1997，Jinjiang Inn Jinjiang Paradise store opens in Shanghai，This is the first budget 188bet Live Casino in China，The average room price at that time was 158 yuan。21 years passed，This store is hailed by the industry as the origin of China’s economical 188bet Live Casino chains，After upgrading to Magnolia brand，House prices increased by 30% compared with the same period。

188bet Live Casino Shanghai Jinjiang Paradise store opened in 1996 188bet Live Casino Shanghai Jinjiang Paradise Store opens

Facing a slowdown in growth、Leasing property expires、Artificial rent increase、In a market environment where occupancy rates and RevPAR are declining，The golden age of budget hotels is gone forever，Practitioners use their brains on existing stock properties，Rebranded, renovated or renovated new 188bet Live Casino with higher room price，To adapt to the era and market of consumption upgrade，Secondly, find a way out for transformation and new profit growth points for budget hotels that have shown signs of decline。As a veteran of budget hotels，Jinjiang Star is also undergoing revision and upgrade，Re-embracing the market。

Why did Jinjiang Star abandon mid-range 188bet Live Casino during its transformation，Select preferred service？

Ms. Zan Lin, CEO of Jinjiang Inn 188bet Live Casino Co., Ltd. revealed，Preferred service hotels are between mid-range hotels and budget hotels，Mainly looking at the blue ocean market between the two，Take advantage of the trend to make up for the shortcomings of budget 188bet Live Casino products and the shortcomings of the mid-range 188bet Live Casino market。

The transformation from Jinjiang Inn to 188bet Live Casino，It’s not just a simple flop，But from hardware、Soft decoration、Redesign of public areas and guest rooms，To innovation in supporting services and facilities，Even a comprehensive change in brand image and marketing methods，This is an all-round transformation。

In recent years，There is a popular argument in the 188bet Live Casino market-the transformation of budget hotels into mid-range hotels is the top priority for the 188bet Live Casino industry in the future，Some people in the industry also think that，Mid-range hotels will be an urgent need in the future 188bet Live Casino market。As the pioneer of budget hotels，Jinjiang Star takes a different approach，Give up the transformation and upgrade to a mid-range 188bet Live Casino，Instead, choose to build a premium service 188bet Live Casino。Ms. Zan Lin also objectively revealed the transformation of Jinjiang Star: “As a budget 188bet Live Casino，If you compete with mid- to high-end hotels，Jinjiang Inn has certain limitations in terms of property conditions。And now major brands are rushing into the mid-range market，The blue ocean has turned into a red ocean。We don’t want to follow blindly in the mid-range market，Instead, it proposes the concept of market segmentation with service improvement and product function improvement as the core，In the originally rough market division，Find a new market segment positioning，To serve the consumer groups in this market。”

Real view of Magnolia 188bet Live Casino room

Can "preferred service 188bet Live Casino" trigger new investment hot spots?

The entry threshold for premium service hotels is lower than that for mid-range hotels，Less investment pressure for owners，But the profitability is close to mid-range hotels。This is undoubtedly a huge benefit to owners and franchisees。As a work of Jinjiang Star’s transformation，Magnolia has been released since October last year，By the end of the second quarter of this year，The total reserve of Magnolia brand projects is close to 100。Following the opening of Magnolia Guilin Yangshuo West Street 188bet Live Casino，"Magnolia" is located in Huizhou、Huludao、Weifang、New stores in Haikou and other places are opening one after another。So far，Magnolia officially opened a total of 9 stores，The average occupancy rate reaches 87%，The average house price reaches a maximum of 346 yuan，Compared with the average price of Jinjiang Star before the upgrade during the same period, it increased by 31% (the price increased by more than 100 yuan)。Revpar is significantly higher than surrounding budget hotels，Users’ reviews on major channels are also praised。

