The "8th CHA China Hotel Awards" ended on the evening of June 20th，What is particularly noteworthy this time is that Shangmei Life 188bet Online Sports Betting and Casino is the only Chinese hotel 188bet Online Sports Betting and Casino selected，With the case of “‘Wonderful Museum’ 2018 Guangzhou Art Awards”，Recognized by the China International Public Relations Association and other judging panels，Won the Bronze Award for Best Public Relations Case of the Year at the 8th CHA China Hotel Awards。

This is after Mr. Ma Yingyao, chairman of Shangmei Life 188bet Online Sports Betting and Casino, won the "2017 CHA Outstanding Person of the Year" award，Another honor won by Shangmei Life。

This award-winning case——Shangmei Life 188bet Online Sports Betting and Casino “Wonderful Museum” 2018 Guangzhou Art Awards，To create an experience and interactive fashion art space，Promote the new and beautiful lifestyle。Through a series of creative integrated brand public relations activities，With a multi-dimensional marketing matrix，Online and offline two-way linkage，While effectively reaching the target 188bet Online Sports Betting and Casino，Continue to output the brand concept of "leading a new and better life"。

The highlights of this art award are frequent，Shangmei Life 188bet Online Sports Betting and Casino makes full use of public relations to find partners，Work together to plan exciting activities。Media cooperation，Joined with Zhihui to host a “Zhijian Living Room Summit Dialogue”，Two founders discuss the hotel industry’s “second decade”、“H+ Lifestyle Evolution” and other topics triggered heated discussions in the industry；Brand cross-border cooperation，Shangmei Life also has in-depth cooperation with the British luxury car brand Aston Martin，Provide consumers with the ultimate brand experience on site；At the same time，Shangmei Life 188bet Online Sports Betting and Casino also announced the establishment of strategic cooperation with Colorful Investment，In order to jointly promote the large-scale development of China’s hotel industry。

Xiao Kexiao, brand general manager of Shangmei Life 188bet Online Sports Betting and Casino, received the award on behalf of the 188bet Online Sports Betting and Casino (second from left)

The creation of public relations and marketing on social media for this Art Award is also very exciting。Shangmei Life plans hot topic events for B-end people，Original soft article "Those who have more than 5 million，What happened next？”Strongly bind the target 188bet Online Sports Betting and Casino to the brand，And use self-media、Friends Circle of Financial Big Vs、Financial Weibo and other social media communication methods complete the concept implementation。At the same time，Aimed at C-side consumer groups，Choose Douyin as the main UGC communication platform，Distribute through Douyin videos created by Internet celebrities，Advertisement placement in a “scenario-based” manner，Achieving good communication effects。

Shangmei Life 188bet Online Sports Betting and Casino is among the top 5 hotel groups in China in terms of number of stores、The 22nd largest hotel 188bet Online Sports Betting and Casino in the world，It owns ten hotel brands，High-end hotel (quasi-four-star) brand Wanji、Holiday Land、Boutique Hotel Lanou、Mid-range hotel Thank-You Pin、Budget Hotel Thankyou、Junyi、A&A Room、Chengke、And B&B brand Huameishi、Apartment brand LIPPO commune。Shangmei Life now covers 293 cities in 31 provinces across the country，More than 2,900 hotels under its umbrella (including hotels in operation and under construction)，The number of members exceeds 22 million。This time, Shangmei Life 188bet Online Sports Betting and Casino won another award for its multi-faceted and cross-border 2018 Guangzhou Art Awards，Thanks to Shangmei Life’s active exploration and hard work in the field of hotels and life services over the years，further proves the brand influence of Shangmei Life 188bet Online Sports Betting and Casino。

The CHA China Hotel Awards founded by "LifeStyle" magazine is one of the most famous hotel awards in Greater China，It focuses on promoting the development of the hotel and resort industry in Greater China，Showcase the top elegance and flourishing status of the hotel industry，Provide diversified hotel brand choices and travel references to China’s huge tourism consumer 188bet Online Sports Betting and Casino。Just like the slogan of this year’s award: “Trusted Choice Of Excellence，Those chosen are trustworthy”，In order to truly select the best hotel in each city，The organizing committee specially invited celebrities from all walks of life as judges。Well-known hotel columnist、2011-2014 Le Méridien Artist、Mr. Xiao Kexiao, brand general manager of Shangmei Life 188bet Online Sports Betting and Casino, was invited to serve as a professional judge for this award，Rate, comment and share your opinions。Meanwhile，Relying on the big data provided by Tushuo，The organizing committee is based on each user’s experience and voting，Comprehensive selection of C hotels and best cases。