Recently，The first Liangliang Bookstore under Shangmei 188bet login Group was officially launched，It is also Ma Yingyao’s first original independent bookstore brand after he high-profilely proposed the “H+ Lifestyle Evolution Theory” last year，But if opening a bookstore is Shangmei 188bet login’s first shot at changing the industry，Such a start is undoubtedly interesting。

We want to explore more than just the pros and cons of 188bet login space remodeling，The serious logic behind it is that accommodation is the foundation and traffic entrance of the cultural tourism industry，Empowering commercial real estate、The key points of seizing the new retail consumption scene and playing the cultural card well。

At the same time，We want to know more，When 1/3 has passed since the "five years and thousands of stores" date，What surprises will this leader of one of the top five 188bet login groups in the country bring to the entire accommodation industry？Can it promote a new retail revolution in the industry？Here，We can boldly predict one or two。

This is an era where ideals and desires are intertwined，Overdeveloped real estate，Overdrawn too much consumption power and social value，Such a big market，But 188bet login has been difficult to make consumption，188bet login’s really incredible。

In such a declining situation，The "independent" attribute 188bet login study is once again haunted by the utility of commercial real estate and the cross-border ambitions of capital。

There is a common economic law in the industry: 30% of gross profit depends on books、70% depends on 188bet login creativity and catering。Books are low-margin products，188bet login, creative and catering are high-margin products，Mix and match of multiple business formats，To ensure survival。Obviously，If you follow this logic, it will definitely be incompatible with the 188bet login，Why？

The ideal significance is greater than the practical significance;Under the trend of consumption upgrading，If you still use the past copying method，It 188bet login be difficult for hotels that are recognized by investors and consumers to stand out。

The bookstore serves as a carrier in the 188bet login lobby，The essential logic lies in making a fuss about the space inventory，is the owner，Provide story materials to improve 188bet login revenue management。

Simple scene overlay;Open a department store in a single scene in the 188bet login lobby、Coffee Shop、The needs for shared office space are the same，Failed to comprehensively consider the pain points of foreign business travelers and local residents，Lack of culture、The organic unity of space aesthetics and tourism。Among the limited number of SKUs in the lobby，If you do not have the ability to operate independently，Then it is a cultural fast food work that is attached to the commercial body。

The commercial core is tangible but not real;In fact，In many newly developed commercial complexes，Bookstores are often one of the first projects confirmed to settle in，The area can easily reach thousands of square meters，Because they have the ability to attract traffic to consumers and other tenants，It is also a powerful tool to accelerate the regionalization of shopping malls。It is difficult to graft such rental returns onto 188bet login properties，The 188bet login itself is a market for existing members，The needs of business travelers are also clearer，And not every 188bet login lobby space meets the location and reconstruction conditions。

Future，More hotels will cross-border bookstores，While providing lobby solutions to franchisees，We must also face the paradox of the 188bet login industry。Maintaining personalization、High quality、Independent cultural quality，It is necessary to sacrifice certain economic interests。A huge market，If we rely solely on commercial capital for blood transfusion，In the end, the cultural products often produced are monotonous and convergent，Only the individual elements of an independent 188bet login are added，Add Ma Yingyao’s warmth as the head of the group，Only in this way can the entire cultural ecology become rich and diverse，To consumers、Brings value to franchisees。

Opportunities to own vacant properties

It is reported，The government stipulates that commercial real estate developers must own a certain proportion of properties，There are approximately 700 million square meters of vacant properties across the country，Commercial nature accounts for more than 1/3，Especially for third and fourth tier cities，The country resorted to the big trick of "drawing money from the bottom 188bet login cauldron": the China Development Bank tightened the approval of housing reform，Destocking in third- and fourth-tier cities to the end，House prices in many small cities will see a slowdown in growth，But the consumption growth rate exceeds the first line by nearly 1.5 times，And the growth advantage continues to expand。Yu Liang, Chairman 188bet login Board of Directors of Vanke, also recently stated that Vanke will be a service provider for a better life in the future，Think of Vanke in the future，Thinking of a better life，Not a few houses。

