Recently，The General Administration of Sports issued the "Notice of the General Office of the General Administration of Sports on Accelerating the Development of the Automobile Self-Driving Sports 188bet Industry" (hereinafter referred to as the "Notice") and proposed to improve the 188bet layout、Accelerate facility construction、Cultivation of market entities、Rich events and activities、Six work measures including promoting comprehensive development。At the same time, it is proposed that by 2025 every province (region、City) strives to build 300 self-driving sports camps。

In the opinion of industry insiders，The content 188bet "Notice" is more detailed、More practical。Many policies have provided support，Added market element stimulation，The campground industry is showing a quantitative growth trend。However，The campground industry is underdeveloped、Weak profitability、Unbalanced regional development and other phenomena，Currently also prominent，There is still a process to achieve from quantitative change to qualitative change。

More detailed policy

For the content of "Notice"，President of Sunlight Group、Sun Jiandong, founder of Camping World, thinks，188bet is a more detailed one、A more instructive document，There is a more specific starting point for front-line practitioners and local governments，Compared with previous relevant policies，188bet document puts forward specific operational requirements for local implementation。

He thinks，It 188bet difficult to implement policies in emerging industries，More specificity of policies will help better understanding at the local level，And well-founded implementation。

Looking at the introduction of new policies from another dimension，This means that there are still problems in this industry that need to be solved through policy promotion。Data display，As of the end of 2016，The number of self-driving car camps nationwide has exceeded 500，Industry coverage of national self-driving sports camps、Social participation、Market recognition has been greatly improved。But General Administration of Sports、National Development and Reform Commission、Mentioned in the "Development Plan for Automobile Self-Driving Sports Camps" jointly issued by the former National Tourism Administration in July last year，The development scale and level of my country’s self-driving sports camps cannot meet the people’s growing diversified consumer needs。The 188bet standard system is imperfect、Inadequate market supervision、The supporting facilities are not yet complete、The competition activities are not rich in content，Insufficient service innovation、The contradiction between market demand and effective supply imbalance coexists，Urgent need to strengthen overall planning and standardized guidance。

Sun Jiandong thinks，Current car self-driving sports 188bet，Generally, it is still in the primary stage of development。China’s camps simply imitated foreign logic in the early days，At that time, the foreign RV industry and RV campsites were relatively complete and mature，So when it lands, it will be made into the concept of an RV 188bet，Making many of the earlier camps more difficult to survive。The current state of China’s RV industry is not perfect，The number of RVs is still very low，It is a reason。

On the other hand，The number of cars continues to expand，Expansion of self-driving travel market，But the current understanding of the 188bet is still biased，For example, some local government departments believe that campsites must be linked to RVs，Can be called a 188bet，As a result, the products produced may not necessarily be for self-driving services，The supporting facilities are not completely suitable for self-driving sports，There is a disconnect between supply and demand。

Quantitative growth

In the reporter’s interview，“Outbreak” is a word commonly mentioned by many 188bet practitioners。Related report display，Number of camps in China in 2016、RV sales、RV manufacturers grow at more than 2 times rate。As of 2016，The total number of camps reached 958 (469 built、489 units under construction)。By 2017，The total number of camps in China reaches 1273 (including those under construction，356 newly built camps，The number of built camps has increased by 76%。At the same time，RV sales increased by 28% in 2017。

There is a prediction，According to the current development trend，Estimated to 2020，The number of camps in China will exceed 3,000，The market size of China’s campground industry may reach one trillion levels。However, there are still problems behind this that cannot be ignored。Including the number of campsites and RVs, there is a huge gap between the number and the international level；Unbalanced development in the 188bet area，There are big differences between the east and the west，Mainly distributed in the eastern coastal area；Lack of national brand operators，No cluster effect, etc.。

The current overall operation situation of the 188bet is relatively average，The overall profitability is still weak。Public report data display，The average occupancy rate of China’s campsites in 2017 was only 38%，A decrease of 10% compared to 48% in 2016，The off-peak and peak seasons are obvious，The average occupancy rate in the off-season is 20%、93% in peak season；Leasing out 188bet spaces is the main source of income，The consumption chain is not complete，The average net profit margin is 8%。From an investment perspective，The 188bet size in 2017 is larger than that in 2016，But the average investment scale and average investment intensity decreased，respectively dropped from 65.58 million to 41.39 million、340,000/mu reduced to 200,000/mu，And the return on investment is only 4%。

In fact，The campground still lacks unified and standard planning，The level of construction varies，Serious homogeneity，Unable to meet user needs。Coupled with the lack of management experience and corresponding talents，Many service levels need to be improved。Also，The camping 188bet products launched by existing campsites in my country are relatively simple，Poor seasonal variation，Focus on sightseeing and ignore participation，It is difficult to meet the needs of tourists。

Industry insiders think，While the 188bet is expanding，Overall, a good profit model has not yet been formed。One，The business logic of the 188bet is still in the stage of exploration, testing and adjustment；Part 2，Most of the early 188bet practitioners were players，Playing outdoors、Playing with RV，As Xu Xianliang, director of the Planning Institute of the Architectural Design Institute of the Chinese Academy of Sciences, said，Just move the foreign model to China，But the real demand points of the campground market were not explored，Relatively narrow understanding of 188bet logic，The energy and level of practitioners are still lacking。

From quantitative change to qualitative change 188bet requires a process

In Sun Jiandong’s view，The larger market opportunity for campsites is already obvious，Everyone is grabbing this opportunity，But if site selection、Positioning、The investment model is not right，May cause profitability problems。He also mentioned that there has been a very significant change in the past two years，ie some hotels、Excellent real estate companies are crossing over into the campground 188bet，Bring some professional development and operation concepts，It is possible to take the camping 188bet to a new direction or even a new height。

This professionalism is reflected in the creation of the 188bet scene、Construction of consumption chain，And a very clear actuarial approach to investment，Unlike the traditional 188bet practitioners who blindly invested in land for construction。He used a well-known hotel group as an example，The group is building 188bet products，Cost control for each product、Return period, etc.，Have very clear calculations before investing。For example, whether to add a bathtub in the guest room or not，How much is the difference between the two prices，All have accurate calculations。The effect to be achieved by clarifying these dimensions is，Make market positioning or customer group positioning more accurate，This makes it easier to form a profit model。

Sun Jiandong thinks，From the perspective of cross-border logic，Future Scenic Area、Tourism town or sports town，It may require supporting campsites，Providing 188bet services as a basic package，Or as an important "entrance" to these fields。One possibility is that tourists go to a certain scenic spot，Not because of the scenic spot itself，But its supporting campsite，The continuous expansion of self-driving tours is a supporting logic。

This also gives the 188bet more profit possibilities，Its market imagination is larger，Helpful in attracting capital。Sun Jiandong revealed，Capital pays a lot of attention to the 188bet industry，But it may be because the profit model is not clear enough，There is not much capital to really "start"。

Currently，The continuous influx of capital has become a trend，Added new policy promotion，The development of the campground industry is also reasonable。There is a prediction，China’s camps will still be dominated by quantitative growth in 2018，But pay more attention to quality、Operations and Services，It is also a trend to improve the overall strength of a single 188bet。

Sun Jiandong thinks，According to the supply and demand of the Chinese market，Predict the 188bet’s future in the next three to five years or even longer，There will also be massive growth in quantity，In about three years, some 188bet companies will be incorporated，Form a chain、Brand Operation，This is a change in quality。

*188betWen LaiSource: Economic Information Daily, Author: Zhang Limin, originalTitle:《With the blessing of new policies, the 188bet industry is experiencing explosive growth》.