Cross-border culture and tourism，Esports Out of the Circle，Two promising industries are colliding together。

August 28，QGhappy, the number one team with the title of "Five Crowns" of Glory ，Announced that the home stadium will be located in Chongqing Sunac Cultural Tourism City。At the same time，Sunac Culture and Tourism and QG E-Sports Club have reached a long-term strategic cooperation。Both parties，Will cooperate to promote the gathering of e-sports industry，Improving the e-sports competition system，Promote the production of original e-sports content，Meet the needs of offline viewing，Exploring a new model of “cultural tourism + e-sports” integration。

The landing of Chongqing QGhappy’s home court，Meaning the upcoming official opening of Chongqing Sunac Cultural Tourism City，In the joyful scene of the aggregation of multiple businesses，A new “check-in landmark” has been added。

To this，An industry insider said，Sunac Cultural Tourism and QG Club，At the right time to seize the opportunities of the times、Convenient location、Humanity at the same time，The two empower and promote each other，It may achieve triple “home field effect”。

The first "home court effect" comes from the strong fan attraction of the "number one team" e-sports home court。Sunac Culture and Tourism customizes the home stadium for QG，Improve home field experience，will make it Southwest China、Even a social gathering place for e-sports fans across the country，Attracting a large number of e-sports fans to check in，Become a new landmark of e-sports culture and entertainment。

The second "home field effect"，From the integration of Sunac Culture and Tourism and the e-sports industry，Diversified and colorful new business formats、New experience。With Culture and Tourism、The two major e-sports “players” join forces，Under the empowerment 188bet Online Sports Betting and Casino and influence of strong e-sports content and strong IP，Sunac Cultural Tourism City will therefore become a more unique and enjoyable home venue with a stronger sense of experience、A new happy landmark in the southwest region。

The third level of "home field effect"，New economy derived from industrial integration、New kinetic energy。Sunac Cultural Tourism’s cooperation with the e-sports industry，In fact, this is also a response to the government’s call，Important measures to accelerate industrial integration and urban upgrading。Sunac Culture and Tourism gives full play to its own advantages，Linked high-quality resources，Create dual industry placement of urban e-sports cultural landmark and fun complex，A new channel to promote the integrated development of diversified industrial spaces，Highly consistent with the direction of industrial upgrading in Chongqing，will provide new momentum for the development of Chongqing，Helping Chongqing become a powerful home for the integrated development of new industries and new economies。

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2020，This is a good time for further integration of cultural tourism and e-sports。From the development trend，These two industries continue to develop and grow，We have reached the stage of fusion performance stacking。 

The e-sports industry is at the forefront of development，With the acceleration of IP development，Influence continues to grow，Becoming one of the distinctive new economic contents in line with “Cultural Tourism +”。Since 2020，E-sports commercialization begins to move toward multi-industry integration、The trend of offline expansion，iResearch Forecast，With the further development of e-sports commercialization，2021，The number of e-sports users in China will reach 5.500 million，Market size exceeds 160 billion yuan。From the perspective of development opportunities，E-sports commercialization accelerates，The era of home-based e-sports is coming，It also brings unlimited opportunities to the integration of cultural tourism and e-sports。E-sports needs to integrate into the offline space with richer business formats，To explore business extension、Improve user experience。The e-sports industry is developing as a home venue，Growing fan base and competitive atmosphere，will also strengthen its traffic aggregation effect，188bet app download Bringing more content and IP empowerment to the home venue，Attract consumers to experience and consume。

Some people in the industry believe: “The opportunity of the times has come。Cultural tourism and e-sports，These two highly imaginative industries，Complementary online and offline capabilities、IP entity complementary gene。” 

According to World Tourism Organization estimate，Next 10 years，China’s cultural tourism market is expected to reach 30-50 trillion yuan。As the next ten trillion market，The cultural tourism industry is also seeking quality as its scale increases、Looking for features、Ask for IP，Explore more new “cultural tourism +” business formats suitable for consumers。

As "the supplier of joy to Chinese families"，Sunac Cultural Tourism is in this stage，One of the pioneers actively exploring the innovative path of “Cultural Tourism +”。Start last year，All Sunac Parks under Sunac Culture and Tourism have fully implemented "open management"，Free admission without a big ticket，This business model promotes the occurrence and co-construction of more happy scenes。From "unbounded tickets" for admission to the park to the continuous introduction of new resources、New content、New IP’s “Unbounded Play”，Sunac Cultural Tourism is exploring a new cultural tourism path，On the one hand, it is based on the creation of its own product strength，Breaking boundaries on the one hand，Building an open resource platform。It is worth mentioning，Days ago，Guangzhou Sunac Snow World was selected into the "National Cultural Tourism "Internet Celebrity Check-in Places" TOP20 Value Recommendation List" released by the People's Cultural Tourism Think Tank。Media comments，“Sunac Cultural Tourism through its composite business format，Achieved the business model of ‘one park, multiple needs, multiple services’。”Mutual empowerment between business types，To link external cooperation resources，The strength and vision of Sunac Culture and Tourism are evident。 

