Current stage，Shanghai is making every effort to build the “Shanghai Culture” brand，Accelerate the construction of an international cultural metropolis，is throwing an “olive branch” to the e-sports industry。

August 4，2018 Global Esports Conference was held in Pudong, Shanghai，The "Shanghai E-sports Industry Development Core Functional Zone" was settled in Pudong and officially unveiled at the meeting。In terms of specific support methods，Pudong said，Will take advantage of the free trade zone in the future，Use industry chain、Value chain、Capital chain and service chain support the development of the e-sports industry。

At the same time，Xu Jiong, Director of Shanghai Press and Publication Bureau, made a public statement，Deeply promote the construction of "Global E-sports Capital"，Adhere to an open pattern to promote the development of the publishing industry，It is Shanghai’s business card to create urban culture、The top priority of building the “Shanghai Culture” brand。

Public information display，The e-sports industry is becoming a new economic growth point in the field of digital content。Data display，The scale of China’s e-sports industry reached 77 billion yuan in 2017，It is expected to exceed 88 billion yuan this year，The number of users will 188bet app download reach 4.300 million people。

Experts interviewed，Compared to Wuhan、Xi’an and Chengdu are cities that have previously positioned themselves to build e-sports industries，Shanghai owns the Shanghai Free Trade Zone、Financial center and Zhangjiang electronic technology industry and other advantageous resources，Thus realizing the grafting of foreign industries and Chinese traditional culture，Let Chinese traditional culture go out and foreign e-sports industry and other emerging industries come in，It is an important exploration in Shanghai’s current efforts to vigorously develop the cultural and creative industry。

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In fact，Shanghai is not the first city in China to establish itself as an “e-sports capital”，But it is the first city in China that has the strength to establish and build a "world-class" e-sports capital。

21st Century Business Herald reporter sorted out and found，The e-sports industry has gradually become the “hot potato” for the development of cultural industries in many key domestic cities。In Wuhan，In 2017, Optics Valley Vocational College became the first university in Hubei Province to include e-sports as a formal major；February 2018，The e-sports stadium built with an investment of 15 million yuan was opened in Wuhan，Promote the development of Wuhan’s e-sports industry。

In Xi'an，2017 has become the first year for the development of the e-sports industry，The e-sports industry is regarded as driving "culture +" and technology、Finance、The "glue" for deep integration in tourism and other fields，Becoming a new direction for Xi’an’s cultural industry to catch up and surpass。

One time，The e-sports industry has become a sunrise industry sought after by major cities。But from this time Shanghai hopes to build a "world-class" e-sports center，What is its background？

Statistics display，E-sports is developed based on online games，In the previous ten consecutive years，Shanghai’s online 188bet app download games account for about 1/3 of the country’s market share，And around the keyword "e-sports"，At present, Shanghai has formed a relatively complete industrial chain。

21st Century Business Herald reporter learned，The current e-sports industry in Shanghai starts from the top game R&D companies，To release、Event、Intermediate e-sports content company such as training and live broadcast，Go to e-sports venues and other channel levels，All of them have gathered some representative enterprises in the country，Formed a relatively complete game industry chain。

According to plan，Shanghai will be built as an e-sports capital in the future，We will also give full play to our own industrial advantages，Work hard in platform introduction and venue construction。August 4，Reporter learned from the 2018 Global Esports Conference，Perfect World is currently cooperating with Valve to launch the "Steam China" project，Help the latter settle in Pudong；And in Yangpu，Within the next three years，Will adopt the model of government-enterprise cooperation，A series of e-sports venues of different sizes will also be built，Provide venues for e-sports events to be held in Shanghai。

Public information display，The Steam platform is one of the world’s largest comprehensive digital distribution platforms，The number of games on it exceeds 20,000。Currently，Shanghai already has Fengyun Esports Arena、Hongqiao Tiandi、Shanghai Jingjie E-sports Experience Center and other professional e-sports venues，Oriental Sports Center、Other venues such as the Mercedes-Benz Arena are also used to host e-sports events。

Gu Liming, senior vice president of Perfect World Co., Ltd., said in an interview with a reporter from the 21st Century Business Herald，Choose to locate the Steam China project in Pudong, Shanghai，On the one hand, we are optimistic about Shanghai’s current performance in e-sports、The overall advantageous environment in the fields of industry and investment；188bet sports betting app download On the other hand，There are many game R&D companies in Shanghai，Able to provide corresponding technical support for the introduction of the platform，At the same time, the platform can also help many small and medium-sized game developers to enter overseas markets，Promoting China’s game industry to go global。

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Statistical data display，Shanghai game industry sales revenue reached 683 in 2017.800 million yuan。Among more than 20 first-tier e-sports clubs across the country，Most of them are headquartered in Shanghai。

In fact，As early as the end of 2017，The “50 Cultural and Creative Measures” have already clarified the development path for Shanghai to accelerate the construction of a global e-sports capital，Shanghai in policy、Funds, talents and other aspects will increase support。

Early August this year，Shanghai Municipal Party Committee Secretary Li Qiang specially spent two and a half days，Research on Shanghai’s cultural industry。During this period，Li Qiang also specifically mentioned the development positioning of Shanghai’s e-sports industry: it is necessary to create a good environment for well-known domestic e-sports companies to settle down and take root，Build a characteristic park relying on leading benchmark enterprises，Promote better development of the e-sports industry, etc.。

Driven by the dual drive of industry and policy，The future development of Shanghai’s e-sports industry will usher in a new round of development opportunities。Especially Shanghai e-sports center settled in Pudong New Area，It is generally regarded by the outside world as a very important support for the development of Shanghai’s e-sports industry。

21st Century Business Herald reporter learned from the 2018 Global E-Sports Conference，In the future, Pudong New Area will take advantage of the free trade zone，Use industry chain、Value chain、Capital chain and service chain to support the development of the e-sports industry。

188bet app download Chen Bo, executive director of the Free Trade Zone Research Center of Huazhong University of Science and Technology, explained in an interview with a reporter from the 21st Century Business Herald，The foreign entertainment industry currently represented by the e-sports industry，There are still many restrictions in our country。This also allows the Pudong Free Trade Zone to play a pioneering role in this regard，Through the advantages of the free trade zone, advanced foreign gaming platforms and other industries can be introduced into the country，At the same time, it can also provide more channels for Chinese game R&D companies in Shanghai and even at home to “go global”。

"Also，Shanghai’s capital market and electronic technology industry cluster，It can also provide capital and technical support for the future development of the e-sports industry。" Chen Bo said。

Zhao Hongjun, deputy dean of the Business School of Shanghai Normal University, said in an interview with a reporter from the 21st Century Business Herald，Shanghai combines the advantages of cultural industry and free trade zone to develop e-sports industry，It takes advantage of Shanghai’s advantages in internationalization and marketization。

“It can not only make up for Shanghai’s innate lack of resources in developing cultural and creative industries，It can also give full play to Shanghai’s capital field、Various advantages in the international market。" Zhao Hongjun told reporters，The key to Shanghai’s vigorous development of the e-sports industry in the future is to maintain policy continuity，Strive to develop the e-sports industry into an important new economic growth point in Shanghai’s cultural and creative industry。

*Source of this article: 21st Century Business Herald，Author: Lu Changle，Original title: "Shanghai plans to build a "global e-sports capital" and cultural industry will become a new economic growth point》.