Even if developers use real estate sales to "transfuse" 188bet login operations, the logic has become a thing of the past，But for 188bet login properties, it is both a challenge and an opportunity。Only enough，Properties available，In order to provide sufficient ammunition for the next round of enclosure。Shangkeyou first started in third- and fourth-tier cities、Maintain the asset-light brand management model for a long time，Be able to break into the 188bet login market where there were many giants back then，Two years earlier，Upgraded Shangkeyou to Shangmei Life Group，And subsequently released "A&A Room” Internet 188bet login brand，By integrating existing hotels，Especially three、The demand for standardization upgrades and digital channel customer acquisition for small and medium-sized independent hotels in fourth-tier cities is increasing，Build your own traffic barriers，And then counterattack the mid-to-high-end and first- and second-tier city markets through the group's self-operated mid-range brand "Lanou"。

After all, the innate gene of Shangmei 188bet login Group is to serve franchisees，Also understands the needs of offline franchisees better，On the eve of breaking through 3,000 hotels，We have smelled the breath of change in advance。

The ambition of Shangmei Ecosystem

“Many people think we are low，But this is the only way to go 188bet login development stage。Consumption upgrading takes time，Economy hotels are market opportunities，It is also the need of third- and fourth-tier cities。” -----Ma Yingyao

February this year，Ma Yingyao officially proposed the "H+" strategy of Shangmei Life，That is, by integrating 188bet login + business format + content，Lifestyle-oriented，Create integrated accommodation、Life、The ‘B+B+X ecosystem that integrates social interaction。Business + is based on consumers’ experience needs，Content+ is to pursue spiritual resonance with consumers。This coincides with the three-dimensional model of the integrated cultural and tourism industry mentioned by Zhihui，And get through the scene、Content and operations，What opportunities and challenges will there be？

1、Use the standardization concept of 188bet login chains to standardize other life service areas

One of the challenges of 188bet login crossover is how both parties involved establish a new model，And comply with new consumer and user approved SOP。Most 188bet login groups lack the ability to incubate product and technology development，This is why some hotels are now keen on building IP matrices，To make iron, you need to be strong yourself，Who will take over this kind of drum-passing game between "Internet celebrity hotels" and "advertising rooms"？Unknown yet。

Shangmei Life is mainly through internal incubation，Form a self-operated brand and maintain independent operation，its standardized products、Standardized service system、Standardized pricing system、Standardized after-sales system，Can help consumers and franchisees make decisions faster。Back in 2010，Ma Yingyao relies on the 188bet login business，Continuous improvement and addition of chain KTV、Catering、Cross-border attempts in baking and other business areas，Successfully cultivated Baoledi、Aodian Baking and other high-quality chain projects。

Must realize，Just make sure each business model runs independently，Under the premise that the commercial price system is profitable，Only then can we feedback our own service and quality，To maximize the return on investment of franchisees。

2、188bet login retail formats need to be implemented in time、Spatial interception of consumers

188bet login is the translocation of local lifestyle，How hotels can serve local users well，And extending business travel to the number of people taking vacation，Not many are doing well at present，According to new statistics，Content is an important factor in helping decision-making。

How to apply 188bet login retail thinking to hotels？Ma Yingyao thinks，The core of 188bet login retail is always online，Data closed loop、Data decision-making, etc.。188bet login retail can become a reality from concept，There is fuel behind the technological revolution，A 188bet login era，Hotels must make effective connections through 188bet login retail thinking。Only try to understand user behavior through always-on data，Make each consumer identifiable、Insightable，Can provide them with differentiated services。And bring guests through data traffic，Operation of stores through unmanned technology、A series of technological means such as solving user feedback through intelligent customer service，Create a 188bet login logical architecture to solve fundamental problems。”

In the 188bet login closed loop of life created by Shangmei Life，Hotels are only part of the 188bet login offline retail blueprint，Bookstore、Tea Bar、Restaurant、KTV and other local life scenes may become potential areas of entry。Although advanced retail formats may not be able to reap dividends immediately，On the contrary, it may bear the cost of educating consumers，But a composite connection will be established with consumers in the future，Perhaps due date。

The 188bet login industry has experienced a golden age，Be prepared to fall to the bottom，Soon this mix and match of 188bet login spaces will no longer be a feature，Just the mainstream，In the context of the integration and upgrading of the cultural tourism consumer industry，Horizontal expansion of local life scenes，Select partners vertically and eclectically，It seems to be slowly determining the size and quality of China’s future service industry。

Future，The 188bet login service Ma Yingyao chose to challenge is a market with no ceiling in sight，Who will he meet？It’s Xiaomi’s Lei Jun，Wang Xing of Meituan，Still Yu Liang from Vanke？

We are not so much curious about the next ten years of Shang Mei’s 188bet login，Rather, I want to see how Ma Yingyao arranges his boundaries。