Currently，The future development strategy of the Magnolia brand is based on one、The core locations of second- and third-tier cities are the main locations，And selectively enter distinctive fourth-tier and below cities。Future，Jinjiang Star will accelerate the intensity and speed of upgrading and transformation，The "Magnolia" brand also plans to develop to more than 300 stores in 3-4 years。Magnolia optimizes product design and construction processes，Reduce the construction cost by 20% based on the budget 188bet Live Casino，Increase room rates by 20% by adjusting products and improving comfort，By reducing operating expenses、Construction cost，Increasing operating income shortens the investment return period by 40%。“We hope to be able to develop new trends in the market，Integrate new pain points of user consumption needs，188bet Live Casino products that will have greater investment value，Share to our partners，Work together to create new business growth points。” Ms. Zan Lin said。

It is reported，The single-room cost of a new Magnolia brand 188bet Live Casino is controlled at around 80,000 yuan，The cost of a single room in a renovated 188bet Live Casino is about 40,000 yuan。“Two drops and one liter” makes the Magnolia brand more pragmatic、More grounded，Investors can also share the dividends。

As understood，To support and encourage the expansion of "Magnolia" 188bet Live Casino，Jinjiang International Group has formulated a franchise support plan for franchisees，A single project can obtain a low-interest loan of up to 20 million yuan。

Budget 188bet Live Casino transform into "lifestyle" 188bet Live Casino and become mainstream accommodation

Jinjiang Inn Magnolia 188bet Live Casino is a 188bet Live Casino brand that caters to the current market lifestyle。It takes 188bet Live Casino space as its core，around entertainment、Office、Social function，Improve the user’s travel experience during their stay in the 188bet Live Casino。In space design，The overall decoration of Magnolia is mainly light blue，Bright and fresh from the 188bet Live Casino lobby to the guest rooms，Obviously designed to meet the needs of Millennial consumers。Introduced by Ms. Zan Lin，The brand’s core focus is on flexible space，To create a city living room exclusively for consumers，Let the accommodation consumers come out of the guest room，Pedestrians on the road come in，Whether it is for office、The need to receive guests or socialize，All can be done in the 188bet Live Casino lobby area。What the Magnolia brand wants to build is a combination of coffee、Books、A complex of cultural and creative industries。

"Ten Miles of Painting" MV "Real Scenes 188bet Live Casino City Living Room"

To build a 188bet Live Casino brand life circle，Magnolia brand creation IP Mr. Lan and Miss Yu、Cooperating with wehotel Qicheng.com, which has strong technology and membership advantages, to smartly equip guest rooms、Crossover and iQiyi、Wang Yutai Tea and other brand cooperation，Multi-dimensional efforts to operate the exquisite life style of Magnolia 188bet Live Casino brand。While working on the new brand Magnolia，No matter the product development or image creation method，Jinjiang Inn has jumped out of the category of budget hotels，Catering to the market while improving consumers’ travel and accommodation experience。

"Drama Ten Miles" MV 188bet Live Casino IP character derivatives

The 188bet Live Casino industry market has changed from focusing on functions in the past to focusing on experience now，The existence of lifestyle hotels allows hotels to get rid of the definition of travel accommodation，Become the journey itself。As an innovation point of 188bet Live Casino stores，Lifestyle allows traditional hotels to get rid of the role of providing accommodation，Gradually develop into a tourist destination and a bargaining chip to attract consumers to come and experience it。“This new trend is first of all the changes made by major brands in the 188bet Live Casino industry to adapt to the needs of the new generation of consumers，It is the result of passively adapting to the market，But it is also the result of a smart 188bet Live Casino group taking the initiative to guide market demand。”Chief Knowledge Officer of Huamei 188bet Live Casino Consulting Agency、Senior Economist Mr. Zhao Huanyan said。

The white party held in the lobby of the Magnolia Shanghai Jinjiang Paradise 188bet Live Casino in the "Ten Miles of Painting" MV

There are countless hotels with lifestyle layouts，The battlefield has also entered a white-hot stage，This shows that the value potential and attraction of the lifestyle 188bet Live Casino market are huge。But if you blindly follow the trend，will also fall into a new round of homogeneity，How to make consumers realize that the lifestyle conveyed by the brand is different from other hotels，Keeping in mind the changes and expectations of consumers’ lifestyles，Thus creating a travel and accommodation product that resonates with the market，Retaining consumers is a challenge。