As Millennials become the main consumer group，The market is becoming younger and younger。Brand through an advertising slogan，A promotional video，The era when countless consumers flocked to the store has passed。The needs of the younger generation have undergone tremendous changes，The "serious" and "serious" attitude no longer attracts them。Therefore，Many brands have taken off their “cold” masks，Hope to get closer to consumers。Since then, various Internet celebrity IPs have suddenly emerged，188bet online sports betting marketing is popular，becomes a hot word that brands often talk about。

In the face of 188bet online sports betting marketing, hotel brands have different strategies

Of course，Today when 188bet online sports betting is in power，The hotel industry will not lag behind，Hotel brands are welcoming this grand 188bet online sports betting marketing carnival in their own way。Or cooperate with mature 188bet online sports betting，For example, the Lan Ou Hotel in cooperation with the British Museum；Or cooperate with OTA，For example, brands such as Kaiyuan Mingdu Hotel that cooperated with Lv Mama to create “Lv Xiaowan Parent-child Room”；Or spontaneously cultivate 188bet online sports betting，Like the Magnolia Hotel with self-created 188bet online sports betting characters "Mr. Yu and Miss Lan"，Become the only pair of brand-owned IPs in the hotel industry。

These three playing styles each have their own advantages and disadvantages。And the last one，That is, the method of spontaneously cultivating 188bet online sports betting，It can be said to be the most difficult to fight，The payback period is also the longest，But it is also the most steady and steady，The most stable return on investment，Won’t stray into the “hot” alley，Every money spent can be directly converted into awareness、Favorability、Influence and number of fans，Can be directly converted into brand assets and accumulated。

What has Magnolia done to shape 188bet online sports betting in the past year?

Mr. Lu Xun once praised: "The first person to eat crabs is very admirable，Who is not a warrior and dares to eat it？”Magnolia is the first hotel in the industry to spontaneously cultivate 188bet online sports betting，The first company to “eat crabs”，Is the “Warrior” of the industry。Since the creation of 188bet online sports betting characters "Mr. Yu and Miss Lan"，What did Magnolia do for it？

First, create the 188bet online sports betting image of "Mr. Yu and Miss Lan".Miss Lan represents "beauty and love"，Understand exquisite life”;Mr. Yu represents "talented and affectionate，Understand humanistic feelings”。White 188bet online sports betting personifies them，From a different gender、Character、Dressing up、Vivid interpretation of the brand’s philosophy and product positioning in terms of life attitude and other aspects。

Picture: "Mr. Yu and Miss Lan" 188bet online sports betting image

Second, design 188bet online sports betting decoration supplies.Every city settled in，Magnolia Hotel will combine local representative scenery with 188bet online sports betting characters to form a city painting，As the hotel front desk background and visual material，Let consumers feel the strong style of the hotel and the local cultural characteristics at the first sight when they step into the hotel。Also，Inside the hotel，You can also see decorations with 188bet online sports betting character elements everywhere，Create an atmosphere of being in the 188bet online sports betting world。

Picture: 188bet online sports betting characters used in Magnolia Hotel decoration

Third, create cultural and creative derivative products.Magnolia 188bet online sports betting has created the entire lobby into a smart shared space，Let guests experience that the 188bet online sports betting is no longer just a place to rest，It is a unique “urban living room”。

In the city living room，The Magnolia Association will open a dedicated cultural and creative space，Combined with 188bet online sports betting characters to launch rich"Lanxuanji" cultural and creative life products。It is reported，At present, Magnolia has been married to Wang Yutai、Coffee Box、Cooperation with White Rabbit and other brands，Integrate 188bet online sports betting image into these cooperative brands，Rich 188bet online sports betting three-dimensionality。

Picture: Magnolia Hotel 188bet online sports betting character cultural and creative derivative products

Fourth, plan an 188bet online sports betting coloring game.August 24 last year，Magnolia Hotel uses 188bet online sports betting character dialogue form，Attract readers to become interested in participating，Introduce game content——Coloring design for "Mr. Yu and Miss Lan"，Last throw benefit。Although this is just a small game，But it also creates an opportunity for fans to interact with the brand，Bringing us closer together，At the same time, we are also borrowing Morandi's color "shuya and exquisite high-end sense"，Reemphasize its brand tone。

Picture: Magnolia Hotel 188bet online sports betting coloring game

Building over the past year，The 188bet online sports betting characters "Mr. Yu and Miss Lan" created by Magnolia Hotel have begun to take shape，Have a clear positioning name、Recognizable image and image connotation such as attitude towards life，Also cooperates with multiple brands across borders，Production of cultural and creative derivatives，It is through them that brands and consumers create opportunities for interaction，A good start。On the one hand, it has been widely praised by the market，On the other hand, it has also been recognized by professionals。At the end of last year，Magnolia Hotel is the first 188bet online sports betting image creator in the hotel industry，Won the Golden Flag Award finalist，Won the second goldsmith award "Best Brand 188bet online sports betting Award" Silver Award。

To be continued, there will be infinite possibilities in the future

In consumer perception，One-time actions cannot create a successful 188bet online sports betting。Even classic IPs such as "Snow White" and "Beauty and the Beast" are entering Disney with new images，Active in the public eye，Not to mention "Mr. Yu and Miss Lan" who are still newborns。Future，Magnolia will continue to innovate，Cultivate this original 188bet online sports betting with care，Give it more possibilities。

First，Create 188bet online sports betting character stories，Create a distinct personality and outlook。There are many things that can be done in this area，How to set background and experience for 188bet online sports betting characters，Communicate their values ​​through stories，Convey brand attitude，It is also more popular among people。This can make the 188bet online sports betting character fuller from an empty image，Thus slowly attracting fans。As understood，The story created by Magnolia for 188bet online sports betting characters is in progress，Enrich the connotation of 188bet online sports betting characters with stories。

Secondly, continue to produce content and create more derivatives.At this point，Magnolia has two plans for the future。First, cross-border cooperation with more brands，Let 188bet online sports betting characters often appear in the public eye。The second is to produce more 188bet online sports betting derivatives。Now，Magnolia already has a customized 188bet online sports betting character room card、Tea bag、Water glass，In the future, you can also customize theme rooms about 188bet online sports betting characters、188bet online sports betting Dessert、188bet online sports betting pillow、188bet online sports betting facial mask and other derivatives，Comprehensively create an 188bet online sports betting cultural atmosphere，It makes people feel like they have traveled to the 188bet online sports betting world as soon as they enter the hotel。

Picture: Magnolia Hotel customized 188bet online sports betting character water cup/room card/business card/badge

Finally, create more opportunities to interact with fans.One-way talking is not enough，Only by allowing fans to truly participate，In order to improve the loyalty and stickiness of fans。It is reported，Magnolia plans to create 188bet online sports betting character emoticons，Bringing 188bet online sports betting to life，This is also a kind of dialogue and interaction with fans。Also，In 2019，Magnolia will also plan more exciting activities，How to plan a "Mr. Yu and Miss Lan" birthday party，Celebrating with fans。

Original 188bet online sports betting developed spontaneously like Magnolia Hotel can bring many market opportunities to enterprises，But its creation and incubation is a complex and long-term systematic project，Looking forward to 2019，You can see more exciting stories about "Mr. Yu and Miss Lan"，Add rich colors to the industry。