Poor location: Chongqing with rich culture，Sunac Cultural Tourism City is boiling at any time

Exploring the new space for the integrated development of “cultural tourism + e-sports”，Chongqing is a very suitable starting point。Multiple advantages from a favorable location，is another boost to Sunac Cultural Tourism’s triple “home field effect”。

As an e-sports center in the west，Chongqing’s Honor of Kings user activity and KPL game viewing volume，Ranked among the best in the country。To this，Han Pengliang, CEO of Shanghai Yaojing Culture Communication Co., Ltd. once said，“Chongqing is a country with a strong e-sports culture，Top three cities with most active fans。QG Club lands in Chongqing，can further activate the activity of Chongqing e-sports and QG fans。” 

exactly，Chongqing is also one of the key cities where Sunac Culture and Tourism is deeply engaged。

Sunac Cultural Tourism positioned as “China’s Family Fun Supplier”，Now 12 Sunac Cultural Tourism City have been deployed in first- and second-tier core cities across the country，Covering Sunac Paradise、Sunac Mao、Three core business formats of high-end hotel groups，And owns Snow World、Sea World、More than ten themed business formats including Water World，Featuring regional culture，One-stop solution to meet the family’s all-round needs for food, accommodation, travel, shopping and entertainment。Among them，Chongqing Sunac Cultural Tourism City will be officially opened on September 26 this year，"Xiongxiong Landscape，Boiling at any time”，Gathered including e-sports、Extreme sports、Various trend elements and business formats including LiveHouse，The project’s appeal to young people was fully demonstrated during the trial operation。Relying on Sunac Cultural Tourism City for all ages、Full time、Full-season and full-format advantages，This has become an offline entity more suitable for e-sports home games。

Relevant policies issued by the city，is also protecting this "integration" trend。

April 2020，The Chongqing Municipal Government issued the "Opinions on Promoting High-Quality Development of the Service Industry under the New Situation"。"Opinions" proposed，We must highlight the characteristics of the times and Chongqing characteristics，Insist on innovation and leadership、Promote integrated development，Create an important economic center with national influence around the construction of the Chengdu-Chongqing twin-city economic circle、Internationally renowned cultural tourism destination、Initially established as a national modern service economic center。A small goal for the development 188bet sports betting app download of cultural tourism in the "Opinions" is-by 2025，The city’s total tourism revenue reached 950 billion yuan。

While promoting the integration of culture and tourism，Chongqing has also further promoted the integrated development of the e-sports industry，Not long ago，The relevant district CPPCC held a meeting to supervise key proposals on strengthening the layout of the entire e-sports industry。Chongqing’s attention and support for the e-sports industry，Let many people see the opportunity for the development of e-sports in this city。

Renhe: Four dimensions, jointly building a new model of "culture tourism + e-sports"  

As understood，From the perspective of user needs，Sunac Cultural Tourism and QG Club will start from the following four dimensions，Exploring the "four-dimensional" integration model of e-sports stadiums: First, enriching the content of the home court，Perform scene upgrade，Create an immersive spiritual landmark，Create the most unique immersive home stadium in China；The second is through the linkage operation of offline viewing and games，For eSports fans、Visitors create an "O2O2O" experience closed loop，The event guides cultural tourism business，Cultural tourism business brings more new experiences and fun to fans and tourists watching the game；The third is to conduct multiple explorations of business models，Realizing model innovation in the space inside and outside the venue，Creating a multicultural offline experience at the home court，Extension of trendy retail outside the home court、Internet celebrity catering、Entertainment experience and other peripheral consumption；Fourth is e-sports as the core，Building new spaces for various e-sports industries，Develop new business forms，Building an e-sports cultural tourism complex，Continue to match businesses and activities that are popular among young people，Provide travelers with a one-stop cultural and tourism solution that fully satisfies “eating, drinking and having fun”。

The four major dimensions are working together，An e-sports cultural tourism complex with multiple immersive experiences is about to emerge。With the support of Sunac Cultural Tourism’s multi-business aggregation and strong resource integration capabilities，There are more than just e-sports events here，And more immersive experiences。

It is reported，This strategic 188bet app download cooperation between Chongqing Sunac Cultural Tourism City and Chongqing QGhappy is just a starting point，Sunac Culture and Tourism will also work with more partners to replicate the "triple home field effect" it has achieved in Chongqing to more cities。Future，In other Sunac Cultural Tourism City，You may see different e-sports IP imprints。For the majority of e-sports fans and tourists，Come to Sunac Cultural Tourism City，You will feel the multiple benefits of “cultural tourism + e-sports + X”，This is not only an “E-Sports Holy Land”，It is also a comprehensive cultural and entertainment destination with rich and joyful new scenes。

In addition to the extension of the "triple home field effect" brought by Sunac Culture and Tourism，A boundless new "cyberpunk" imagination space，Slowly unfolding。Sunac Cultural Tourism adheres to the concept of "open management"，More industries will be linked in the future，Achieve a wider range of "harmony"，Achieve cross-region、Cross-domain scene fusion，Work together to build a broader pan-cultural tourism ecosystem。