is, we started traveling in the 1950s and 1960s，In most cases, what is sold is natural resources and history。2.The most typical representative of the products of the 0 era is the small Window of the World in Shenzhen、Man-made scenic spot，Relying on selling tickets。3.The cultural tourism products of the 0 era are the most familiar to everyone，Just selling a house，The more typical ones are some of the things that many real estate developers have been doing from 2005 to 2015，At 188bet sports betting app download stage, large and small real estate + amusement parks appeared throughout China。Times have changed now，We are facing changes，Consumption characteristics are also changing，So we have to study how to do it well 4.Products from era 0。

188bet sports betting app download 4.Challenges in the 0 era，188bet sports betting app download is becoming more and more "fast food"

Different eras have different consumption concepts、Different feelings of happiness and satisfaction，The 1980s and 1990s were more about material satisfaction，But people’s sense of happiness was very strong at that time，As long as you are full、Drink enough，Be able to buy a good TV、We are very satisfied with the washing machine and refrigerator。The millennium of 2000，These material life, large and small, have been completely satisfied，At 188bet sports betting app download time we begin to pursue more spiritual things，At 188bet sports betting app download time, people began to migrate and travel for their careers，Happiness is not as good as it was in the 1980s and 1990s。Today，Material life has been greatly enriched，There are some problems in our spiritual life，So people are constantly pursuing and satisfying the spiritual world。

The entertainment industry is also constantly changing，Here is an example: There was a TV series called "Desire" in the 1980s and 1990s，Older people may have seen it，The record ratings at that time was 90.78%，What kind of ratings is 188bet sports betting app download？It is unthinkable in today’s society。In 2000, there was a very popular TV series called "Meteor Garden" that became popular all over the country，The rating is 6.43%。Today, TV programs with ratings around 1% have become popular all over the country，In other wordsNowadays, program types are diverse，Mobile and online media are becoming more and more abundant，But the life span of 188bet sports betting app download is becoming shorter and shorter。

The new era faces new challenges，Some people in the 1980s and 1990s were not gregarious，We call them aliens，We keep a respectful distance from aliens。In 2000, many alternatives appeared，Everyone will respect 188bet sports betting app download kind of alternative，But today？We are facing an era of personalization for all people，In other words, we are rightConsumption and 188bet sports betting app download needs are increasingly personalized and fragmented.How to face today’s world？We should also make changes in cultural tourism。The new era with economic development，People’s living standards are constantly improving，But with the enrichment of material life，Communication between people has become less，Also became indifferent，Everyone can no longer find their own sense of existence。Mingtai Group has been working hard to adapt to 188bet sports betting app download change，Build a technology、A platform that combines services and entertainment，Continuously meet people's changing needs。

Our approach is to emphasize one188bet sports betting app download without boundaries,What is the borderless 188bet sports betting app download?Just put culture、Sports、188bet sports betting app download fully combined，Create an unparalleled experience。Give an example，There was a popular American TV series some time ago，It’s called “Westworld”，Talked about Americans building a theme park of the future，It’s a western cowboy town，It’s just the past，But all the scenes inside、Character，All animals and plants are bionic，Visitors enter 188bet sports betting app download paradise and return to the previous world，To experience the wild west。At twelve o’clock every night，All robot memories are cleared，Start again at eight o'clock the next morning when the sun rises again。188bet sports betting app download kind of experience is boundless，It’s also unimaginable。Of course，188bet sports betting app download is an example，It is also an idea for the future。188bet sports betting app download incident gave us an inspiration，How to create a borderless，Integrate various business formats，Products that bring people a wonderful experience，188bet sports betting app download is our pursuit。

Introduce Mingtai Group，Mingtai is one of the five sectors under Geely Holding Group，It is also Geely’s non-automotive business segment。Mingtai is committed to education、Sports、Cultural Tourism and 188bet sports betting app download，While doing business, the company is also constantly building its own products and operating them，One of the main points is that we are constantly innovating、Continuously integrate high technology from the automotive industry into 188bet sports betting app download products，The automobile industry、Car 188bet sports betting app download and car culture are fully integrated into 188bet sports betting app download products。

We are building a conceptual product，Future urban M-City，It is a diverse destination。What are the characteristics of 188bet sports betting app download destination？It is to fully and effectively combine technology and entertainment，Create a borderless customer experience，Provide people-oriented services，188bet sports betting app download is the starting point for our basic product idea，188bet sports betting app download is also our overall operating philosophy。

We will have several parts like 188bet sports betting app download in 188bet sports betting app download core product，Also related to our industry。The first is technology experience，We will levitate the existing magnetic levitation、Holographic projection、Unmanned Driving、Flying cars and other technologies have made an effective difference with our current entertainment products、Full integration，For example, we integrate the concepts of flying cars and driverless driving into the core of the entire city，Fully connect various business formats。The second is sports and leisure，Because we have always been committed to racing，Mingtai Group has been working in the field of racing for fourteen years，The first company in China to engage in formula racing is Mingtai，Currently the Chinese Formula Grand Prix is ​​also an IP operated by us，So we have fully combined the culture and entertainment of the event。Planning of the entire product，More emphasis is placed on technological experience。

Home 188bet sports betting app download center products can range from large to small，You can go from the living room of your home or to a business in the city，You can also go to commercial complexes and tourist destinations，We will continue to spin off the products，Suitable for different groups of people and different regions。

The self-owned products we create for the public are more focused on sports，The Golf Open, similar to Volvo, is also an IP product currently operated by Mingtai，So we will integrate these sports products and sports spirit into the entire 188bet sports betting app download products。We also operate some sports facilities，A track including racing cars，For example, Ningbo International Circuit also grandly opened last year。

How to 188bet sports betting app download operation system and service concept?

No matter how good the product is，Inseparable from operations and services，Good operational services can ensure the sustainability and healthy development of 188bet sports betting app download。We constantly run through four concepts in operations and 188bet sports betting app download: safety、Etiquette、Visibility and efficiency。Everyone knows that safety is our first priority when doing cultural tourism and 188bet sports betting app download，The other thing is etiquette，Service is crucial to the success of a business operation and 188bet sports betting app download success。What kind of service is the best service？That is, being able to create services that impress customers。Here is an example，That’s George Porter from the Waldorf Astoria Hotel。He used to be a waiter in another hotel，While hosting an old couple on a stormy night，The hotel rooms were full at that time，He gave up his dormitory to 188bet sports betting app download old couple。When the old couple came to check out the next day，He said, "You are not staying in a hotel room，188bet sports betting app download is my dormitory，I disturbed you last night，Hope you enjoy your stay”，The old couple said "You are my dream employee，One day I will build a hotel and ask you to run it”。188bet sports betting app download old gentleman did build a hotel a few years later，Hire a waiter to run his hotel，188bet sports betting app download waiter is George Porter，188bet sports betting app download hotel is the famous Waldorf Astoria Hotel。188bet sports betting app download is a humanized service，It is also a touching service。

In the process of service, we place more emphasis on service details and measures，The most important point is to start with employee recruitment，In tourism and entertainment, you must find people who like 188bet sports betting app download industry，Create a win-win culture，Form a virtuous cycle。Staff serving customers，Customers care about employees，Stimulate employees to serve customers better，Create a culture of service。

Our vision is to transform our employees、Customers and business as one big family，Achieve their mutual win-win。Thank 188bet sports betting app download everyone！